Soil RegeN
Soil RegeN is a privately-held, Cedar Falls (Iowa) regenerative-agriculture consulting and testing firm serving producers, researchers/NGOs, food companies and foundations with the Haney Soil Health Test, the Regenerative Verified™ verification framework and event-based training delivered via the AgWise and Regen Ag Lab partner ecosystem.
- Company typePrivate
- Founded2019
- HeadquartersCedar Falls, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Soil RegeN does
Soil RegeN is a privately-held, LLC-stage consulting and testing organization co-founded by Dr. Liz Haney and Russell Hedrick and headquartered in Cedar Falls, Iowa. It operates a niche professional-services business centered on regenerative agriculture, serving four discrete customer segments: (1) producers and growers seeking practical soil-health insights and adaptive management support; (2) researchers, NGOs and public programs needing field-ready soil testing and scalable data-collection frameworks; (3) food and supply-chain companies requiring defensible regenerative claims; and (4) coalitions, foundations and public programs designing scalable soil-health programs. The company is structured around an event-driven go-to-market — THE BIG SOIL HEALTH EVENT, Premier Soil Health School, Haney Master Classes and regional conferences — supplemented by direct one-on-one consulting engagements.
The technological core of the business is the Haney Soil Health Test, a proprietary diagnostic using an H3A extractant composed of weak organic acids (malic, citric, oxalic) at slightly acidic, non-buffered pH that approximates natural plant root-zone chemistry, in contrast to conventional Bray, Olsen or Mehlich 3 extractants. The test integrates biological activity (CO2 respiration), nutrient availability and carbon cycling into a Soil Health Score used for benchmarking and progress tracking. Soil Regen has productized this diagnostic foundation into two registered trademark programs: Regenerative Verified™, a science-based B2B supply-chain verification framework combining independent Haney testing with third-party verification of regenerative management practices, and Regeneratively Grown™, a consumer-facing companion label. An additional product line, Foliar Scripts (precision nutrient recommendations based on plant tissue testing, originally formulated by co-founder Russell Hedrick since 2018), is delivered through the AgWise agricultural-data platform.
Soil Regen runs an all-services business model with seven identified revenue streams: soil-health testing and interpretation, regenerative consulting and implementation, ROI-focused nutrient planning, research-trial design and data interpretation, supply-chain and brand support, NGO/public-program design, and education/events/training. All streams are professional-services engagements priced on quote-based, scope-dependent terms; no pricing is publicly disclosed, no subscription or transaction-revenue model is in evidence, and there is no disclosed external investment or parent company. Exclusive execution dependencies include Regen Ag Lab for biological Haney testing and a wider core partnership stack with AgWise, the Soil & Climate Initiative, Carolina Farm Trust and the Minnesota Soil Health Coalition, with secondary ties to the Sand County Foundation's Leopold Conservation Award and Top Crop media. Geographically the company operates in the US Midwest, Southeast and Texas, with active buildout into Minnesota and adjacent upper-Midwest geographies.
Soil RegeN firmographics
Firmographics- Name
- Soil RegeN
- Legal name
- Soil Regen, LLC
- Website
- https://agsoilregen.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Soil RegeN is a privately-held, Cedar Falls (Iowa) regenerative-agriculture consulting and testing firm serving producers, researchers/NGOs, food companies and foundations with the Haney Soil Health Test, the Regenerative Verified™ verification framework and event-based training delivered via the AgWise and Regen Ag Lab partner ecosystem.
- Ownership category
- akta.pro rank
Soil RegeN industry classification
Industry- Product category
- Regenerative Agriculture Consulting & Soil Health Testing
- NAICS
- Support Activities for Crop Production (11511), Soil Preparation, Planting, and Cultivating (115112)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Soil Health & Regenerative Agronomy Consulting (AFACABAA)
- akta.pro secondary industries
- Soil Testing & Nutrient Analysis Services (AFACAKAA), Soil Health & Biological Testing Services (Microbial Activity, Organic Matter, Respiration) (AFACAKAD), Sustainable/Regenerative Agriculture & Conservation Practices (EDAOAOAO)
Keywords
Where Soil RegeN is headquartered
LocationHeadquarters
- HQ city
- Cedar Falls
- HQ country
- United States
- HQ region
- North America
Markets served
Soil RegeN business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Soil Health Testing & Interpretation: Consulting services providing expert interpretation of Haney Soil Health Test results, translating soil health data into actionable recommendations for farm management decisions.
- Regenerative Consulting & Implementation: Customized consulting engagements helping producers develop practical regenerative strategies tailored to their specific soils, climate, equipment, economics, and goals.
- Research Trial Design & Data Interpretation: Scientific research services designing and interpreting field trials that reflect real farm conditions while maintaining scientific integrity.
- Regenerative Verification Services: Verification program supporting regenerative claims with measurable soil outcomes, helping brands and supply-chain partners communicate progress with credibility and transparency.
- Education, Events & Training: Educational experiences including workshops, masterclasses, webinars, and field days bringing farmers, researchers, companies, and communities together around practical soil health knowledge.
- Supply Chain & Brand Support: Services helping brands and supply-chain partners build credible regenerative programs rooted in soil health data, producer relationships, and transparent communication.
