What Delightful does

Delightful (유쾌한) is a Seoul-based cultural arts social enterprise founded in April 2015 that operates at the intersection of public art, community engagement, and art-technology convergence. The company is organized into two core business divisions — a Cultural Arts Business Division handling public art projects (notably the 만아츠만액츠/10000ARTS 10000ACTS program that activates under-bridge urban spaces) and community outreach, and an Arts Technology Business Division centered on the ART+TECH LAB which runs creator incubation programs, media art exhibitions, and convergence education. It serves four primary customer segments: government cultural institutions (Ministry of Culture, Arts Council Korea, ACC), artists and art-tech creators seeking project support and economic opportunities, culturally underserved youth receiving arts-tech education, and corporate innovation partners (Hyundai ZER01NE).

The company generates revenue primarily through project-based commissioned contracts with government and institutional clients, supplemented by cultural grants and subsidies, and increasingly through its proprietary digital platform Arts Acts Days (AAD) — an online arts activity platform with content curation (AAD VIEW), discussion spaces (AAD TALK), participatory workshops (AAD WORKSHOP), and a webinar tool (ATalk). Pricing is quote-based on project deliverables rather than publicly disclosed. Its go-to-market combines B2G direct sales through grant proposals and institutional partnerships with a community-led digital channel through the AAD platform and organic social media presence. The company has been designated as a creative/innovative social enterprise by the Korean Social Enterprise Promotion Agency (2021), received 2019 impact investment from Kyobo Life Insurance, and operates across multiple Korean regions including Seoul, Gwangju, Jeje, Gyeonggi, and Daejeon.

Name

Delightful

Legal name

주식회사 유쾌한

Website

https://delightfull.co.kr

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Delightful (유쾌한) is a Seoul-based cultural arts social enterprise that plans and operates commissioned public art projects, media art exhibitions, and art-tech convergence education programs for Korean government institutions, museums, and underserved youth communities, leveraging its proprietary AAD online platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government and Institutional Project Contracts: Primary revenue stream from government cultural bureaus, arts councils, museums, and public institutions that commission Delightfull to plan and operate exhibitions, educational programs, and community arts projects. Contracts are project-based with defined deliverables, timelines, and budgets.
2. Cultural Grants and Subsidies: Ongoing grants and subsidies from cultural government bodies (Ministry of Culture, Arts Council Korea, National Asian Culture Center) for arts-tech convergence initiatives, creator support programs, and social arts projects.
3. 艺术与文化项目运营服务: 运营韩国文化产业振兴院和社会企业的各种支持项目，提供艺术项目管理、展览策划和教育项目运营等专业服务。
4. AAD平台运营: 平台通过线上艺术内容、活动策划和社区运营产生收益。

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Delightfull (유쾌한) is a Korean cultural arts social enterprise that plans and operates commissioned public art projects, community arts programs, art-tech exhibitions, and creative education initiatives for government agencies, arts councils, museums, and cultural institutions. The company operates two business divisions: a Cultural Arts Business Division (public art, community engagement via 만아츠만액츠) and an Arts Technology Business Division (art-tech labs, creator support, online platform AAD, and ART+TECH convergence education).

Differentiator

Problem solved

Functional benefit

Brands

• 만아츠만액츠 (10000ARTS 10000ACTS): 공공예술 프로젝트 - 고가하부 공간 활용 공공예술 프로그램 (Public art project utilizing under-bridge spaces)
• 아츠액츠데이즈 (Arts Acts Days / AAD)
• ART+TECH 상상공장
• ART+TECH LAB

Products and services

• 만아츠만액츠 (10000ARTS 10000ACTS) Public Art Program
• Arts Acts Days (AAD) Online Arts Activity Platform
• ART+TECH 상상공장 Convergence Education Program
• ART+TECH LAB Creator Collaboration and Experimentation Program
• Cultural Arts Project Management and Exhibition Operations Services

