Chaves County School Employees Credit Union

What Chaves County School Employees Credit Union does

Chaves County School Employees Credit Union (CCSECU) is a federally chartered, member-owned cooperative credit union founded on December 9, 1952, and headquartered at 1401 North Lea Ave, Roswell, New Mexico. It serves a statutorily defined field of membership consisting of public and private school employees in Chaves County, retired school employees residing in the county, credit union staff, and their immediate family members. The institution operates a single physical branch with lobby and drive-up service hours Monday through Friday, supported by a multi-channel service model comprising Financial-net online banking, a telephone audio response line, Visa debit cards, and surcharge-free ATM access through the Allpoint Network.

The product suite is narrowly focused on consumer banking: a required Primary Savings Account ($25 minimum), Share Draft (Checking) Account with no minimum balance and no per-check charges, unsecured Signature Loans (9.40%-16.40% APR), and a range of collateralized vehicle loans covering new/used automobiles (4.00%-14.25% APR), RVs and motor homes (5.25%-13.25% APR), motorcycles, and boats, plus share-secured loans at 3.00% APR. Supporting tools include three website-hosted financial calculators. Technology infrastructure is entirely vendor-provided — Financial-net for online banking, Omnicommander for analytics, Mainstreet Inc for check reordering, and NADA for vehicle valuations — with no proprietary platform development and no mobile application.

Revenue is generated through net interest income on the consumer loan portfolio and transactional/service fees including $25 NSF charges, $25 stop-payment fees, $5-$20 wire transfer fees, a $10 loan processing fee, a $3 monthly share draft service charge, and a $5 monthly inactive account fee. Marketing and member acquisition are community-led, relying on word-of-mouth within the Chaves County school community rather than paid digital channels; no social media presence or content marketing programs are documented. NCUA federal insurance up to $250,000 per member and GLBA-compliant privacy practices form the regulatory backbone of the member value proposition.

Name

Chaves County School Employees Credit Union

Legal name

Chaves County School Employees Credit Union

Website

https://ccsecunm.org

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1–10 employees

Short description

Chaves County School Employees Credit Union is a member-owned, federally chartered cooperative founded in 1952 and headquartered in Roswell, New Mexico, serving school employees, retirees, and their families in Chaves County with savings, checking, and consumer loan products.

Ownership category

akta.pro rank

Product category

Retail Banking (Credit Union)

NAICS

Credit Unions (52213)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Student/University Credit Unions (FSABAEAJ)

akta.pro secondary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Credit union services
• Consumer lending
• Share savings accounts
• Vehicle loan financing
• Signature personal loans

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Loan Interest Income: Primary revenue source from interest charged on signature loans, vehicle loans, RV/motorhome loans, motorcycle/boat loans, and other collateral-secured loans. Rates range from 3.00% APR (share secured) to 16.40% APR (signature loans). Vehicle loans range from 4.00%-14.25% depending on vehicle type, age, and term length.
2. Account and Service Fees: Various fee income including monthly service charges on share draft accounts ($3/month), NSF fees ($25/item), stop payment fees ($25/item), wire transfer fees ($5-$20), loan processing fees ($10), inactive account fees ($5/month), and other miscellaneous service charges.
3. Savings Account Balances: Members maintain primary savings accounts with minimum $25 deposits, providing pooled funds for lending operations. Dividends paid to members based on credit union's net earnings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels2 records

Core offering

Chaves County School Employees Credit Union is a member-owned cooperative financial institution that provides deposit accounts (Primary Savings and Share Draft checking) and consumer loans (signature loans, auto loans, RV/motorhome/motorcycle/boat loans) to eligible school employees, retirees, and their immediate families in Chaves County, New Mexico. Services are delivered through a single physical branch in Roswell, NM, supplemented by online banking (Financial-net), telephone audio response, and the Allpoint surcharge-free ATM network. All member deposits are federally insured by the NCUA up to $250,000.

