Otsuka Shokai

What Otsuka Shokai does

Otsuka Shokai (株式会社大塚商会, TYO: 4768) is a publicly listed Japanese IT services conglomerate founded in 1961 and headquartered in Chiyoda-ku, Tokyo, with 10,000+ employees. The company provides a comprehensive portfolio spanning system integration, proprietary business software, hardware distribution, cloud services, cybersecurity, AI/IoT/RPA solutions, and managed services, primarily targeting small and medium-sized enterprises in Japan. Core software products include the SMILE V 2nd Edition ERP suite (winner of ITreview Best Software in Japan 2026 and Customer Voice Leaders 2026), eValue V Air document management, Production Innovation Family (2,000+ deployed units in Japanese SMB manufacturing), OTSUKA kintone STATION, and AI-powered offerings such as IBM Bob code assistant and the 美琴Eye computer vision camera system. Distribution channels include a regional direct sales force, the たのめーる B2B e-commerce platform (tanomail.com and specialty sites), the Customer My Page portal with integrations to freee Accounting, Microsoft Defender, and Microsoft Intune, and CrowdStrike MSSP distribution across JAPAC.

Revenue mechanics are diversified across subscription/recurring IT services and software maintenance, transaction-fee e-commerce on たのめーる, unit-priced hospitality operations at four resort hotels (Ichinomiya Seaside, New Sagamiya, Lake Biwa, Ijikasou), and hardware distribution margins. GTM combines enterprise field sales, channel partner aggregation, and digital customer engagement via events such as TOKYO DX COLLECTION. The company's strategic positioning emphasizes one-stop IT modernization for Japanese SMBs facing labor shortages, cybersecurity threats, and digital transformation pressure, with recent moves into JAPAC cybersecurity distribution and vertical-specific generative AI templates (construction, beauty salon e-commerce) signaling incremental expansion beyond its domestic SMB core.

Name

Otsuka Shokai

Legal name

株式会社大塚商会 (OTSUKA CORPORATION)

Website

https://otsuka-shokai.co.jp

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Otsuka Shokai (大塚商会) is a publicly listed Japanese IT services conglomerate providing system integration, proprietary ERP and document management software, hardware distribution, cybersecurity, cloud, AI/IoT solutions, and managed services primarily to small and medium-sized enterprises across Japan, with growing JAPAC reach via CrowdStrike MSSP distribution.

Ownership category

akta.pro rank

Product category

IT Services and Business Software

NAICS

Custom Computer Programming Services (541511), Computer Facilities Management Services (541513), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming Services (7371), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

IT Knowledge Management & Service Desk Platforms (HDAEALAH)

akta.pro secondary industries

IT Operations Management (ITOM) Platforms (HDAEALAC), ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)

Keywords

• IT services
• Business software
• Managed services
• Cybersecurity distribution
• ERP systems

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. IT Services and Solutions: Core business segment providing IT services including cloud solutions, cybersecurity, ERP systems, and managed services to businesses. The company reported strong H1 25 financial results with significant growth in revenue, operating profit, and net income driven by core business segments.
2. E-commerce (たのめーる): Business-to-business e-commerce platform offering office supplies, daily necessities, and care products. The platform includes tanomail.com for corporate customers and specialized sites like ぱーそなるたのめーる (individual) and ケアたのめーる (care products).
3. Software Licensing and Maintenance: Sale and support of business software including SMILE series ERP, eValue V document management, and various third-party software products with associated maintenance contracts.
4. Hospitality Services: Operation of four resort hotels: Hotel Ichinomiya Seaside Otsuka, Hotel New Sagamiya, Lake Biwa Hotel Otsuka, and Hotel Ijikasou. Hotels feature conference/training facilities and leisure amenities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Otsuka Shokai delivers comprehensive IT solutions for Japanese businesses, including proprietary business software (SMILE V ERP, eValue V Air document management, Production Innovation Family), managed IT services under the たよれーる brand (cloud, security, communication), AI/IoT/RPA products, third-party technology distribution (e.g., CrowdStrike Falcon), and a corporate e-commerce platform (たのめーる) for office supplies and IT products. It also operates four resort hotels with conference facilities in Japan.

