Poisk-Plus

What Poisk-Plus does

Poisk-Plus (ТОВ Поиск-Плюс) is a Ukrainian limited liability company founded in 1996 and headquartered in Kyiv that operates a multi-channel employment and education classified advertising platform. The company publishes three core products: the weekly newspaper 'Rabota i Ucheba' (circulation 19,500 copies per issue, A4 format, 172 pages, full-color cover, published every Monday), the weekly premium newspaper 'VIP-Vakansii' (circulation 18,000 copies, B4 format, full-color, published Wednesdays, targeting executives and high-qualified professionals), and the 'Suchasna Osvita' magazine covering educational institutions in Kyiv and Ukraine. A companion website at riu.com.ua provides online vacancy search, resume posting, education listings, an archive of 5,000+ active vacancies, downloadable resume templates, and RSS feeds that distribute to job aggregators JOOBLE and TRUD.

The company's revenue model is based on classified advertising in both print and online formats, with tiered pricing in Ukrainian Hryvnia. Job section advertising ranges from 58 UAH for basic text ads (up to 150 characters) to 910 UAH for full-color cover module placements, with a 20% volume discount for four prepaid publications. Education section advertising ranges from 162 to 2,592 UAH per block, with additional full-color cover and inner-page options. Premium VIP-Vakansii advertising carries higher rates. Distribution is multi-channel: the 'Pressa' retail kiosk network, free drops to offices and unemployment centers in Kyiv, Ukrainian Post subscription (indexes 40366 and 99275), and targeted delivery to embassies, international organizations, and premium shopping centers for the executive edition.

The company serves three primary customer segments: employers and HR professionals (signed enterprise clients include Raiffeisen Bank Aval, UkrSotsBank, NadraBank, Beeline Ukraine, Eldorado, Obolon, and Carlo Pazolini), educational institutions and training providers, and job seekers across entry-level to executive levels. The go-to-market combines direct sales agents visiting employer offices for ad sales, retail and subscription distribution for reader reach, and an online self-serve platform. The technology stack is traditional print publishing supplemented by a basic CMS-based web platform with no documented AI/ML capabilities, no API, and no proprietary technology beyond the registered trademarks of the three publications.

Name

Poisk-Plus

Legal name

ООО «Поиск-Плюс»

Website

https://riu.com.ua

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Poisk-Plus is a Ukrainian publishing house founded in 1996 that operates a multi-channel employment and education classified advertising platform through three print publications (Rabota i Ucheba, VIP-Vakansii, Suchasna Osvita) and a companion website, serving employers, educational institutions, and job seekers in Ukraine.

Ownership category

akta.pro rank

Product category

Print Classified Advertising (Employment and Education Publishing)

NAICS

Newspaper Publishers (51311), Directory and Mailing List Publishers (51314), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising Agencies (7311)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

POI, Local Listings & Business Directory Platforms (BPAMANAD)

Keywords

• Classified advertising
• Employment newspaper publishing
• Job vacancy listings
• Education course advertising
• Career publications

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Job Section Classified Advertising: Revenue from text and module advertisements in the 'Work' section of the weekly newspaper. Pricing varies by format size, placement (cover, color pages), and text length. Volume discounts of 20% for 4 prepaid publications (5th free).
2. Education Section Classified Advertising: Revenue from advertising educational institutions, courses, seminars, and training in the 'Ucheba' section. Prices range from 162 to 2592 UAH per block depending on size and placement.
3. VIP-Vakansii Premium Advertising: Revenue from full-color advertising in the premium weekly 'VIP-Vakansii' newspaper targeting executives and professionals. Distributed nationally with premium pricing for targeted audience reach.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Poisk-Plus is a Ukrainian publishing house that sells classified advertising space in three periodicals — the weekly "Rabota i Ucheba" newspaper, the weekly "VIP-Vakansii" premium newspaper, and the "Suchasna Osvita" education magazine — to employers, recruiters, and educational institutions. The newspapers are distributed nationally through the Pressa retail network, Ukrposhta postal subscriptions, and free office and unemployment-center drops, while a companion website (riu.com.ua) provides online vacancy search, resume posting, and educational listings. Revenue is generated from tiered text and full-color module ad sales with volume and contract discounts.

