Garnish Craft Cocktail Catering

What Garnish Craft Cocktail Catering does

Garnish Craft Cocktail Catering, operating under the legal entity Garnish Events, LLC, is a private craft cocktail catering and bartending service founded in 2010 and headquartered in Makawao, Maui, Hawaii. The company provides full-service cocktail catering for weddings, corporate galas (up to 300 guests), and private functions, with a portfolio of more than 50 proprietary signature cocktails organized by spirit base (vodka, rum, gin, whiskey, tequila) and house-made syrups, tinctures, and fresh pressed juices using local ingredients. Service is differentiated by highly customized bar aesthetics—including six themed Bar Collections—and obsessive attention to garnishes, glassware, and color-matched presentations.

The business operates three revenue streams: (1) core Event Cocktail Catering starting at $2,200 per event with pricing that scales on guest count and service duration, (2) Consulting & Bar Programs sold to bars, hotels, distributors, and liquor brands, and (3) Punch & Provisions, a lower-touch supply of batched cocktails, fresh pressed juices, and organic syrups for self-serve clients. Due to Maui County liquor laws, the company does not supply liquor itself and instead provides procurement guidance to clients. GTM is event-driven: customer acquisition relies on a website 'Request a Proposal' funnel, wedding planner referral relationships (notably Belle Destination Events), organic social media on Facebook/Instagram, a content blog, and earned media placements in premier wedding publications including Martha Stewart Weddings, The Knot, Pacific Weddings, and Modern Luxury Hawaii.

Operationally, Garnish is a bootstrapped, founder-led microbusiness with 1-10 employees led by Stephani (Steph) Smith. The company is privately held under Garnish Events, LLC, has no external funding, and serves primarily the Maui market with stated availability across the Hawaiian Islands. Its enterprise logo roster (Adobe, Amway, GE, Nissan, National Geographic, TLC, Castlight Health) and spirits brand partnerships (Ocean Vodka, Deep Island Hawaiian Rum, Koloa Rum, Haliimaile Distilling Company) suggest selective opportunistic expansion into corporate and B2B verticals, though the dominant revenue base appears to be destination weddings.

Name

Garnish Craft Cocktail Catering

Legal name

Garnish Events, LLC

Website

https://www.garnishcocktails.com/

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Garnish Craft Cocktail Catering, founded in 2010 and based in Maui, Hawaii, is a craft cocktail catering service providing custom bar setups, signature drinks, and bartending for weddings, corporate events, and private parties, supplemented by bar program consulting and batched cocktail supply.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320)

akta.pro primary industry

Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)

akta.pro secondary industry

Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)

Keywords

• Craft cocktail catering
• Mobile bartending service
• Event bar catering
• Wedding cocktail catering
• Corporate event bartending

Headquarters

HQ city

Makawao

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Event Cocktail Catering: Full-service cocktail catering for weddings, corporate events, and private functions. Highly customized events with bartenders, glassware, garnishes, and fresh ingredients. Pricing starts at $2,200 based on guest count and service length. This is the primary revenue stream.
2. Consulting & Bar Programs: Consulting services for bars, hotels, distributors, and liquor brands to develop cocktail programs. Revenue generated through expertise and program design services.
3. Punch & Provisions: Supply of fresh pressed juices, batched cocktails, hand-crafted tinctures, and organic syrups for clients who want to self-serve. Provides fresh ingredients, glassware, and garnishes without full bartender service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Garnish Craft Cocktail Catering delivers full-service craft cocktail catering for weddings, corporate galas, and private events in Maui and across Hawaii. The service includes professional bartending staff, custom cocktail menus drawn from a 50+ signature recipe portfolio organized by spirit base, fresh pressed juices, house-made tinctures, organic syrups, glassware, and themed bar setups matched to each event's aesthetic. Supporting offerings include Consulting & Bar Programs for bars, hotels, distributors, and liquor brands, and Punch & Provisions which supplies batched cocktails, fresh juices, and ingredients for self-service events.

