Jamil Odeh & Sons Co.

What Jamil Odeh & Sons Co. does

Jamil Odeh & Sons Co. (JOSC) is a privately held, family-owned Jordanian distribution and service company founded on December 12, 1985 in Abu Alanda, Amman. The company began as a local tire reseller to vans, buses, and trucks before transitioning to import-distribution in 1987, importing its first container of tires from Taiwan. Across four decades it has built a multi-brand, sole-distributor portfolio spanning tires and batteries (Double Coin, Otani, TAB), lubricants (Kuttenkeuler), construction equipment (Volvo CE, SDLG, Bobcat, Everdigm), commercial vehicles (Mahindra, Renault Trucks, Eicher, Sinotruk, Zhongtong, Weichai), material handling (VMAX, Demag cranes, Flex Lifting), power (PI generators), and warehouse logistics (SSI Schaefer, RePall). Its current operating presence includes three owned showroom and service-center locations across Amman — Abu-Alanda, Al-Bayader, and Al-Shumaisani — plus brand-specific service centers for Volvo, SDLG, and Mahindra, a forklift service operation, and an OEM-certified technical training center.

JOSC's business model is the classic exclusive-importer / sole-agent distribution franchise combined with authorized after-sales service. Revenue is generated from hardware sales of imported equipment and consumables, plus professional services from certified maintenance, warranty work, genuine parts supply, telematics (Volvo CareTrack), on-site field service, and customer-support agreements. Pricing is quote-based and not publicly disclosed, anchored on B2B fleet, construction, logistics, and public-sector procurement with warranty-backed consumer retail at the margin. Brand portfolio ranges across premium OEMs (Volvo CE, Renault, Mahindra) and value-tier Chinese and Korean OEMs (SDLG, Sinotruk, Weichai, Zhongtong, Everdigm), allowing the company to compete across price points in Jordan's small but active market.

The customer base is segmented into fleet operators, construction firms, logistics and warehouse operators, government and municipal entities (notably Greater Amman Municipality), and individual commercial-vehicle buyers. Multi-decade procurement relationships with public-sector projects — including Volvo pavers on the Amman-Aqaba Desert Highway and SDLG electric loaders for the Green Capital Amman initiative — anchor the government segment. The company is led by Executive Director Ali Odeh, son of founder Jamil Odeh, and remains a single-country Jordan operation with no disclosed parent, subsidiaries, institutional investors, funding rounds, or public-listing plans.

Name

Jamil Odeh & Sons Co.

Legal name

Jamil Odeh & Sons Co.

Website

https://jamilodeh.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Short description

Jamil Odeh & Sons Co. (JOSC) is a privately held Jordanian multi-brand distributor and authorized service provider for automotive tires, batteries, lubricants, construction equipment, commercial vehicles, and warehouse logistics, serving fleet operators, construction firms, logistics providers, and government entities across Amman.

Ownership category

akta.pro rank

Product category

Automotive and Industrial Equipment Distribution

NAICS

Tire and Tube Merchant Wholesalers (423130), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

akta.pro secondary industry

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB)

Keywords

• Automotive tire distribution
• Construction equipment dealer
• Commercial vehicle sales
• Industrial equipment supply
• Automotive aftermarket services

