Velvex

What Velvex does

Velvex is the flagship consumer-facing lubricant and AdBlue brand of Nandan Petrochem Ltd. (NPL), a publicly listed Indian company founded in 1993 and headquartered in Mumbai. NPL operates three lube oil blending plants (at Silvassa and Taloja) and 25 AdBlue manufacturing facilities across India, with combined annual capacity of 1,00,000 KL of lubricants, 9,000 MT of greases, and 9,00,000+ KL of AdBlue (Diesel Exhaust Fluid), plus 30,000 KL of storage capacity including port-based facilities. The company's product portfolio spans automotive engine oils (diesel, passenger car, motorcycle, three-wheeler/CNG), agricultural tractor oils, gear and transmission oils, coolants, industrial lubricants, greases, and specialty oils (transformer, white, rubber process).

NPL monetizes through three core revenue streams: (1) branded lubricant and AdBlue sales via Velvex to OEMs and downstream retail channels including Amazon, Flipkart, the velvex.in website, and a 'Grow Together' partner network of 22+ sales offices and distributors across India; (2) contract toll blending and private labelling for global lubricant majors including Mobil, TotalEnergies, Chevron, and BP; and (3) OEM genuine oil supply with field engineering support to vehicle manufacturers. Proprietary technical assets include the first automated AdBlue Dispensing System in India (VDA-approved, ISO 22241-compliant), Low-SAPS formulations for after-treatment device compatibility, and Succinimol Technology used in CI-4 Plus diesel formulations.

Velvex holds OEM-recommended status across every major Indian automotive manufacturer — Maruti Suzuki, Tata Motors, Bajaj Auto, Hero MotoCorp, Honda Motorcycle and Scooter India, TVS, Yamaha, Ashok Leyland, Mahindra, Eicher, Bharat Benz, Hyundai, Toyota, John Deere, TAFE, and Sonalika — spanning passenger cars, two-wheelers, commercial vehicles, and agricultural equipment. The company employs 400+ people and has reported 30% year-over-year annual growth, with 30+ years of toll blending heritage underpinning its manufacturing scale and quality credentials.

Name

Velvex

Legal name

Nandan Petrochem Ltd.

Website

https://velvex.in

Company type

Public

Founded year

1993

Operating status

Operating

Short description

Velvex, the flagship lubricant and AdBlue brand of Nandan Petrochem Ltd., manufactures and sells automotive, industrial, and specialty oils under its own brand and via toll blending for global majors, serving Indian OEMs, distributors, and retail channels.

Ownership category

akta.pro rank

Product category

Automotive Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Miscellaneous Chemical Products (2890)

akta.pro primary industry

Lubricant Formulation & Blending (Finished Lubricants) (EUALAJAC)

akta.pro secondary industries

Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH), Automotive Lubricants & Fluids (IMAEAMAA), Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ), Industrial & Heavy-Duty Lubricants (IMAEAMAB), Packaging, Filling & Private Label / Contract Manufacturing (EUALAJAD), Lubricant Additives & Performance Chemicals (EUALAJAB), Gear Oils & Transmission Fluids (IMAEAMAE)

Keywords

• Automotive lubricants
• Engine oils
• AdBlue diesel fluid
• Grease manufacturing
• Toll blending services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Lubricant Sales: Sale of automotive, industrial, and specialty lubricants under Velvex brand including engine oils, greases, transmission oils, and coolants
2. Toll Blending Services: Contract manufacturing and toll blending of lubricants for global lubricant leaders including Mobil, Total, Chevron, and BP. Manufacturing capacity over 1,00,000 KL of lubricants, 9,000 MT of greases, and 9,00,000+ KL of AdBlue annually.
3. Private Labelling: Private labelling solutions for OEMs and enterprises to establish their own lubricant brands with complete manufacturing support from NPL
4. Genuine/OEM Oils: Custom-manufactured genuine oils for OEMs, developed to match specific engine requirements with field trials and engineering support
5. AdBlue Sales: Sales of AdBlue (Diesel Exhaust Fluid) for vehicles with SCR technology, meeting BS IV and BS VI emission norms

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Velvex manufactures and sells automotive and industrial lubricants under its own brand, including engine oils, greases, gear oils, transmission oils, coolants, and specialty oils. The company also produces AdBlue (Diesel Exhaust Fluid) for BS-VI/Euro-VI compliant vehicles. In addition to branded products, Velvex provides toll blending, contract manufacturing, and private labelling services for global lubricant majors such as Mobil, Total, Chevron, and BP, and supplies genuine oils to leading automotive OEMs.

