What MCM Relining does

MCM Relining operates within Swoosh Group AB, a privately held Swedish environmental technology company founded in 2007 that delivers drainage and pipe rehabilitation services nationwide across Sweden. Its core offering is relining — a trenchless rehabilitation method that installs new self-supporting pipes inside existing drainage systems, avoiding demolition and tenant displacement. The company complements relining with drain and pipe cleaning (stam- och rörspolning), camera-based pipe inspection (rörinspektion), ventilation duct sealing (kanaltätning), preventive maintenance cleaning, 24/7/365 emergency response, and a residential pool-filling service.

The business model is project- and service-fee based. Revenue is generated from professional service delivery across four primary segments: housing cooperatives (BRF), private individuals, commercial businesses and industry, and the public sector. Pricing is not publicly disclosed; a temporary fuel surcharge (drivmedelstillägg/DMT) is applied as a separate invoice line on transport-intensive services when oil and fuel prices move. Distribution is direct and field-based — field technicians deliver services on-site, booked through the company website, blog content, and a 24/7 phone line. The company is organized as Swoosh Group AB with regional offices in Umeå (headquarters), Malmö, and Hudiksvall, and reports a 11–50 employee headcount band.

The go-to-market approach is sales-led and content-driven: the website functions as both a service catalogue and a credibility surface (technical articles, case studies, customer testimonials from Brf Skogen and AB Bostaden in Umeå). The company's primary value proposition is that relining extends drainage-system lifespan by up to 2x while eliminating the cost and disruption of full pipe replacement, paired with continuous nationwide availability — positioning the firm as a specialist trade-services operator rather than a software- or platform-enabled business.

Name

MCM Relining

Legal name

Swoosh Group AB

Website

https://mcmab.se

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

MCM Relining, operating within Swoosh Group AB, is a Swedish environmental technology company founded in 2007 that delivers trenchless pipe relining, drain cleaning, pipe inspection, and ventilation duct sealing services nationwide across Sweden, serving housing cooperatives, private individuals, businesses, industry, and the public sector.

Ownership category

akta.pro rank

Product category

Pipe Rehabilitation Services

NAICS

Water, Sewage and Other Systems (2213), Waste Management and Remediation Services (562)

SIC

Water, Sewer, Pipeline, Comm & Power Line Construction (1623), Sanitary Services (4950)

akta.pro primary industry

Rehabilitation, Lining & Renewal (Pipe Relining, Trenchless Rehab, Asset Renewal) (IMAFAGAL)

akta.pro secondary industries

Maintenance & Reliability (RCM, Work Management, Spares) (EUANALAH), NRW Data Management & Water Balance (IWA Methodology, GIS/SCADA Integration, Digital Twins) (EUANAKAJ)

Keywords

• Pipe relining services
• Sewer rehabilitation
• Drain cleaning services
• Pipe inspection
• Sewage system maintenance

Headquarters

HQ city

Norrköping

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Service Fees - Emergency and Scheduled Drain Services: Revenue generated from drain cleaning, pipe inspection, and emergency plumbing services delivered to customers on-demand or via scheduled maintenance contracts. Includes 24/7 emergency response services.
2. Relining Services: Revenue from pipe rehabilitation projects for housing associations (BRF), property owners, and businesses. Provides cost-effective alternative to full pipe replacement without construction disruption.
3. Channel Sealing Services: Ventilation duct sealing services to improve building energy efficiency and indoor air quality.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

MCM Relining provides trenchless pipe rehabilitation (relining), drain cleaning, pipe inspection, and channel sealing services for sewage and stormwater systems. The company also offers 24/7 emergency response for sewage system failures and pool filling services. It operates as part of Swoosh Group AB, a Swedish provider of sewage, relining, and property services headquartered in Umeå with offices in Malmö and Hudiksvall.

Product overview

Swoosh is a nationwide Swedish environmental technology company offering a comprehensive suite of drainage and pipe rehabilitation services. The core offering centers on relining technology—a cost-effective and climate-smart alternative to full pipe replacement that creates new self-supporting pipes within existing systems. This is complemented by preventive maintenance services including pipe cleaning (Stam- och Rörspolning), pipe inspection (Rörinspektion), and maintenance cleaning for housing cooperatives. Additional specialized services include channel sealing (Kanaltätning) for ventilation duct repair and 24/7 emergency response. The company serves residential homeowners, housing cooperatives (BRF), businesses, industries, and the public sector across all of Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• Relining

Quantifiable outcome

• Relining can double the lifespan of a property's drainage system
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Skanska: Major Swedish construction group with a sizable residential renovation and infrastructure pipeline. Comparable to MCM Relining as a broad incumbent whose traditional stambyte (full pipe replacement) services compete against MCM Relining's relining alternative.
• NCC: One of Sweden's largest construction and property development groups, active in building renovation and infrastructure. Comparable to MCM Relining as a broad incumbent that captures larger renovation and pipe-replacement contracts that compete against relining for the same BRF and public-sector budgets.
• Veolia Sverige: Swedish arm of global water, wastewater, and environmental services group operating municipal water and sewer contracts. Comparable to MCM Relining as a larger incumbent in the broader Swedish water/sewer services market, including maintenance of drainage networks.
• SUEZ Sverige: Swedish operations of global water and waste management group providing water, wastewater, and recycling services. Comparable to MCM Relining as a broad incumbent in the Swedish water/sewer services market with overlapping capabilities in network maintenance and rehabilitation.

Direct peers

• Sekisui SPR Europe: European pipe relining business of Sekisui Chemical, providing spiral-wound and CIPP liner systems for sewer and drainage rehabilitation. Directly comparable for the relining technology employed by MCM Relining across European housing and municipal networks.
• Per Aarsleff (Aarsleff Group): Danish-based global contractor specializing in trenchless pipe rehabilitation and foundation solutions. Directly comparable to MCM Relining as one of Europe's largest providers of cured-in-place pipe (CIPP) and relining services to utilities and property owners.
• RELINEEUROPE: German manufacturer of UV-cured glass-fiber relining liners used in trenchless sewer rehabilitation. Closely comparable to MCM Relining's relining method, operating in the same European pipe-relining ecosystem as a technology/materials supplier to relining contractors.
• Brandenburger Liner: German manufacturer of UV-cured CIPP liners and provider of pipe relining solutions for wastewater networks. Comparable as a direct competitor in the trenchless rehabilitation technology stack that MCM Relining uses for housing-association and municipal projects.
• Insituform Technologies (Aegion): Global provider of trenchless sewer and pipeline rehabilitation, including CIPP and pipe relining services to municipalities and industrial clients. Comparable to MCM Relining as a larger, broader-scope player in the same trenchless rehabilitation category.
• NordiTube Technologies: European supplier of CIPP liner systems and pipe relining technology for pressure and gravity sewer rehabilitation. Comparable to MCM Relining for the relining technology, materials, and project execution model used in building drainage and municipal sewer renewal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MCM Relining