Plannerwire

What Plannerwire does

Plannerwire is a niche content and media platform focused on event industry technology, founded circa 2006 by Keith Johnston and operated as an LLC in Cook County, Illinois. The company publishes articles, interviews, and podcasts — including the Event Tech Pull Up and Bullet List shows — aimed at event planners, meeting professionals, and the broader event-technology vendor ecosystem. Over roughly two decades it has built a recognized editorial brand and an accumulated archive of event-tech intelligence.

The business model has always been lean: de minimis affiliate revenue (documented at approximately $26 in January 2022 and $0 in January 2023), supplemented by founder-led consulting engagements and speaking appearances at industry events. There is no SaaS product, no subscription pricing, no enterprise sales motion, and no disclosed funding. Distribution has historically relied on organic search, direct audience relationships, and the founder's personal network within the event-tech community.

As of 2026, Plannerwire is repositioning itself as an archival property. New content production is migrating to the Event Tech Atlas ecosystem, effectively winding down active editorial operations under the Plannerwire brand. The transition reframes Plannerwire as a legacy content asset rather than a growth-stage media company.

Name

Plannerwire

Legal name

Plannerwire, LLC

Website

https://plannerwire.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Plannerwire is a long-running event-technology content platform serving event planners, meeting professionals, and event-tech vendors via articles, podcasts, and a 20-year editorial archive, now repositioned as an archival property under the Event Tech Atlas ecosystem.

Ownership category

akta.pro rank

Product category

Event Industry Media & Content

NAICS

Broadcasting and Content Providers (516)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Meeting & Conference Planning & Coordination (HSACADAA)

Keywords

• Event technology reviews
• Meeting industry blog
• Event planning content
• Podcast media
• Event industry consulting

Headquarters

HQ city

Skokie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Affiliate Marketing: The site uses affiliate links for event technology products and services. When users click affiliate links and purchase, the seller pays a commission. Revenue from this is minimal (approximately $26 in January 2022, $0 in January 2023). The owner states they only use affiliate links for products they, their clients, or friends use and would recommend these products without the links.
2. Consulting Services: The platform offers consulting services for companies seeking expertise on event technology and planning.
3. Speaking Engagements: Keith Johnston is available for speaking, keynotes, and workshops at conferences and events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Plannerwire is a content and community platform for meeting and event professionals, publishing a long-running blog of event technology reviews, planning advice, and industry commentary. The company also produces two podcasts (Event Tech Pull Up and Bullet List) and offers paid consulting and speaking engagements for event industry clients.

Product overview

Plannerwire is a blog and content platform focused on event industry technology, operated by Keith Johnston and Plannerwire, LLC. It is not a product company — there is no core platform, SaaS offering, or software product. The site publishes articles, podcast episodes (Event Tech Pull-Up, Bullet List), and curated recommendations of third-party event technology tools. As of 2026, Plannerwire has transitioned to serving as an archive, with new content and event technology insights moving to the separate Event Tech Atlas ecosystem (eventtechatlas.com).

Differentiator

Problem solved

Functional benefit

Brands

• Event Tech Pull Up: A podcast co-hosted by Keith Johnston covering event technology topics and discussions with industry professionals.
• Bullet List

Products and services

• Plannerwire Blog

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Event Tech AtlasmajorStrategic or Co-development PartnerThe founder is transitioning content and community from Plannerwire to the Event Tech Atlas ecosystem. The Atlas is designed to help planners discover, compare, and understand event technology in one place. Keith describes this as the natural evolution of what Plannerwire was always about, just bigger.

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• BizBash: BizBash is an established media brand covering event planning, design, and technology for event professionals and marketers. It overlaps with Plannerwire's audience of corporate and association planners and competes for the same thought leadership and event tech review mindshare.
• Special Events Magazine: Special Events is a long-running trade publication for event professionals covering event design, technology, and production. It is a directly comparable editorial competitor in the event industry content category.
• Event Manager Blog (EventMB): Event Manager Blog is one of the largest independent content and community platforms serving meeting and event planners globally, covering event technology, trends, and best practices. It is the most directly comparable peer to Plannerwire as both publish educational content and curated event technology recommendations for the same professional audience.
• Event Industry News (EIN): Event Industry News is an online publication covering event technology, industry trends, and supplier news for event professionals. It is a comparable content-driven peer serving the same meeting and event technology audience.
• Trade Show News Network (TSNN): TSNN is a leading online trade show and event industry news resource covering exhibitions, conferences, and event technology. It overlaps with Plannerwire's focus on conference and meeting technology content.
• MeetingsNet (Convene / Meetings Today family): MeetingsNet and its affiliated Meetings Today and Convene brands publish news, technology reviews, and educational content for meeting planners and the meetings industry. They are a comparable content competitor targeting a closely aligned professional audience.

Broad incumbents

• Skift Meetings: Skift Meetings is part of the broader Skift media business covering travel, hospitality, and meetings. It publishes event technology and meetings industry content to a similar professional audience, but as part of a much larger media portfolio rather than as a niche specialist.

Others

• Event Tech Atlas: Event Tech Atlas is the newly launched event technology discovery and comparison platform that Plannerwire's founder announced as the evolution of the brand. It is included as a directly related ecosystem platform rather than a third-party competitor.
• i3 Events: i3 Events is Keith Johnston's separate event production and event website management business, operating as a sister brand. It is included as a closely linked ecosystem participant rather than a competitive content platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/plannerwire
• YouTubeyoutube.com/channel/plannerwire
• Facebookfacebook.com/PlannerWire
• LinkedInlinkedin.com/company/plannerwire

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plannerwire