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SwingKids AB

Full company profile

uuid0038q1g

Namestring
SwingKids AB
Legal namestring
SwingKids AB
Websiteurl
swingkids.se
Company typeenum
Private
Founded yearint
1998
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersVästra Frölunda, Sweden
HQ citystring
Västra Frölunda
HQ countrystring
Sweden
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
independent music label, artist booking agency, hip-hop releases, live event promotion, music distribution
Product category
Independent Music Label
Social media profiles3 records
Revenue model2 records
1Music Releases and Streaming
TypeLicensing Royalties
Description

Record label releasing music for artists, distributed through streaming platforms like Spotify, and physical releases (CDs). Revenue from streaming royalties and music sales.

swingkids.se
2Artist Booking and Live Events
TypeProfessional Services
Description

Booking agency managing live performances, concerts, and touring for roster artists at venues and festivals across Sweden.

swingkids.se
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

SwingKids AB is an independent Swedish record label and booking agency founded in 1998, headquartered in Gothenburg. The company provides end-to-end services for hip-hop, reggae, and related-genre artists, including music releases, streaming and physical distribution, artist management, concert and festival booking, tour coordination, and street promotion (Streetpromo) across Sweden.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

SwingKids AB operates as an independent music label and artist management company, founded in 1998 in Gothenburg, Sweden. The company provides a unified platform for Swedish hip-hop, reggae, and related artists, offering record label services, booking, and promotion. The portfolio includes notable acts such as Labyrint, Kapten Röd, B.Baby, Stina Velocette, and Svenska Akademien, representing a diverse range of Swedish urban and reggae music.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Mushroom Records
TypeBroad incumbent
Description

Established independent label group with international artist roster. Comparable as a larger independent label peer competing for similar indie/alternative artist talent globally.

2Warner Music Sweden
TypeBroad incumbent
Description

Major-label affiliate in Sweden with full artist services and distribution capabilities. Competes for the same Swedish hiphop and pop artists SwingKids signs.

3Epidemic Sound
TypeRegional player
Description

Sweden-headquartered music company focused on licensing and rights. Comparable as a fellow Swedish music-industry operator, though its B2B licensing model differs from SwingKids' artist-label and booking focus.

4Rootvälta
TypeDirect peer
Description

Swedish hiphop collective referenced on SwingKids' own website as reuniting for festival gigs. Directly comparable as a domestic Swedish hiphop act that could alternatively be on SwingKids' roster.

5Redline Recordings
TypeDirect peer
Description

Pioneering Swedish hiphop label referenced on SwingKids' own site as celebrating 30 years (2026). Comparable as a long-running independent Swedish hiphop label operating in the same domestic market and genre.

6Playground Music Scandinavia
TypeDirect peer
Description

Scandinavian independent music label and distributor. Comparable as a regional indie label serving Nordic artists across physical and digital release, adjacent to SwingKids' Swedish hiphop/reggae roster.

7Kennet Music
TypeDirect peer
Description

Independent Swedish music company with label, publishing, and management activities. Comparable to SwingKids as a domestic Swedish indie operator across recording, publishing, and live representation.

8Svenska Akademien (record label)
TypeDirect peer
Description

Swedish hiphop collective/label active in the same reggae/hiphop scene as SwingKids. Directly comparable as a domestic Swedish indie hiphop label and roster operator.

9Universal Music Sweden
TypeBroad incumbent
Description

Major-label affiliate operating across all genres in Sweden. Comparable as a competing Swedish music label/artist services platform, with broader portfolio and far larger resources than SwingKids.

10Bumastemra (Swedish Performing Rights Society)
TypeOthers
Description

Swedish collecting society administering performance and mechanical rights. Comparable as a Sweden-based music rights and royalty infrastructure participant relevant to SwingKids' streaming and live royalty streams.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers6 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

SwingKids AB

Independent Music Labelswingkids.se

SwingKids AB firmographics

Firmographics
Name
SwingKids AB
Legal name
SwingKids AB
Website
https://swingkids.se
Company type
Private
Founded year
1998
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Where SwingKids AB is headquartered

Location

Headquarters

HQ city
Västra Frölunda
HQ country
Sweden
HQ region
Europe

Offices1 record

Markets served

SwingKids AB business model

Business model
GTM type
B2B
Offering type
Services

Revenue model

  1. Music Releases and Streaming: Record label releasing music for artists, distributed through streaming platforms like Spotify, and physical releases (CDs). Revenue from streaming royalties and music sales.
  2. Artist Booking and Live Events: Booking agency managing live performances, concerts, and touring for roster artists at venues and festivals across Sweden.

