University of Oregon Athletic Department

Collegiate Athletics Programsgoducks.com

Company typePrivate
Founded1876
HeadquartersEugene, United States
Headcount—
GTM typeB2C
OfferingServices

University of Oregon Athletic Department firmographics

Firmographics

Name: University of Oregon Athletic Department
Legal name: University of Oregon Athletics
Website: https://goducks.com
Company type: Private
Founded year: 1876
Operating status: Operating
Ownership category
akta.pro rank

University of Oregon Athletic Department industry classification

Industry

Product category: Collegiate Athletics Programs
NAICS: Spectator Sports (71121), Sports Teams and Clubs (711211), Other Spectator Sports (711219), Sports and Recreation Instruction (611620)
SIC: Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Radio Broadcasting Stations (4832)
akta.pro primary industry: Intercollegiate Athletics (Varsity Sports Programs) (EDALAIAA)
akta.pro secondary industries: Athletics Events, Game Operations & Ticketing (EDALAIAK), College/University Sports Events (NCAA & equivalents) (MPAGAMAE), Athletics Facilities & Venue Management (EDALAIAL), Collegiate Athletic Conferences & Associations (MPAKACAA)

Keywords

Collegiate athletics programs
Intercollegiate sports competitions
Athletic event ticketing
Sports media broadcasting
Athletic fundraising programs

Where University of Oregon Athletic Department is headquartered

Location

Headquarters

HQ city: Eugene
HQ country: United States
HQ region: North America

Offices7 records

Markets served

University of Oregon Athletic Department business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

Ticket Sales: Revenue from ticket sales for football, basketball, volleyball, baseball, softball, soccer, and other sporting events at university facilities including Autzen Stadium, Matthew Knight Arena, Hayward Field, PK Park, and others.
Media Rights & Broadcast: Television and streaming rights through Big Ten Network (BTN) and B1G+ platform. Radio broadcast rights and partnerships with Oregon Sports Network from LEARFIELD covering football, men's basketball, women's basketball, and baseball.
Donations & Fundraising: Duck Athletic Fund (DAF) collects donations for student-athlete support. Women In Flight program raised over $15 million for women's athletics. Annual giving and endowment programs support scholarships and facility improvements.
Merchandise Sales: Online merchandise store (shop.goducks.com) selling jerseys, apparel, collectibles, and team gear through e-commerce storefront.
NIL Marketplace: Name, Image, and Likeness (NIL) opportunities for student-athletes through Opendorse marketplace platform, connecting fans and businesses with athletes.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	General Admission and Reserved Seating
Subscription	Annual	Duck Athletic Fund (DAF) Membership
Subscription	Monthly	B1G+ Streaming Subscription

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

University of Oregon Athletic Department product offering

Product offering

Core offering

The University of Oregon Athletic Department operates 21 NCAA Division I intercollegiate sports programs for male and female student-athletes, delivering live athletic competition, related ticketing, broadcasting, merchandise, and fundraising services. It produces sports content across multiple platforms (GoDucks.com, GoDucks app, Oregon Sports Network radio, B1G+/BTN, Duck Insider podcast) and manages facilities including Autzen Stadium, Hayward Field, Matthew Knight Arena, PK Park, and Jane Sanders Stadium.

Product overview

University of Oregon Athletics operates GoDucks.com as its primary digital platform, providing comprehensive coverage across 20 men's and women's sports. The product portfolio includes the GoDucks mobile app for on-the-go access, the Oregon Sports Network (OSN) for radio broadcasts, and Duck Insider as a daily podcast/show. The department has launched GoDucksW (February 2026), a social media initiative for women's athletics visibility. Women In Flight is a support program dedicated to female student-athletes, while the Duck Athletic Fund (DAF) handles fundraising. Live Pass provides subscription-based streaming content, and GoDucks.TV hosts video highlights. The Duck Online Store completes the ecosystem with merchandise sales.

