Alisca Autócentrum

What Alisca Autócentrum does

Alisca Autócentrum Kft. is a privately held Hungarian multi-brand automotive dealership and workshop headquartered in Szekszárd, operating under the Volkswagen Group's distribution umbrella via Porsche Hungaria. Founded in 1997, it holds authorized dealer appointments for three VW Group brands — SEAT, Škoda, and the premium-performance CUPRA marque — and operates from a single showroom and service facility at Bátaszéki út 130-132. Its customer base is primarily individual consumers and small-business buyers in the Szekszárd region and surrounding Tolna county.

The company's offering spans the full vehicle lifecycle. Core products include new-vehicle sales (with online configurators and immediately-available stock listings), certified used cars through the Das WeltAuto network, and an on-site workshop providing maintenance, bodywork and painting, air-conditioning service, tire changes and storage (Semperit and Continental), technical inspections, and accident/insurance advisory. Supporting products include pick-up and delivery, replacement rental cars, manual car wash, and online appointment scheduling via the Porsche Informatik service booking system. The firm is integrated into Porsche Holding's digital ecosystem through the carLOG customer portal, enabling online vehicle management, service history access, and Porsche Finance contract management.

Revenue is generated across five streams: new-vehicle sales at unit prices starting around HUF 6.9 million for entry SEAT models, used-vehicle sales via Das WeltAuto, workshop labor and parts, OEM parts and accessories, and commission-based referrals to Porsche Finance for leasing, loans, and insurance. Pricing for vehicles is publicly listed, while service and financing terms are quote-based. The go-to-market is sales-led, combining a physical showroom with a website, email newsletter, Google paid search and remarketing, Facebook organic content, and CarAdvisor referral traffic. The company reports ISO 9001 quality management certification and GDPR compliance, employs 11–50 staff, and has received cumulative HUF 42.5 million in Széchenyi 2020 government grants — most recently a HUF 25 million working-capital loan in November 2023 and a HUF 17.5 million modernization grant completed in December 2021 that funded EV-charging equipment and workshop upgrades. Leadership comprises Managing Directors Szászy Zsolt and Szászy Árpád.

Name

Alisca Autócentrum

Legal name

Alisca Autócentrum Kereskedelmi és Szolgáltató Korlátolt Felelősségű Társaság

Website

https://aliscaauto.hu

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Alisca Autócentrum is a multi-brand car dealership in Szekszárd, Hungary, authorized to sell SEAT, Škoda, and CUPRA vehicles through Porsche Hungaria. It offers new and used car sales, a full-service workshop, tire services, financing, and technical inspections to regional consumers and small businesses.

Ownership category

akta.pro rank

Product category

Automotive Dealership and Service

NAICS

Automobile Dealers (4411), Used Car Dealers (441120), Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• Automotive dealership
• New vehicle sales
• Used car sales
• Auto repair services
• Vehicle financing

Headquarters

HQ city

Szekszárd

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory (new and used vehicle stock), Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. New Vehicle Sales: Sales of new SEAT, Škoda, and CUPRA vehicles. Revenue is generated through vehicle sales at list prices with available financing options including leasing and loans through Porsche Finance.
2. Used Vehicle Sales: Sales of used vehicles through the Das WeltAuto network. Revenue generated from pre-owned car transactions.
3. Service and Maintenance: Full-service maintenance and repair operations including bodywork, painting, air conditioning, wheel changes, environmental inspections, and technical inspections. Revenue generated from labor and parts.
4. Parts and Accessories: Sales of original spare parts and accessories for SEAT and Škoda vehicles, including tires, wheels, and car electronics.
5. Financing Services: Facilitation of vehicle financing through Porsche Finance including loans, leasing, insurance, and maintenance contracts. Commission-based revenue from financial product referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Alisca Autócentrum is a multi-brand automotive dealership operating as an authorized dealer for SEAT, Škoda, and CUPRA (Volkswagen Group) in Szekszárd, Hungary. It sells new vehicles, certified used cars via the Das WeltAuto network, and offers full workshop services including maintenance, repair, bodywork, painting, tire sales/storage, and technical inspections. The company also facilitates vehicle financing, leasing, and insurance through a partnership with Porsche Finance, complemented by digital tools such as online service booking and the carLOG customer portal.