Product overview

Garnish Craft Cocktail Catering is a craft cocktail catering company founded in 2010, based in Makawao, Maui, Hawaii. The company operates as a single-service catering business rather than a software platform. Its core offering is Cocktail Catering for Events, supplemented by Consulting & Bar Programs for commercial clients and Punch & Provisions for batch cocktail supply. The Signature Cocktails product line showcases over 50 craft cocktails organized by spirit base (vodka, rum, gin, whiskey, tequila), while Bar Collections provides various themed bar setup aesthetics. Services start at $2,200, and due to Maui County liquor laws, the company provides guidance on liquor procurement but does not supply the alcohol itself.

Differentiator

Problem solved

Functional benefit

Products and services

• Cocktail Catering for Events

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Pacific Weddings MagazineminorOthersFeatured in Pacific Weddings Magazine for cocktail creations. The Cordial de Fleur cocktail was featured in their publication with photography by Melia Lucida and creative direction by Feast Hawaii.
• The KnotminorOthersFeatured in The Knot wedding publication (Spring 2014, Winter 2015 issues). Listed on The Knot vendor directory for Maui wedding vendors.
• Martha Stewart WeddingsminorOthersFeatured in Martha Stewart Real Weddings (Fall 2015), providing cocktail catering services for featured weddings.
• Belle Destination EventsminorChannel Partner/ Reseller/ DistributorWedding planner Jane Park, President of Belle Destination Events, is a recurring referral partner who recommends Garnish to wedding clients. Testimonial indicates ongoing working relationship.
• Haliimaile Distilling CompanyminorOthersLocal Maui distillery whose Fid Street gin is used in the Cordial de Fleur cocktail. Blog post tag indicates partnership relationship with local spirits producer.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sourced Craft Cocktails: New York-based mobile craft cocktail catering service providing bar services for weddings, corporate events, and private parties. Closely mirrors Garnish's event-driven, customized cocktail service model.
• Liquid Concepts: Mobile bartending and event cocktail service catering to corporate events, weddings, and private functions with custom bar setups. Directly comparable business model and target customer segments.
• Bottles and Bins: Mobile bar and cocktail service specializing in weddings and private events, offering customized bar setups with artisanal mixology. Operates in similar event catering niche with craft cocktail focus.

Emerging players

• Shaker & Spoon: Craft cocktail subscription service delivering unique recipes and ingredients to home consumers. Adjacent market leveraging mixology expertise and curated cocktail content similar to Garnish's signature library.

Others

• Beam Suntory: Major premium spirits company whose brands (Jim Beam, Maker's Mark, etc.) often partner with cocktail caterers like Garnish for brand activations and bar program consulting. Represents the type of B2B client Garnish's consulting arm serves.
• Diageo: Global spirits conglomerate (Johnnie Walker, Tanqueray, Captain Morgan) that engages mixology consultants and event bar services for brand activations. Archetype client for Garnish's consulting and bar program services.
• Patrón Tequila: Premium tequila brand that frequently partners with craft cocktail caterers for events and recipe development. Garnish's tequila-focused signature cocktail menu aligns with brand activation opportunities.
• Pernod Ricard: Global spirits conglomerate (Absolut, Jameson, Malibu) that commissions cocktail program development from mixology experts. Represents consulting client archetype for Garnish's bar program services.
• Bacardi: Major rum brand (Bacardi, Grey Goose) that partners with cocktail caterers for events and brand experiences. Existing Garnish partnership with Koloa Rum demonstrates this type of brand collaboration.
• Haliimaile Distilling Company: Local Maui distillery producing Fid Street gin, already an established Garnish partner whose products appear in featured cocktails. Comparable craft spirits producer in the same regional ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/garnishcocktail
• LinkedInlinkedin.com/company/garnish-craft-cocktail-catering

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garnish Craft Cocktail Catering