South Texas Behavioral Institute

What South Texas Behavioral Institute does

South Texas Behavioral Institute (STXBI) is a privately held, founder-owned behavioral health provider founded in 2011 and headquartered in San Antonio, Texas, with a secondary corporate office at the same address. It delivers Applied Behavior Analysis (ABA) therapy to individuals with Autism Spectrum Disorder and other developmental disabilities across the lifespan — from early childhood through adulthood — using evidence-based methodologies including Discrete Trial Training, Naturalistic Environment Training, Behavior Skills Training, Functional Behavior Assessments, and Behavior Intervention Plans. Clinical services are provided by Board Certified Behavior Analysts (BCBA) and Registered Behavior Technicians (RBT) under the leadership of founder and CEO Dr. Steven Gonzalez, BCBA-D, LBA.

STXBI operates a three-channel service delivery model: center-based In-Clinic ABA at its 7400 Blanco Road suite, In-Home ABA that integrates therapy into family dynamics, and a Telehealth ABA program established in 2014 under a regulatory waiver that predates most peers and was scaled during the COVID-19 pandemic as payers began reimbursing remote services. A Parent Training program built on Behavior Skills Training (BST) — model, train, implement, feedback, mastery — accompanies each treatment plan and can also be delivered standalone, including for families engaged with Department of Family and Protective Services.

Revenue is generated primarily through pre-authorized, in-network insurance contracts with Humana Tricare East, Tricare 4 Life, United Healthcare/Optum Behavioral Health, and Blue Cross Blue Shield of Texas, supplemented by limited private pay and ad-hoc provider agency contracts. The go-to-market motion is direct-to-consumer: a complimentary Meet and Greet within roughly one week of initial contact, followed by insurance verification, assessment authorization, individualized treatment plan development, and ongoing BCBA-overseen therapy. The company serves the Greater San Antonio region, with telehealth extending reach into rural and outlying communities such as Eagle Pass.

Name

South Texas Behavioral Institute

Legal name

South Texas Behavioral Institute

Website

https://stxbi.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

South Texas Behavioral Institute is a founder-owned San Antonio behavioral health provider delivering Applied Behavior Analysis therapy in-clinic, in-home, and via telehealth to children, adolescents, and adults with autism and developmental disabilities across the Greater San Antonio area.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

ABA Therapy Providers (Home-Based) (EDAKAHAB)

akta.pro secondary industries

ABA Assessment & Diagnostic Support (Functional Assessments, VB-MAPP/ABLLS-R) (EDAKAHAE), Parent/Caregiver Training & Family Consultation (ABA) (EDAKAHAG), ABA Supervision, Clinical Oversight & BCBA Consulting (EDAKAHAH), Autism Executive Functioning & Academic Skills Intervention (EDAKAKAI)

Keywords

• ABA therapy services
• Applied behavior analysis
• Autism therapy
• Behavioral health services
• Developmental disability support

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance-Based ABA Services: STXBI generates revenue through in-network insurance contracts with major payers including Humana Tricare East, Tricare 4 Life, United Healthcare/Optum Behavioral Health, and Blue Cross Blue Shield of Texas. Services are pre-authorized and covered based on individual treatment plans.
2. Private Pay Services: The organization supports some private pay from individuals and can establish contracts with provider agencies for additional coverage options outside of major insurance networks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

South Texas Behavioral Institute delivers individualized Applied Behavior Analysis (ABA) therapy services to individuals with Autism Spectrum Disorder and developmental disabilities across the lifespan. Services are provided through three delivery modalities—In-Clinic, In-Home, and Telehealth—supplemented by Parent Training and behavioral assessments (Functional Behavior Assessment and Behavior Intervention Plan). Treatment is overseen by Board Certified Behavior Analysts (BCBAs) and delivered by Registered Behavior Technicians (RBTs) across clinic, home, daycare, and community settings in the Greater San Antonio area.

Product overview

South Texas Behavioral Institute is a behavioral health services organization offering Applied Behavior Analysis (ABA) therapy through a multi-modal service delivery model. The company provides three core ABA service channels—In-Clinic ABA (center-based therapy), In-Home ABA (family-integrated therapy), and Telehealth ABA (remote video-based therapy)—supplemented by Parent Training and behavioral assessments (FBA, BIP). Services span individualized treatment plans tailored for children, adolescents, and young adults with autism and developmental disabilities across the Greater San Antonio area.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Clinic ABA

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hopebridge: Multi-state pediatric therapy provider offering ABA alongside occupational, speech, and physical therapy in center-based settings. Comparable to STXBI on core ABA delivery and autism patient population, with a broader therapy mix.
• Centria Healthcare: Multi-state Applied Behavior Analysis and behavioral health services provider serving children and adults with autism and developmental disabilities. Directly comparable to STXBI on ABA therapy model, insurance-billed revenue, and lifespan service approach.
• Proud Moments ABA: Multi-state ABA therapy provider offering in-home, center-based, and telehealth services for children with autism, with BCBA-supervised RBT teams. Closely comparable to STXBI on modality mix and clinical staffing model.
• BlueSprig Pediatrics: Large multi-state ABA therapy provider focused on children with autism, with significant Texas presence and center-based, home-based, and telehealth delivery. Directly comparable to STXBI on clinical model and patient population, though at substantially greater scale.
• Autism Learning Partners: Multi-state ABA therapy provider delivering clinic, home, and school-based services for children with autism, using BCBA-supervised teams and individualized treatment plans. Directly comparable to STXBI on modality mix and patient population.
• Behavioral Innovations: Multi-state ABA therapy provider headquartered in Texas, offering center-based and home-based ABA services for children with autism. Directly comparable to STXBI in clinical methodology (BCBA/RBT model, FBA-driven treatment plans) and Texas market footprint.
• Center for Autism and Related Disorders (CARD): Large national ABA therapy provider operating in multiple states, delivering center-based and home-based services using the same BCBA-supervised, FBA-driven treatment model as STXBI. Comparable clinical methodology with greater geographic reach.
• Brightside Behavioral Health: Texas-based ABA therapy provider offering clinic-based, home-based, and telehealth services for individuals with autism and developmental disabilities. Closely comparable to STXBI in geographic market (Texas), service modalities, and private-operator profile.
• Empower Behavioral Health: Texas-based multi-site Applied Behavior Analysis (ABA) therapy provider serving children with autism across clinics, homes, and community settings. Closely comparable to STXBI in service mix (clinic + home ABA), Texas geography, and small-to-mid size private operator profile.

Broad incumbents

• Maxim Healthcare Services: Large national home health, behavioral, and personal care services provider with an ABA/autism division. Comparable to STXBI on home-delivered behavioral services and insurance-billed revenue model, but operates across a much broader service portfolio and footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stxbi
• LinkedInlinkedin.com/company/south-texas-behavioral-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Texas Behavioral Institute