Product overview

Velvex is a brand of high-performance engine oils and AdBlue solutions introduced by Nandan Petrochem Ltd., offering a comprehensive portfolio of automotive, industrial, and specialty lubricants. The product lineup centers on AdBlue/Diesel Exhaust Fluid for SCR technology and diverse lubricant categories including Diesel Engine Oils (TURBO PREMIUM, TURBO, CRUISE+), Passenger Car Motor Oils (DRIVE, SynthPower), Motorcycle Oils (ZOOM), Three Wheeler/CNG Oils, Agri Oils (TRACTOR, MG, UTTO), Gear and Transmission Oils (TRANS-GEAR), Coolants (Super Kool, SuperKool), Industrial Lubricants (Hydraulic, Cutting, Compressor, Refrigeration), Greases (Red Gel, Multi Purpose, Lithium Complex, High Temperature), and Specialty Oils (Transformer Oil, White Oil, Rubber Process Oil). The company complements its product portfolio with toll blending, private labelling, and OEM solutions services for channel partners and global lubricant brands.

Differentiator

Problem solved

Functional benefit

Brands

• NPL Bluesky Automotive: AdBlue dispensing systems and automotive solutions
• VELVEX Drive
• VELVEX Zoom
• VELVEX Turbo
• VELVEX Trans-Gear
• VELVEX UTTO
• VELVEX SuperKool
• VELVEX SynthPower
• VELVEX Xtramile
• VELVEX CNG
• VELVEX Tractor Prima/Gold
• VELVEX MG

Products and services

• Velvex Engine Oil Premium engine oil for petrol and diesel passenger vehicles and two-wheelers, designed to provide engine protection, fuel efficiency, and extended drain intervals. Targeted at automotive workshops, service centres, and retail consumers.
• Velvex Gear Oil Extreme-pressure gear oil for manual gearboxes, differentials, and axles of commercial vehicles, passenger cars, and off-road equipment. Designed for high-load and shock-load conditions.
• Velvex Grease Multi-purpose lithium, calcium, and specialty greases for chassis, wheel bearings, and industrial machinery lubrication. Used in automotive workshops, manufacturing plants, and heavy equipment.
• Velvex Coolant Ethylene glycol-based engine coolant with corrosion inhibitors for radiators of passenger cars, commercial vehicles, and two-wheelers. Available in concentrated and ready-to-use variants.
• Velvex AdBlue High-purity 32.5% urea solution (DEF/AdBlue) for Selective Catalytic Reduction (SCR) systems in BS-VI and Euro-VI diesel vehicles, reducing NOx emissions. Sold through fuel station dispensing units, automotive aftermarket, and bulk supply.
• Velvex 2T Scooter Oil Two-stroke engine oil designed for scooters, mopeds, and two-stroke motorcycles, providing lubrication, smoke reduction, and piston cleanliness. Forged for the Indian two-wheeler market.
• Velvex Bike Shine Spray-on cleaning and polishing product for two-wheeler body panels, restoring shine and protecting surfaces. Targeted at consumer and aftermarket retail.
• Velvex Chain Lube Lubricant spray for motorcycle and bicycle chains, providing lubrication, corrosion resistance, and reduced chain wear. Sold in the consumer aftermarket.
• Velvex PSO Compressor Oil
• Velvex Cutting Oil
• Velvex Transformer Oil
• Velvex White Oil
• Velvex Rubber Process Oil
• Velvex Engine Oil Stop Leak
• Toll Blending and Private Labelling Services Contract manufacturing service in which Velvex blends, fills, packages, and supplies finished lubricants under the customer's brand name using its ISO-certified Silvassa and Taloja plants. Provided to global lubricant majors and private label buyers.
• OEM Genuine Oil Supply

Quantifiable outcome

• Extended oil drain intervals through advanced formulation technology
• +2 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and major.

