Baja SAE
- Company typePrivate
- Founded1970
- HeadquartersPomona, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Baja SAE firmographics
Firmographics- Name
- Baja SAE
- Legal name
- Bronco Racing
- Website
- https://cppbajasae.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Baja SAE industry classification
Industry- Product category
- Collegiate Motorsports Engineering
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)
- akta.pro secondary industry
- Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ)
Keywords
Where Baja SAE is headquartered
LocationHeadquarters
- HQ city
- Pomona
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Baja SAE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Corporate Sponsorship: Corporate sponsors provide financial support, materials, manufacturing services, and software licenses in exchange for brand visibility and association with the team. Sponsors are tiered (Platinum, Gold, Silver, Bronze).
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Baja SAE product offering
Product offeringCore offering
Bronco Racing is a 100% student-run engineering design team at California Polytechnic University, Pomona that designs, builds, and races custom single-seat off-road vehicles in SAE Baja intercollegiate competitions. The team operates three active vehicle platforms (BR 24 'Dino,' BR 23 'Scoob,' and BR 22 'Jon'), providing Cal Poly Pomona students of all majors with hands-on experience in vehicle design, CAD/CAM-based manufacturing, and competition across automotive, structural, electrical, kinematic, and powertrain disciplines.
Product overview
Bronco Racing is a student-run Baja SAE team at Cal Poly Pomona that designs, builds, and competes with dedicated off-road vehicles in SAE intercollegiate competitions. The team operates three vehicle platforms (BR 24 "Dino", BR 23 "Scoob", and BR 22 "Jon") that progress through design generations, with each iteration incorporating lessons learned and new engineering improvements. The team has been building off-road vehicles since 1970, providing students real-world experience in motorsport design and manufacturing.
Differentiator
Problem solved
Functional benefit
Brands
- BR 24 'Dino': Current competition vehicle competing in Baja SAE California 2024 and Baja SAE Williamsport, featuring improved ergonomics, powertrain, and addition of neutral and reverse.
- BR 23 'Scoob'
- BR 22 'Jon'
Products and services
- BR 24 "Dino" Current competition vehicle for Bronco Racing Baja SAE, built in-house at Cal Poly Pomona and competed in Baja SAE California 2024 and Baja SAE Williamsport. Features improved ergonomics, an updated powertrain, and the addition of neutral and reverse gearing. Targeted at SAE intercollegiate competition and used by Cal Poly Pomona student team members.
- BR 23 "Scoob" Second 4WD competition vehicle from Bronco Racing, building on the success of the BR 22 'Jon' platform and integrating proven systems with the new Kohler powerplant. Targeted at SAE Baja competition use.
- BR 22 "Jon" First vehicle to come out of the Bronco Racing workshop since the start of the pandemic, marking a new era in which the team explored the challenges of a disengageable 4WD system. Competed at Baja SAE Rochester 2022. Targeted at SAE Baja competition use.
Companies that use Baja SAE
Customer profileSegments1 record
Ideal customer profiles2 records
Baja SAE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Baja SAE partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, supporting and minor.
- Associated GearcoreAssociated Gear specializes in the manufacture and distribution of high-quality gears for uses in all industries. They generously cut all spiral gears and bevel gears over 1.5 inches in diameter for Bronco Racing.
- Laser NutcoreLaser Nut is a manufacturing firm focusing on laser cutting and fabrication. They provided the team with laser-cut parts as well as material for manufacturing.
- G & J Aircraft and CompetitioncoreG & J Aircraft helps customers create fast machines for planes or cars. They provide Bronco Racing with all the brake components needed for competition.
- Mazda MotorsportscoreMazda Motorsports oversees all auto racing initiatives within the North American market, from grassroots racers to top-tier endurance sports car racing. They are a Platinum sponsor supporting Bronco Racing.
- FDS ManufacturingcoreFDS is an Agricultural and Industrial packaging manufacturer that provides Bronco Racing with free and discounted materials, as well as thermoforming services for HDPE body panels.
- SolidWorks (DS SolidWorks)coreSolidWorks is a world-leading CAD software provider. They provided the team with free software licenses allowing the team to design their car using the latest software.
- MastercamsupportingMastercam provides CAD/CAM software used for CNC programming and machining. Gold sponsor providing software tools for manufacturing.
- G2 GraphicssupportingGold sponsor providing graphic design and printing services for the team.
- Gun Drilling SpecialtiessupportingGold sponsor specializing in gun drilling services, providing precision deep-hole drilling for vehicle components.