Differentiator

Problem solved

Functional benefit

Brands

GoDucksW: Social media initiative designed to expand the visibility, storytelling, and engagement of Oregon's women's athletic programs
Duck Athletic Fund (DAF)
Oregon Sports Network
Mighty Oregon Podcast

Products and services

GoDucks.com Official athletics website providing news, schedules, rosters, ticketing, and multimedia content for all Oregon Ducks sports programs.
GoDucks App Mobile application for gameday information, live audio/video streaming, schedules, and fan engagement.
Oregon Sports Network (OSN) Radio broadcast network from LEARFIELD covering football, men's basketball, women's basketball, and baseball games with affiliate stations across Oregon.
Duck Insider Daily sports talk show hosted by Joey Mac with interviews, previews, and behind-the-scenes stories; broadcast live 1-2pm PT on the Oregon Sports Network.
Women In Flight First-of-its-kind program dedicated to providing above-and-beyond resources for female student-athletes, including fundraising, community building, and awareness for Oregon women's athletics.
GoDucksW Social media initiative launched to expand visibility, storytelling, and engagement of Oregon women's athletic programs.
Duck Athletic Fund (DAF) Organization supporting student-athlete development through donations, including the Women In Flight program for women's athletics.
Live Pass Subscription service for accessing live event streaming and on-demand content.
GoDucks.TV Video content platform featuring game highlights, interviews, and promotional content from Oregon athletics.
Duck Online Store Official merchandise store for Oregon Ducks apparel, gear, and collectibles.
Oregon Athletics Intercollegiate Sports Programs 21 NCAA Division I intercollegiate sports programs for student-athletes across men's and women's categories, offering competitive scheduling, coaching, training facilities, and academic support.
Oregon Athletics Ticketing Direct ticket sales through Ticketmaster for football, basketball, volleyball, baseball, softball, soccer, and other sports at university facilities including Autzen Stadium, Matthew Knight Arena, Hayward Field, and PK Park. Includes season tickets, group tickets, premium seating, and single-game tickets.
NIL Opportunities via Opendorse Name, Image, and Likeness (NIL) opportunities for student-athletes through the Opendorse marketplace platform, connecting fans and businesses with athletes.
Mighty Oregon Podcast Official Oregon Athletics podcast featuring behind-the-scenes stories and coverage.

Quantifiable outcome

Women In Flight raised $15,049,374 supporting women's athletics
+3 more outcomes

Companies that use University of Oregon Athletic Department

Customer profile

Named customers6 records

Segments4 records

Ideal customer profiles4 records

University of Oregon Athletic Department technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration10 records

University of Oregon Athletic Department partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered core and minor.

NikecoreGTM or Marketing PartnerNike is a longstanding apparel and equipment partner for Oregon Athletics. The partnership includes exclusive footwear, apparel, and branding rights. Nike has designed custom uniforms and gear for all sports programs.
LEARFIELD / Oregon Sports NetworkcoreStrategic or Co-development PartnerLEARFIELD operates the Oregon Sports Network providing radio broadcasts, streaming, and multimedia rights for Oregon Athletics. Manages affiliate station relationships and content distribution.
Big Ten Conference / BTNcoreStrategic or Co-development PartnerOregon Athletics is a member of the Big Ten Conference. BTN (Big Ten Network) provides broadcast and streaming coverage of conference athletics through BTN and B1G+ platforms.
TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing platform for Oregon Athletics events including football, basketball, and other sports. Provides mobile ticketing and season ticket management.
OnPoint Community Credit UnionminorGTM or Marketing PartnerPresenting sponsor for Duck Insider daily sports talk show. Community credit union supporting Oregon Athletics through sponsorship.
OpendorseminorChannel Partner/ Reseller/ DistributorNIL marketplace platform connecting Oregon student-athletes with fans and businesses for Name, Image, and Likeness opportunities and donations.
Tinker Hatfield / Jordan BrandminorGTM or Marketing PartnerLegendary UO track athlete and Nike designer created custom Women In Flight Title IX Jordan 1 Mids. Exclusive shoe auction raised funds for women's athletics.
Country FinancialminorGTM or Marketing PartnerPresenting sponsor for Duck Insider show studio. Insurance and financial services company supporting Oregon Athletics broadcasts.
ToyotaminorGTM or Marketing PartnerPresenting sponsor for Oregon Football Coaches Show. Auto manufacturer supporting football programming content.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