- Program Design for NGOs & Public Initiatives: Organizational consulting helping NGOs, foundations, and public programs build scientifically sound, farmer-centered programs.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Soil RegeN product offering
Product offeringCore offering
Soil Regen is a science-driven soil health consulting and testing organization that delivers the Haney Soil Health Test (using proprietary H3A extractant to measure biological activity, nutrient cycling, and carbon dynamics) along with Regenerative Verified™ and Regeneratively Grown™ verification programs, customized regenerative consulting, ROI-focused nutrient planning, research trial design, supply-chain and brand support, NGO program design, and long-term soil health monitoring. Services are delivered through direct consulting, hosted events, webinars, and field days to growers, food companies, NGOs, and coalitions across the U.S. Midwest, Southeast, and Texas.
Product overview
Soil Regen is a science-driven consulting and testing organization offering a portfolio of soil health services centered around the Haney Soil Health Test, which is the core diagnostic product. The Haney Test measures biological activity, carbon cycling, and nutrient availability using H3A extractant. Built on this testing foundation, Soil Regen provides Regenerative Verified and Regeneratively Grown verification programs that use independent soil testing combined with management verification to verify soil regeneration outcomes. The company offers associated consulting services including Soil Health Testing & Interpretation, Regenerative Consulting & Implementation, ROI-Focused Nutrient Planning, Research Trial Design & Data Interpretation, Supply Chain & Brand Support, Program Design, and Data & Long-Term Monitoring. Education and training services include events, webinars, and workshops. The Foliar Scripts add-on module provides precision nutrient recommendations through integration with the AgWise agricultural data platform.
Differentiator
Problem solved
Functional benefit
Brands
- Regenerative Verified™: Science-based verification program developed by Soil Regen to recognize agricultural products produced through measurable improvements in soil ecosystem function.
- Regeneratively Grown™
Products and services
- Haney Soil Health Test
Quantifiable outcome
- On average, farmers saved over $100/acre in fertilizer costs using the Haney Test
- +2 more outcomes
Companies that use Soil RegeN
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Soil RegeN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Soil RegeN partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, secondary and minor.
- AgwisecoreAgricultural data platform that drives better practices, sustainability, supply chain collaboration, and transparency. Soil Regen provides the Foliar Script program through this partnership, offering farmers precise nutrient recommendations utilizing plant tissue tests.
- Soil & Climate Initiative (SCI)coreHolistic farm-to-shelf regenerative agriculture program with third-party verification options. Soil Regen provides soil health data analysis, personal farmer consultation, farm planning, SCI program consultation, and education within SCI's verification program. Joint work focuses on local food systems, market development, and producer diversification.
- Regen Ag LabcoreCertified soil health laboratory performing the Haney Soil Health Test. Soil Regen exclusively uses Regen Ag Lab for all biological soil testing. The lab's focus is on assisting restoration of soil, water, and air resources through quality analytical results.
- Carolina Farm TrustcoreOrganization working to bring fresh, locally-grown food to plates. Soil Regen works with CFT to produce the Systems Change Conference in Hickory and Statesville, NC, and actively works to improve the local food system in North Carolina.
- Minnesota Soil Health CoalitioncoreFarmer-led organization dedicated to education, farmer-to-farmer mentoring, networking, and plain language technical information. Partnership combines farmer mentors, soil science, and agronomy to provide education and increased market access for farmers improving profitability and crop rotations.
- Sand County FoundationsecondarySoil Regen is a proud supporter of the Leopold Conservation Award program recognizing voluntary conservation by agricultural landowners. Soil Regen hosts the Iowa award presentation at THE BIG SOIL HEALTH EVENT and the Carolinas award at the Systems Change Conference. Helped bring the award to Minnesota in 2024.
- Top Crop (Corn Warriors TV)secondaryTelevision program featuring regenerative farming segments. Russell Hedrick appears on Top Crop discussing farming practices including cover crops, algae in infurrow mixes, and high-yield strategies.
- Revolution DronesminorPartner organization appearing in Soil Regen's partner network, potentially related to aerial imaging or precision agriculture technology.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Soil RegeN competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Soil RegeN social profiles
Digital presenceSoil RegeN financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soil RegeN leadership team
Management profileNumber of profiles
Profiles2 records
Soil RegeN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soil RegeN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soil RegeN
What does Soil RegeN do?
Soil Regen is a science-driven soil health consulting and testing organization that delivers the Haney Soil Health Test (using proprietary H3A extractant to measure biological activity, nutrient cycling, and carbon dynamics) along with Regenerative Verified™ and Regeneratively Grown™ verification programs, customized regenerative consulting, ROI-focused nutrient planning, research trial design, supply-chain and brand support, NGO program design, and long-term soil health monitoring. Services are delivered through direct consulting, hosted events, webinars, and field days to growers, food companies, NGOs, and coalitions across the U.S. Midwest, Southeast, and Texas.
Is Soil RegeN a public or private company?
Soil RegeN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soil RegeN founded?
Soil RegeN was founded in 2019. It employs 1 to 10 people.
Where is Soil RegeN based?
Soil RegeN is headquartered in Cedar Falls, United States, in the North America region.
How does Soil RegeN make money?
Seven revenue lines are on record. Soil Health Testing & Interpretation is the primary driver. The others are regenerative Consulting & Implementation, research Trial Design & Data Interpretation, regenerative Verification Services, education, Events & Training, supply Chain & Brand Support and program Design for NGOs & Public Initiatives.
Does Soil RegeN have an API?
No public API is recorded for Soil RegeN.
What industry is Soil RegeN in?
Soil RegeN's product category is Regenerative Agriculture Consulting & Soil Health Testing. Its primary akta.pro industry code is AFACABAA, Soil Health & Regenerative Agronomy Consulting, with a secondary code of AFACAKAA, Soil Testing & Nutrient Analysis Services. Its NAICS code is 11511 and its SIC code is 700.