Assmann Foundation for Prevention

What Assmann Foundation for Prevention does

The Assmann-Stiftung für Prävention (Assmann Foundation for Prevention) is a German non-profit foundation (Stiftung) established in 2001 and headquartered in Münster, Germany. Its mission is prevention medicine and public health education, with a strategic focus on cardiovascular disease, nutrition, vaccinations, cancer screening, and healthy aging. The foundation's scientific core is the PROCAM (Prospektive Cardiovaskuläre Münster) study, one of the world's largest epidemiological studies on the causes of coronary heart disease, running continuously since 1977 and providing the data foundation for all of the foundation's risk algorithms.

The foundation's product portfolio centers on freely accessible digital tools: the PROCAM-Tests for 10-year heart attack and stroke risk calculation, the Herzalter-Test (heart age test) on herzalter-bestimmen.de that returns a result in under 90 seconds, and the APPzumARZT mobile app (iOS/Android) for family-level preventive examination and vaccination scheduling, developed in cooperation with Felix Burda Stiftung. Educational programs include the nationwide "Deutschland bestimmt das Herzalter!" awareness initiative, "Digitale Gesundheitskompetenz macht Schule" for grades 5-10, and historical intergenerational programs (Teens4Kids, Students4Kids, Teens4Elderly) run jointly with Frankfurter Allgemeine Zeitung. Professional services include PROCAM pharmacist certification accredited by the Bundesapothekerkammer and a Gesundheits-Pass publication.

All consumer services are provided free of charge. The foundation is funded through donations, endowments, and stipends, and operates as a charitable organization under German foundation law without traditional ownership or revenue mechanics. Distribution is multi-channel: direct-to-consumer via websites and app, through enterprise/partner channels (Partner mit Herz reaching companies, pharmacies, health centers), through K-12 educational partnerships, and via earned media in major German press. Recent additions include AI-based health information ("KI als Partner mit Herz") and ongoing science-news publishing across cardiovascular, oncology, nutrition, genetics, and longevity topics.

Name

Assmann Foundation for Prevention

Legal name

Assmann-Stiftung für Prävention

Website

https://assmann-stiftung.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

The Assmann Foundation for Prevention is a German non-profit foundation (established 2001, Münster) that operates the PROCAM cardiovascular epidemiology study (since 1977) and delivers free digital risk calculators, the APPzumARZT prevention app, and health-education programs to the general public, schools, and partner organizations in Germany.

Ownership category

akta.pro rank

Product category

Public Health & Preventive Medicine

NAICS

Voluntary Health Organizations (813212)

akta.pro primary industry

Preventive Cardiology & Lipidology (HLAKABAF)

akta.pro secondary industries

Community Health, Prevention & Health Education (BPAGACAC), Chronic Disease & Health Promotion Program Funding (HLAJALAJ), Non-Communicable Disease Prevention & Chronic Disease Programs (BPAIAJAI)

Keywords

• Cardiovascular risk assessment
• Preventive health education
• Epidemiological research
• Health literacy programs
• Heart disease prevention

Headquarters

HQ city

Munster

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels4 records

Marketing channels6 records

Core offering

The Assmann Foundation for Prevention is a German non-profit foundation that delivers free cardiovascular risk assessment tools, prevention medicine information, and health literacy education programs built on the PROCAM epidemiological study. Its core offerings include the PROCAM risk calculation tests for heart attack and stroke, the Herzalter-Test (Heart Age Test) portal, the APPzumARZT prevention app, and nationwide educational initiatives for the general public, schools, seniors, pharmacists, and partner organizations.

Product overview

The Assmann Foundation for Prevention operates a portfolio of health prevention products centered around the PROCAM (Prospektive Cardiovaskuläre Münster) study, one of the world's largest epidemiological studies on coronary heart disease since 1977. The core consumer-facing products include the PROCAM-Tests for heart attack and stroke risk calculation and the Herzalter-Test (Heart Age Test) portal, both grounded in PROCAM research data. The foundation also provides the APPzumARZT prevention app developed with Felix Burda Stiftung. Educational initiatives include the nationwide 'Deutschland bestimmt das Herzalter!' awareness campaign, the 'Digitale Gesundheitskompetenz macht Schule' school program, and historical competitions (Teens4Kids, Students4Kids, Teens4Elderly). Professional offerings encompass the PROCAM portal for pharmacists, physician newsletters, and the Gesundheits-Pass publication. The foundation also publishes extensive scientific information on preventive medicine topics including cardiovascular disease, nutrition, and lifestyle.