Product overview

Otsuka Shokai (大塚商会) is a Japanese IT solutions provider offering a comprehensive portfolio of business software, hardware, and managed services targeting small-to-medium enterprises and large organizations. Their core product lines include SMILE V 2nd Edition (ERP/business management), eValue V Air (document management), and OTSUKA kintone STATION (kintone integration), supplemented by AI-powered tools like IBM Bob (development assistance) and 美琴Eye (AI camera). The company also provides managed IT services under the たよれーる brand, including security services (EDR advisory, remote lock/wipe), cloud storage, and communication solutions. Hardware offerings encompass office equipment, PCs, servers, networking, and security devices. The business model combines proprietary software with distribution of third-party solutions and comprehensive IT support services.

Differentiator

Problem solved

Functional benefit

Brands

• たのめーる: Corporate e-commerce platform for office supplies and daily necessities
• たよれーる
• 大塚ID
• OTSUKA kintone STATION
• SMILE V
• eValue V Air

Products and services

• SMILE V 2nd Edition Comprehensive ERP and business management system offering core business functions including accounting, sales, inventory, and customer management for enterprises.
• eValue V Air mini Document management system designed for small-to-medium enterprises, enabling efficient document organization, workflow management, electronic contracts, and paperless initiatives.
• IBM Bob

Quantifiable outcome

• Over 2,000 units deployed for Production Innovation Family production management system
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CrowdStrikecoreChannel Partner/ Reseller/ Distributor · 21 April 2026Otsuka Corporation partnered with CrowdStrike as a distributor for their MSSP (Managed Security Service Provider) go-to-market strategy across Japan and Asia Pacific (JAPAC). The partnership enables scalable onboarding of MSSPs to deliver AI-powered CrowdStrike Falcon platform protection to small and medium-sized businesses through flexible billing and tailored offerings via distributor marketplaces.
• Dicker DatacoreChannel Partner/ Reseller/ Distributor · 21 April 2026Co-distributor with Otsuka Corporation for CrowdStrike's MSSP program expansion across JAPAC region. Both distributors enable partners to onboard MSSPs at scale for delivering AI-powered cybersecurity services.
• Revo Inc.minorStrategic or Co-development Partner · 9 April 2026Customer implementing AI solutions with Otsuka Corporation as technology partner. Revo operates membership-based e-commerce platform REVO+ for beauty salons and introduced Srush AI to improve sales data analysis capabilities.
• InfomartminorStrategic or Co-development Partner · 23 January 2025Established strong collaborative system with Otsuka Corporation to accelerate further support for DX of back-office operations. Focus on automating and improving administrative processes.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Daiwabo Information System: Major Japanese IT distribution and reseller company serving SMB and enterprise customers with PCs, peripherals, software, and IT services; directly comparable distribution-led go-to-market.
• Net One Systems: Japanese network infrastructure distributor and systems integrator specializing in enterprise networking and security; comparable as a multivendor IT distributor in Japan.
• SCSK Corporation: Japanese IT services company providing consulting, systems integration, managed services, and cloud solutions to enterprises; comparable managed services and SI depth, with larger enterprise mix.
• Obic Co., Ltd. Japanese ERP software vendor serving mid-market and large enterprises with integrated business applications; directly comparable as a domestic ERP competitor to Otsuka's SMILE V.
• Itochu Techno-Solutions (CTC): Japanese IT distributor and systems integrator offering multivendor enterprise IT, cloud, and managed services primarily to enterprises; closest comparable to Otsuka Shokai's distribution + SI model, though CTC skews larger enterprise.
• TIS Inc. Japanese IT services company providing system integration, outsourcing, and cloud services; comparable managed services and SI breadth targeting Japanese enterprises.

Broad incumbents

• Fujitsu Limited: Global Japanese IT services and hardware vendor offering cloud, ERP, managed services, and consulting; comparable as a broader IT services incumbent with overlapping enterprise and SMB offerings.
• NEC Corporation: Global Japanese IT and network solutions vendor with cloud, security, and managed services businesses; comparable in security distribution and enterprise IT services at much larger scale.
• SoftBank Corp. Major Japanese telecom and IT conglomerate offering cloud, cybersecurity, and enterprise IT services at national scale; overlaps with Otsuka's cloud and security distribution, with broader telecom and consumer exposure.

Emerging players

• Works Applications Co., Ltd. Japanese cloud ERP vendor (HUE) targeting mid-market and enterprise customers with cloud-native business applications; emerging direct competitor to Otsuka's SMILE V in the cloud transition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/OTSUKACORP
• Facebookfacebook.com/iLab.otsuka
• Instagraminstagram.com/otsuka_shokai_recruit
• Xx.com/iLab_otsuka

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Otsuka Shokai