Country Time
Country Time, founded in 1975 and owned by Kraft Heinz, is a U.S. consumer packaged goods brand selling powdered and ready-to-drink lemonade beverages (including Zero Sugar variants) to general consumers via grocery, mass, and convenience retail channels.
- Company typePrivate
- Founded1975
- HeadquartersBelleville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Country Time does
Country Time is a consumer packaged goods brand founded in 1975, currently operated as an owned product line within Kraft Heinz Company's diversified food and beverage portfolio. The brand's portfolio consists of two main formats: naturally and artificially flavored powdered drink mixes (classic, Pink, Strawberry, Cherry, Raspberry, and Peach Lemonade, including a Zero Sugar line) and Ready to Drink flavored beverage pouches for on-the-go consumption. There is no proprietary software platform, app, or digital product surface — the brand is a physical CPG line with a product detail page and recipe content hosted on Kraft Heinz's corporate website.
The brand serves general consumers — primarily families and individuals seeking convenient, sweet, and refreshment-style beverages for at-home preparation and on-the-go occasions including family gatherings, outdoor activities, and packed lunches. Country Time does not sell directly to consumers; it distributes through retail grocery stores, mass retailers, and convenience stores across the United States, leveraging Kraft Heinz's established CPG sales and logistics infrastructure. The stated go-to-market is indirect retail via the parent's distribution network.
Revenue mechanics are simple wholesale sell-in to retail buyers through the parent company's distribution apparatus. Pricing is not publicly disclosed and varies by retailer and package size. No customer logos, enterprise contracts, B2B motion, or subscription revenue exist. No standalone financials, funding history, headcount figures, or M&A activity are attributable to the brand itself; it is an unsegmented SKU group within Kraft Heinz's publicly reported consolidated results on NASDAQ (KHC), with no independent operating metrics disclosed.
Country Time firmographics
Firmographics- Name
- Country Time
- Legal name
- Country Time (brand operated by Kraft Heinz, Inc.)
- Website
- https://countrytime.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Country Time, founded in 1975 and owned by Kraft Heinz, is a U.S. consumer packaged goods brand selling powdered and ready-to-drink lemonade beverages (including Zero Sugar variants) to general consumers via grocery, mass, and convenience retail channels.
- Ownership category
- akta.pro rank
Country Time industry classification
Industry- Product category
- Lemonade and Flavored Drink Mixes
- NAICS
- Soft Drink and Ice Manufacturing (31211), Flavoring Syrup and Concentrate Manufacturing (311930)
- SIC
- Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industries
- Powdered & Instant Beverage Mixes (Drink Mixes, Instant Coffee/Tea, Electrolytes) (CRADAHAN), Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)
Keywords
Where Country Time is headquartered
LocationHeadquarters
- HQ city
- Belleville
- HQ country
- United States
- HQ region
- North America
Markets served
Country Time business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Consumer Packaged Goods Sales: Country Time generates revenue through the sale of powdered drink mixes and ready-to-drink flavored beverages to consumers via retail distribution channels. The brand offers both regular and zero sugar varieties across multiple lemonade flavors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Country Time product offering
Product offeringCore offering
Country Time sells powdered lemonade and flavored drink mixes (including Lemonade, Pink Lemonade, Strawberry Lemonade, Cherry Lemonade, and Zero Sugar variants) along with ready-to-drink flavored beverage pouches. Products are packaged in multiple sizes and sold to general consumers through retail grocery, mass, and convenience channels under the Kraft Heinz distribution umbrella. The brand focuses on convenient, at-home and on-the-go lemonade refreshment, with both regular and zero-sugar options.
Product overview
Country Time is a lemonade and flavored drink brand owned by Kraft Heinz. The product portfolio consists of two main product lines: Powdered Drink Mixes (including Regular, Zero Sugar, and flavored variants such as Strawberry, Pink, Raspberry, and Cherry Lemonade) and Ready to Drink flavored beverage pouches (in Lemonade, Strawberry Lemonade, and Peach Lemonade varieties). The brand positions both naturally and artificially flavored options across its product range.
Differentiator
Problem solved
Functional benefit
Products and services
- Lemonade Naturally Flavored Powdered Drink Mix Naturally flavored powdered drink mix in classic lemonade flavor, designed to be mixed with water; available in three sizes for household use.
- Pink Lemonade Naturally Flavored Powdered Drink Mix Naturally flavored powdered drink mix in pink lemonade flavor, available in three sizes.
- Strawberry Lemonade Naturally Flavored Powdered Drink Mix Naturally flavored powdered drink mix in strawberry lemonade flavor, designed to be mixed with water.
- Cherry Lemonade Drink Mix Cherry lemonade flavored powdered drink mix for at-home preparation with water.
- Zero Sugar Lemonade Naturally Flavored Powdered Drink Mix Zero sugar naturally flavored powdered drink mix in classic lemonade flavor, designed for health-conscious consumers.
- Zero Sugar Pink Lemonade Drink Mix Zero sugar powdered drink mix in pink lemonade flavor for at-home preparation.