- Performance WaterjetminorSilver sponsor providing waterjet cutting services and materials for manufacturing vehicle parts.
- Certified Heat TreatminorSilver sponsor providing heat treatment services to enhance material properties of vehicle components.
- Schaffer GrindingminorSilver sponsor providing precision grinding services for vehicle components.
- WilwoodminorBronze sponsor specializing in high-performance brake systems and components for motorsports vehicles.
- Afco Racing ShocksminorBronze sponsor providing racing shock absorbers and suspension components.
- Ganpat Patel and Manju PatelcoreDonors who provided the Student Project Lab facility. Without this facility, the team would not be able to manufacture their vehicle or gain the hands-on experiences that benefit students in and out of school.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Baja SAE competitors and assessment
Company assessmentDirect peers
- Skip Barber Racing School: Skip Barber is a commercial motorsport training organization that delivers hands-on racing education. Both share a core mission of developing talent through real motorsport participation, though Skip Barber operates at commercial scale focused on driver training rather than engineering design.
- Bondurant School of High Performance Driving: Bondurant is a long-running motorsport driving school emphasizing hands-on, vehicle-based skill development. It is comparable to Bronco Racing's experiential motorsport-education model, differing in being a paid driver-training business rather than a student engineering team.
- SAE International: SAE International is the governing body that defines the Baja SAE competition rules, schedules, and judging criteria in which Bronco Racing competes. It is the closest counterpart as the organizer of the entire competitive series the team is built around.
Others
- Wilwood Engineering: Wilwood is a motorsports brake-system manufacturer and Bronze-tier in-kind sponsor. It is comparable as a component supplier ecosystem participant whose products are integrated into Bronco Racing's vehicles, rather than a direct competitor.
Broad incumbents
- Universal Technical Institute (UTI): UTI is a large for-profit provider of technical training across automotive, motorsport, and related skilled trades. It shares Bronco Racing's vehicle-engineering-education mission but at paid, degree-granting commercial scale.
- Polaris Inc. Polaris designs and manufactures off-road vehicles (RZR, Ranger) that share the same basic vehicle category as Bronco Racing's competition builds. It is a frequent motorsports sponsor and a logical corporate-partner archetype for the program, though operating at vastly larger commercial scale.
- BRP Inc. (Bombardier Recreational Products): BRP manufactures off-road and powersports vehicles (Can-Am Maverick, etc.) analogous to the off-road platforms that Bronco Racing builds. Comparable as a manufacturer in the same recreational/motorsport vehicle category.
- NASCAR Technical Institute (UTI): NASCAR Technical Institute is a large-scale commercial motorsport technical training program. It is comparable to Bronco Racing's hands-on motorsport-engineering-education mission but operates as a paid, accredited institution rather than a student-run competition team.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Baja SAE social profiles
Digital presenceBaja SAE financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baja SAE leadership team
Management profileNumber of profiles
Profiles12 records
Baja SAE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baja SAE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baja SAE
What does Baja SAE do?
Bronco Racing is a 100% student-run engineering design team at California Polytechnic University, Pomona that designs, builds, and races custom single-seat off-road vehicles in SAE Baja intercollegiate competitions. The team operates three active vehicle platforms (BR 24 'Dino,' BR 23 'Scoob,' and BR 22 'Jon'), providing Cal Poly Pomona students of all majors with hands-on experience in vehicle design, CAD/CAM-based manufacturing, and competition across automotive, structural, electrical, kinematic, and powertrain disciplines.
Is Baja SAE a public or private company?
Baja SAE is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Baja SAE founded?
Baja SAE was founded in 1970. It employs 11 to 50 people.
Where is Baja SAE based?
Baja SAE is headquartered in Pomona, United States, in the North America region.
How does Baja SAE make money?
One revenue line is on record: corporate Sponsorship.
Who are Baja SAE's main competitors?
Direct peers on record are Skip Barber Racing School, Bondurant School of High Performance Driving and SAE International. Wilwood Engineering is listed as an others. Broad incumbents are Universal Technical Institute (UTI), Polaris Inc., BRP Inc. (Bombardier Recreational Products) and NASCAR Technical Institute (UTI).
Does Baja SAE have an API?
No public API is recorded for Baja SAE.
What industry is Baja SAE in?
Baja SAE's product category is Collegiate Motorsports Engineering. Its primary akta.pro industry code is MPAKAGAB, Motorsports Teams & Entrants (Factory & Independent), with a secondary code of MPAKAJAJ, Motorsport Driver Training Schools & Racing Academies. Its NAICS code is 33992 and its SIC code is 7997.