Distribution channels3 records

Marketing channels4 records

SwingKids AB product offering

Product offering

Core offering

SwingKids AB is an independent Swedish record label and booking agency founded in 1998, headquartered in Gothenburg. The company provides end-to-end services for hip-hop, reggae, and related-genre artists, including music releases, streaming and physical distribution, artist management, concert and festival booking, tour coordination, and street promotion (Streetpromo) across Sweden.

Product overview

SwingKids AB operates as an independent music label and artist management company, founded in 1998 in Gothenburg, Sweden. The company provides a unified platform for Swedish hip-hop, reggae, and related artists, offering record label services, booking, and promotion. The portfolio includes notable acts such as Labyrint, Kapten Röd, B.Baby, Stina Velocette, and Svenska Akademien, representing a diverse range of Swedish urban and reggae music.

Differentiator

Problem solved

Functional benefit

Companies that use SwingKids AB

Customer profile

Named customers6 records

Segments2 records

SwingKids AB technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

SwingKids AB partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

SwingKids AB competitors and assessment

Company assessment

Broad incumbents

  • Mushroom Records: Established independent label group with international artist roster. Comparable as a larger independent label peer competing for similar indie/alternative artist talent globally.
  • Warner Music Sweden: Major-label affiliate in Sweden with full artist services and distribution capabilities. Competes for the same Swedish hiphop and pop artists SwingKids signs.
  • Universal Music Sweden: Major-label affiliate operating across all genres in Sweden. Comparable as a competing Swedish music label/artist services platform, with broader portfolio and far larger resources than SwingKids.

Regional players

  • Epidemic Sound: Sweden-headquartered music company focused on licensing and rights. Comparable as a fellow Swedish music-industry operator, though its B2B licensing model differs from SwingKids' artist-label and booking focus.

Direct peers

  • Rootvälta: Swedish hiphop collective referenced on SwingKids' own website as reuniting for festival gigs. Directly comparable as a domestic Swedish hiphop act that could alternatively be on SwingKids' roster.
  • Redline Recordings: Pioneering Swedish hiphop label referenced on SwingKids' own site as celebrating 30 years (2026). Comparable as a long-running independent Swedish hiphop label operating in the same domestic market and genre.
  • Playground Music Scandinavia: Scandinavian independent music label and distributor. Comparable as a regional indie label serving Nordic artists across physical and digital release, adjacent to SwingKids' Swedish hiphop/reggae roster.
  • Kennet Music: Independent Swedish music company with label, publishing, and management activities. Comparable to SwingKids as a domestic Swedish indie operator across recording, publishing, and live representation.
  • Svenska Akademien (record label): Swedish hiphop collective/label active in the same reggae/hiphop scene as SwingKids. Directly comparable as a domestic Swedish indie hiphop label and roster operator.

Others

  • Bumastemra (Swedish Performing Rights Society): Swedish collecting society administering performance and mechanical rights. Comparable as a Sweden-based music rights and royalty infrastructure participant relevant to SwingKids' streaming and live royalty streams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

SwingKids AB social profiles

Digital presence

SwingKids AB financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SwingKids AB leadership team

Management profile

Number of profiles

SwingKids AB funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SwingKids AB M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SwingKids AB

What does SwingKids AB do?

SwingKids AB is an independent Swedish record label and booking agency founded in 1998, headquartered in Gothenburg. The company provides end-to-end services for hip-hop, reggae, and related-genre artists, including music releases, streaming and physical distribution, artist management, concert and festival booking, tour coordination, and street promotion (Streetpromo) across Sweden.

Is SwingKids AB a public or private company?

SwingKids AB is a private company. It is currently operating.

When was SwingKids AB founded?

SwingKids AB was founded in 1998. It employs 1 to 10 people.

Where is SwingKids AB based?

SwingKids AB is headquartered in Västra Frölunda, Sweden, in the Europe region.

How does SwingKids AB make money?

Two revenue lines are on record. Music Releases and Streaming is the primary driver. The others are artist Booking and Live Events.

Who are SwingKids AB's main competitors?

Broad incumbents on record are Mushroom Records, Warner Music Sweden and Universal Music Sweden. Epidemic Sound is listed as a regional player. Direct peers are Rootvälta, Redline Recordings, Playground Music Scandinavia, Kennet Music and Svenska Akademien (record label). Bumastemra (Swedish Performing Rights Society) is listed as an others.

Does SwingKids AB have an API?

No public API is recorded for SwingKids AB.

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