Naturale

What Naturale does

Naturale, legally operating as Procesadora Catalina S.A.C., is a Peruvian non-alcoholic beverage producer founded in 2000 and headquartered at Av. Arboleda 371, Ate, Lima, where it owns and operates a single HACCP-certified production plant. The company manufactures pure-fruit concentrates and ready-to-drink (RTD) bottled beverages built around traditional Peruvian recipes — Chicha Morada (purple corn), Maracuyá (passion fruit), Manzana (apple), Emoliente (herbal), Piña Golden, and Carambola (starfruit) — offered in 2L concentrate bags for food service, 250ml household sachets, and RTD bottles spanning 300ml to 3.8L. Naturale is described as the market leader in fruit-concentrate delivery to Peru's food service sector, with 25+ years of operating history and distribution to restaurants, hotels, casinos, supermarkets, and catering companies nationally.

The business operates a dual B2B/B2C revenue model. The B2B channel sells 2L concentrate bags to HORECA accounts (restaurants, hotels, casinos, catering) on a direct sales basis, paired with on-loan "refresqueras" (1-tolva and 2-tolva beverage dispensers) and hot-beverage dispensers deployed on comodato (equipment loan) terms, which carry minimum monthly concentrate purchase commitments that generate recurring consumable revenue. Smart vending machines (216-bottle capacity) are also placed in corporate environments under the same consumable-tied model. The B2C channel distributes RTD bottles and 250ml sachets through supermarkets, authorized distributors, and the company's own offices. Naturale's 2011 commercial alliance with a leading Peruvian CPG company extended RTD distribution, and the 2015 rebrand plus line extensions (Maracuyá, Manzana, Emoliente) broadened the on-shelf portfolio. The company employs 51–100 staff, has no disclosed external funding, is owned and operated privately, and shows no M&A, international expansion, or AI/ML initiatives in the available data.

Name

Naturale

Legal name

Procesadora Catalina S.A.C.

Website

https://naturale.com.pe

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Naturale is a Peruvian beverage producer (Procesadora Catalina S.A.C.) manufacturing pure-fruit concentrates, RTD drinks, and household sachets across six traditional flavors, serving food service operators, supermarkets, and corporate vending accounts nationwide from its HACCP-certified Ate plant.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Beverages (Fruit Concentrates & Ready-to-Drink)

NAICS

Soft Drink Manufacturing (312111), Beverage Manufacturing (3121), Flavoring Syrup and Concentrate Manufacturing (311930)

SIC

Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industries

Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Soft Drink & Carbonated Beverage Syrups (AFAFAGAA), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)

Keywords

• Fruit beverage concentrates
• Ready-to-drink beverages
• Peruvian traditional drinks
• Food service beverages
• Beverage dispensing equipment

Headquarters

HQ city

Ate

HQ country

Peru

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beverage Product Sales: Sale of fruit-based concentrates in bags (2L) for food service and sachets (250ml) for home use, as well as ready-to-drink (RTD) bottled beverages in sizes from 300ml to 3.8L.
2. Equipment Comodato: Refresqueras (beverage dispensers) and vending machines provided on comodato basis in exchange for minimum monthly concentrate purchases, generating recurring concentrate revenue.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Naturale produces and sells fruit-based concentrates in 2L bags for food service and 250ml sachets for household use, plus ready-to-drink (RTD) bottled beverages ranging from 300ml to 3.8L, in flavors including Chicha Morada, Maracuyá, Manzana, Emoliente, Piña Golden, and Carambola. The company also supplies refresqueras (beverage dispensers), hot beverage dispensers, and smart vending machines on a comodato (equipment loan) basis tied to minimum monthly concentrate purchases, serving restaurants, hotels, casinos, supermarkets, catering companies, and consumers across Peru.

