Wealth Alliance
Wealth Alliance is a privately-held, fee- and commission-based wealth management firm in San Diego, California, serving high net worth individuals and families with financial planning, investment management, and retirement income planning through its own RIA and Independent Financial Group's broker-dealer.
- Company typePrivate
- Founded1999
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wealth Alliance does
Wealth Alliance, LLC is a privately-held, fee- and commission-based wealth management firm founded in 1999 by Kevin Barrett, who established the practice after a four-year tenure as a CPA at Deloitte & Touche. The firm is headquartered near Del Mar, California, with a second office in El Cajon, and operates under dual registration as its own California Registered Investment Advisor (RIA) and through Independent Financial Group, LLC (IFG), a FINRA/SIPC member broker-dealer. It is licensed to offer advisory services and sell securities in eight states: Arizona, California, Colorado, New Hampshire, Nevada, Oregon, Texas, and Washington.
The firm serves high net worth individuals and families through three integrated service lines: Financial Planning (individualized wealth management strategy covering lifestyle goals, retirement timing, cash flow, and family protection), Investment Management (proprietary balanced portfolio construction using ETFs, individual stocks, options, bonds, and alternative assets, with assets custodied at TD Ameritrade under a Separate Account Management structure), and Retirement Income Planning (analysis-based retirement goal planning). The team has built proprietary financial planning software used internally to support these workflows. The firm comprises three identified professionals: Kevin Barrett (President, CFP®, inactive CPA), Jason Barney (Investment Advisor, ChFC, EA), and Michael Newman (Financial Analyst, JD/LL.M. Taxation), bringing combined experience of approximately 30 years.
Wealth Alliance generates revenue through a hybrid fee-plus-commission model: fee-based advisory revenue from its own RIA and commission-based revenue on securities products distributed through IFG. Pricing is quote-based and not publicly disclosed. The firm operates with a relationship-led, referral-driven go-to-market, supplemented by LinkedIn presence, a company newsletter, and hosted client events. Custodial and integration relationships include TD Ameritrade (custody), Charles Schwab (client login portal), American Funds (client login portal), and Community National Bank (client login portal). President Kevin Barrett has been recognized as a Five Star Wealth Manager for multiple consecutive years and has served as President of the San Diego division of the Financial Planning Association. The firm has not raised external funding, has no parent company, and shows no M&A activity.
Wealth Alliance firmographics
Firmographics- Name
- Wealth Alliance
- Legal name
- Wealth Alliance, LLC
- Website
- https://wealthalli.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wealth Alliance is a privately-held, fee- and commission-based wealth management firm in San Diego, California, serving high net worth individuals and families with financial planning, investment management, and retirement income planning through its own RIA and Independent Financial Group's broker-dealer.
- Ownership category
- akta.pro rank
Wealth Alliance industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)
- akta.pro secondary industries
- Financial Planning–Led RIAs (FSAAACAB), Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite) (FSAAACAH)
Keywords
Where Wealth Alliance is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wealth Alliance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Wealth Management and Advisory Services: The company operates on a fee and commission based model, providing both fee-based advisory services through their RIA registration and commission-based securities products through Independent Financial Group's broker-dealer. This dual revenue stream allows flexibility in serving different client preferences and needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | Fee and commission based advisory services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Wealth Alliance product offering
Product offeringCore offering
Wealth Alliance is a fee and commission-based Registered Investment Advisor that delivers personalized wealth management and financial planning services to high net worth individuals and families. Operating both as its own RIA and through Independent Financial Group's Broker Dealer, the firm offers three integrated service lines: Financial Planning, Investment Management, and Retirement Income Planning. The firm has been serving clients since 1999 and is headquartered in Del Mar, California, with an additional office in El Cajon.
Product overview
Wealth Alliance offers a unified wealth management and planning service composed of three integrated core offerings: Financial Planning (comprehensive strategy creation covering the client's complete financial picture), Investment Management (proprietary balanced portfolio management using ETFs, stocks, options, bonds, and alternative assets custodied at TD Ameritrade), and Retirement Income Planning (analysis-based retirement goal planning). The firm operates as a fee and commission-based Registered Investment Advisor (RIA), offering services tailored to high net worth individuals and their families.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Planning Personalized financial planning service for high net worth individuals and families, delivered through proprietary financial planning software under the firm's CFP-led practice.
- Investment Management Investment advisory and portfolio management service for clients, combining RIA-level advisory with execution and custody through TD Ameritrade and broker-dealer support via Independent Financial Group.
- Retirement Income Planning Retirement income planning service that helps clients build reliable income streams in retirement, integrated with the firm's broader financial planning and investment management offerings.