Product overview

Chaves County School Employees Credit Union operates as a single-institution credit union offering a unified set of financial products centered around deposit accounts and lending services. The core offerings include a required Primary Savings Account, Share Draft (Checking) Accounts with Visa debit functionality, and various loan products including Signature Loans and Auto/Vehicle Loans. Supporting tools include three financial calculators for loan affordability, payment calculations, and savings projections. The institution differentiates through competitive lending rates and member-focused service for school employees in Chaves County, New Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Loans Unsecured personal loans with signature-based qualification, offering competitive rates for credit union members needing funds for various personal purposes. Available to eligible school employees, retirees, and immediate family members in Chaves County, NM.
• Auto Loans (New and Used Vehicles) Vehicle financing for new and used automobiles with terms up to 60-72 months. Used vehicle valuations use NADA Retail Value. Available to eligible credit union members.
• Recreational Vehicle Loans (RVs, Motorcycles, Boats) Specialized collateralized loans for recreational vehicles, motor homes, motorcycles, and boats. Terms range from 36 to 72 months depending on the vehicle type. Available to eligible credit union members.
• Primary Savings Account Basic share savings account required for all credit union members with a minimum $25 deposit requirement. Funds are NCUA insured up to $250,000 per member and dividends are paid based on credit union net earnings.
• Share Draft (Checking) Account Checking account with no minimum balance requirement and no per-check charges. Includes Visa debit card functionality and optional Bill Pay through online banking. Monthly service charge of $3 applies.
• Online Banking Service Online banking platform powered by Financial-net that allows members to access accounts, apply for loans online, pay bills through Bill Pay, and manage their finances via web portal at ccsecunm-dn.financial-net.com.
• Telephone Audio Response Banking Telephone-based audio response system (1-800-789-4395) that allows members who sign up to access account information by phone.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• NADA (National Automobile Dealers Association)minorOthersProvides vehicle valuation reference for loan underwriting. Links to NADA consumer vehicle values page to help members determine vehicle worth for auto loan financing purposes.
• Trustage InsuranceminorGTM or Marketing PartnerInsurance partner providing supplemental insurance products marketed to credit union members. Displayed as a banner partner with marketing campaign tracking.
• Financial-netcoreTechnology or IntegrationOnline banking platform provider powering the credit union's member-facing digital banking services including account access, loan applications, and bill pay functionality.
• OmnicommanderminorOthersAnalytics and reporting platform for credit unions. Listed as a technology partner powering the credit union's digital infrastructure.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Teachers Credit Union (Indiana): Indiana-headquartered credit union serving educators and school employees. Comparable for occupation-defined membership, education-sector member focus, and full-service deposit and consumer lending offerings.
• SchoolsFirst Federal Credit Union: Large credit union serving school employees and their families in California. Directly comparable because it serves the same employee-and-family community segment with deposit, loan, and member-cooperative economics, just at much greater scale.
• Schools Financial Credit Union: Credit union serving school employees in Southern California. Comparable due to the same occupation-defined membership field, similar consumer loan and deposit product mix, and member-owned cooperative model.
• Michigan Schools and Government Credit Union: Michigan-based credit union serving school employees and government workers. Directly comparable for its occupational field-of-membership, deposit-and-loan product focus, and community-based cooperative structure.
• Educators Credit Union (Wisconsin): Wisconsin-based credit union serving educators, school employees, and their families. Comparable for its occupation-defined field-of-membership, member-owned cooperative structure, and deposit plus consumer loan product focus.

Regional players

• U.S. Eagle Federal Credit Union: New Mexico community credit union serving a broad community field-of-membership. Comparable for its regional footprint, full-service consumer deposit and lending suite, and overlapping New Mexico retail-banking market.
• Rio Grande Credit Union: New Mexico-based community credit union serving a defined regional field-of-membership. Comparable as a New Mexico deposit-taker and consumer lender competing for the same household banking relationships in the broader local market.
• Sandia Laboratory Federal Credit Union: New Mexico-headquartered credit union with statewide membership. Comparable as a New Mexico community credit union competing for the same regional deposit and consumer-lending wallet, though its broader community field-of-membership gives it materially larger scale.

Emerging players

• Alliant Credit Union: Large online credit union offering consumer deposit accounts and loans nationwide. Comparable as a credit union model competing on rates and digital convenience, and a relevant competitor for any CCSECU members who relocate out of Chaves County.
• Digital Federal Credit Union (DCU): Large digital-first credit union with nationwide membership. Comparable as a credit union competing for consumer deposit and lending relationships, and a relevant benchmark for the digital experience gap CCSECU would need to close.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/chaves-county-school-employees-credit-union

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chaves County School Employees Credit Union