Product overview

Naturale is a Peruvian food and beverage producer with over 25 years of experience, operated by Procesadora Catalina S.A.C. The company offers a portfolio of three complementary product lines: (1) Bebidas Listas para Tomar (Ready-to-Drink) — bottled beverages in Chicha Morada, Maracuyá, Manzana, Emoliente, and Piña Golden, available in sizes from 300ml to 3.8L; (2) Concentrados de Frutas (Fruit Concentrates for Food Service) — 2L bag concentrates for restaurants and hospitality, including Chicha Morada (regular and Extra), Maracuyá, Manzana, Emoliente, Carambola, and Piña Golden, typically diluted 1:4 to 1:6 with water; and (3) Bebidas Caseras (Home Beverages) — 250ml sachets making 1.5L of drink for household preparation. Additionally, the company provides equipment solutions — refresqueras (beverage dispensers in 1-tolva and 2-tolva models), hot beverage dispensers, and smart vending machines — offered under loan arrangements tied to minimum concentrate purchase commitments.

Differentiator

Problem solved

Functional benefit

Products and services

• Ready-to-Drink Chicha Morada Bottled ready-to-drink purple corn beverage made from pure fruit without flavorings, using the traditional recipe of purple corn, quince, pineapple, apple, cinnamon and clove. Available in 300ml, 500ml, 1L, 1.9L, and 3.8L galonera sizes.
• Ready-to-Drink Maracuyá Bottled ready-to-drink passion fruit beverage made from pure fruit without flavorings, sourced from wild tropical American passion fruit.
• Ready-to-Drink Manzana

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Tampico Beverages: Latin American fruit-flavored drink brand distributed across the US Hispanic market and LatAm. Comparable to Naturale as a multi-flavor fruit-juice brand serving both retail and foodservice channels.
• AJE Group: Peruvian multinational beverage conglomerate behind Frugos, Pulp, Cifrut, and Sporade. Directly competes with Naturale in the Peruvian fruit-based RTD and HORECA juice category with much larger scale and broader SKU portfolio.
• Jumex: Mexican fruit juice, nectar, and concentrate producer with a broad tropical fruit portfolio. Highly comparable to Naturale on product (fruit concentrates + RTD nectars) and on Latin American foodservice and retail distribution model.
• Del Valle (Coca-Cola FEMSA): Coca-Cola FEMSA's juice and nectar brand for Mexico and Latin America. Comparable to Naturale as a tropical-fruit juice/nectar line serving retail and HORECA accounts across the region.
• Grupo San Luis: Peruvian beverage company producing bottled water, juices, and functional drinks for retail and foodservice. Comparable to Naturale as a domestic Peruvian beverage producer with national distribution and overlapping customer base.
• CBC Peru (Frutika): Peruvian beverage company behind Frutika fruit juices and nectars. Directly comparable to Naturale's fruit-based RTD portfolio, competing in the same supermarkets and HORECA accounts in Peru.

Broad incumbents

• Gloria S.A. Large Peruvian food and beverage conglomerate (dairy, juices, evaporated milk) operating well beyond Naturale's niche. Overlaps in HORECA beverage supply and supermarket distribution but with a much broader portfolio and balance sheet.
• Backus y Johnston (AB InBev Peru): Peru's largest brewer and a major beverage incumbent with deep HORECA relationships and national distribution. Comparable as a Peru-wide beverage supplier leveraging foodservice accounts, though anchored in beer rather than fruit concentrates.
• Arca Continental (Coca-Cola Peru / Inca Kola): Coca-Cola's Latin American bottler and the home of Inca Kola, with national foodservice and retail reach in Peru. Overlaps with Naturale in HORECA beverage service and supermarket shelf, but at vastly larger scale.

Emerging players

• Selva Madre: Peruvian natural fruit beverage brand positioned on pure fruit and traditional ingredients, similar to Naturale's 'pure fruit, no flavorings' positioning. Comparable as a Peru-focused authentic fruit-beverage peer, though smaller and less established.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCArIxL795CCkO2QfjSPTnog
• Facebookfacebook.com/NaturaleOficial
• Instagraminstagram.com/naturale_oficial_/?hl=es-la
• LinkedInlinkedin.com/company/procesadora-catalina-s-a-c-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturale