Bienestar Pharmacy & Wellness Center

What Bienestar Pharmacy & Wellness Center does

Bienestar Pharmacy & Wellness Center is an independently owned, single-location community pharmacy operating from 799 S Emerson Ave in Lindenwold, New Jersey. Founded in 2020 and operating with a small team of 1–10 employees, the pharmacy dispenses prescriptions and bundles them with a suite of clinical and convenience services: medication synchronization (aligning all refills to a single monthly pickup day), SureMed Multimed adherence packaging with monthly pharmacist medication reviews, free local prescription delivery, on-site and group immunization clinics (Flu, Shingles, Pneumonia, Hepatitis B, Tdap), prescription flavoring for pediatric patients, preventative services such as a Diabetes Care Club and blood pressure screening, smoking cessation support, and Medicare open-enrollment consultations. The retail footprint is supported by a 12-category over-the-counter assortment — including a dedicated Hispanic Products line — and an on-site classroom used for community disease state education.

The underlying technology stack is deliberately lean and largely third-party. Patient engagement runs through the RxLocal mobile application (iOS and Android) and the RxLocal web patient portal, which provide profile registration, prescription refills, secure chat with pharmacy staff, and medication reminders. The pharmacy itself does not develop proprietary software; its differentiator is the operational deployment of these tools combined with pharmacist-led adherence interventions. The business model is a hybrid of prescription dispensing (the core revenue driver), fee-based immunization and preventative services, OTC retail, and value-added convenience services (free delivery, free pill packs). Customers are local residents of Lindenwold and surrounding areas, with particular emphasis on Hispanic community members, Medicare beneficiaries seeking open-enrollment support, chronic-disease patients (diabetes, hypertension), and families with young children. All operations are contained within a single store; there is no multi-site footprint, no disclosed funding, no parent company, and no institutional investor involvement.

Name

Bienestar Pharmacy & Wellness Center

Legal name

Bienestar Pharmacy & Wellness Center

Website

https://bienestarpharmacy.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Bienestar Pharmacy & Wellness Center is an independent, single-location community pharmacy in Lindenwold, NJ offering prescription dispensing, medication synchronization, adherence packaging, free delivery, immunizations, and OTC retail to local residents, with a focus on Hispanic and Medicare customers.

Ownership category

akta.pro rank

Product category

Community Pharmacy Services

NAICS

Pharmacies and Drug Retailers (456110), Ambulatory Health Care Services (621)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Services-Health Services (8000)

akta.pro primary industry

Medication Adherence, Reminders & Patient Support (HLACAKAF)

akta.pro secondary industries

Medication Reminders & Adherence Coaching (Non-Clinical) (HSABALAA), Telepharmacy & Prescription Fulfillment Marketplaces (HLALALAF)

Keywords

• Community pharmacy services
• Prescription dispensing
• Medication synchronization
• Adherence packaging
• Immunization services

Headquarters

HQ city

Camden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Prescription Dispensing: Core pharmacy revenue from dispensing prescription medications to patients, likely including pharmacy dispensing fees and ingredient costs.
2. Immunization Services: Revenue from administering vaccinations including Flu, Shingles, Pneumonia, Hepatitis B, Tetanus, Pertussis, and Diphtheria vaccines.
3. Over-the-Counter Products: Retail sales of OTC products including vitamins, supplements, CBD products, medical equipment, and other health-related items.
4. Preventative Services: Fee-based services including Diabetes Care Club, blood pressure screening, medication reviews, and smoking cessation support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Bienestar Pharmacy & Wellness Center is a community pharmacy that dispenses prescription medications and offers medication synchronization, SureMed Multimed adherence packaging, free home delivery, immunizations, prescription flavoring, preventative services (Diabetes Care Club, blood pressure screening, smoking cessation), Medicare plan reviews, and a 12-category over-the-counter retail assortment. Patients engage via a single physical location in Lindenwold, NJ, supplemented by the RxLocal mobile app and patient portal.

