Javier Sanz Viticultor

What Javier Sanz Viticultor does

Javier Sanz Viticultor is a fifth-generation family winery formally established in 1990, operating as JAVIER SANZ VITICULTOR, S.L. from its headquarters on the CL-610 in La Seca, Valladolid, at the heart of Spain's D.O. Rueda. The winery owns and manages approximately 45 hectares of vineyards, including Finca Saltamontes — a 2.7-hectare pre-phylloxera plot registered in 1863 with vines over 150 years old — making it one of the few holders of such vineyards worldwide. Over more than 20 years, the winery has invested in recovering and commercializing nearly extinct native grape varieties, successfully introducing Malcorta (a Verdejo clone), Bruñal (a red variety from Arribes del Duero), and Cenicienta (a unique red grape discovered among centenary Verdejo vines and now officially recognized in the Rueda DO regulations). The portfolio spans two lines: the core Javier Sanz range (Verdejo, Sauvignon Blanc, Fermentado en Barrica, Semidulce, Paraje La Encina red and rosé from Bruñal) and the exclusive Colección V of limited editions from recovered varieties and pre-phylloxera plots.

The business model combines direct-to-consumer e-commerce (WooCommerce-based online store shipping across peninsular Spain), a tiered wine club structure (JS Club for consumers, JS Club Profesional for verified trade buyers), wine tourism experiences ranging from €30 to €100 per person, and event-venue operations including a restored 18th-century church and the winery itself for weddings, corporate events, and private celebrations up to 300 guests. Pricing spans entry-level Verdejo at €11.60/bottle to ultra-premium Finca Saltamontes at €49.90/bottle, with magnum and multi-pack formats layered across the range. Winemaking emphasizes minimal intervention — manual harvest, gravity clarification, cold maceration, fermentation below 15°C, and aging on fine lees — within a new sustainably-designed facility incorporating natural ventilation, solar panels, and water recirculation. Disclosed production reaches 500,000 bottles for the Sauvignon Blanc 2024 vintage, while premium Colección V SKUs are deliberately constrained to 2,000–15,000 bottles per vintage.

Customer segments are diversified across individual wine consumers and collectors, trade professionals (restaurants, wine shops, sommeliers), corporate and private event clients, and wine tourists. Distribution remains domestic only, with explicit shipping restrictions to the Balearic Islands, Canary Islands, Ceuta, and Melilla, and no current international footprint or wholesale export motion is disclosed. The company has not raised external funding, is privately held by the Sanz family with no parent company or institutional investors identified, and has no public listing.

Name

Javier Sanz Viticultor

Legal name

JAVIER SANZ VITICULTOR, S.L.

Website

https://bodegajaviersanz.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Javier Sanz Viticultor is a fifth-generation family winery in La Seca, Valladolid (D.O. Rueda, Spain), producing wines from native and pre-phylloxera grape varieties, selling directly to consumers via e-commerce, the JS Club membership, trade professionals, wine tourism experiences, and event venues.

Ownership category

akta.pro rank

Product category

Wine Production (D.O. Rueda)

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• D.O. Rueda wine production
• Verdejo white wine
• Recovered native grape varieties
• Pre-phylloxera vineyard wines
• Wine tourism experiences

Headquarters

HQ city

Valladolid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wine Sales (Direct E-commerce): Direct-to-consumer online sales of still wines, rosé, and specialty wines through their WooCommerce store. Includes single bottles, packs (3-pack, 6-pack), and magnum formats. Sales across Spain with free shipping over €30.
2. Wine Tourism Experiences: Sale of enotourism experiences including guided vineyard tours, variety tasting sessions, and the 'Experiencia Javier Sanz' (€30/person) and 'Cata recuperación de variedades' (€45/person). Also sells gift cards (Bono Regalo) for wine experiences.
3. Event Venue Rental: Rental of event spaces including the Javier Sanz Viticultor Winery and the restored Orden Tercera Church for weddings, corporate events, and private celebrations. Services include catering partnerships, decoration, and event management.
4. Professional Club Membership: JS Club for professionals offers exclusive pricing, access to older vintages, special formats, and unique opportunities for wine trade professionals including restaurants and wine shops.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Javier Sanz Viticultor produces and sells still and sparkling wines from its own vineyards in the D.O. Rueda (Verdejo, Sauvignon Blanc, Bruñal, Malcorta, and the proprietary Cenicienta variety). The winery operates its own DTC e-commerce storefront across Spain, runs the JS Club and JS Club Profesional membership programs, and complements bottle sales with paid enotourism experiences (guided tastings, vineyard tours) and event venue rental at the bodega and the restored Orden Tercera Church.

