Sports Goods Export Promotion Council

What Sports Goods Export Promotion Council does

Sports Goods Export Promotion Council (SGEPC), legally Sports Goods & Toys Export Promotion Council, is a Government of India sponsored, non-profit Export Promotion Council established in 1958 and headquartered at 1-E/6 Swami Ram Tirth Nagar, Jhandewalan Extension, New Delhi. It operates under the administrative oversight of the Ministry of Commerce & Industry, Government of India, and is managed by a Committee of Administration (COA) comprising elected industry representatives plus two government nominees. Its functional mandate is to promote the international export of Indian sports goods and toys — spanning cricket equipment, boxing gear, inflatable balls, rackets, hockey, table tennis, track & field, sportswear, nets, and toys & games — by providing authenticated exporter directories, India Pavilion organization at flagship international fairs (Spielwarenmesse, ISPO Munich, Hong Kong Toys & Games Fair, Autumn Fair Birmingham), Buyer-Seller Meets in target geographies, and facilitation of government export promotion schemes including MDA, MAI Grants, Duty Credit Scrip under Focus Product Scheme, MAS Scheme, RoDTEP, and Drawback rates.

The Council's business model is built on a non-profit, member-funded structure rather than commercial product or technology offerings. Revenue is derived from two streams: an annual membership subscription of Rs 10,000 plus a Rs 2,000 one-time admission fee (Rs 14,160 first year including GST; Rs 11,800 annual renewal), and a monthly trade contribution from members at 0.05% of FOB export value (0.04% if remitted within 45 days), capped at Rs 2,00,000 per member per year. The membership directory, searchable by product category, state, city, exporter name, contact person, or item, spans 15 verticals across all Indian states and union territories, providing exporters with a publicly accessible verification surface. Governance is led by Chairperson Mr. Sumnesh Agarwal, Vice Chairperson Mr. Amber Anand, Regional Directors Mr. Durgesh Wadhera (Punjab) and Mr. Sanjay Bhalla (UP), and Executive Director Mr. Tarun Dewan. SGEPC partners with the Directorate General of Foreign Trade (DGFT) for foreign trade policy implementation, with Indian Exim Bank for export financing support, and maintains international affiliations with the World Federation of the Sporting Goods Industry (WFSGI) and the International Council of Toy Industries (ICTI). Headcount is 51-100 employees; specific financials are not publicly disclosed.

Name

Sports Goods Export Promotion Council

Legal name

Sports Goods & Toys Export Promotion Council

Website

https://sportsgoodsindia.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

The Sports Goods Export Promotion Council (SGEPC) is a Government of India sponsored, non-profit trade body founded in 1958 that promotes international exports of Indian sports goods and toys through international trade fair participation, buyer-seller meets, and facilitation of government export schemes for its member manufacturers and exporters.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual membership subscription model where members pay Rs. 10,000/- plus admission fee of Rs. 2,000/- + 18% GST for first year. From second year onwards, membership fee is Rs. 10,000/- + 18% GST.
2. Trade Contribution: Members submit trade contribution @ 0.05% of F.O.B. value of exports monthly. Discounted rate of 0.04% applicable if submitted within 45 days. Ceiling of Rs. 2,00,000 per year.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SGEPC is an export promotion council that represents Indian manufacturers and exporters of sports goods and toys. It organizes India Pavilions at international trade fairs (Spielwarenmesse, ISPO Munich, Hong Kong Toys & Games Fair), conducts Buyer-Seller Meets in potential markets, implements government export promotion schemes (MDA, MAI Grants, Duty Credit Scrip), authenticates exporters, disseminates market intelligence, and manages annual export awards.

