ToonGoggles
ToonGoggles is a private children's on-demand streaming service delivering curated, kid-safe cartoons and HTML5 games across web, mobile, Smart TVs, and streaming devices, monetized via freemium subscription, advertising, and OEM pre-installation deals.
- Company typePrivate
- Founded2010
- HeadquartersSherman Oaks, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What ToonGoggles does
ToonGoggles is a private children's on-demand entertainment streaming service founded in 2010 and headquartered in Sherman Oaks, California. The company operates an HTML5-based platform delivering curated, kid-safe cartoons, animated shows, and lightweight games across web browsers, mobile apps (iOS and Android), Smart TVs (Samsung, LG, Sony, VIZIO, Hisense, Panasonic), and streaming devices (Apple TV, Roku, Android TV, Google TV). Differentiated technical features include Philips Hue frame-by-frame color-sync across 1,000+ pre-analyzed hours of content, Amazon Echo/Alexa voice control on Smart TV apps, 360-degree video support on Apple TV, and parental controls for content restrictions and viewing time limits.
The platform operates a freemium business model with three revenue streams: a Premium subscription (TG Premium, advertised at $4.99/month in the US with a 30-day free trial, though in-page references show $1.99/month in US/Canada and $0.99/month internationally), in-app advertising on free-tier content (excluding preschool and educational content, which remains 100% ad-free), and OEM licensing fees from device manufacturers for pre-installation. Distribution relies on app store presence and extensive OEM pre-installation partnerships with Samsung Kids, Sony, LG, VIZIO, Panasonic, Kurio, Polaroid, and other tablet brands, in addition to web access at toongoggles.com.
ToonGoggles maintains COPPA compliance and kidSAFE Seal Program certification, marketing to parents seeking child-safe streaming alternatives through a horizontal segmentation approach. The service is available globally, though non-US users face free-tier viewing limits of 3 video plays and 4 hours of linear streaming per day. Headcount is reported at 11-50 employees and no funding rounds or institutional investors are disclosed in available sources, indicating a privately held, likely bootstrapped operation.
ToonGoggles firmographics
Firmographics- Name
- ToonGoggles
- Legal name
- ToonGoggles
- Website
- https://toongoggles.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ToonGoggles is a private children's on-demand streaming service delivering curated, kid-safe cartoons and HTML5 games across web, mobile, Smart TVs, and streaming devices, monetized via freemium subscription, advertising, and OEM pre-installation deals.
- Ownership category
- akta.pro rank
ToonGoggles industry classification
Industry- Product category
- Children's Streaming Entertainment
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Kids & Family Streaming Platforms (MPACAAAG)
Keywords
Where ToonGoggles is headquartered
LocationHeadquarters
- HQ city
- Sherman Oaks
- HQ country
- United States
- HQ region
- North America
Markets served
ToonGoggles business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Premium Subscription: Monthly subscription service providing unlimited ad-free streaming of kid-safe content. Premium subscribers access all content without advertisements across web and all applications.
- Advertising: Free tier generates revenue through advertising. Advertising helps cover streaming video costs and allows free access to content. Ad-supported content includes most cartoons except preschool and educational content which remains ad-free.
- OEM Licensing: Revenue from pre-installation and embedding partnerships with device manufacturers including tablets, Smart TVs, and streaming devices. Featured on millions of devices from brands including Samsung Kids, Sony, LG, VIZIO, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Toon Goggles Premium - Unlimited ad-free streaming |
| Freemium | Pay-as-you-go | Free Tier - Ad-supported content |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels2 records
ToonGoggles product offering
Product offeringCore offering
ToonGoggles is an on-demand entertainment platform for children that streams kid-safe cartoons, animated shows, and HTML5-based games across iOS, Android, Smart TVs, streaming devices, and the web. The service operates on a freemium model with ad-supported free access and a paid premium subscription offering unlimited ad-free streaming, with content curated through a strict review process and COPPA-compliant parental controls.
Product overview
ToonGoggles is a unified kids entertainment platform providing on-demand streaming of cartoons, animated shows, live-action content, and HTML5-based games. The core ToonGoggles service is available across multiple platforms including web browsers, mobile apps (iOS and Android), Smart TVs (Samsung, LG, Sony, VIZIO, Hisense, Panasonic), streaming devices (Roku, Apple TV, Android TV), and Windows PCs. ToonGoggles Premium is the subscription add-on offering ad-free content access for $4.99/month in the US. The platform also includes parental controls on iOS and Android apps for limiting content to preschool and educational shows. Smart home integrations include Philips Hue light syncing and Amazon Echo voice control for Smart TV applications.
