Mission Eye Care
Mission Eye Care is an independent Calgary optometry clinic offering comprehensive eye exams, specialty contact lens fitting (including scleral and EyePrintPRO), dry eye treatment, myopia control, and designer eyewear, serving infants through seniors with advanced diagnostic imaging and direct insurance billing.
- Company typePrivate
- Founded2005
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mission Eye Care does
Mission Eye Care is an independent optometry clinic founded in 2005 and headquartered in Calgary, Alberta. The practice operates from a single facility at 180, 2206 2 St. SW that includes 8 fully equipped exam rooms, 2 medical procedure rooms, 4 diagnostic testing rooms, 2 dedicated contact lens training areas, a frame gallery of over 1,500 styles and 300 sunglasses, and an inventory of more than 10,000 contact lenses. It serves consumers across the full lifespan — infants (6 months and up), children, teens, working-age adults, and seniors — with a hybrid segmentation approach combining persona-based (age) and use-case-based (myopia control, specialty contact lenses, dry eye, sports, hearing-assistive eyewear) targeting.
The clinical offering combines routine eye examinations with an unusually deep specialty stack. Standard exams are delivered alongside advanced diagnostic imaging (OCT retinal scans, Optomap 3D retinal imaging, Myopia Master axial-length measurement, Neurolens VR with N3 VR eye-tracking), and the clinic is positioned as the first in Calgary with Neurolens VR, the only clinic in Alberta with aberrometry for fully customized scleral lenses, the first in Canada to offer BostonSight scleral lenses, one of few in Canada certified for EyePrintPRO prosthetic scleral lenses, and the only non-university residency teaching site for corneal disease in Canada. Medical services include dry eye treatment (IPL, RF, BlephEx, Jett Pulsed DC, Arunalight photobiomodulation), myopia control, and disease management for glaucoma, macular degeneration, cataracts, keratoconus, and diabetes-related conditions. Adjacent consumer categories — Nuance Audio hearing-amplification glasses and medical aesthetics — extend the practice beyond pure optometry.
The business model is a hybrid of fee-for-service clinical revenue and retail optical revenue, augmented by subscriptions and financing. Revenue streams include eye examinations (partially covered by Alberta Health for seniors and children), one-time eyewear sales (frames plus premium lenses from Shamir, Essilor, and Zeiss), contact lens sales with worry-free replacement and free shipping, specialty contact lens professional services (annual design fee $450 plus $1,100-$1,560/eye/year in materials), dry eye and Neurolens professional services, a monthly membership program managed through the BNKD app, and financing through Paybright/Affirm. The clinic direct-bills over 20 insurance providers including Alberta Blue Cross, Sun Life, Manulife, Canada Life, and Green Shield, and offers online appointment booking with evening and weekend availability. The company is privately held with no institutional investors or parent company identified.
Mission Eye Care firmographics
Firmographics- Name
- Mission Eye Care
- Legal name
- Mission Eye Care Inc.
- Website
- https://www.missioneyecare.ca
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mission Eye Care is an independent Calgary optometry clinic offering comprehensive eye exams, specialty contact lens fitting (including scleral and EyePrintPRO), dry eye treatment, myopia control, and designer eyewear, serving infants through seniors with advanced diagnostic imaging and direct insurance billing.
- Ownership category
- akta.pro rank
Mission Eye Care industry classification
Industry- Product category
- Optometry Services
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (456130)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Comprehensive Eye Exams & Vision Care (HLAKAKAA), Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)
Keywords
Where Mission Eye Care is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Mission Eye Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Specialty Contact Lens Services: Custom scleral lens fitting with annual design fee of $450 plus lens material costs ($1,100-1,560/eye/year). Includes specialty services for keratoconus, post-surgical corneas, and ocular surface disease.
- Neurolens Services: Eye misalignment assessment using N3 VR device and custom contoured prism lens fitting. Includes 100% money back guarantee for eligible candidates.
- Dry Eye Treatments: Advanced dry eye therapies including IPL, RF, BlephEx, Jett Pulsed DC, and at-home devices like Arunalight red light therapy. Prescription and supportive treatments.
- Membership Program: Monthly contribution program with locked-in discounts (up to 15% off eyewear, 30% off additional pairs, 10% off contacts). Managed through BNKD app.
- Financing: Third-party financing through Paybright/Affirm with 0% APR options for customers to spread payments on eyewear and treatments.
- Eye Examinations: Comprehensive eye exams for all ages including routine exams, medical eye care visits, and specialized testing. Revenue from exam fees with partial coverage from Alberta Health for seniors (65+) and children (18 and under), plus direct billing to insurance providers.
- Eyewear Sales (Frames and Lenses): Sale of eyeglass frames from designer brands and boutique eyewear, plus premium lenses from Shamir, Essilor, and Zeiss. Includes single vision, progressive, anti-fatigue, office, and driving lenses with various coatings and tints.
- Contact Lens Sales: Sale of contact lenses including daily disposables, bi-weekly/monthly, rigid gas permeable, hybrid, scleral, orthokeratology, and colored lenses. Includes worry-free pricing with free shipping and replacement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Kids Eye Exams - Fully covered by Alberta Health for children 5 and under, partial coverage until age 19 |
| One time/ perpetual license | Pay-as-you-go | Routine Eye Exams Adults (19-64) - Not covered by Alberta Health, private insurance required |
| Subscription | Annual | Seniors Eye Exams (65+) - Partial Alberta Health coverage with additional fees |
| One time/ perpetual license | Pay-as-you-go | Medical Eye Care - Partial coverage for infections, chronic diseases, diagnostic imaging |
| Unit Pricing | Pay-as-you-go | Frame and Lens Packages - Starting at $189 |
| Unit Pricing | Pay-as-you-go | Prescription Readers - $98 |
| Transaction based/ take rate | Pay-as-you-go | Second Pair Lenses - 50% off |
| Transaction based/ take rate | Pay-as-you-go | Sunglasses Sale - 30-50% off |
| Subscription | Monthly | Membership Program - Monthly contributions with locked-in discounts |
| Transaction based/ take rate | Pay-as-you-go | Financing - 0% APR available |
| Subscription | Annual | Infant Aphakia Contact Lens - Annual fit & design fee $450 plus lens materials |
| Unit Pricing | Pay-as-you-go | Contact Lens Reorder - Worry-free pricing with free shipping |
| Transaction based/ take rate | Pay-as-you-go | Referral Rewards - $25 in-store credit for both parties |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Mission Eye Care product offering
Product offeringCore offering
Mission Eye Care is an independent optometry clinic providing comprehensive eye examinations, prescription eyewear (frames and lenses), and specialty contact lens services including custom scleral lenses, orthokeratology, and infant aphakia fittings. The clinic also delivers medical eye care including dry eye treatment (IPL, RF, BlephEx), myopia control, and management of ocular diseases such as glaucoma, macular degeneration, cataracts, and keratoconus, supported by an online store, direct insurance billing, and a membership program.
Product overview
Mission Eye Care is an optometry clinic offering a comprehensive suite of eye care services and products. The core offering centers on eye examinations and prescription eyewear (frames and lenses), supplemented by specialty contact lens services including scleral lenses and orthokeratology. Medical services include dry eye treatment (IPL, RF therapies), myopia control, and management of ocular diseases. The clinic retails products including eyeglass frames (designer and boutique brands), lenses (single vision, progressive, specialty), contact lenses, Neurolenses for eye misalignment, and Nuance Audio hearing glasses. Administrative offerings include direct insurance billing, financing options, and a membership program. The portfolio functions as a service-based practice where clinical eye care services integrate with retail optical products.
Differentiator
Problem solved
Functional benefit
Brands
- Mission Eye Care Calgary: Primary brand name used for the Calgary-based optometry clinic
Products and services
- Eye Exams Comprehensive eye examinations using advanced diagnostic imaging (OCT, optomap) tailored for kids, teenagers, adults, and seniors. Covers routine eye exams, medical eye care visits, and specialized testing with partial Alberta Health coverage for children and seniors.
- Eyeglass Frames Over 1,500 designer and boutique eyeglass frames including Tom Ford, Ray-Ban, Gucci, Prada, Dita, Face a Face, Cutler & Gross, Garrett Leight, and other luxury brands.
- Eyeglass Lenses Premium prescription lenses from Shamir, Essilor, and Zeiss including single vision, digital freeform, anti-fatigue, progressive, office, and driving lenses with various coatings and tints.
- Neurolenses Prescription eyeglass lenses with contoured prism technology designed to compensate for eye misalignment, reducing symptoms of eye strain, headaches, and dry eyes caused by digital device use. Fitted using the N3 VR device with 10,000 data points per patient.
- Nuance Audio Glasses
Quantifiable outcome
- 95% of patients served without waiting due to 10,000+ contact lenses in stock
- +3 more outcomes
Companies that use Mission Eye Care
Customer profileSegments7 records
Ideal customer profiles5 records
Mission Eye Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Mission Eye Care partnerships and signals
Strategic signalPartnerships
34 partnerships are on record, tiered core and minor.
- Eyesafe (Alberta Association of Optometrists)coreEyesafe is a free prescription safety glass program administered by the Alberta Association of Optometrists. Mission Eye Care is a proud supporter and approved provider, offering free prescription safety eyewear to eligible workers through this program.
- Paybright (Affirm)minorPaybright, now part of Affirm, provides financing options for Mission Eye Care customers. Patients can apply online 24/7 for pre-approval with financing rates as low as 0% APR.
- Alberta Blue CrossminorAlberta Blue Cross is accepted for direct billing of eye care services and products at Mission Eye Care.
- Sun Life FinancialminorSun Life Financial is one of the insurance providers accepted for direct billing of eye care services and products.
- ManulifeminorManulife is one of the insurance providers accepted for direct billing of eye care services and products.
- Canada LifeminorCanada Life is one of the insurance providers accepted for direct billing of eye care services and products.
- Green Shield CanadaminorGreen Shield Canada is one of the insurance providers accepted for direct billing of eye care services and products.
- Desjardins InsuranceminorDesjardins Insurance is one of the insurance providers accepted for direct billing of eye care services and products.
- Standard LifeminorStandard Life is one of the insurance providers accepted for direct billing of eye care services and products.
- Chamber of Commerce Group InsuranceminorChamber of Commerce Group Insurance is one of the insurance providers accepted for direct billing of eye care services and products.
- Johnston GroupminorJohnston Group is one of the insurance providers accepted for direct billing of eye care services and products.
- Group Health CentreminorGroup Health Centre is one of the insurance providers accepted for direct billing of eye care services and products.
- Group SourceminorGroup Source is one of the insurance providers accepted for direct billing of eye care services and products.
- Industrial AllianceminorIndustrial Alliance is one of the insurance providers accepted for direct billing of eye care services and products.
- Claim SecureminorClaim Secure is one of the insurance providers accepted for direct billing of eye care services and products.
- CowanminorCowan is one of the insurance providers accepted for direct billing of eye care services and products.
- Equitable LifeminorEquitable Life is one of the insurance providers accepted for direct billing of eye care services and products.
- People CorporationminorPeople Corporation is one of the insurance providers accepted for direct billing of eye care services and products.
- ManionminorManion is one of the insurance providers accepted for direct billing of eye care services and products.
- Medavie Blue CrossminorMedavie Blue Cross is one of the insurance providers accepted for direct billing of eye care services and products.
- SSQ InsuranceminorSSQ Insurance is one of the insurance providers accepted for direct billing of eye care services and products.
- RWAM InsuranceminorRWAM Insurance is one of the insurance providers accepted for direct billing of eye care services and products.
- QuikcardminorQuikcard is one of the insurance providers accepted for direct billing of eye care services and products.
- Maximum BenefitminorMaximum Benefit is one of the insurance providers accepted for direct billing of eye care services and products.
- GMS (Group Medical Services)minorGMS is one of the insurance providers accepted for direct billing of eye care services and products.
- Olympia BenefitsminorOlympia Benefits is one of the insurance providers accepted for direct billing of eye care services and products.
- Simply BenefitsminorSimply Benefits is one of the insurance providers accepted for direct billing of eye care services and products.
- AdjudicareminorAdjudicare is one of the insurance providers accepted for direct billing of eye care services and products.
- Empire LifeminorEmpire Life is one of the insurance providers accepted for direct billing of eye care services and products.
- Shamir, Essilor, and ZeisscoreMission Eye Care uses only the highest optical quality lenses from Shamir, Essilor, and Zeiss to ensure HD-quality vision. These are premium lens manufacturers providing optical lenses for eyeglasses.
- Designer Eyewear Brands (Tom Ford, Ray-Ban, Gucci, Prada, etc.)coreMission Eye Care carries designer eyewear brands including Tom Ford, Ray-Ban, Gucci, Saint Laurent, Prada, Miu Miu, Bottega Veneta, Valentino and boutique brands including Dita, Cazal, Face a Face, Cutler & Gross, Garrett Leight, Masunaga, Oliver Peoples, Persol, Oakley, Maui Jim.
- EyePrintPROcoreEyePrintPRO prosthetic scleral lenses are 3D printed from an impression or scan of the eye. Mission Eye Care is one of few clinics in Canada certified to fit these lenses.
- BostonSightcoreBostonSight is an evidence-based scleral lens system. Mission Eye Care was the first clinic in Canada to offer BostonSight scleral lenses.