Product overview

Bienestar Pharmacy & Wellness Center is a community pharmacy offering a coordinated suite of clinical and retail services. The core pharmacy operates through in-store services including Medication Synchronization, Adherence Packaging with SureMed Multimed cards, Free Prescription Delivery, Immunizations, Prescription Flavoring, Preventative Services, and Medicare Consultation. The pharmacy also maintains a retail presence with Over the Counter Products across twelve categories. Digitally, the company offers the RxLocal Mobile App and Patient Portal for prescription management, refills, and pharmacy communication. Services like Education & Disease State Management and Immunization Clinics provide community health engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Medication Synchronization Service that aligns all of a patient's prescription refill dates to a single monthly pickup day, with the pharmacy team coordinating with doctors and insurance to simplify medication management for community patients.
• Adherence Packaging (SureMed Multimed) Monthly medication packaging service that organizes pills by date and time of day using SureMed Multimed cards, including monthly pharmacist review calls, designed to improve medication adherence for community patients.
• Free Prescription Delivery Free home delivery of prescriptions to patients within and around the Lindenwold, NJ area who cannot visit the pharmacy in person.
• Immunizations Vaccination service for Flu, Shingles, Pneumonia, Hepatitis B, and Tetanus/Pertussis/Diphtheria (Tdap) administered in-store, with on-site immunization clinics available for groups.
• Prescription Flavoring Service that flavors liquid medications to improve taste for children, intended to support pediatric medication adherence.
• Preventative Services Chronic condition management support including the Diabetes Care Club, blood pressure screening, vitamin and supplement guidance, smoking cessation support, and medication reviews for community patients.
• Education and Disease State Management Community educational programs hosted in the pharmacy's on-site classroom covering healthcare topics and disease state management for local residents.
• Medicare Consultation Annual Medicare open enrollment consultation during October 15 - December 7 to review and adjust prescription drug plans for Medicare beneficiaries.
• Over the Counter Products Retail product assortment spanning Allergies, Baby Needs, Blood Glucose Monitoring, CBD Products, Cold and Flu, Digestive Health, Hispanic Products, Ear and Eye Care, First Aid, Medical Equipment, Vitamins, and Women's Health for walk-in customers.
• RxLocal Mobile App RxLocal-branded mobile application enabling patients to register profiles, refill prescriptions, set medication reminders, and securely chat with pharmacy staff, available on iOS and Android.
• Patient Portal Online RxLocal patient portal for managing prescription accounts, refilling medications, and accessing pharmacy services via a web browser.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• RxLocalcoreTechnology or IntegrationRxLocal is the technology platform powering the pharmacy's mobile app and patient portal. Patients use the RxLocal app to register profiles, refill prescriptions, set medication reminders, and communicate with pharmacy staff.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• CVS Pharmacy: Largest U.S. retail pharmacy chain with prescription dispensing, immunization clinics, medication management programs, and free delivery via CVS app. Comparable as the primary incumbent competitor and benchmark for retail pharmacy service bundles.
• Walgreens: National pharmacy chain offering prescription dispensing, immunization services, free delivery, and adherence packaging at massive scale. Comparable as the dominant chain competitor Bienestar competes against locally, with overlapping service lines though vastly larger footprint.
• Omnicare (CVS Health): CVS-owned long-term care and specialty pharmacy providing multi-dose adherence packaging and medication management. Comparable as a scaled incumbent in pharmacy adherence packaging for chronic and elderly populations.

Emerging players

• Capsule Pharmacy: Digital community pharmacy with free same-day delivery, dedicated pharmacist relationships, and a mobile app. Comparable as a tech-enabled community pharmacy competing for the same patient-experience-driven value proposition.
• Alto Pharmacy: Digital-first pharmacy offering free same-day delivery, app-based refill management, and pharmacist chat. Comparable as an emerging player competing for the same convenience- and adherence-driven customer segment with technology-led service.
• Amazon Pharmacy (PillPack): Mail-order pharmacy with pre-sorted adherence packaging, free home delivery, and digital refill management. Comparable as a direct competitor specifically on adherence packaging + free delivery — the exact differentiator stack Bienestar relies on.

Direct peers

• Genoa Healthcare: Specialty pharmacy with on-site clinic locations providing medication management, adherence packaging, and personalized pharmacist services for chronic and behavioral health patients. Comparable as a community-embedded pharmacy model emphasizing adherence and clinical service.
• Good Neighbor Pharmacy: AmerisourceBergen's independent pharmacy network. Directly comparable because it supports community pharmacies of similar size with adherence packaging, medication synchronization, and clinical service program toolkits that mirror Bienestar's offerings.
• ExactCare Pharmacy: Pharmacy specializing in multi-dose adherence packaging, medication synchronization, and home delivery for chronic-disease and complex patients. Comparable because its core offering (SureMed-style adherence packaging + delivery) directly parallels Bienestar's anchor services.
• Health Mart: McKesson-owned franchise network of independent community pharmacies. Comparable as it provides back-office, clinical service, and adherence-program infrastructure to independents running a single storefront with similar scope to Bienestar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bienestar Pharmacy & Wellness Center