Product overview

Javier Sanz Viticultor is a fifth-generation family winery in La Seca, Valladolid, specializing in wines from the D.O. Rueda. The product portfolio comprises two main lines: (1) Javier Sanz core wines including Verdejo, Sauvignon Blanc, Fermentado en Barrica, Semidulce, and Bruñal-based wines (Paraje La Encina red and rosé), and (2) Colección V exclusive limited editions featuring rescued grape varieties—Malcorta Verdejo Singular, Finca Saltamontes (pre-phylloxera Verdejo from 1863), Colorado 100% Cenicienta, and Dulce de Invierno. The company also offers wine tourism experiences (Experiencia Javier Sanz, Cata Recuperación de Variedades, Bono Regalo), event venues (Orden Tercera church and Winery spaces), and two membership programs (JS Club and JS Club Profesional). Recent launch includes the Edición Especial Mundial commemorative wine celebrating Spain's World Cup victory.

Differentiator

Problem solved

Functional benefit

Brands

• Colección V: Exclusive small-batch productions, limited and numbered editions of unique enological pieces crafted from rescued native grape varieties or from pre-phylloxera vineyards over 150 years old. Includes Malcorta, Finca Saltamontes, Colorado 100% Cenicienta, and Dulce de Invierno.

Products and services

• Javier Sanz Verdejo 100% Verdejo white wine from old vineyards in Pago Familiar Villa Narcisa, La Seca. Aged 3 months on fine lees, with cryomaceration and gravity clarification preserving fresh, fruity aromas (green apple, citrus, anise, fennel). Sold by the bottle at approximately €11.60.
• Javier Sanz Sauvignon Blanc 100% Sauvignon Blanc from adapted French variety cultivated in stony Rueda soils. Cold fermentation below 15°C preserves delicate aromas of lime, herbs, white flowers, stone fruit, pineapple and passion fruit. 2024 vintage: 500,000 bottles.
• Javier Sanz Fermentado en Barrica 100% Verdejo fermented and aged 12 months in French and American oak barrels from grapes in historic 'Finca Fuente de los Vaqueros' with poor, boulder-rich soils. Notes of hay, ripe fruit, pastry, vanilla, peach and dried apricot. 2022 vintage: 7,250 bottles. Priced at €18.00 per bottle.
• Javier Sanz Semidulce Semi-sweet white wine offering a balance between sweetness and freshness. Priced at €8.00 per bottle.
• Javier Sanz Paraje La Encina (Bruñal) 100% Bruñal red wine from the native Arribes del Duero variety adapted to La Seca. Hand-harvested, aged 4 months in French and American oak. Cherry red with notes of fresh red fruit and minerality. Priced at €14.50 per bottle.
• Javier Sanz Paraje La Encina Rosado (Bruñal) 100% Bruñal rosé made using the traditional saignée method. Bright raspberry-pink color; notes of fresh strawberry, wild raspberry and cherry lollipop with vibrant acidity. 2024 vintage: 10,000 bottles. Priced at €9.99 per bottle.
• Javier Sanz Malcorta Verdejo Singular Singular Verdejo wine made from Malcorta, an almost-extinct clone rescued after years of research. Named for its difficult-to-harvest woody bunches. Manual harvest, cold maceration, gravity decanting. High natural acidity with floral and citrus notes and great aging potential. 2023 vintage: 15,065 bottles. Priced at €21.50 per bottle.
• Javier Sanz Finca Saltamontes Limited edition Verdejo from the pre-phylloxera Pago Saltamontes vineyard (2.27 hectares) registered in 1863. Sand and pebble soils with clay-limestone subsoil. Aged on fine lees for several months. Notes of candied orange peel, bread dough, fennel and aromatic herbs with a creamy texture. 2018 vintage: 2,290 bottles. Priced at €49.90 per bottle.
