Lavauzelle

What Lavauzelle does

Lavauzelle is a French publishing company structured as a SARL, founded in 1991 and headquartered between Panazol and Beychac-et-Caillau in southwestern France. The business is organized into two divisions: Lavauzelle Équitation, which publishes equestrian exam preparation manuals, books, and stationery, and Lavauzelle Défense, which produces military and defense titles covering doctrine, military history, and topics such as French Navy operations and military space. The catalog includes books, manuals, and stationery products — DOBLIS folders, LIRE pads, and paper reams — with the equitation line alone exceeding 272 SKUs.

The customer base spans B2B institutional buyers and B2C end users. On the B2B side, Lavauzelle Défense sells into the French Ministry of Defense, administrative organizations, and territorial collectivities. On the B2C side, Lavauzelle Équitation serves equestrian centers and individual riders through dedicated e-commerce storefronts on lavauzelle.com. Books are priced in the €13-42 band with manuals clustered around €24-35, and Lavauzelle holds official publisher status with the French Equestrian Federation (FFE) for Galop exam preparation, including editions aligned with FFE's ethological vision.

Operations combine traditional publishing with a digital layer: dedicated storefronts for each division, mobile applications on iOS and Android for Galop exam preparation, and active accounts on Instagram, YouTube, Facebook, Twitter, and LinkedIn. The company has 11-50 employees and has received project funding from Région Nouvelle-Aquitaine, indicating regional public-sector engagement with at least one of its publishing programs. No acquisitions, external venture funding rounds, or executive leadership changes have been disclosed.

Name

Lavauzelle

Legal name

Lavauzelle Sarl

Website

https://lavauzelle.com

Company type

Private

Founded year

1835

Operating status

Operating

Headcount range

11–50 employees

Short description

Lavauzelle is a French SARL publisher founded in 1991 operating two divisions — Lavauzelle Équitation (Galop exam manuals, equestrian books) and Lavauzelle Défense (military titles) — serving the French Ministry of Defense, territorial collectivities, equestrian centers, and individual riders through dedicated e-commerce storefronts.

Ownership category

akta.pro rank

Product category

Specialized Book Publishing

NAICS

Book Publishers (513130), Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Children’s Nonfiction Educational (Science, History, Nature) (EDAGAIAC)

akta.pro secondary industry

Government, Public Policy & Regulatory Reference (Public Administration, Regulatory Guidance) (EDAGAGAK)

Keywords

• Equestrian book publishing
• Military history publishing
• FFE galop exam manuals
• Administrative stationery products
• Equestrian training materials

Headquarters

HQ city

Beychac-et-caillau

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Book Sales: Sales of specialized books on equestrian topics (training, sport, culture, pedagogy, youth) and military/defense topics (army history, regiments, decorations, geopolitics). Products sold via e-commerce and to institutional customers.
2. Stationery Products: Sales of paper products including DOBLIS folders, LIRE pads, and paper reams primarily to military, administrative, and equestrian center customers.
3. Equestrian Preparation Materials: Sales of official preparation manuals for galop examinations, youth books, activity notebooks, and educational materials for equestrian training.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Lavauzelle is a French publishing house operating two divisions: Lavauzelle Équitation (equestrian publishing) and Lavauzelle Défense (military/defense publishing). The company publishes and sells specialized books, training manuals, stationery products, and exam preparation materials — including official FFE galop exam manuals, military history books, DOBLIS transparent film folders, LIRE administrative pads, paper reams, hippological educational boards, and outdoor furniture for equestrian centers — via direct e-commerce and B2B institutional sales.