• MobilcoreTechnology or IntegrationGlobal lubricant leader for whom NPL provides toll blending services; partnership reflects NPL's ability to deliver consistency, quality, and reliability at global standards
• TotalEnergiescoreTechnology or IntegrationGlobal energy company for whom NPL provides toll blending and contract manufacturing; partnership built on 30+ years of trust and quality delivery
• ChevroncoreTechnology or IntegrationGlobal petroleum company partnered with NPL for toll blending services; partnership demonstrates NPL's international quality standards
• BP (British Petroleum)coreTechnology or IntegrationGlobal energy company using NPL's toll blending services; partnership established on consistent quality and reliability
• VDA (Verband der Automobilindustrie)majorTechnology or IntegrationGerman automotive industry association whose approval Velvex AdBlue holds; confirms compliance with international VDA standard for AdBlue dispensing systems
• Channel Partners (Distributors/Resellers)coreChannel Partner/ Reseller/ DistributorNPL 'Grow Together' Partner Program supports channel partners with knowledge, programs, tools and resources; NPL invests in building partners' technical competencies and lubricant product knowledge
• OEMs (Private Labelling Clients)coreOEM/ Whitelabel/ Licensing PartnerOver 30 years of private labelling partnerships with OEMs and enterprises to establish their own lubricant brands; NPL provides formulation, manufacturing, packaging, and logistics support

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Shell Lubricants India: Shell's lubricants business in India (Shell Helix, Rimula) competes with Velvex in passenger car and commercial vehicle engine oils as a globally established broad incumbent with strong premium brand positioning.
• Bharat Petroleum (MAK lubricants): Bharat Petroleum markets MAK lubricants through its fuel retail network in India, providing a comparable broad-incumbent alternative to Velvex in automotive and industrial lubricants.
• Indian Oil (Servo lubricants): Indian Oil's Servo brand is one of the largest lubricant brands in India, distributed through Indian Oil's fuel station network; it competes with Velvex across automotive and industrial segments as a broad incumbent with deep channel reach.
• TotalEnergies Marketing India: TotalEnergies' India lubricants arm is both a global toll-blending client of NPL and a direct market competitor across automotive and industrial lubricants, making it a dual-role broad incumbent peer.

Direct peers

• Castrol India: Castrol India is the leading branded lubricant player in the Indian passenger car, commercial vehicle and two-wheeler markets — the most direct domestic competitor to Velvex in PCMO, diesel engine oils and motorcycle oils.
• Tide Water Oil (Veedol): Tide Water Oil markets the Veedol brand of automotive and industrial lubricants in India with similar OEM and aftermarket channels to Velvex, making it a comparable mid-sized domestic lubricant peer.
• Gulf Oil Lubricants India: Gulf Oil is a publicly listed Indian lubricant manufacturer with a comparable portfolio across automotive oils, greases and industrial lubricants, competing head-to-head with Velvex in the Indian aftermarket.

Emerging players

• Motul India: Motul is a premium-positioned global lubricant brand with an India presence focused on motorcycle oils and synthetic passenger car motor oils, competing with Velvex's ZOOM and SynthPower sub-brands in the premium segment.
• Petronas Lubricants India: Petronas Lubricants has been expanding its India presence in automotive and industrial lubricants, positioning itself as a focused challenger in segments where Velvex is also active.
• Yasho Industries: Yasho Industries is an Indian specialty chemicals and lubricant additive manufacturer with overlapping exposure to industrial lubricants and grease markets, making it a comparable emerging specialty-lubricant peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VELVEX.in
• LinkedInlinkedin.com/company/velvexmotoroil
• Instagraminstagram.com/velvex.in

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velvex