Country Time

What Country Time does

Country Time is a consumer packaged goods brand founded in 1975, currently operated as an owned product line within Kraft Heinz Company's diversified food and beverage portfolio. The brand's portfolio consists of two main formats: naturally and artificially flavored powdered drink mixes (classic, Pink, Strawberry, Cherry, Raspberry, and Peach Lemonade, including a Zero Sugar line) and Ready to Drink flavored beverage pouches for on-the-go consumption. There is no proprietary software platform, app, or digital product surface — the brand is a physical CPG line with a product detail page and recipe content hosted on Kraft Heinz's corporate website.

The brand serves general consumers — primarily families and individuals seeking convenient, sweet, and refreshment-style beverages for at-home preparation and on-the-go occasions including family gatherings, outdoor activities, and packed lunches. Country Time does not sell directly to consumers; it distributes through retail grocery stores, mass retailers, and convenience stores across the United States, leveraging Kraft Heinz's established CPG sales and logistics infrastructure. The stated go-to-market is indirect retail via the parent's distribution network.

Revenue mechanics are simple wholesale sell-in to retail buyers through the parent company's distribution apparatus. Pricing is not publicly disclosed and varies by retailer and package size. No customer logos, enterprise contracts, B2B motion, or subscription revenue exist. No standalone financials, funding history, headcount figures, or M&A activity are attributable to the brand itself; it is an unsegmented SKU group within Kraft Heinz's publicly reported consolidated results on NASDAQ (KHC), with no independent operating metrics disclosed.

Name

Country Time

Legal name

Country Time (brand operated by Kraft Heinz, Inc.)

Website

https://countrytime.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Country Time, founded in 1975 and owned by Kraft Heinz, is a U.S. consumer packaged goods brand selling powdered and ready-to-drink lemonade beverages (including Zero Sugar variants) to general consumers via grocery, mass, and convenience retail channels.

Ownership category

akta.pro rank

Product category

Lemonade and Flavored Drink Mixes

NAICS

Soft Drink and Ice Manufacturing (31211), Flavoring Syrup and Concentrate Manufacturing (311930)

SIC

Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industries

Powdered & Instant Beverage Mixes (Drink Mixes, Instant Coffee/Tea, Electrolytes) (CRADAHAN), Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)

Keywords

• Powdered drink mix
• Lemonade beverages
• Ready-to-drink pouches
• Zero sugar drinks
• Flavored drink mix

Headquarters

HQ city

Belleville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Consumer Packaged Goods Sales: Country Time generates revenue through the sale of powdered drink mixes and ready-to-drink flavored beverages to consumers via retail distribution channels. The brand offers both regular and zero sugar varieties across multiple lemonade flavors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Country Time sells powdered lemonade and flavored drink mixes (including Lemonade, Pink Lemonade, Strawberry Lemonade, Cherry Lemonade, and Zero Sugar variants) along with ready-to-drink flavored beverage pouches. Products are packaged in multiple sizes and sold to general consumers through retail grocery, mass, and convenience channels under the Kraft Heinz distribution umbrella. The brand focuses on convenient, at-home and on-the-go lemonade refreshment, with both regular and zero-sugar options.

Product overview

Country Time is a lemonade and flavored drink brand owned by Kraft Heinz. The product portfolio consists of two main product lines: Powdered Drink Mixes (including Regular, Zero Sugar, and flavored variants such as Strawberry, Pink, Raspberry, and Cherry Lemonade) and Ready to Drink flavored beverage pouches (in Lemonade, Strawberry Lemonade, and Peach Lemonade varieties). The brand positions both naturally and artificially flavored options across its product range.