Headquarters

HQ city

Sahab

HQ country

Jordan

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tire Sales: Import and distribution of tires including Double Coin, Federal, Otani, and other tire brands. Revenue generated from direct sales of tires to vehicle owners, fleet operators, and businesses.
2. Battery Sales: Distribution of TAB Batteries and other battery brands for automotive and industrial applications.
3. Service and Maintenance: After-sales service including tire service, battery service, forklift service, oil changes, and brand-specific service centers for Volvo, SDLG, and Mahindra. Revenue from service labor, genuine parts, and maintenance contracts.
4. Construction Equipment Sales: Sales of Volvo and SDLG construction equipment including excavators, loaders, pavers, and road machinery. Also includes Mahindra vehicles, Bobcat equipment, and Eicher trucks.
5. Logistics Solutions: Distribution of Schaefer racking systems, warehouse solutions, plastic pallets, and waste containers for logistics and warehousing operations.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Jamil Odeh & Sons Co. (JOSC) distributes and sells automotive tires, batteries, lubricants, construction equipment, commercial vehicles, forklifts, and warehouse/logistics solutions in Jordan. The company acts as the sole distributor and authorized dealer for multiple international brands including Volvo, SDLG, Mahindra, Bobcat, Eicher, Renault Trucks, Demag, Double Coin, Otani, TAB Batteries, and SSI Schäfer. Operations are supported by owned showrooms, brand-specific service centers, mobile on-site service, and after-sales support.

Product overview

Jamil Odeh & Sons Co. (JOSC) is a multi-brand equipment distributor and service provider established in 1985 in Jordan. The company operates as a diversified portfolio of branded products across three main categories: (1) Heavy Equipment & Vehicles: Volvo and SDLG construction equipment, Mahindra automobiles, Bobcat machines, Renault Trucks, Eicher trucks and buses, and VMAX forklifts and loaders; (2) Tires & Batteries: Double Coin and Otani tires, TAB Batteries, and Kuttenkeuler lubricants; (3) Industrial & Logistics: SSI SCHÄFER racking and warehouse systems, RePall pallets, Demag cranes, PI generators, Everdigm breakers, and Flex Lifting cranes. The company supports its product portfolio with a network of branded service centers (Volvo, SDLG, Mahindra), general services (tires, batteries, forklifts, oil changes), a training center, logistics solutions, and comprehensive after-sales support. This is not a software platform but a physical goods distribution and service business.

Differentiator

Problem solved

Functional benefit

Brands

• Double Coin Holdings/Jordan Co. Joint venture between JOSC and Double Coin for tire distribution in Jordan.

Products and services

• Volvo Construction Equipment Distribution of Volvo-branded construction equipment including excavators, pavers, and road machinery for construction and infrastructure projects in Jordan.
• SDLG Construction Machinery Distribution of SDLG (Shandong Lingong) construction machinery including earth-moving equipment, road machinery, and small construction equipment for Jordanian construction firms.

Quantifiable outcome

• 2-year warranty on SDLG construction equipment
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

16 partnerships are on record, tiered minor and core.

