What Housing and care Magdeburg non-profit GmbH does

Wohnen und Pflegen Magdeburg gemeinnützige GmbH (WUP Magdeburg) is a municipal non-profit care provider headquartered at Leipziger Straße 49a in Magdeburg, Germany, owned by the City of Magdeburg (Stadt Magdeburg) and operating since 2006. It runs eight stationary nursing facilities — Haus Heideweg, Lerchenwuhne, Mechthild, Olvenstedt, Peter Zincke, Reform, Salbke, and Budenbergstift — with a combined 849 care places, making it the largest stationary care provider in the city. The portfolio extends into ambulatory home care via the wholly-owned WUP mobil subsidiary, specialized out-of-hospital intensive care at Haus Mechthild, day care (Tagespflege) and 24 barrier-free senior apartments in Domviertel, short-term stays through a Kurzzeitpflegehotel, plus therapy, dementia and recreational services.

Service prices are set per the German Pflegegrad (care level 1–5) framework under SGB V and SGB XI, with no single-room surcharge; costs are funded by residents' pensions, long-term care insurance (Pflegekasse) and, where applicable, social assistance (Sozialamt). WUP directs all surplus back into the facilities as a gemeinnützige GmbH. Customers are reached directly via the wup-magdeburg.de website, the Pflegeplatzhilfe hotline (0391 280411111), hospital and social-services referrals, and Facebook.

The technology footprint is modest: a standard web content management site with SSL/TLS, an internal staff data exchange portal, Matomo open-source analytics, and a WhatsApp channel for career inquiries. Core competitive differentiation comes from in-house training infrastructure — including the SkillsLab simulation facility built with Klinikum Magdeburg, partnership with Berufsbildende Schule IV for theory, and a Freiwilliges Soziales Jahr program via Internationaler Bund — plus 18-plus years of nursing education history and approximately 80 trainees. Leadership is Managing Director Martin Danicke with Supervisory Board Chair Simone Borris.

Name

Housing and care Magdeburg non-profit GmbH

Legal name

Wohnen und Pflegen Magdeburg gemeinnützige GmbH

Website

https://wup-magdeburg.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wohnen und Pflegen Magdeburg is a municipal non-profit operating eight nursing homes, ambulatory care, day care and senior housing in Magdeburg, Germany, serving elderly residents under Germany's statutory Pflegegrad reimbursement framework.

Ownership category

akta.pro rank

Product category

Senior Nursing Care Services

NAICS

Nursing and Residential Care Facilities (623), Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Adult Day Nursing & Chronic Disease Management Programs (HLADAIAE), Memory Care Units within Skilled Nursing Facilities (SNF/Nursing Homes) (HLADACAC)

Keywords

• Residential nursing care
• Ambulatory home care
• Dementia care services
• Senior living housing
• Intensive nursing care

Headquarters

HQ city

Magdeburg

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Stationäre Pflege (Residential Care): Monthly fees for full inpatient care in one of 8 nursing homes. Costs are covered by a combination of the resident's own pension/income, long-term care insurance (Pflegekasse), and potentially social assistance (Sozialamt) for those who cannot fully pay. No single-room surcharge is charged.
2. Ambulante Pflege (Ambulatory Care): Home nursing care services provided by 'WUP mobil' for people living at home. Covered by health insurance (SGB V) and long-term care insurance (SGB XI) based on care level.
3. Kurzzeitpflege / Pflegehotel: Short-term care and nursing hotel services for temporary stays, billed on a per-stay basis.
4. Tagespflege: Day care services for elderly people who live at home but need daytime care and social engagement. Billed periodically.
5. Intensivpflege: Specialized intensive care unit at Haus Mechthild for out-of-hospital intensive care, covered by health insurance.
6. Seniorenwohnungen: Barrier-free apartments for seniors in Domviertel and Reform, with two shared apartments (Wohngemeinschaften) offering 24 apartments total.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Wohnen und Pflegen Magdeburg operates eight stationary nursing homes in Magdeburg providing full inpatient care, complemented by ambulatory home nursing (WUP mobil), out-of-hospital intensive care (Haus Mechthild), day care (Tagespflege), short-term care hotel stays, and 24 barrier-free senior apartments in shared living communities. The portfolio also covers specialized dementia care, therapy offerings, and recreational activities for elderly and care-dependent residents.

