What RMM does

RMM (RheinMain.Media GmbH) is a regional media and advertising sales company headquartered in Offenbach, Germany, serving the Frankfurt/Rhein-Main metropolitan region. The company operates as the unified commercial sales platform for a portfolio of regional media brands, including five daily newspapers (FAZ, FAS, Frankfurter Rundschau, Offenbach Post, FNP, Hanauer Anzeiger, Frankfurter Wochenblatt, Freitags-Anzeiger, StadtPost, Taunus Wochenblatt), two news sites, a business magazine, three regional portals, digital apps, and special-interest publications (Kreativ Welt, gesund leben, kulinart). Its core business is crossmedia advertising sales — bundling print and digital inventory into tailored campaigns developed by teams of media consultants (Mediaberater) and routed via a self-service Beraterfinder (consultant finder) portal organized by specialty areas including Key-Account, Digital Unit, Regional Sales, and Classifieds.

Beyond display advertising, RMM generates transaction-fee revenue through Kleinanzeigen (classifieds), comprising commercial ads, private ads, and Familienanzeigen (family announcements/obituaries). The company also owns and operates two flagship recurring events: the FAA (Frankfurter Automobilausstellung), an annual automotive exhibition positioned as the largest car show in the Rhine-Main area, and the 'gesund leben' health fair held at Jahrhunderthalle Frankfurt. A consumer-facing digital product, SchulNavigator, extends the portfolio into a school-search utility for regional parents.

Founded in 1997 and operating with 101–250 employees, RMM is structured as a private, non-VC-backed company associated with the publishing group Pressehaus Bintz-Verlag GmbH & Co. KG. The customer base is horizontally segmented between commercial/business clients (regional advertisers seeking reach in one of Germany's highest-purchasing-power markets) and private consumers placing classifieds or family announcements. Pricing is quote-based and negotiated per campaign, with no publicly disclosed tiers.

Name

RMM

Legal name

RheinMainMedia GmbH

Website

https://rheinmainmedia.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

RMM (RheinMain.Media) is a regional media advertising sales house headquartered in Offenbach, Germany, bundling five daily newspapers, digital portals, apps, and owned events into crossmedia campaigns for commercial advertisers and private customers in the Frankfurt/Rhein-Main metropolitan region.

Ownership category

akta.pro rank

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Display Advertising: Sale of display advertising space across multiple regional print newspapers and digital platforms including FAZ, FAS, FNP, Offenbach Post, Frankfurter Rundschau, Hanauer Anzeiger, Frankfurter Wochenblatt, and various online news sites.
2. Classified and Private Advertisements: Revenue from Kleinanzeigen (small ads) including gewerbliche Anzeigen (commercial ads), private Anzeigen, and Familienanzeigen (family announcements/obituaries).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

RMM (RheinMain.Media) is a regional media advertising sales company that sells display advertising space and classified ads across a portfolio of five daily newspapers (FAZ, FAS, Frankfurter Rundschau, Offenbach Post, FNP), regional portals, digital apps, and special-interest publications serving the Frankfurt/Rhein-Main metropolitan region in Germany. The company offers media consulting and crossmedia campaign solutions combining print and digital channels for both commercial and private customers, and also organizes consumer events such as the FAA automobile exhibition and the 'gesund leben' health fair.

Product overview

RMM (RheinMain.Media) operates as a regional media advertising company serving the Frankfurt/Rhein-Main metropolitan area in Germany. The company offers a unified platform of media services comprising advertising consulting for commercial and private clients, crossmedia advertising solutions combining print and digital channels, and classified advertising (Kleinanzeigen). The portfolio includes five daily newspapers (FAZ, FAS, Frankfurter Rundschau, Offenbach Post, FNP), regional portals, digital apps, and special-interest publications and magazines. RMM also organizes flagship events including the FAA (Frankfurter Automobilausstellung) automobile exhibition and the "gesund leben" health fair. A key tool is the Beraterfinder (advisor finder) which enables customers to locate media consultants by specialty area.