Product overview

Sports Goods & Toys Export Promotion Council (SGEPC) is a Government of India sponsored organization, not a product manufacturer. Founded in 1958, it serves as a trade promotion body that represents Indian manufacturers and exporters of sports goods and toys. The council does not offer a unified product platform or modules — rather, it provides export promotion services to its member companies, including: authentication of exporters, organization of India Pavilions at international trade fairs, Buyer Seller Meets, implementation of government export schemes (MDA, MAI, Duty Credit Scrip), dissemination of market intelligence, maintenance of export statistics, annual export awards, and visa recommendation support. The organization operates member-facing online directories and communication portals but these are informational services rather than commercial product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• SGEPC Membership Program Annual subscription membership for Indian sports goods and toys manufacturers and exporters, providing authentication as an exporter, access to government schemes, market intelligence, and participation in council activities. First-year fee is Rs. 10,000 subscription + Rs. 2,000 admission fee + 18% GST (Rs. 14,160 total); renewals Rs. 10,000 + 18% GST (Rs. 11,800 total).
• India Pavilion at International Trade Fairs Organized India Pavilion participation at leading international trade fairs including Spielwarenmesse, ISPO Munich, Hong Kong Toys & Games Fair, and Autumn Fair Birmingham, enabling member companies to exhibit products to global buyers under a unified national banner.
• Buyer-Seller Meets (BSMs) Organized Buyer-Seller Meet events in potential export markets with assistance from Indian Missions and local marketing consultants, connecting Indian sports goods and toys exporters directly with prospective international buyers.
• Government Export Scheme Implementation (MDA & MAI Grants, Duty Credit Scrip) Facilitation service through which SGEPC members access government export promotion schemes including Market Development Assistance (MDA) Grants, Market Access Initiative (MAI) Grants, and Duty Credit Scrip under the Focus Product Scheme, working with DGFT for foreign trade policy implementation and IEC processing.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• Ministry of Commerce & Industry, Government of IndiacoreOthers · 1 January 1958SGEPC is sponsored by the Ministry of Commerce & Industry, Government of India. The Council serves as the direct link between the sports goods and toys industry and the Government, providing feedback on industry requirements and informing Government directives to the industry.
• Directorate General of Foreign Trade (DGFT)coreOthersSGEPC works with DGFT for foreign trade policy implementation, import-export code processing, and various export promotion schemes including Duty Credit Scrip under Focus Product Scheme.
• Indian Exim BanksupportingOthersProvides export financing information and support services to SGEPC members.
• World Federation of the Sporting Goods Industry (WFSGI)supportingOthersInternational federation providing global sports goods industry standards and networking opportunities.
• International Council of Toy Industries (ICTI)supportingOthersInternational toy industry council providing global standards and trade facilitation.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• MPEDA (Marine Products Export Development Authority): Statutory export promotion body under the Government of India for marine products. Performs equivalent trade development, certification, and international promotion functions for a different vertical.
• APEDA (Agricultural and Processed Food Products Export Development Authority): A Government of India export promotion body operating under the same Ministry of Commerce & Industry framework as SGEPC, performing the equivalent role for agricultural and processed food exporters. Closely comparable in governance, funding model, and member services.
• TEXPROCIL (Cotton Textiles Export Promotion Council): Another Ministry of Commerce & Industry-sponsored EPC, providing export promotion services to Indian textile exporters. Directly comparable in structure, member model, and trade fair facilitation.
• EEPC India (Engineering Export Promotion Council): One of the largest Indian Export Promotion Councils, also operating under the Ministry of Commerce & Industry. Mirrors SGEPC's mandate, trade fair participation model, and export award programme but for engineering goods.
• Federation of Indian Export Organisations (FIEO): Apex body of all Indian Export Promotion Councils under the Ministry of Commerce & Industry. Directly comparable as the umbrella trade promotion organisation overseeing SGEPC and other EPCs in the Indian export ecosystem.
• GJEPC (Gem and Jewellery Export Promotion Council): Government-sponsored EPC for gems and jewellery exports. Operates India Pavilions at international trade fairs, runs export awards, and implements government export schemes — the same functional playbook SGEPC follows in sports goods.
• CHEMEXCIL (Chemicals Export Promotion Council): Government of India-sponsored EPC for the Indian chemicals industry. Functions as a sister organisation to SGEPC, running parallel export promotion, trade fair participation, and authentication activities.
• CAPEXIL (Chemicals and Allied Products Export Promotion Council): Another Indian EPC under the Ministry of Commerce & Industry framework, handling export promotion for chemicals, castings, and allied products. Mirrors SGEPC's institutional design and service offering.

Broad incumbents

• World Federation of the Sporting Goods Industry (WFSGI): Global industry federation for sporting goods — already a partner of SGEPC. Comparable as a higher-level trade body that convenes global sports goods brands, retailers, and national associations, operating at a broader geographic and category scope than SGEPC.

Others

• Spielwarenmesse eG: German cooperative that organises the Spielwarenmesse toy fair in Nuremberg — a flagship venue where SGEPC runs its India Pavilion. Comparable as an event/infrastructure enabler in SGEPC's international trade fair channel rather than as a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sports-goods-export-promotion-council-sgepc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Goods Export Promotion Council