• SinotrukminorChannel Partner/ Reseller/ Distributor · 1 January 2019Chinese truck manufacturer partnership. Received 'Best Sales in Middle East' award from Sinotruk in December 2025.
• Weichai EngineminorChannel Partner/ Reseller/ Distributor · 1 January 2019Partnership with Weichai engine manufacturer. Dinner meeting held with team in December 2025.
• Zhongtong BusminorChannel Partner/ Reseller/ Distributor · 1 January 2019Partnership with Zhongtong Bus manufacturer. Dinner meeting held with team in December 2025.
• EverdigmcoreChannel Partner/ Reseller/ Distributor · 1 January 2017Partnership agreement signed May 22, 2017 with South Korean manufacturer Everdigm to provide construction equipment breakers to Jordan market.
• Welland PowerminorChannel Partner/ Reseller/ Distributor · 1 January 2017First generators from Welland Power - England arrived November 2017.
• MahindracoreChannel Partner/ Reseller/ Distributor · 1 January 2016Sole agent for Mahindra vehicles in Jordan. Second Mahindra showroom opened in Al-Shumaisani in November 2016 with presence of Mahindra GM for International Operations.
• Demag CranescoreChannel Partner/ Reseller/ Distributor · 1 January 2016Dealer for Demag cranes offering complete range of cranes, drives, and handling technology for workshops to industrial enterprises.
• PI (Precision Industries)coreChannel Partner/ Reseller/ Distributor · 1 January 2016Dealer for Precision Industries diesel generating sets and light towers, serving GCC, Middle East, and Africa markets.
• BobcatcoreChannel Partner/ Reseller/ Distributor · 1 January 2016Dealer for Bobcat heavy equipment machines in Jordan. Global manufacturer from North Dakota with facilities in France, Czech Republic, and China.
• Eicher TruckscoreChannel Partner/ Reseller/ Distributor · 1 January 2016Dealer for Eicher trucks and commercial vehicles. Eicher is a joint venture between Volvo Group and Eicher Motors Limited.
• Volvo Construction EquipmentcoreChannel Partner/ Reseller/ Distributor · 1 January 2015Official Volvo construction equipment dealer for Jordan since 2015, offering excavators, loaders, pavers, and road machinery with full after-sales support.
• SDLG (Shandong Lingong Construction Machinery)coreChannel Partner/ Reseller/ Distributor · 1 January 2015Official SDLG construction equipment dealer for Jordan since 2015, offering earth-moving equipment, road machinery, and small construction machinery with 2-year warranty.
• Schaefer-GermanycoreChannel Partner/ Reseller/ Distributor · 1 January 2000JOSC became the sole distributor for Schaefer-Germany in 2000, specializing in racking and warehouse management systems including plastic pallets and waste containers.
• Double Coin HoldingscoreStrategic or Co-development Partner · 1 January 1988Joint venture created between JOSC and Double Coin called 'Double Coin Holdings / Jordan Co.' Agent for Double Coin tires. Taiwanese delegation visit in November 2016 confirmed JOSC's market position.
• TAB BatteriescoreStrategic or Co-development Partner · 1 January 1988Joint venture established between JOSC and TAB Batteries in Slovenia for battery distribution.
• Kuttenkeuler LubricantscoreChannel Partner/ Reseller/ Distributor · 1 January 1988Distributor for Kuttenkeuler Lubricants from Germany, a company founded in 1924 specializing in fuel and lubricant products.

Scale indicators3 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Almutlaq Group: Saudi Arabian diversified industrial and automotive distributor with tire, equipment, and vehicle operations. Comparable scale, multi-brand structure, and customer mix across construction and fleet segments in MENA.
• Galadari Trucks & Heavy Equipment: UAE-based distributor of trucks and heavy equipment (Volvo, Renault Trucks among others). Direct overlap with JOSC's Volvo and Renault Trucks dealership and similar fleet/government customer base.
• Mansour Group: Egypt-based group and one of the largest automotive distributors in MENA, representing GM, Michelin, and other global brands. Comparable authorized-distributor model across tires, vehicles, and equipment in a single national market.
• Kharafi Group: Kuwait-based diversified industrial conglomerate with automotive, heavy equipment, and lubricants distribution operations. Comparable diversified multi-brand distribution across MENA.
• Haji Hussein Alireza & Co. Saudi Arabian multi-brand industrial and automotive distributor with a long history similar to JOSC's 35+ years. Comparable family-owned structure and authorized-distributor business model across equipment, vehicles, and aftermarket.
• Ali & Sons Holding: UAE-based diversified group with automotive, heavy equipment, lubricants, and industrial product distribution. Most structurally comparable peer: multi-brand authorized distributor for global OEMs serving fleet, construction, and government customers across the Gulf.
• Mohamed Abdulrahman Al-Bahar: Kuwait-headquartered Caterpillar dealer and heavy equipment distributor covering the Gulf region. Comparable as a multi-decade authorized distributor for premium construction machinery OEMs with full after-sales service operations and government relationships.
• Bin Hindi Group: Bahraini conglomerate distributing heavy equipment, commercial vehicles, and tires through authorized partnerships. Operates a similar showroom/service-center distribution model for global OEMs in a small Gulf market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JamilOdehandSonsCo
• LinkedInlinkedin.com/company/jamil-odeh-and-sons-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jamil Odeh & Sons Co.