Quantifiable outcome

• Operated over 30 major project programs across 2017-2025 including multiple large-scale exhibitions at national institutions
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• 한국예술종합학교 아트콜라이더랩coreStrategic or Co-development Partner · 1 November 2025Exhibition operation partnership for the 아트콜라이더랩 10th anniversary and Connected Campus成果分享 《2025 커넥티드 위크 : 열린학교》 at Korea National University of Arts. 두산아트센터 also listed as exhibition cooperator.
• 예술경영지원센터, 아트코리아랩coreStrategic or Co-development Partner · 1 July 2025Primary operating partner for 아트코리아랩 예술기술 융합 테스트베드 지원사업 《수퍼 테스트베드》 program. Delightfull's ART+TECH LAB team plans and operates all 6 LABs including curriculum design, creator mentoring, networking days, and the closing sharing session 《랩들이》. Minister of Culture is the host organization.
• 금호미술관, 일민미술관, 학고재 아트센터coreStrategic or Co-development Partner · 1 June 2025Institutional partners for 《2025 ARKO Leap》 regional arts exhibition, a Korea Arts Council visual arts support program. Delightfull served as production support unit managing artist consultation, expert matching, workspace research, exhibition operations, publishing, and archiving across three venues.
• 국립아시아문화전당 (ACC)coreStrategic or Co-development Partner · 1 March 2025Strategic exhibition partnership for media art programming at the National Asian Culture Center in Gwangju. Delightfull acts as exhibition operator/coordinator for major media art shows including 《애호가 편지》 (2025), working on artist management, curation, design, spatial planning, and archiving.
• 토탈미술관 (Total Gallery)coreStrategic or Co-development Partner · 1 November 2024Co-presenter of the 2024 디지털미술 전시지원사업 《팩언팩(Pack-Unpack)》 at Total Gallery. Focused on exploring digital art preservation, technical riders, and installation/dissemination challenges. Supported by Ministry of Culture and Arts Council Korea.
• 장애예술인 신기술기반 활동지원사업 (FUTURE WIDE OPEN LAB)majorStrategic or Co-development Partner · 1 January 2024ART+TECH 상상공장 team operated the 2023-2024 FUTURE WIDE OPEN LAB: 신기술기반 장애예술 창작실험실 program supporting artists with disabilities in new technology-based art creation.
• 하트-하트재단minorStrategic or Co-development Partner · 1 January 2022Partnership for interactive art exhibition planning and operations under the foundation's cultural arts sponsorship program (2022).
• 국립아시아문화전당 (ACC) - 신기술기반 콘텐츠 랩majorStrategic or Co-development Partner · 1 January 2022Collaboration for the 신기술기반 콘텐츠 랩 《보물선 3.0-비밀을 여는 시간》 media art showcase at ACC, with Delightfull providing project management and operational support.
• 현대자동차 ZER01NE 플랫폼majorStrategic or Co-development Partner · 1 January 2021Multi-year collaboration (2021-2023) on ZER01NE platform projects supporting art-tech convergence creators. Delightfull participated in ZER01NE DAY events and managed creator/project programs under this platform partnership.
• 한국장애인문화예술원minorStrategic or Co-development Partner · 1 January 2021Partnership for 운영 이음예술창작 아카데미 (2022) supporting artists with disabilities in convergence arts creation.
• 재단법인 서울숲사회혁신공유재단minorStrategic or Co-development Partner · 1 January 2020MOU partnership (2020) for collaborative social innovation initiatives in the Seoul area.
• 성동청소년문화의집minorStrategic or Co-development Partner · 1 January 2020MOU partnership (2020) for youth cultural programming and arts education outreach in Seongdong district.
• 소셜벤처허브센터 (Social Venture Hub Center)coreStrategic or Co-development Partner · 1 January 2020Hub center providing office space and support infrastructure for Delightfull's headquarters operations in Seongdong-gu, Seoul.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rhizome: New York-based nonprofit supporting digital and born-digital art through preservation, exhibitions, and online platforms. Comparable to Delightfull's AAD platform strategy and ACC digital-archive work (e.g., 2024 'Pack-Unpack' digital art preservation exhibition).
• CultureHub: New York-based art and technology collaborative producing innovative live and online programming. Comparable as a smaller-scale, multi-disciplinary art-tech operator running online community platforms — similar in shape to Delightfull's AAD online arts platform.
• ZKM Center for Art and Media Karlsruhe: German center for art and media technology combining museum exhibitions, research, and media art production. Comparable as a multi-division art-tech operator that mounts exhibitions, develops creator-facing infrastructure, and bridges art with technology.
• Eyebeam: New York-based art and technology organization supporting artists through residencies, commissions, and public programs. Comparable to Delightfull's ART+TECH LAB creator support model and public-art-tech exhibition programming.
• FACT (Foundation for Art and Creative Technology): Liverpool-based art-tech center running exhibitions, residencies, and learning programs. Comparable as a publicly-funded art-tech venue that commissions media art exhibitions and partners with cultural institutions — similar model to ACC partnerships.
• Ars Electronica: Linz-based art, technology, and society organization operating the Ars Electronica Center, Futurelab, and festival. Mirrors Delightfull's blend of art-tech lab programming, exhibition operation, and creator/residency support — but at a much larger and more international scale.
• Laboral Centro de Arte y Creación Industrial: Spanish art center focused on the intersection of art and industrial/emerging technology. Comparable as a publicly-funded venue combining exhibitions, residencies, and educational programs at the art-tech boundary.
• V2_ Lab for the Unstable Media: Rotterdam-based art-tech lab supporting artists working at the intersection of art and technology through residencies and exhibitions. Comparable to Delightfull's ART+TECH LAB creator support programs and Super Testbed LAB structure.
• Art Center Nabi (아트센터 나비): Seoul-based nonprofit art and technology center running exhibitions, labs, and creator programs. Closest in-market peer to Delightfull, sharing the Korean context of art-tech convergence exhibitions, education, and government partnerships.

Emerging players

• NEW INC: New Museum's creative incubator supporting artists, designers, and technologists working on art-tech ventures. Adjacent to Delightfull as an art-tech creator support ecosystem, though structured as an incubator rather than a project operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ssdgongjang
• Instagraminstagram.com/delightfull.kr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delightful