Product overview

Poisk-Plus is a publishing house operating since 1996 that operates a multi-channel employment and education platform consisting of three print publications and a companion website. The core products are the weekly newspapers "Robota i Navchannia" (Work and Education) and "VIP-vakansii" (VIP Vacancies), plus the magazine "Suchasna Osvita" (Contemporary Education). The print products are complemented by the website riu.com.ua, which offers online job search, resume posting, vacancy submission, and downloadable resume templates. Revenue is generated through classified advertising in both the work and education sections, with tiered pricing for text and module-based advertisements.

Differentiator

Problem solved

Functional benefit

Products and services

• Rabota i Ucheba Weekly Newspaper (Газета «Робота і Навчання») Weekly classified-advertising newspaper publishing job vacancies, education listings, mini-resumes, and labor market information across 31 job categories; distributed via Pressa retail network, Ukrposhta subscription (index 40366), and free office/unemployment-center drops in Kyiv.
• VIP-Vakansii Weekly Newspaper (Газета «ВИП-вакансии») Premium full-color weekly newspaper targeting executives, middle/top managers, and highly qualified specialists; covers premium job vacancies and business education offerings; distributed Wednesdays via premium retail placement and VIP-address delivery to embassies, UN/ILO offices, and state employment services.
• Suchasna Osvita Education Magazine (Журнал «Сучасна Освіта») Magazine covering all educational institutions in Kyiv and Ukraine, from universities to continuing education courses, including study-abroad programs, school ratings, expert advice, and professional development content.
• riu.com.ua Online Employment and Education Platform Companion website offering 24/7 online vacancy search, mini-resume posting, vacancy submission by employers, education course listings, and a downloadable archive of past newspaper issues with 5,000+ active vacancies in Kyiv and the region.

Quantifiable outcome

• 19500 weekly circulation for flagship newspaper
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• JOOBLEminorGTM or Marketing PartnerJob aggregator partnership providing RSS feed distribution of vacancy listings. JOOBLE receives automated vacancy data from riu.com.ua for wider online job market reach.
• TRUDminorGTM or Marketing PartnerRussian-language job aggregator partnership for cross-border vacancy distribution. RSS feed partnership for automated job listing syndication.
• Pressa Network (Сеть киосков 'Вариант')coreChannel Partner/ Reseller/ DistributorPrimary retail distribution partner for VIP-Vakansii newspaper throughout Kyiv via press kiosk network. Essential channel for reaching retail consumers.
• Ukrainian Post (Укрпошта)coreChannel Partner/ Reseller/ DistributorNational postal subscription service enabling nationwide newspaper distribution. Subscription indexes 40366 (Rabota i Uchenba) and 99275 (VIP-Vakansii) facilitate subscriber access throughout Ukraine.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• OLX Ukraine: General classifieds platform owned by Prosus that includes a substantial jobs category; competes with Poisk-Plus for SMB recruitment advertising spend, especially among the same cash-conscious employers that use Poisk-Plus's low-cost text ads.
• LinkedIn: Global professional network with growing penetration in Ukraine; competes with VIP-Vakansii for executive and professional recruitment budgets, offering superior targeting and reach that Poisk-Plus cannot match in print.
• HeadHunter (hh.ua): International online recruitment platform operating in Ukraine; addresses the same job-seeker and employer base as Poisk-Plus but with a digital-only model and broader premium-recruitment product suite that overlaps with VIP-Vakansii.

Direct peers

• robota.ua: Major Ukrainian online job aggregator (part of the OLX classifieds group) competing directly for recruitment advertising revenue from the same employers Poisk-Plus serves via VIP-Vakansii and 'Rabota i Ucheba'.
• work.ua: Ukraine's largest online job board, dominating recruitment advertising in the same employer and job-seeker segments Poisk-Plus targets. Competes head-on for the same advertising budgets, but via a free-listing digital model that pressures Poisk-Plus's paid print offering.
• DOU.ua: Leading Ukrainian job board focused on IT and tech professionals; competes directly with Poisk-Plus's IT/engineering job categories and is the dominant channel for the technical recruitment budget that Poisk-Plus tries to capture.

Emerging players

• Jooble: Global job aggregator that already has a syndication partnership with Poisk-Plus via RSS feed; competes indirectly for the same end-job-seeker audience and represents both a partner channel and a competitive threat to riu.com.ua traffic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/riu.com.ua

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poisk-Plus