- Zero Sugar Raspberry Lemonade Powdered Drink Mix Zero sugar powdered drink mix in raspberry lemonade flavor, targeting sugar-conscious consumers.
- Lemonade Ready to Drink Flavored Drink Pouches Pre-mixed classic lemonade beverage in a ready-to-drink pouch format for on-the-go consumption.
- Strawberry Lemonade Ready to Drink Flavored Drink Pouches Pre-mixed strawberry lemonade beverage in a ready-to-drink pouch format for on-the-go consumption.
- Peach Lemonade Ready to Drink Flavored Drink Pouches Pre-mixed peach lemonade beverage in a ready-to-drink pouch format for on-the-go consumption.
- Strawberry Lemonade Artificially Flavored Drink Artificially flavored strawberry lemonade beverage available in multiple sizes.
Companies that use Country Time
Customer profileSegments1 record
Ideal customer profiles1 record
Country Time technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Country Time partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Country Time competitors and assessment
Company assessmentDirect peers
- Simply Lemonade: Simply Lemonade, owned by Coca-Cola, is a premium not-from-concentrate RTD lemonade brand competing with Country Time's RTD pouches. Both brands target the lemonade consumer but at different price points and format preferences.
- Crystal Light: Crystal Light, owned by Keurig Dr Pepper, is a leading powdered drink mix brand with a strong zero-sugar positioning that directly competes with Country Time's zero-sugar line. Both brands compete for the same health-conscious, convenience-seeking consumer.
- Nestea: Nestea offers powdered and RTD iced tea products that compete with Country Time in the powdered drink mix category. Both brands target consumers seeking convenient, at-home beverage preparation.
- Arizona Iced Tea: Arizona is a major RTD iced tea and lemonade brand competing with Country Time in the shelf-stable beverage category. While Arizona focuses on canned RTD formats, it competes for the same refreshment occasion and consumer wallet.
- Minute Maid Lemonade: Minute Maid, owned by Coca-Cola, offers RTD lemonade products that compete directly with Country Time's RTD pouches. Both brands occupy the family-friendly lemonade segment with broad retail distribution.
- Kool-Aid: Kool-Aid, also owned by Kraft Heinz, is a powdered drink mix brand competing directly in the same shelf-stable beverage aisle as Country Time. Both brands share the parent company's distribution and target families seeking affordable, convenient beverages.
- Tang: Tang is a globally recognized powdered drink mix brand offering fruit-flavored beverages. It competes with Country Time in the powdered drink mix category with similar convenience and flavor variety positioning.
Broad incumbents
- Hi-C: Hi-C, historically associated with Coca-Cola and Disney, is a fruit-flavored drink brand that competes in the family-friendly beverage space. Like Country Time, it targets children's lunchbox and family consumption occasions.
- Tropicana: Tropicana, owned by PepsiCo, is a major juice and juice-based beverage brand with broader portfolio reach than Country Time. While not a direct powdered mix competitor, Tropicana competes in the family fruit beverage space with lemonade-adjacent products.
Emerging players
- Wyler's Light: Wyler's Light is a powdered drink mix brand focused on zero-sugar options, directly competing with Country Time's zero-sugar line. Both brands target the health-conscious powdered beverage consumer seeking low-calorie alternatives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Country Time social profiles
Digital presenceCountry Time financial estimates
Financial estimateRevenue estimate
Valuation estimate
Country Time leadership team
Management profileNumber of profiles
Country Time funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Country Time M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Country Time
What does Country Time do?
Country Time sells powdered lemonade and flavored drink mixes (including Lemonade, Pink Lemonade, Strawberry Lemonade, Cherry Lemonade, and Zero Sugar variants) along with ready-to-drink flavored beverage pouches. Products are packaged in multiple sizes and sold to general consumers through retail grocery, mass, and convenience channels under the Kraft Heinz distribution umbrella. The brand focuses on convenient, at-home and on-the-go lemonade refreshment, with both regular and zero-sugar options.
Is Country Time a public or private company?
Country Time is a private company. It is classified as corporate owned and is currently operating.
When was Country Time founded?
Country Time was founded in 1975. It employs 11 to 50 people.
Where is Country Time based?
Country Time is headquartered in Belleville, United States, in the North America region.
How does Country Time make money?
One revenue line is on record: consumer Packaged Goods Sales.
Who are Country Time's main competitors?
Direct peers on record are Simply Lemonade, Crystal Light, Nestea, Arizona Iced Tea, Minute Maid Lemonade, Kool-Aid and Tang. Broad incumbents are Hi-C and Tropicana. Wyler's Light is listed as an emerging player.
Does Country Time have an API?
No public API is recorded for Country Time.
What industry is Country Time in?
Country Time's product category is Lemonade and Flavored Drink Mixes. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of CRADAHAN, Powdered & Instant Beverage Mixes (Drink Mixes, Instant Coffee/Tea, Electrolytes). Its NAICS code is 31211 and its SIC code is 2080.