Product overview

Wohnen und Pflegen Magdeburg is a non-profit nursing care provider operating as a platform of interconnected care services. The core offering consists of eight stationary nursing facilities (stationäre Pflegeeinrichtungen) across Magdeburg providing long-term residential care. Complementary services include ambulatory care through 'WUP mobil' for home-based care, specialized intensive care at Haus Mechthild, day care (Tagespflege) in Domviertel, and short-term care hotel (Kurzzeitpflegehotel) for temporary stays. The company also provides 24 barrier-free senior apartments in Domviertel living communities. Support services encompass therapy offerings, dementia care, and recreational activities. Training programs include a three-year nursing apprenticeship with SkillsLab simulation facilities, and volunteer programs (FSJ). The portfolio integrates residential, ambulatory, day, and temporary care modalities under a unified organizational structure, with all profits reinvested into the facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Stationary Nursing Care (Stationäre Pflege) Full inpatient residential nursing care delivered across eight facilities in Magdeburg for elderly and care-dependent residents, covering daily living assistance, medical care, meals, and accommodation. Costs are based on the assigned care level (Pflegegrad 1-5) and covered by the resident, long-term care insurance, and social assistance where applicable.
• Ambulatory Home Care (WUP mobil) Home-based nursing service provided by WUP mobil for people living independently at home. Services are covered by health insurance (SGB V) and long-term care insurance (SGB XI) based on the resident's care level.
• Intensive Nursing Care (Intensivpflege) Specialized extra-clinical intensive care unit at Haus Mechthild for patients with intensive medical and nursing needs, covered by health insurance.
• Day Care (Tagespflege) Daytime care and social engagement service in the Domviertel for elderly people who live at home but need supervised care during the day.
• Short-term Care Hotel (Kurzzeitpflegehotel) Temporary care hotel for short stays of days or weeks, used for caregiver respite or post-hospital recovery, with complete care provision for guests.
• Senior Living Apartments (Seniorenwohnungen) Barrier-free age-appropriate rental apartments organized in shared living communities (Wohngemeinschaften) in the Domviertel and Reform districts of Magdeburg, providing 24 single-room units with a service center.
• Dementia Care (Demenzversorgung) Specialized care services for residents living with dementia, providing dedicated support, appropriate living environments, and tailored daily programs.
• Therapy Services (Therapieangebote) Therapeutic services supporting the health and wellbeing of residents within the care facilities.
• Recreational Activities (Beschäftigungsangebote)
• Nursing Training Program (Ausbildung zur Pflegefachkraft) Three-year dual vocational nursing training program combining theoretical instruction at Berufsbildende Schule IV with practical training across WUP care facilities, including a SkillsLab simulation environment.

Quantifiable outcome

• 849 care places across 8 facilities
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered minor, moderate and core.

• Weidemann GruppeminorOthersDisplayed as a partner logo on the WUP website. No specific details on the nature of the partnership are provided.
• Neuronetzwerk DeutschlandminorOthersDisplayed as a partner logo on the WUP website. Neuronetzwerk (Neuron Network) Germany may provide networking or referral services for neurological care.
• SC Magdeburg (Bronze Partner)minorOthersWUP is a Bronze Partner of SC Magdeburg (handball club). This appears to be a sponsorship/community partnership.
• Klinikum MagdeburgmoderateStrategic or Co-development PartnerKlinikum Magdeburg is a hospital partner. The SkillsLab training facility was created in cooperation with Klinikum Magdeburg and was funded by Investitionsbank. The hospital likely serves as a referral source and practical training placement for nursing students.
• MDCCminorOthersDisplayed as a partner logo. MDCC is a telecommunications/IT company in Magdeburg; nature of partnership unspecified.
• Gröninger BadminorOthersDisplayed as a partner logo. Gröninger Bad is a swimming pool facility; likely a community partnership or discount agreement for residents/employees.
• Berufsbildende Schule IV für Gesundheits- und Sozialberufe Dr. Otto SchleincoreStrategic or Co-development PartnerTheoretical nursing education is provided in partnership with BBS IV Dr. Otto Schlein. All nursing students receive their theoretical training at this school. Also partners for the Pflegehelferausbildung (nursing assistant training).
• Internationaler BundcoreStrategic or Co-development PartnerCooperation partner for the Freiwilliges Soziales Jahr (FSJ / Voluntary Social Year) program. The Internationaler Bund is a major German welfare organization that administers FSJ placements. This partnership enables WUP to offer FSJ positions to young people.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Diakonie Deutschland: Protestant welfare organization with extensive nursing home, ambulatory care, and senior housing operations. Closely comparable to WUP on full-service care continuum and non-profit, value-driven governance model.
• Alloheim: Major private German care home operator with full inpatient, short-term, day care, and assisted living offerings. Closely comparable in service portfolio to WUP's eight facilities plus WUP mobil, with similar workforce and reimbursement dynamics.
• Caritas: Catholic welfare association operating a large network of inpatient and ambulatory elderly care services across Germany. Comparable to WUP as a non-profit, mission-driven provider with mixed-stationary and ambulatory offerings.
• Pro Seniore Residenzen: German operator of senior residences and care facilities specializing in inpatient care, short-term care, and assisted living. Directly comparable to WUP's residential and respite offerings.
• Marseille-Kliniken AG: German-listed operator of inpatient rehabilitation and care facilities. Overlaps with WUP on long-term residential care and therapy services, with a comparable mix of post-acute and custodial residency.
• Korian Deutschland (Clariane Deutschland): One of the largest private German operators of nursing homes, assisted living, and ambulatory care. Directly comparable to WUP in service mix (stationary, ambulatory, dementia care) and target population, though operating as a commercial for-profit chain.
• AWO (Arbeiterwohlfahrt) Bezirk Westliches Westfalen / Sachsen-Anhalt: Non-profit welfare organization operating nursing homes, ambulatory care, and senior living across Germany. Most comparable non-profit peer to WUP in mission, governance, and service portfolio.

Regional players

• AWO Magdeburg (regional AWO chapter): Local AWO chapter operating stationary and ambulatory care facilities in Magdeburg. Most directly comparable regional peer to WUP, competing in the same catchment area with similar non-profit elderly care offerings.

Emerging players

• DANA Seniorwohnanlagen: Mid-sized German operator of assisted living and care communities. Comparable to WUP's Domviertel shared-living model and barrier-free senior apartments, though smaller in scale.
• Johanniter-Unfall-Hilfe: Welfare organization providing ambulatory care, stationary care, and senior services in Germany. Comparable to WUP on non-profit care offerings, with growing focus on outpatient and day care services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Wohnen-und-Pflegen-Magdeburg-489952194758247
• LinkedInlinkedin.com/company/pflegen-magdeburg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Housing and care Magdeburg non-profit GmbH