Differentiator

Problem solved

Functional benefit

Products and services

• Lemonade Naturally Flavored Powdered Drink Mix Naturally flavored powdered drink mix in classic lemonade flavor, designed to be mixed with water; available in three sizes for household use.
• Pink Lemonade Naturally Flavored Powdered Drink Mix Naturally flavored powdered drink mix in pink lemonade flavor, available in three sizes.
• Strawberry Lemonade Naturally Flavored Powdered Drink Mix Naturally flavored powdered drink mix in strawberry lemonade flavor, designed to be mixed with water.
• Cherry Lemonade Drink Mix Cherry lemonade flavored powdered drink mix for at-home preparation with water.
• Zero Sugar Lemonade Naturally Flavored Powdered Drink Mix Zero sugar naturally flavored powdered drink mix in classic lemonade flavor, designed for health-conscious consumers.
• Zero Sugar Pink Lemonade Drink Mix Zero sugar powdered drink mix in pink lemonade flavor for at-home preparation.
• Zero Sugar Raspberry Lemonade Powdered Drink Mix Zero sugar powdered drink mix in raspberry lemonade flavor, targeting sugar-conscious consumers.
• Lemonade Ready to Drink Flavored Drink Pouches Pre-mixed classic lemonade beverage in a ready-to-drink pouch format for on-the-go consumption.
• Strawberry Lemonade Ready to Drink Flavored Drink Pouches Pre-mixed strawberry lemonade beverage in a ready-to-drink pouch format for on-the-go consumption.
• Peach Lemonade Ready to Drink Flavored Drink Pouches Pre-mixed peach lemonade beverage in a ready-to-drink pouch format for on-the-go consumption.
• Strawberry Lemonade Artificially Flavored Drink Artificially flavored strawberry lemonade beverage available in multiple sizes.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Simply Lemonade: Simply Lemonade, owned by Coca-Cola, is a premium not-from-concentrate RTD lemonade brand competing with Country Time's RTD pouches. Both brands target the lemonade consumer but at different price points and format preferences.
• Crystal Light: Crystal Light, owned by Keurig Dr Pepper, is a leading powdered drink mix brand with a strong zero-sugar positioning that directly competes with Country Time's zero-sugar line. Both brands compete for the same health-conscious, convenience-seeking consumer.
• Nestea: Nestea offers powdered and RTD iced tea products that compete with Country Time in the powdered drink mix category. Both brands target consumers seeking convenient, at-home beverage preparation.
• Arizona Iced Tea: Arizona is a major RTD iced tea and lemonade brand competing with Country Time in the shelf-stable beverage category. While Arizona focuses on canned RTD formats, it competes for the same refreshment occasion and consumer wallet.
• Minute Maid Lemonade: Minute Maid, owned by Coca-Cola, offers RTD lemonade products that compete directly with Country Time's RTD pouches. Both brands occupy the family-friendly lemonade segment with broad retail distribution.
• Kool-Aid: Kool-Aid, also owned by Kraft Heinz, is a powdered drink mix brand competing directly in the same shelf-stable beverage aisle as Country Time. Both brands share the parent company's distribution and target families seeking affordable, convenient beverages.
• Tang: Tang is a globally recognized powdered drink mix brand offering fruit-flavored beverages. It competes with Country Time in the powdered drink mix category with similar convenience and flavor variety positioning.

Broad incumbents

• Hi-C: Hi-C, historically associated with Coca-Cola and Disney, is a fruit-flavored drink brand that competes in the family-friendly beverage space. Like Country Time, it targets children's lunchbox and family consumption occasions.
• Tropicana: Tropicana, owned by PepsiCo, is a major juice and juice-based beverage brand with broader portfolio reach than Country Time. While not a direct powdered mix competitor, Tropicana competes in the family fruit beverage space with lemonade-adjacent products.

Emerging players

• Wyler's Light: Wyler's Light is a powdered drink mix brand focused on zero-sugar options, directly competing with Country Time's zero-sugar line. Both brands target the health-conscious powdered beverage consumer seeking low-calorie alternatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/CountryTime
• Facebookfacebook.com/countrytime
• LinkedInlinkedin.com/company/country-time

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Time