Havre Athletic Club

What Havre Athletic Club does

Havre Athletic Club (HAC) is a French professional football club founded in 1872 and based in Le Havre, France. It fields a men's first team competing in Ligue 1 McDonald's and a women's first team competing in D1 Arkema, with home matches played at Stade CMA CGM Océane. The club operates as a private, for-profit sporting and entertainment organization.

HAC commercialises matchday experiences and club identity through three primary revenue streams: (1) ticketing — single-match sales, season subscriptions (Abonnements L1 26/27), and dedicated group offers for clubs & associations, CSE works councils, students, and enterprises, sold via the official platform billetterie.hac.football and an authorised resale channel at revente.hac.football; (2) merchandise — scarves, caps, t-shirts, and accessories priced from €20 to €55 through boutique.hac.football and on-site matchday outlets; and (3) sponsorship and partnerships — anchored by kit supplier Umbro, main shirt sponsor Winamax, and stadium naming-rights partner CMA CGM, with additional institutional partners (Ville du Havre, Le Havre Seine Métropole, Seine Maritime, Région Normandie) and a long tail of regional commercial partners.

The operating model is direct-to-consumer and event-driven: customer acquisition relies on the official website and ticketing platform, social media, partner networks, and a physical ticketing office at Boulevard Leningrad (open Wednesday to Saturday, 11h-18h30). Customer service is delivered via email ([email protected]) and phone (02 35 13 14 42). No proprietary technology, AI capability, or external funding is disclosed; ownership, headcount, and consolidated revenue figures are not evidenced in the source material.

Name

Havre Athletic Club

Legal name

Havre Athletic Club

Website

https://billetterie.hac-foot.com

Company type

Private

Founded year

1872

Operating status

Operating

Short description

Havre Athletic Club is a private French professional football club founded in 1872, based in Le Havre, fielding men's (Ligue 1 McDonald's) and women's (D1 Arkema) teams at Stade CMA CGM Océane, and monetising matchday ticketing, merchandise, and a layered sponsorship stack via direct-to-consumer digital channels.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Events & Match Tickets (THAJAFAE)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

Keywords

• Professional football club
• Match ticket sales
• Sports merchandise
• Stadium hospitality
• Season subscriptions

Headquarters

HQ city

Le Havre

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from matchday ticket sales across Ligue 1 McDonald's (men's team) and D1 Arkema (women's team) competitions, including Coupe de France matches. Season subscriptions and individual match tickets available.
2. Merchandise Sales: Online boutique selling official HAC merchandise including scarves, petanque sets, caps, and t-shirts. Items priced from €20 to €55.
3. Sponsorship & Partnerships: Revenue from official kit supplier (Umbro), main sponsor (Winamax), institutional partners (Le Havre, Seine Métropôle, Région Normandie), official partners (SIM, SOLS, KIA, DF), and major partners (CMA CGM, Paris Normandie, Parmentier, ET2I, LH Traiteur, Herve Thermique).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

Havre Athletic Club operates as a professional football club selling live matchday access through official ticketing for Ligue 1 McDonald's (men), D1 Arkema (women), and Coupe de France fixtures, including annual season subscriptions (Abonnements L1 26/27). It also runs an official online merchandise boutique selling apparel and supporter accessories (scarves, t-shirts, caps, petanque sets) and delivers stadium hospitality services (Fan Zone, catering, PMR access, corporate/group packages) at Stade CMA CGM Océane in Le Havre.

Product overview

Havre Athletic Club operates an official ticketing platform (billetterie.hac.football) as its primary digital product, enabling fans to purchase tickets for football matches including Ligue 1 McDonald's, Arkema Première Ligue, and Coupe de France events. The offering also includes a merchandise boutique (boutique.hac.football) for supporter merchandise such as scarves, apparel, and accessories. The ticketing platform provides seat selection, subscription options for season tickets, and group/enterprise packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Match Tickets — Ligue 1 McDonald's (Men's First Team) Single-match entry tickets for HAC men's home Ligue 1 McDonald's fixtures (e.g., HAC vs AS Monaco on 23 August 2026, HAC vs Stade Brestois 29 on 5 September 2026) at Stade CMA CGM Océane, sold through the official ticketing platform with seat selection on a stadium plan.
• Match Tickets — D1 Arkema (Women's First Team) Single-match entry tickets for HAC women's home D1 Arkema (Arkema Première Ligue) fixtures, sold via the official ticketing platform.
• Match Tickets — Coupe de France Single-match entry tickets for HAC's Coupe de France home fixtures at Stade CMA CGM Océane, sold through the official billetterie.hac.football platform.
• Abonnements L1 26/27 — Season Subscriptions Annual season subscription (Abonnement) granting access to HAC's Ligue 1 McDonald's home matches for the 2026-27 season, sold via the official ticketing platform.
• Official Merchandise — Supporter Apparel & Accessories Official HAC-branded supporter merchandise including knit scarves (€20), bicolor trucker caps (€20), "Havrais" t-shirts (€30), and pétanque ball sets (€55), supplied by official kit partner Umbro and sold via boutique.hac.football.
• Group & Corporate Hospitality Offers (Clubs & Associations, CSE, Étudiants, Entreprises) Tailored group ticket and hospitality packages for football clubs/associations, employee works councils (CSE), students, and enterprises, providing discounted and organized group access to HAC home matches and corporate hospitality experiences at Stade CMA CGM Océane.
• Stade CMA CGM Océane — Stadium Visit / Virtual Tour Stadium presentation and virtual/physical tour service for Stade CMA CGM Océane, providing supporters and visitors with guided access to the venue.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major and minor.