- SynergEyescoreSynergEyes hybrid contact lenses combine RGP center with soft skirt. Mission Eye Care is one of few clinics in Alberta to fit the full SynergEyes hybrid lens suite.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Mission Eye Care competitors and assessment
Company assessmentDirect peers
- FYidoctors: FYidoctors is Canada's largest optometry and eyewear retailer, operating hundreds of clinics nationwide. It is a direct peer to Mission Eye Care, competing for the same patients on eye exams, eyewear, and contact lenses, but with materially greater scale and supplier bargaining power.
- Specsavers Canada: Specsavers is a UK-founded optical retailer actively expanding across Canada with franchised optometry clinics offering eye exams, eyewear, and contact lenses. It directly competes with Mission Eye Care in the same Calgary and broader Canadian market segments.
- LensCrafters: LensCrafters, owned by EssilorLuxottica, is a major North American optical retailer with locations across Canada offering eye exams, designer frames, and contact lenses. It is a direct peer competing in the same retail and exam channels as Mission Eye Care.
- Clearly: Clearly is a Canadian online eyewear and contact lens retailer offering direct-to-consumer prescription glasses and lenses. It directly competes with Mission Eye Care's e-commerce contact lens reorder business and online eyewear positioning.
- BonLook: BonLook is a Canadian eyewear retailer combining online and boutique physical retail for prescription glasses and sunglasses. It directly competes with Mission Eye Care's designer/boutique frame offering and online ordering experience.
- Pearle Vision: Pearle Vision is a North American optical retail chain offering eye exams, eyewear, and contact lenses through company-owned and franchise locations. It directly competes with Mission Eye Care in the standard eye exam and eyewear retail category.
Emerging players
- LASIK MD: LASIK MD is Canada's largest laser vision correction provider operating clinics nationwide. While it focuses on refractive surgery rather than primary optometry, it intersects with Mission Eye Care's pre- and post-operative care, myopia control, and refractive error management services.
Broad incumbents
- Warby Parker: Warby Parker is a North American eyewear retailer combining affordable direct-to-consumer frames with optometry services in select stores. It is a broad incumbent applying pressure on the retail/online optical category that overlaps with Mission Eye Care's eyewear business.
- Visionworks: Visionworks is a large US-based optical retail chain offering eye exams, frames, lenses, and contact lenses across hundreds of locations. As a broad incumbent it competes indirectly with Mission Eye Care for cross-border Canadian patients and on retail optical pricing benchmarks.
Others
- Bausch + Lomb: Bausch + Lomb is a major global ophthalmic manufacturer of contact lenses (including specialty lenses), intraocular lenses, and eye care products. It is a supplier partner to Mission Eye Care and an enabling player in the broader scleral and specialty contact lens category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mission Eye Care social profiles
Digital presenceMission Eye Care compliance and trust
Trust signalCompliance1 record
Mission Eye Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mission Eye Care leadership team
Management profileNumber of profiles
Profiles6 records
Mission Eye Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mission Eye Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mission Eye Care
What does Mission Eye Care do?
Mission Eye Care is an independent optometry clinic providing comprehensive eye examinations, prescription eyewear (frames and lenses), and specialty contact lens services including custom scleral lenses, orthokeratology, and infant aphakia fittings. The clinic also delivers medical eye care including dry eye treatment (IPL, RF, BlephEx), myopia control, and management of ocular diseases such as glaucoma, macular degeneration, cataracts, and keratoconus, supported by an online store, direct insurance billing, and a membership program.
Is Mission Eye Care a public or private company?
Mission Eye Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mission Eye Care founded?
Mission Eye Care was founded in 2005. It employs 11 to 50 people.
Where is Mission Eye Care based?
Mission Eye Care is headquartered in Calgary, Canada, in the North America region.
How does Mission Eye Care make money?
Eight revenue lines are on record. Specialty Contact Lens Services are the primary driver. The others are neurolens Services, dry Eye Treatments, membership Program, financing, eye Examinations, eyewear Sales (Frames and Lenses) and contact Lens Sales.
Who are Mission Eye Care's main competitors?
Direct peers on record are FYidoctors, Specsavers Canada, LensCrafters, Clearly, BonLook and Pearle Vision. LASIK MD is listed as an emerging player. Broad incumbents are Warby Parker and Visionworks. Bausch + Lomb is listed as an others.
Does Mission Eye Care have an API?
No public API is recorded for Mission Eye Care.
What industry is Mission Eye Care in?
Mission Eye Care's product category is Optometry Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 62132 and its SIC code is 8011.