Product overview

Lavauzelle is a French publishing house operating two main divisions: Lavauzelle Équitation (equestrian publishing) and Lavauzelle Défense (military/defense publishing). The company offers a diverse portfolio including training manuals for federal equestrian exams (galops 1-7), military history books, stationery products (DOBLIS document folders, paper reams, LIRE registered mail pads), educational boards, outdoor furniture for equestrian centers, and youth literature. The equestrian division features preparation manuals with ethological vision updates, the Galops Western sub-brand, and the Rois et Rênes collection. The defense division publishes military history, armed forces documentation, and administrative guides. Lavauzelle also offers mobile applications for exam preparation through third-party partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• FFE Galop Exam Preparation Manuals (Galops 1-7) Official French Equestrian Federation (FFE) certified preparation manuals for federal equestrian galop examinations (galops 1 through 7), including ethological approach updates in new editions. Priced at €27.00 for galops 1-4 and 5-7 manuals.
• Western Galops Preparation Manuals (Galops 1-4) Preparation manuals covering western riding galops 1 through 4, based on official FFE programs. Priced at €35.00.
• Military and Defense Books Military history books covering armies, regiments, traditions, colonial troops, decorations, geopolitics, and conflicts from WWI to modern operations. Includes specialized titles on military space operations and naval forces. Prices range from €13.00 (Chants et Traditions) to €42.00 (Guide des décorations).
• DOBLIS Transparent Film Document Folders Registered DOBLIS-branded transparent film folders used by military and administrative organizations for secure document handling. Sold in packs of 25 units at €22.97 per pack (TTC); volume discounts reduce to €16.97 HT per unit for orders exceeding 20 packs, and €16.34 HT per unit for orders exceeding 50 packs.
• Paper Reams (Xerox, Pioneer, Symbio brands) Paper reams sold to military, administrative, and equestrian center customers, available in standard 5-pack bundles. Prices range from €23.88 to €41.28 per bundle depending on brand; Franco de port (free shipping) applies from €200 HT for papeterie products.
• LIRE Registered Mail and Administrative Pads Registered mail and administrative document pads including A4 recommended letters, available with or without acknowledgment of receipt, for military and administrative use.
• Hippological Educational Boards and Training Cards Educational horse anatomy and breed reference boards, including tear-resistant and waterproof training cards and decorative engravings for equestrian education.
• Rois et Reines Book Collection Book collection featuring biographies and stories of famous equestrian athletes and champions.
• Outdoor Furniture for Equestrian Centers Outdoor furniture including benches, tables, and seating designed for equestrian centers and outdoor riding facilities.
• Youth Equestrian Fiction Books Youth literature on horses and equestrian themes for various age groups, including novels from ages 6+ and 13+. Priced from €13.00 to €14.00.
• Equestrian Activity Notebooks Activity workbooks combining horse-themed learning with school curriculum for children. Priced from €7.90.
• Historical Equestrian and Military Books (Ouvrages anciens) Historical equestrian and military books, including facsimile editions of classical texts on cavalry, dressage, farriery, and military history.
• Equilab Équestre Mobile Application Third-party mobile application for practicing equestrian galop exercises with questions and answers based on official FFE programs. Available on iOS (App Store) and Android (Google Play).
• Calendars Equestrian-themed calendars sold alongside youth and activity products. Priced from €6.83.
• Equestrian Law Reference Book (50 questions en droit équin) Reference book covering 50 questions in equestrian law with answers for riders and operators of equestrian centers.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Éditions Gallimard: Major French general-interest publisher with deep catalogs in literature, reference, and educational works. Operates similar French-language publishing infrastructure and institutional channels as Lavauzelle, but at significantly larger scale and across general subject matter.
• Éditions Dunod: French professional and academic publisher covering sciences, techniques, management, and university-level reference works. Comparable as a French-language educational/reference publisher with established institutional sales, though operating at broader scope than Lavauzelle's niche verticals.
• Belin Éditeur: Long-established French educational and scientific publisher producing textbooks, reference works, and educational materials across multiple disciplines. Comparable as a French-language educational publisher with institutional sales channels, though operating across broader subjects rather than specializing in equestrian or defense.
• Hachette Livre: France's largest book publisher with extensive trade, educational, and reference catalogs. Comparable as a major French publishing house operating institutional B2B sales and broad consumer book distribution, though vastly larger in scale and scope than Lavauzelle's niche focus.
• Éditions Eyrolles: French professional and technical publisher producing business, management, and practical reference books. Comparable as a French specialty publisher with B2B institutional reach, though its focus is broader professional/technical rather than equestrian or defense.
• Éditions Fleurus: French children's and family educational publisher producing activity books, youth nonfiction, and pedagogical materials. Directly comparable to Lavauzelle's youth equestrian books and activity workbooks (cahiers d'activités équestres) targeting the same French children's educational market.

Regional players

• Éditions Ouest-France: Regional French publisher based in western France producing regional history, heritage, and general interest books. Comparable as a French regional publisher with regional government ties and multi-channel distribution, though not directly competing in equestrian or defense niches.

Direct peers

• Éditions Amphora: French publishing house specialized in equestrian sports books, training manuals, and horse-related literature — directly competing with Lavauzelle Équitation in the same niche, serving the same French equestrian market with overlapping FFE-aligned content.
• Éditions Pierre de Taillac: French independent publisher specialized in military history, regimental histories, and defense-related books. Directly competes with Lavauzelle Défense for French readers interested in military history and institutional defense publishing customers.
• Éditions Économica: French publisher specializing in defense, military economics, strategic studies, and geopolitical analysis. Directly comparable to Lavauzelle Défense as a French specialist military/defense publisher serving similar institutional and informed-consumer audiences.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/LavauzelleEdit
• YouTubeyoutube.com/channel/UCBj-YNmuK6xIa0Hx-kd7yhw
• Facebookfacebook.com/lavauzelleequit
• LinkedInlinkedin.com/company/lavauzelle
• Instagraminstagram.com/lavauzelle.equitation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lavauzelle