Click Around

What Click Around does

Click Around GmbH is a privately held German software and digital services company headquartered in Trier (Konstantinstraße 10) that develops booking systems, content management systems, reservation tools, apps, online shops, and newsletters for clients primarily in the regional German market. The company is led by managing directors Ruth Holzemer and Andreas Holzemer and operates with 11-50 employees. Its customer base spans event organizers, tourism and city marketing organizations, hospitality providers, and local retail businesses, with a horizontal segmentation approach and sales-led go-to-market executed via direct phone, email, and website contact.

The company's core technology is a proprietary suite of in-house-developed platforms. Ticket Regional is the flagship: a regional ticketing system for concerts, theater, sports events, parties, city tours, and boat trips, supporting interactive seat selection, accessibility information for wheelchair users, phone ordering through an in-house hotline, and a network of physical advance ticket outlets (Vorverkaufsstellen). Organizers receive free features including quick statistics, heatmaps, subscription management, and the ScanLiveApp for entry control. The complementary "click around" product family comprises TOURS (city tour and excursion management), EVENTS (multilingual event calendar with optional ticketing interface), HOTELS (accommodation and package management across internet, phone, back-office, and counter), SHOPPING GUIDE (city retail directory with brand search and job listings), DESIGN (website relaunch and CI services), and CMS (content management system). An adjacent service line, external data protection officer (Datenschutzbeauftragter) services, is offered via click-datenschutz.de.

Click Around's revenue model blends four streams: one-time fees for custom web development, recurring subscriptions for software and system support, usage-based fees on the Ticket Regional platform (stated to be significantly below typical market rates), and subscription fees for the tourism management systems. Distribution for Ticket Regional is omnichannel (online, hotline, physical outlets), while software and web services are delivered via direct consulting. The company holds a 2025 Top-Service Auszeichnung and is registered with HRB 4680 at Amtsgericht Wittlich.

Name

Click Around

Legal name

click around GmbH

Website

https://click-around.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Click Around GmbH is a German software and digital services firm in Trier that develops proprietary booking, ticketing (Ticket Regional), content management, and tourism management systems for event organizers, tourism organizations, hospitality providers, and local retailers primarily in the regional German market.

Ownership category

akta.pro rank

Product category

Ticketing and Tourism Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tours, Activities & Experiences Booking (HSACAKAF)

akta.pro secondary industries

Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF), Event Discovery, Listings & Calendar Platforms (MPAGAJAL), Attractions & Experiences Reservations (Museums, Tours, Theme Parks) (HSACALAE), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Ticketing systems
• Tourism software
• Booking platforms
• Content management
• Web development services

Headquarters

HQ city

Trier

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Web Development Services: Custom website design, programming, and development services for clients of all sizes.
2. Software and System Support: Ongoing technical support and maintenance for software and systems.
3. Ticket Regional Platform: Regional ticketing system with usage fees charged to event organizers. Usage fees are stated to be significantly below typical market rates.
4. Tourism Management Systems: TOURS, EVENTS, HOTELS, and SHOPPING GUIDE platforms for tourism and city marketing organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Click Around GmbH develops and operates proprietary booking systems, content management systems, reservation tools, custom apps, online shops, and ticketing platforms, with the Ticket Regional system as its flagship regional ticketing product and the click around systems (TOURS, EVENTS, HOTELS, SHOPPING GUIDE, DESIGN, CMS) for tourism organizations and city marketing entities. The company also delivers custom website design, programming, and development services along with related support such as data protection, translation, and social media marketing for German clients.

Product overview

Click Around GmbH offers a platform-plus-modules architecture centered on tourism and city marketing solutions. The core product family includes click around TOURS (city tour management), click around EVENTS (event calendar with ticketing), click around HOTELS (accommodation management), and click around SHOPPING GUIDE (retail directory). Ticket Regional serves as a separate but complementary ticketing platform for regional events. Website services are delivered through click around DESIGN and click around CMS modules. The company also provides custom booking systems, APIs, apps, software support, social media marketing, editorial services, data protection, and translation as additional service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Ticket Regional Regional ticketing platform for concerts, theater, sports events, parties, city tours, and boat trips, offering online ticket sales with seat selection, phone ordering via the in-house ticket hotline, and physical advance ticket outlets (Vorverkaufsstellen). Organizers receive free features including quick statistics, heatmaps, subscription management, and the free ScanLiveApp for entry control, supported by in-house marketing for ticket sales.
• click around TOURS Management tool for city tours, excursions, themed tours, and boat trips serving individual guests and groups in any size, with multilingual support and a clear overview interface for tourism organizations.
• click around EVENTS Multilingual event calendar tool for cities or regions that displays all events in a clear, fast, practical format and can be optionally extended with a ticketing interface.
• click around HOTELS Tool for tourist information offices to manage hotels, vacation rentals (Fewo), guesthouses, and private rooms across internet, phone, back office, and counter channels, with support for packages, conferences, groups, and room allotments in multiple languages.
• click around SHOPPING GUIDE Comprehensive city overview of all shops, optionally including restaurants, parking, and additional information, with comfortable brand search and job listings features for retail businesses and city marketing entities.
• click around DESIGN Website design and relaunch service including logo and CI updates and modern responsive design implementation, delivered at any scale and at a fair price for businesses needing a refreshed web presence.
• click around CMS Professional and scalable content management system that enables users to edit website content, photos, and documents themselves, designed to be easy to use and secure.
• Custom web development and digital products Custom-tailored design, development, and programming services covering websites of any scale, print and digital products, booking systems, content management systems, interfaces/APIs, apps for all systems, software and system support, online shopping guides, social media marketing, editorial services, data protection, and translation services.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Regiondo: Booking software for tours, activities, and attractions targeting small and mid-sized providers in Germany and Europe. Closely comparable to Click Around's TOURS / EVENTS / HOTELS stack and the typical organizer customer profile.
• Bokun: Booking and distribution software for tour operators, activity providers, and experience sellers. Closely comparable to Click Around's tour and event management functionality, especially for smaller tourism businesses.
• FareHarbor: Booking platform built for tours, attractions, and activities, with multi-channel distribution — functionally analogous to Click Around's ticketing + tours + box-office model for regional tourism operators.
• Bookwhen: Flexible online booking system used by small businesses and event organizers for classes, tours, and events. Comparable to Click Around's combination of ticketing, reservations, and event calendar tooling for SMB customers.
• Peek Pro: Software for tour and activity operators with reservations, payments, and distribution features. Similar target customer and feature set to Click Around's tours/attractions booking modules.
• Reservix: German regional ticketing platform (part of CTS Eventim group) serving concerts, theater, sports and tourism events across German cities with online, hotline and box-office channels — the closest functional analog to Click Around's Ticket Regional.

Broad incumbents

• CTS Eventim: Europe's largest ticketing company, operating Eventim, Eventim Sports, and the Reservix network. Overlaps heavily with Ticket Regional's ticketing-and-distribution model at much larger scale.
• Eventbrite: Global self-serve ticketing and event management platform widely used by small and mid-sized organizers — directly competes with Ticket Regional for the same event organizer segment.
• GetYourGuide: Global tours, activities and attractions marketplace serving the same end customers that buy through Ticket Regional's city tours and boat trips — a much larger-scale incumbent in adjacent product territory.

Regional players

• Outdooractive: German/DACH-based platform for outdoor tourism, tours, and accommodation discovery. Adjacent competitor for Click Around's tourism organization and city marketing customers in the German-speaking market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/click-around-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Click Around