Product overview

Alisca Autócentrum is a multi-brand automotive dealership and workshop operating as part of the Volkswagen Group distribution network, selling and servicing SEAT, Škoda, and CUPRA vehicles. The core offering consists of new vehicle sales with configuration options, certified used car sales through the Das WeltAuto network, and comprehensive workshop services including maintenance, repairs, tire services, and bodywork. The business complements its automotive sales with digital services including the carLOG customer portal and online service booking, while offering financing solutions through Porsche Finance partnerships. Additional services include car rental during vehicle service periods, vehicle pick-up/delivery, insurance advisory, and technical inspections.

Differentiator

Problem solved

Functional benefit

Products and services

• SEAT Vehicles (New Car Sales) Authorized new vehicle sales for SEAT passenger cars including Leon, Ibiza, and Arona models, with online configuration, in-stock availability, financing options, and trade-in services for Hungarian consumers.
• Škoda Vehicles (New Car Sales) Authorized new vehicle sales for Škoda passenger cars including the ENYAQ iV electric model and various Joy trim variants, with configuration, financing, and in-stock availability.
• CUPRA Vehicles (New Car Sales) Authorized new vehicle sales for CUPRA, the premium performance sub-brand of the Volkswagen Group, targeting buyers seeking sport-oriented vehicles.
• Used Car Sales (Das WeltAuto) Pre-owned certified vehicle sales through the Das WeltAuto network, offering quality-checked used vehicles with multiple financing options to Hungarian consumers.
• Workshop and Maintenance Services Comprehensive automotive workshop providing repair, maintenance, and servicing for SEAT, Škoda, CUPRA and other brands — including tire replacement, brake service, suspension work, air conditioning service, bodywork, painting, and technical inspections.
• Tire Sales and Storage Sale of tires from Semperit and Continental brands with professional mounting and seasonal tire storage services for vehicle owners.
• Porsche Finance Services (Financing Facilitation) Vehicle financing products including leasing, loans, insurance, and maintenance contracts facilitated through partnership with Porsche Finance, with dedicated customer portal for contract management.
• Vehicle Technical Inspection Services Vehicle technical inspection and emissions testing (zöldkártya) services available at the dealership workshop for all supported brands.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Two partnerships are on record, tiered core.

• Porsche Hungaria Kft.coreTechnology or IntegrationAuthorized dealer for Audi, SEAT, ŠKODA, Volkswagen, and Volkswagen Commercial Vehicles brands distributed by Porsche Hungaria. Porsche Hungaria provides IT and marketing services, processes customer data, and supports warranty and service operations. Porsche Informatik provides the online service booking system (SBO).
• Das WeltAutocoreChannel Partner/ Reseller/ DistributorMember of the Das WeltAuto used car network, enabling the sale of certified used vehicles with access to the network's used car marketplace and search tools.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AutoWallis Group: Hungarian multi-brand automotive dealership and mobility group listed on the Budapest Stock Exchange. It is the most direct publicly traded peer to Alisca in Hungary — same multi-brand authorized dealership model, with nationwide footprint and shared exposure to VW Group brands.
• Duna Autó: Hungarian multi-brand automotive retailer with dealership sites across the country. Comparable to Alisca as a domestic Hungarian dealer group offering new vehicles, service, parts, and financing within the same competitive market.
• Pappas Auto Hungary: Authorized dealer of premium and volume VW Group brands (Porsche, VW, Audi, Škoda etc.) in Hungary with multiple sites. Operates the same VW Group authorized dealership model as Alisca but at multi-location scale.
• CarNet Hungária: Hungarian automotive retailer operating as an authorized dealer for several brands including VW Group marques. Closely comparable to Alisca in product mix (new + used vehicles, full workshop) and target customer (individual + SME buyers in Hungary).

Emerging players

• Használtautó.hu: Hungary's largest online used-car marketplace. Not a traditional dealer but competes with Alisca's Das WeltAuto used car business by aggregating supply from individual sellers and independent dealers across Hungary.

Others

• Das WeltAuto: VW Group's certified used-car network, of which Alisca is a member. Comparable as a channel partner enabling used vehicle inventory and search tooling that complements new car sales across the Hungarian VW Group dealer network.

Broad incumbents

• Porsche Hungaria: Hungarian importer and distributor of Volkswagen Group brands (VW, Audi, SEAT, Škoda, CUPRA, Porsche). It is the upstream incumbent supplying vehicles, IT, financing integration, and marketing support to Alisca and represents the same VW Group value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alisca Autócentrum