• Javier Sanz Colorado 100% Cenicienta Unique red wine made from 100% Cenicienta, a grape variety discovered among centuries-old Verdejo vines at Pago Saltamontes and now officially recognized in the D.O. Rueda regulations. Fermented in small stainless steel tanks. Intense cherry red with complex blackcurrant and blackberry notes, mineral touch and velvety tannins. 2022 vintage: 2,029 bottles. Priced at €34.90 per bottle.
• Javier Sanz Dulce de Invierno Sweet wine from 80% Verdejo and 20% Gorda de Moldavia (Muscat), made through freezing, natural drying and 8 months aging in French oak barrels. Amber tones with notes of dried apricots, figs and orange peel, balanced acidity. Ideal with blue cheeses, foie gras and chocolate desserts. 2022 vintage: 5,000 bottles. Priced at €24.50 per bottle.
• Edición Especial Mundial Commemorative Verdejo edition celebrating Spain's World Cup victory. Three variants are offered: 'Campeones del mundo' label (€12.00), customizable label (€12.50), and goalkeeper labels (€24.00), with personalized bottle labels featuring player names and numbers.
• Experiencia Javier Sanz Wine tourism experience including guided tour of vineyards and bodega. Guided tasting of four wines paired with local products. Priced at €30 per person.
• Cata Recuperación de Variedades Special wine tasting experience focused on recovered grape varieties. Includes a visit to the oldest vineyards in D.O.P. Rueda and an educational tour about cultivated varieties and production methods. Priced at €45 per person, with a 2-hour duration.
• Eclipse Wine Tourism Experience Seasonal wine tourism experience allowing guests to enjoy wine during a natural eclipse event. Priced at €100 per person for the August 12 eclipse.
• Bono Regalo (Gift Voucher) Gift voucher for wine tourism experiences including a guided tour of the bodega and vineyards, a visit to the oldest vineyards in D.O.P. Rueda, and a guided tasting of four wines paired with local products. Priced at €90.
• JS Club (Consumer Membership) Free private consumer wine club granting exclusive access to limited-edition Colección V wines, older vintages, special formats, private tastings and unique events with preferential pricing for members.
• JS Club Profesional (Trade Membership) Trade-only professional membership program offering best discounts and exclusive pricing for verified wine trade professionals, restaurants, wine shops and hospitality businesses; access to wines and vintages not available through standard distribution.
• Javier Sanz Event Spaces (Winery + Orden Tercera Church) Event venue rental service comprising the Javier Sanz winery facility and the restored 18th-century Orden Tercera Church in La Seca, Valladolid. Suitable for weddings, corporate events, conferences, private dinners and celebrations, with capacity up to 300 guests. Operated in partnership with Boda Producciones and offers full event management, catering partnerships and decoration services.

Quantifiable outcome

• 95 points Guía Peñín for Finca Saltamontes (2025 edition)
• +5 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

One partnership is on record.

• Orden Tercera Church EventscoreStrategic or Co-development PartnerRestored 18th-century church converted into an exclusive events venue in partnership with Boda Producciones. The Orden Tercera venue can host up to 300 guests and is used for weddings, corporate events, and private celebrations. The venue is separately managed at ordenterceraeventos.com but is prominently featured on the Javier Sanz website as a key event space.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/js_viticultor
• Facebookfacebook.com/JavierSanzViticultor
• Instagraminstagram.com/bodegajaviersanzviticultor/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Javier Sanz Viticultor