Differentiator

Problem solved

Functional benefit

Brands

• PROCAM: Prospektive Cardiovaskuläre Münster study - one of the world's largest epidemiological studies for researching causes of coronary heart disease, providing risk calculation tests for heart attack and stroke.
• Deutschland bestimmt das Herzalter!
• APPzumARzt
• Partner mit Herz

Products and services

• PROCAM-Tests (Heart Attack and Stroke Risk Tests) Online risk calculation tools that estimate the 10-year risk of heart attack or stroke for adults, based on the PROCAM (Prospektive Cardiovaskuläre Münster) epidemiological study data. Free for consumers; users receive a personalized risk score plus guidance on lifestyle modification and recommendation to consult a physician or pharmacist for elevated risk.
• Herzalter-Test (Heart Age Test) Free online portal that lets adult users in Germany determine their heart age in under 90 seconds, based on 25 years of PROCAM research data, and provides personalized heart health information. Users receive their calculated heart age, context on cardiovascular risk, and lifestyle guidance.
• APPzumARZT Prevention App Free mobile app for iPhone and Android that calculates recommended preventive examinations and vaccination appointments for all family members, reminds users of upcoming appointments, and alerts them to risk factors. Developed in partnership with Felix Burda Stiftung.
• Digitale Gesundheitskompetenz macht Schule (Digital Health Literacy in Schools) Free educational program for students in grades 5-10, comprising three teaching units and worksheets on healthy and sustainable nutrition, aimed at deepening knowledge of how nutrition impacts personal health and the environment.
• PROCAM-Portal für Apotheker (PROCAM Portal for Pharmacists) Online portal and e-learning certification program for pharmacists accredited by the Bundesapothekerkammer, equipping pharmacies to deliver PROCAM-based prevention counseling to customers.
• Gesundheits-Pass (Health Passport) Printed health passport publication containing the PROCAM heart attack test (expanded to ages 20-75), the PROCAM stroke test, and educational background information on heart attack, stroke, lifestyle modifications, cancer screening, and personalized medicine.

Quantifiable outcome

• Regular physical activity can reduce overall mortality by up to 30% and cardiovascular disease risk by up to 33%

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Frankfurter Allgemeine Zeitung (F.A.Z.)coreStrategic or Co-development Partner · 1 January 2020Long-term cooperation partner for educational initiatives including Teens4Elderly (generationsübergreifender Bildungswettbewerb), Students4Kids, and Teens4Kids. Joint projects aimed at promoting digital health literacy across generations and supporting students in developing ideas for health challenges.
• Felix Burda StiftungcoreStrategic or Co-development Partner · 1 January 2011Cooperation for APPzumARZT prevention app development. Assmann Foundation provided medical content while Felix Burda Stiftung coordinated communication measures through Burda media. Felix Burda Stiftung focuses on colorectal cancer prevention.
• Bundesapothekerkammer (German Federal Chamber of Pharmacists)minorStrategic or Co-development Partner · 1 January 2008Accreditation of PROCAM certification training for pharmacies through the 'Deutschland sorgt vor – PROCAM in der Apotheke' campaign. Training delivered as e-learning via internet.
• 1st European Day of PreventionminorStrategic or Co-development Partner · 1 January 2007Cooperation partner at the European Day of Prevention event in Bonn at the World Conference Center Bonn. Present with cardiovascular risk assessment for visitors.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Deutsche Herzstiftung (German Heart Foundation): Germany's leading cardiovascular patient and prevention nonprofit, funding cardiovascular research and public education. Most directly comparable peer — same country, same disease focus (heart health prevention), same nonprofit funding model, and overlapping audience of at-risk adults.
• Stiftung Deutsche Krebshilfe (German Cancer Aid): Germany's largest health-related nonprofit, funding cancer research, prevention, and patient education. Comparable in structure (Stiftung), funding model (donations), and role as a national prevention-focused health foundation.
• Felix Burda Stiftung: German health nonprofit focused on colorectal cancer prevention. Already a cooperation partner of the Assmann Foundation on the APPzumARZT app; comparable as a Stiftung delivering prevention awareness campaigns, branded health initiatives, and digital tools to the German public.

Broad incumbents

• American Heart Association: US-based nonprofit leading cardiovascular research, prevention guidelines, and public education globally. Comparable mission and nonprofit model; represents the upper bound on scale, brand recognition, and digital-product maturity for a heart-health foundation.
• Bundeszentrale für gesundheitliche Aufklärung (BZgA): Germany's federal agency for health education. Comparable as a producer of national-scale health prevention campaigns and educational materials, including cardiovascular topics; represents the public-sector incumbent against which foundation-led campaigns compete for audience attention.
• British Heart Foundation: UK's largest cardiovascular charity funding research, prevention, and patient support. Comparable as a national-scale heart-focused nonprofit with research, public education, and digital tools; offers a benchmark for how a German nonprofit could scale internationally.
• World Heart Federation: Global umbrella organization for cardiovascular health, convening national heart foundations and advocating for prevention policy. Comparable as a peer/convener in the heart-prevention ecosystem; useful as a partnership and benchmarking counterpart for international reach.

Emerging players

• Preventicum: German private preventive medicine center offering executive health check-ups and cardiovascular diagnostics. Comparable in focus (preventive cardiovascular medicine in Germany) but commercial and premium-priced, contrasting with the Assmann Foundation's free, donation-funded model.

Regional players

• Swiss Heart Foundation (Schweizerische Herzstiftung): DACH-region cardiovascular nonprofit funding research and prevention. Comparable mission (heart disease prevention, public education) and audience but operates primarily in Switzerland; useful as a regional peer for benchmarking reach in German-speaking markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/assmannstiftung
• LinkedInlinkedin.com/company/assmann-stiftung

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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