University of Oregon Athletic Department competitors and assessment

Company assessment

Direct peers

USC Trojans (USC Athletics): Recent Big Ten co-forecaster (joined 2024) with comparable brand strength, Nike-adjacent apparel partnership, premium football profile, and similar transition dynamics from a West Coast power conference into Big Ten economics.
Texas Longhorns (Texas Athletics): Power-conference peer with comparable revenue scale, Nike-equivalent apparel partnership (Nike as well), Big 12 to SEC transition, and similarly elite football program now competing in a national-media-rights superconference.
Michigan Wolverines (University of Michigan Athletic Department): Fellow Big Ten member with comparable scale of 20+ NCAA sports, similar Big Ten media rights positioning, donor-funded Duck Athletic Fund equivalent, and elite football/track and field programs that directly compete with Oregon for recruits and championships.
Washington Huskies (University of Washington Athletics): Fellow Pacific Northwest Big Ten entrant sharing transition dynamics, Nike/Nike-adjacent apparel heritage, and a peer football program competing for similar recruits and donor dollars in the post-Pac-12 environment.
Penn State Nittany Lions (Penn State Intercollegiate Athletics): Big Ten peer operating an extensive NCAA Division I program across football, basketball, and Olympic sports with similar reliance on ticket sales, conference media distribution, and major donor fundraising programs.
Ohio State Buckeyes (Ohio State Department of Athletics): Big Ten Conference peer operating a similarly large multi-sport NCAA Division I athletics program with comparable revenue mix (tickets, media rights, donations, merchandise), facility portfolio, and Nike-aligned apparel identity.
UCLA Bruins (UCLA Athletics): Concurrent Big Ten entrant from the West Coast with similar geographic, brand, and apparel-partnership positioning to Oregon; competes directly for LA-area recruits and Pac-12 legacy fan bases now distributed across the Big Ten footprint.

Others

LEARFIELD (Big Ten conference rights holder and Oregon Sports Network partner): Strategic partner rather than direct competitor — LEARFIELD operates Oregon Sports Network and broader Big Ten media-rights distribution, providing the infrastructure that monetizes Oregon Athletics' broadcast and sponsorship inventory. Comparable to IMG/Wasserman and other collegiate sports-rights intermediaries.

Emerging players

Stanford Cardinal (Stanford Athletics): Former Pac-12 peer now in the ACC with similar academic-athletics balance, Olympic-sport depth (particularly track and field and swimming), and donor-funded competitive model — comparable on academic-excellence positioning though smaller in football economics.

Broad incumbents

Notre Dame Fighting Irish (Notre Dame Athletics): Operates a similarly scaled NCAA Division I program with elite football brand, NBC media rights, and Nike apparel partnership. Operates as an independent rather than Big Ten member, but functions as a comparable benchmark for revenue scale and brand monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

University of Oregon Athletic Department financial estimates

Financial estimate

Revenue estimate

Valuation estimate

University of Oregon Athletic Department leadership team

Management profile

Number of profiles

Profiles11 records

University of Oregon Athletic Department subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

University of Oregon Athletic Department funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

University of Oregon Athletic Department M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Oregon Athletic Department

What does University of Oregon Athletic Department do?

Is University of Oregon Athletic Department a public or private company?

University of Oregon Athletic Department is a private company. It is classified as state government owned and is currently operating.

When was University of Oregon Athletic Department founded?

University of Oregon Athletic Department was founded in 1876.

Where is University of Oregon Athletic Department based?

University of Oregon Athletic Department is headquartered in Eugene, United States, in the North America region.

How does University of Oregon Athletic Department make money?

Five revenue lines are on record. Ticket Sales are the primary driver. The others are media Rights & Broadcast, donations & Fundraising, merchandise Sales and NIL Marketplace.

Who are University of Oregon Athletic Department's main competitors?

Direct peers on record are USC Trojans (USC Athletics), Texas Longhorns (Texas Athletics), Michigan Wolverines (University of Michigan Athletic Department), Washington Huskies (University of Washington Athletics), Penn State Nittany Lions (Penn State Intercollegiate Athletics), Ohio State Buckeyes (Ohio State Department of Athletics) and UCLA Bruins (UCLA Athletics). LEARFIELD (Big Ten conference rights holder and Oregon Sports Network partner) is listed as an others. Stanford Cardinal (Stanford Athletics) is listed as an emerging player. Notre Dame Fighting Irish (Notre Dame Athletics) is listed as a broad incumbent.

Does University of Oregon Athletic Department have an API?

No public API is recorded for University of Oregon Athletic Department.

What industry is University of Oregon Athletic Department in?

University of Oregon Athletic Department's product category is Collegiate Athletics Programs. Its primary akta.pro industry code is EDALAIAA, Intercollegiate Athletics (Varsity Sports Programs), with a secondary code of EDALAIAK, Athletics Events, Game Operations & Ticketing. Its NAICS code is 71121 and its SIC code is 7900.