Companies that use Wealth Alliance
Customer profileSegments1 record
Ideal customer profiles1 record
Wealth Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Wealth Alliance partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Independent Financial Group (IFG)coreWealth Alliance operates dually as their own Registered Investment Advisor and through Independent Financial Group's Broker Dealer. Securities are offered through IFG, a registered broker-dealer and investment advisor, member FINRA/SIPC. This partnership enables the firm to offer both fee-based advisory services and commission-based securities products.
- TD AmeritradecoreTD Ameritrade has been selected as the custodian for assets managed by Wealth Alliance. The firm employs a system of Separate Account Management (SAM) for each client through TD Ameritrade's platform.
- Streamline Internet MarketingminorStreamline Internet Marketing is identified as the company that powers the Wealth Alliance website, providing web development and digital marketing services.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Wealth Alliance competitors and assessment
Company assessmentDirect peers
- Carson Group: Independent wealth management firm offering financial planning, investment management, and advisor support services to HNW clients and partner advisors. Comparable in the integrated planning-led RIA model and partnership approach.
- Creative Planning: Large independent, fee-only RIA offering comprehensive wealth management, tax planning, and retirement services to HNW clients. Direct competitor in the comprehensive planning-led independent RIA category, though materially larger.
- Merit Financial Advisors: Independent RIA providing comprehensive financial planning and investment management to HNW individuals and families. Comparable scale and full-service offering model.
- Buckingham Strategic Wealth: Independent RIA focused on comprehensive financial planning and evidence-based investment management for HNW individuals and families. Closely comparable in service mix (financial planning + investment management + retirement planning) and independent ownership model.
- Mariner Wealth Advisors: Independent RIA delivering comprehensive wealth advisory, investment management, and tax/estate planning to HNW individuals and families. Operates a similar integrated planning + investment model, though at much greater scale.
Others
- Schwab Advisor Services: Custody and technology platform serving independent RIAs; Wealth Alliance uses TD Ameritrade custody today, but Schwab (post-TD acquisition) is both a potential custodian and an indirect competitor via Schwab Wealth Advisory.
- Independent Financial Group: Broker-dealer and RIA platform through which Wealth Alliance offers commission-based securities. Relevant as both a channel partner and as a structural comparison point for independent advisor OSJ branch models.
Emerging players
- Facet Wealth: Digital-first financial planning and wealth management firm targeting HNW individuals via a flat-fee, virtual advisor model. Represents the emerging tech-enabled RIA segment competing for the same HNW client base as Wealth Alliance.
Broad incumbents
- Fisher Investments: Large independent investment management firm serving HNW and institutional clients. Comparable in the discretionary investment management function and HNW target segment, though portfolio-management-led rather than planning-led.
- Edelman Financial Engines: One of the largest independent RIAs in the U.S., offering wealth management, financial planning, and tax preparation to mass-affluent and HNW households. Provides a benchmark for how a scaled independent RIA bundles planning, investment management, and tax services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wealth Alliance social profiles
Digital presenceWealth Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wealth Alliance leadership team
Management profileNumber of profiles
Profiles3 records
Wealth Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wealth Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wealth Alliance
What does Wealth Alliance do?
Wealth Alliance is a fee and commission-based Registered Investment Advisor that delivers personalized wealth management and financial planning services to high net worth individuals and families. Operating both as its own RIA and through Independent Financial Group's Broker Dealer, the firm offers three integrated service lines: Financial Planning, Investment Management, and Retirement Income Planning. The firm has been serving clients since 1999 and is headquartered in Del Mar, California, with an additional office in El Cajon.
Is Wealth Alliance a public or private company?
Wealth Alliance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wealth Alliance founded?
Wealth Alliance was founded in 1999. It employs 1 to 10 people.
Where is Wealth Alliance based?
Wealth Alliance is headquartered in San Diego, United States, in the North America region.
How does Wealth Alliance make money?
One revenue line is on record: wealth Management and Advisory Services.
Who are Wealth Alliance's main competitors?
Direct peers on record are Carson Group, Creative Planning, Merit Financial Advisors, Buckingham Strategic Wealth and Mariner Wealth Advisors. Others are Schwab Advisor Services and Independent Financial Group. Facet Wealth is listed as an emerging player. Broad incumbents are Fisher Investments and Edelman Financial Engines.
Does Wealth Alliance have an API?
No public API is recorded for Wealth Alliance.
What industry is Wealth Alliance in?
Wealth Alliance's product category is Wealth Management. Its primary akta.pro industry code is FSAAACAA, Comprehensive/Full-Service RIAs & Independent Wealth Managers, with a secondary code of FSAAACAB, Financial Planning–Led RIAs. Its NAICS code is 523940 and its SIC code is 6282.