• UmbrocoreOEM/ Whitelabel/ Licensing PartnerOfficial kit supplier providing all club apparel, training gear, and official merchandise clothing lines. Major partner featured prominently on ticketing platform.
• WinamaxcoreGTM or Marketing PartnerMain sponsor displayed on kit. Online gaming and sports betting platform with significant marketing partnership.
• CMA CGMmajorGTM or Marketing PartnerMajor partner and stadium naming rights holder (Stade CMA CGM Océane). Global shipping and logistics company headquartered in Marseille.
• Le HavremajorStrategic or Co-development PartnerInstitutional partner - Municipality of Le Havre, the club's home city. Promotes city tourism and identity through football.
• Le Havre Seine MétropôlemajorStrategic or Co-development PartnerInstitutional partner - Metropolitan area organization supporting regional development through football.
• Région NormandiemajorStrategic or Co-development PartnerInstitutional partner - Normandy Regional Council supporting the club as regional sports ambassador.
• Seine MaritimemajorStrategic or Co-development PartnerInstitutional partner - Departmental council supporting the club's presence in Seine-Maritime department.
• SIM (SIM-emploi.fr)minorGTM or Marketing PartnerOfficial partner - Employment services organization with partnership in local business community.
• SOLSminorGTM or Marketing PartnerOfficial partner - Sports flooring and surface solutions provider.
• KIAminorGTM or Marketing PartnerOfficial partner - Automotive brand with dealership presence in the region (KIA 76).
• DF (DF Industrie)minorGTM or Marketing PartnerOfficial partner - Industrial company featured in major partner tier.
• ParmentierminorGTM or Marketing PartnerMajor partner - Habitat and housing solutions company.
• Paris NormandieminorGTM or Marketing PartnerMajor partner - Regional newspaper providing media coverage and marketing support.
• ET2IminorGTM or Marketing PartnerMajor partner - Business services and consulting firm.
• LH TraiteurminorGTM or Marketing PartnerMajor partner - Catering and event catering services provider for matchday hospitality.
• Herve ThermiqueminorGTM or Marketing PartnerMajor partner - Thermal services and HVAC company.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RC Lens: Ligue 1 club from a comparable-sized French city with strong regional identity, similar ticketing and merchandise mix, and recent commercial momentum following investor injection.
• RC Strasbourg Alsace: Ligue 1 club operating from a comparable regional French market with similar ticketing, merchandise, and partnership-driven revenue mix, recently reacquired by investor group BlueCo.
• FC Nantes: Historic French football club competing in Ligue 1 with comparable mid-market scale, similar regional brand identity, and reliance on traditional ticketing, merchandise, and regional sponsorship revenue streams.
• Toulouse FC: Mid-sized French Ligue 1 club operating with comparable scale and commercial model, including ticketing, merchandise, and regional/national sponsor revenue mix.
• AS Saint-Étienne: Historic French football club with deep heritage (founded 1919) operating in lower divisions but competing with HAC for regional fan bases, mid-tier sponsor pools, and historical brand-driven merchandise revenue.
• Montpellier HSC: French professional football club with comparable Ligue 1 scale, similar reliance on regional commercial partnerships, and an overlapping competitive position in the mid-table Ligue 1 economics.
• Stade Brestois 29: Direct Ligue 1 opponent for HAC based in a similarly-sized French city (Brest), with comparable revenue scale, regional sponsor base, and matchday-driven business model — recently confirmed as an upcoming HAC opponent.
• Stade Rennais FC: Ligue 1 club based in western France (Brittany) with comparable regional identity, similar commercial sponsor structure, and analogous matchday-and-broadcast revenue mix.

Broad incumbents

• Olympique Lyonnais: One of France's largest football clubs with women's team in D1 Arkema (same league as HAC women) and a multi-vertical commercial operation — relevant as a scale benchmark and women's football competitor.
• AS Monaco: Top-tier Ligue 1 opponent directly scheduled against HAC, with a similarly globally-branded sponsor ecosystem but materially larger international brand presence and revenue scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/havre-athletic-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havre Athletic Club