Differentiator

Problem solved

Functional benefit

Brands

• FAA (Frankfurter Automobilausstellung): Annual automotive exhibition event - largest car show in the Rhine-Main area, featuring over 200 models and family activities
• gesund leben

Products and services

• Mediaservices for Commercial Customers Media consulting and advertising services tailored for commercial and business clients seeking regional advertising solutions in the Frankfurt/Rhein-Main metropolitan area, including campaign planning and crossmedia execution.
• Mediaservices for Private Customers Media services for private individuals including placement of small classified ads and personal/family announcements (Familienanzeigen) in regional newspapers and digital platforms.
• Crossmedia Advertising Solutions Customized crossmedia campaigns combining print newspaper placements with digital channel executions, developed by experienced media consultants for any communication goal and budget.
• Classified Advertisements (Kleinanzeigen) Regional classified advertising placements covering commercial ads (gewerbliche Anzeigen), private ads, and family announcements (Familienanzeigen) across RMM's newspaper and digital properties.
• Regional Newspaper Portfolio Advertising Display and special advertising space within the portfolio of regional media brands including FAZ, FAS, Frankfurter Rundschau, Offenbach Post, FNP, Hanauer Anzeiger, Frankfurter Wochenblatt, Freitags-Anzeiger, and StadtPost, plus three regional portals, digital apps, and special-interest publications.
• FAA - Frankfurter Automobilausstellung Annual automobile exhibition event held in the Frankfurt/Rhein-Main region, featuring over 200 vehicle models and family activities.
• gesund leben Messe Annual health and wellness trade fair held at Jahrhunderthalle Frankfurt, featuring exhibitors from healthcare, medical, and wellness sectors.
• SchulNavigator Online school guide and navigator for parents and children in the RheinMain.Media region, supporting school selection decisions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Pressehaus Bintz-Verlag GmbH & Co. KGcoreOthersParent company that owns RMM (RheinMain.Media GmbH). Pressehaus Bintz-Verlag is the publishing group behind RMM's regional media operations.
• Jahrhunderthalle FrankfurtminorStrategic or Co-development PartnerVenue partner for events including 'gesund leben' health fair and Karrieretag career fair. RMM acts as co-organizer/cooperation partner for events held at this venue.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ippen Mediengruppe: Major German regional publisher with combined regional print+digital advertising bundles across multiple metropolitan markets; comparable to RMM in business model and audience targeting.
• FUNKE Mediengruppe: German regional and national media house selling crossmedia advertising across newspapers, portals, and digital products — directly comparable to RMM's regional sales house model.
• NOZ Medien (Schleswig-Holsteinischer Zeitungsverlag): Northern German regional media company with unified advertising sales across multiple print titles and digital portals — same regional ad-sales-house archetype as RMM.
• Verlagsgruppe Passau (Passauer Neue Presse): Regional newspaper publisher operating combined display and classified ad sales across its titles — comparable to RMM as a regional full-service media sales arm.
• Rheinische Post Mediengruppe: Regional publisher-led advertising sales operation combining print titles with digital portals — RMM is a structural peer for regional crossmedia advertising sales.
• Madsack Mediengruppe: German regional newspaper group operating multiple daily titles with a unified regional advertising sales arm — the structural analog to RMM in other German regions.
• Mediengruppe Bayern (Augsburger Allgemeine): Bavaria-based regional media group with bundled print and digital advertising sales across multiple titles — analogous to RMM for another affluent German region.

Broad incumbents

• DuMont Mediengruppe: Diversified German media house operating regional newspapers alongside national B2B and marketing services — overlaps with RMM on regional print advertising sales at a larger, more diversified scale.
• Axel Springer: National German media giant with both national advertising sales and regional digital properties; competes with RMM for advertiser attention through its portfolio of news brands and ad technology.
• Süddeutscher Verlag (Süddeutsche Zeitung): Publisher of the Süddeutsche Zeitung with a substantial regional advertising business across Bavaria — broader incumbent but competes with RMM for national advertisers allocating regional press budgets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RMM