Turtle Bay NYC
Turtle Bay NYC is a private nightlife bar in Midtown Manhattan, founded in 1997, that serves walk-in patrons and private groups seeking a bar and celebration venue. It operates a single physical location with 1–10 employees and no disclosed technology platform.
- Company typePrivate
- Founded1997
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Turtle Bay NYC does
Turtle Bay NYC is a private nightlife bar operating in Midtown Manhattan, New York City, founded in 1997 and currently employing between 1 and 10 people. The business operates a single physical venue serving walk-in consumers and groups seeking nightlife entertainment in the Midtown district, positioning itself for celebrations and social gatherings with both friends and families. According to its own marketing copy, it brands itself as one of the prominent night bars in Midtown Manhattan, indicating a consumer-facing hospitality focus rather than a contracted or enterprise service model.
The company's primary product is the in-venue bar experience itself — beverages, atmosphere, and event hosting — with no disclosed technology platform, digital product line, or technology stack. The only digital surface documented is a minimal company website (turtlebaynyc.com) whose current content consists of a tracking pixel and a privacy opt-out link, with no booking engine, e-commerce, or app integrations disclosed. No APIs, SDKs, proprietary software, or mobile applications are indicated in the available data, and no management team, ownership structure, funding history, or partnerships are disclosed.
Revenue mechanics are not disclosed in the source data; there is no published pricing, no menu of services beyond standard bar offerings, and no contractual or subscription model. The business operates as a traditional cash-and-card hospitality venue dependent on foot traffic, beverage sales, and likely private-event bookings, with no evidence of expansion, franchising, or multi-location operations. All third-party descriptors, financials, and operational details beyond the foundational firmographic data are unavailable in the supplied sources, and the analysis is correspondingly constrained.
Turtle Bay NYC firmographics
Firmographics- Name
- Turtle Bay NYC
- Website
- https://turtlebaynyc.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Turtle Bay NYC is a private nightlife bar in Midtown Manhattan, founded in 1997, that serves walk-in patrons and private groups seeking a bar and celebration venue. It operates a single physical location with 1–10 employees and no disclosed technology platform.
- Ownership category
- akta.pro rank
Turtle Bay NYC industry classification
Industry- Product category
- Bar & Nightlife Hospitality
- NAICS
- Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Bars & Pubs (Non-Music) (MPAGAIAC)
- akta.pro secondary industries
- Neighborhood & Sports Bars (THAFAEAA), Neighborhood Bars & Taverns (CRANACAA)
Keywords
Where Turtle Bay NYC is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Turtle Bay NYC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales
Turtle Bay NYC product offering
Product offeringCore offering
Turtle Bay NYC operates a nightlife bar in Midtown Manhattan, serving individual consumers drinks and social gathering experiences. The venue caters to friends and families celebrating various occasions within New York City's hospitality market.
Differentiator
Problem solved
Functional benefit
Products and services
- Nightlife Bar Service
Companies that use Turtle Bay NYC
Customer profileIdeal customer profiles1 record
Turtle Bay NYC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Turtle Bay NYC partnerships and signals
Strategic signalRecent moves1 record
Turtle Bay NYC competitors and assessment
Company assessmentRegional players
- Bar 54 (Hyatt Centric Times Square): Rooftop bar atop a Midtown hotel with sweeping Manhattan views. Comparable to Turtle Bay NYC as a Midtown nightlife venue targeting tourists and groups, though anchored to a hotel rather than a standalone location.
Direct peers
- The Dead Rabbit: Award-winning cocktail bar in Lower Manhattan known for a polished bar program and strong brand identity. Directly comparable to Turtle Bay NYC as a New York City nightlife venue competing for the same group and tourist patrons.
- Please Don't Tell (PDT): Iconic speakeasy-style cocktail bar in the East Village with a globally recognized brand. Comparable to Turtle Bay NYC as a NYC nightlife destination targeting cocktail and experience-driven customers.
- Pianos: Long-running Lower East Side bar and live music venue. Comparable to Turtle Bay NYC as a NYC nightlife bar with a similar small-team, single-location operating profile and focus on group/celebration occasions.
- The Standard Biergarten: Biergarten and nightlife venue at The Standard, High Line in the Meatpacking District. Comparable to Turtle Bay NYC as a Manhattan nightlife bar competing for the same after-work and tourist crowd.
- Employees Only: West Village cocktail bar consistently ranked among the world's best. Comparable to Turtle Bay NYC as a premium NYC nightlife venue operating with a small footprint and a curated bar experience.
- McSorley's Old Ale House: Historic NYC tavern operating since 1854. Comparable to Turtle Bay NYC as a long-standing Manhattan bar reliant on heritage, regulars, and neighborhood identity rather than scale.
Broad incumbents
- Catch Hospitality Group: NYC-based hospitality group operating multiple high-volume restaurants and nightlife venues. Comparable to Turtle Bay NYC in the Manhattan nightlife/foodservice space, but at significantly greater scale and brand reach.
- The Smith: Multi-location American restaurant and bar group with prominent Midtown presence. Comparable to Turtle Bay NYC in offering food-and-drink nightlife in Manhattan, but with a broader, multi-site operating model.
- Bemelmans Bar (The Carlyle): Legendary piano bar inside The Carlyle hotel on the Upper East Side. Comparable to Turtle Bay NYC as an established Manhattan nightlife venue, but operates as part of a luxury hotel's broader hospitality portfolio.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights3 records
Customer concentration
Turtle Bay NYC social profiles
Digital presenceTurtle Bay NYC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turtle Bay NYC leadership team
Management profileNumber of profiles
Turtle Bay NYC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turtle Bay NYC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turtle Bay NYC
What does Turtle Bay NYC do?
Turtle Bay NYC operates a nightlife bar in Midtown Manhattan, serving individual consumers drinks and social gathering experiences. The venue caters to friends and families celebrating various occasions within New York City's hospitality market.
Is Turtle Bay NYC a public or private company?
Turtle Bay NYC is a private company. It is classified as unknown and is currently operating.
When was Turtle Bay NYC founded?
Turtle Bay NYC was founded in 1997. It employs 1 to 10 people.
Where is Turtle Bay NYC based?
Turtle Bay NYC is headquartered in New York, United States, in the North America region.
Who are Turtle Bay NYC's main competitors?
Bar 54 (Hyatt Centric Times Square) is listed as a regional player. Direct peers are The Dead Rabbit, Please Don't Tell (PDT), Pianos, The Standard Biergarten, Employees Only and McSorley's Old Ale House. Broad incumbents are Catch Hospitality Group, The Smith and Bemelmans Bar (The Carlyle).
Does Turtle Bay NYC have an API?
No public API is recorded for Turtle Bay NYC.
What industry is Turtle Bay NYC in?
Turtle Bay NYC's product category is Bar & Nightlife Hospitality. Its primary akta.pro industry code is MPAGAIAC, Bars & Pubs (Non-Music), with a secondary code of THAFAEAA, Neighborhood & Sports Bars. Its NAICS code is 7224 and its SIC code is 5810.