Differentiator
Problem solved
Functional benefit
Brands
- TG Premium: Premium subscription service providing unlimited ad-free streaming of kid-safe cartoons and content.
Products and services
- ToonGoggles Streaming Platform On-demand streaming service for children offering kid-safe cartoons, animated shows, and HTML5-based games accessible across web browsers, mobile apps, smart TVs, and streaming devices. Includes parental controls, multi-step content review, and COPPA compliance for ages 2-12.
- ToonGoggles Premium (TG Premium)
Companies that use ToonGoggles
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
ToonGoggles technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
ToonGoggles partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Kurio 7 Family Friendly TabletcoreToonGoggles comes pre-loaded on the Kurio 7 Android tablet designed for families with young children, available at Toys-R-Us. This is a flagship OEM partnership positioning the service directly to families.
- Sony Xperia ZcoreToonGoggles offers exclusive content only found on Sony Xperia Z phones and tablets, providing differentiated content for Sony's premium mobile devices.
- Oregon Scientific MEEP! TabletcoreToonGoggles is embedded as an application on the MEEP! 7-inch tablet for kids, available at major retailers including Target, Wal-Mart, and Toys-R-Us.
- Polaroid Kids TabletcoreToonGoggles app is available on the award-winning Polaroid Kids Tablet, which was named a CES Innovations 2013 Design and Engineering Awards Honoree.
- Samsung Smart TVcoreKid-friendly content can be viewed on Samsung HTML5 and Tizen TVs via voice and gestural control integration, covering millions of Samsung Smart TV owners.
- LG Smart TVcoreToonGoggles is available on all LG connected TVs, including full 4K-support for capable models, providing broad Smart TV distribution.
- VIZIO Smart TVcoreToonGoggles is available on all VIZIO Smart televisions including 2014 E-Series and M-Series lines or newer, covering a significant portion of the US Smart TV market.
- Panasonic VIERA ConnectcoreKids can watch thousands of high quality, parent-friendly cartoons on demand via the Panasonic VIERA Connect TV platform, with dedicated app installation through the VIERA Connect Market.
- Apple TVcoreToonGoggles is available on Apple TV with Siri remote, featuring support for 360 video content and voice integration with Amazon Echo.
- Android TV / Google TVcoreAvailable on all Android TV and Google TV capable devices including set-top boxes, integrated televisions from Sony, Hisense, and others, and Amazon FireTV.
- RokucoreToonGoggles is available as a channel across all Roku set-top boxes and devices, featuring 4K UHD support.
- DellminorToonGoggles is available on all Dell computing devices including tablets and PCs.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
ToonGoggles competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ToonGoggles social profiles
Digital presenceToonGoggles compliance and trust
Trust signalCompliance2 records
ToonGoggles financial estimates
Financial estimateRevenue estimate
Valuation estimate
ToonGoggles leadership team
Management profileNumber of profiles
Profiles1 record
ToonGoggles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ToonGoggles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ToonGoggles
What does ToonGoggles do?
ToonGoggles is an on-demand entertainment platform for children that streams kid-safe cartoons, animated shows, and HTML5-based games across iOS, Android, Smart TVs, streaming devices, and the web. The service operates on a freemium model with ad-supported free access and a paid premium subscription offering unlimited ad-free streaming, with content curated through a strict review process and COPPA-compliant parental controls.
Is ToonGoggles a public or private company?
ToonGoggles is a private company. It is classified as unknown and is currently operating.
When was ToonGoggles founded?
ToonGoggles was founded in 2010. It employs 11 to 50 people.
Where is ToonGoggles based?
ToonGoggles is headquartered in Sherman Oaks, United States, in the North America region.
How does ToonGoggles make money?
Three revenue lines are on record. Premium Subscription is the primary driver. The others are advertising and OEM Licensing.
Does ToonGoggles have an API?
No public API is recorded for ToonGoggles.
What industry is ToonGoggles in?
ToonGoggles's product category is Children's Streaming Entertainment. Its primary akta.pro industry code is MPACAAAG, Kids & Family Streaming Platforms. Its NAICS code is 51621 and its SIC code is 7990.