Asheville Mall

What Asheville Mall does

Asheville Mall is a regional enclosed shopping center located at 3 South Tunnel Road in Asheville, North Carolina, owned by Summit Properties USA and held under Asheville Mall Realty Holding LLC. The property is operated by Placewise LLC under a management agreement that covers digital operations, website management, and technology services. The mall functions as a multi-tenant retail platform housing approximately 100+ tenants across anchor stores (Belk, Dillard's, Barnes & Noble), specialty retailers spanning apparel, accessories, health, beauty, electronics, and home goods, plus quick-service and fast-casual dining operators (Auntie Anne's, Panda Express, Charleys Philly Steaks, Planet Smoothie, Teriyaki Japan).

The business operates on a commercial real estate landlord model: revenue is generated through tenant leases (anchor and inline), common-area maintenance charges, and ancillary programming income from events, sponsorships, and experiential offerings. Complementary revenue streams include a VIP membership program (with promotions such as a $2,500 Shopping Spree), organized events (seasonal carnivals, fitness classes, kids summer camps, axe throwing), the Summit 360 Marketing Internship, and a deals/promotions platform aggregating tenant offers. Marketing is executed through a multi-channel mix of organic social media (Instagram, Facebook, Twitter under @asheville_mall), a content blog, and a VIP email newsletter, all run on the Placewise-operated digital platform.

The customer base is horizontal: general retail consumers, local Asheville residents, and tourists seeking a one-stop shopping, dining, and community gathering destination. No proprietary technology, AI/ML capabilities, or venture funding is associated with the asset. Pricing is decentralized — each tenant sets its own retail pricing — and the mall's own service offerings (events, VIP, internship) are free to consumers, monetized indirectly through lease economics and tenant traffic value.

Name

Asheville Mall

Legal name

Asheville Mall Realty Holding LLC

Website

https://asheville-mall.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Asheville Mall is a regional shopping center in Asheville, NC, housing approximately 100+ retail and dining tenants anchored by Belk, Dillard's, and Barnes & Noble, serving local residents and tourists under ownership of Summit Properties USA and operations by Placewise LLC.

Ownership category

akta.pro rank

Product category

Shopping Center Operations

NAICS

Department Stores (4551), General Merchandise Retailers (455)

SIC

Retail-Department Stores (5311), Retail-Variety Stores (5331)

akta.pro primary industry

Mid-Tier Department Stores (Mall-Based Chains) (CRAGACAH)

akta.pro secondary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

Keywords

• Shopping center operations
• Retail property leasing
• Commercial real estate management
• Anchor retail tenants
• Mall event programming

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Distribution channels2 records

Marketing channels5 records

Core offering

Asheville Mall is a traditional enclosed shopping center located in Asheville, North Carolina that leases physical retail storefronts to approximately 100+ retail and dining tenants, including anchor stores Belk, Dillard's, and Barnes & Noble. The mall curates a mixed retail and dining destination, hosts community events and seasonal programming, operates a free VIP membership program, and provides commercial leasing services to prospective retail tenants.

Product overview

Asheville Mall is a traditional shopping center operating as a platform of retail stores, dining options, and entertainment experiences. The core offering consists of approximately 100+ retail store tenants including anchor stores (Belk, Dillard's, Barnes & Noble) and specialty retailers across categories including apparel, accessories, health/beauty, electronics, home goods, and services. The mall operates complementary services including dining (quick-service to fast-casual), organized events (seasonal events, fitness programs, kids activities), VIP membership, and commercial leasing. The Summit 360 Marketing Internship provides educational opportunities. The digital platform (website) serves as an information portal for store directories, deals, events, and mall services rather than a standalone technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Store Leasing
• Curated Retail Store Directory
• Dining Directory
• Mall Events and Activities

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Placewise LLCcoreImplementation/ SI/ Consulting PartnerPlacewise LLC operates the Asheville Mall website and digital platforms. They provide digital infrastructure, website management, and technology services for the shopping center. The website terms state that asheville-mall.com is 'owned by Summit Properties USA and operated by Placewise LLC.'
• Summit Properties USAcoreOthersSummit Properties USA is the owner of the Asheville Mall website and the real estate entity behind the shopping center. They are listed as the copyright holder and owner of the Site according to the Terms of Use.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Macerich: A U.S. REIT that owns and operates regional malls across the country, many anchored by mid-tier department stores like Belk and Dillard's that overlap with Asheville Mall's tenant base.
• Simon Property Group: The largest U.S. mall operator and real estate investment trust (REIT), owning and operating hundreds of regional, premium, and outlet malls including many with similar anchor tenant mixes (department stores, dining, entertainment) to Asheville Mall.
• Taubman Centers: REIT specializing in super-regional malls with department store anchors, dining, and entertainment — directly comparable enclosed-mall operating model to Asheville Mall.
• Brookfield Property Partners: Major mall and retail property owner/operator with a portfolio that includes enclosed regional malls similar in format and tenant mix to Asheville Mall.
• Unibail-Rodamco-Westfield: Global operator of large enclosed and open-air shopping centers, including Westfield-branded malls that compete for the same department-store-anchored regional shopping trips as Asheville Mall.

Direct peers

• CBL & Associates: Operates a portfolio of enclosed regional malls, many in secondary markets across the Southeast and Midwest, with comparable mid-tier department store anchor configurations to Asheville Mall.
• Rouse Properties: Operates a portfolio of community and enclosed malls in smaller U.S. markets with comparable mid-tier department store anchors (including Belk and Dillard's locations) to Asheville Mall.
• Washington Prime Group: REIT focused on open-air and enclosed community shopping centers in secondary markets, with tenant mixes and anchor configurations closely aligned with mid-tier regional malls like Asheville Mall.

Others

• Placewise: Digital marketing and platform provider specifically serving shopping malls, and the actual operating partner of Asheville Mall. Operates comparable digital infrastructure for dozens of mall properties across the U.S.
• Summit Properties USA: The parent real estate company that owns Asheville Mall and operates a portfolio of mall properties, providing direct portfolio-level comparability for the asset.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AshevilleMall
• Instagraminstagram.com/asheville_mall
• Xx.com/ashevillemall
• LinkedInlinkedin.com/company/asheville-mall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asheville Mall