Deprez Guignot & Associés

What Deprez Guignot & Associés does

Deprez Guignot & Associés (DDG) is a Paris-based business law firm founded in 1987, operating as a private partnership of approximately 40 lawyers including 12 partners. The firm is co-managed by Vincent Fauchoux and Laurent Carrié as associés gérants and organizes its practice around five poles plus the HubMarques IP-management sub-brand and the Direction Juridique Externalisée (DJE) offering. Its core expertise spans intellectual property (trademarks, designs, patents), technology and AI law, competition/antitrust, corporate/M&A, business litigation, media/advertising law, labor law, and product regulation.

The firm's product surface includes partner-led legal advisory billed on hourly or fixed-fee engagements, the HubMarques trademark and design management service (integrated with Dennemeyer's Diams Direct platform for portfolio tracking and monitoring), an externalized legal direction (DJE) offering for clients without in-house counsel, and recurring training programs (notably on European AI Act compliance). DDG monetizes through professional services fees, with AI-related training as an incremental quote-based revenue stream, and distributes through direct partner relationships supported by thought leadership (DDG Lab newsletter, DDG Talks, legal journal publications, webinars, and conference participation).

DDG serves enterprise and mid-market clients across six primary verticals: luxury and fashion brands, tech/e-commerce/internet companies, food and distribution, industrial/healthcare/biotech, media/advertising/entertainment, and corporate/M&A clients. The firm is recognized in Best Lawyers in France 2027, Legal 500 France 2026 (Tier 1 in Advertising and Luxury Goods), and Décideurs Magazine across 30+ categories. International reach is provided through a correspondent network, with active development into the West Africa OHADA region.

Name

Deprez Guignot & Associés

Legal name

Deprez Guignot & Associés

Website

https://ddg.fr

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Deprez Guignot & Associés (DDG) is a Paris-based French business law firm founded in 1987, offering IP, AI, competition, corporate/M&A, and litigation advisory to enterprise and mid-market clients across luxury, tech, food, media, and healthcare verticals.

Ownership category

akta.pro rank

Product category

Business Law Services

NAICS

Offices of Lawyers (541110), Offices of Lawyers (54111), Legal Services (5411), Professional, Scientific, and Technical Services (54)

SIC

Services-Legal Services (8111)

akta.pro primary industry

IP Due Diligence & Freedom-to-Operate (FTO) Analysis (BPAHAMAG)

Keywords

• Intellectual property law
• Trademark portfolio management
• Business litigation services
• Competition antitrust law
• Corporate M&A advisory

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Advisory & Consulting Services: DDG generates revenue through billable legal advisory, consulting, and representation services rendered to corporate clients across its practice areas (IP, competition, corporate, litigation, etc.). Fees are structured on hourly rates or fixed fees depending on the engagement type.
2. Training & Education Services: DDG offers legal training programs on AI law, IP strategy, and other specialized topics, delivered in-person or hybrid. Pricing is quote-based and customized per client and format.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

DDG is a French business law firm providing specialized legal advisory, consultation, and representation across intellectual property (trademarks, designs, patents), technology and AI law, competition/antitrust, corporate/M&A, business litigation, and labor law. The firm operates through five practice poles plus the HubMarques trademark/design management service (powered by the Diams Direct platform) and the Direction Juridique Externalisée (DJE) externalized legal department offering, serving enterprise and mid-market clients in France and internationally.

Product overview

Deprez Guignot & Associés (DDG) is a business law firm founded in 1987, offering a comprehensive portfolio of legal services organized into five poles: HubMarques (intellectual property management and protection), Direction Juridique Externalisée (externalized legal direction), and specialized practice areas in economic law, business litigation, and corporate/M&A. HubMarques provides trademark and design protection services including prior art searches, filing, and monitoring via an integrated Diams Direct platform. The firm also offers legal training programs, notably on AI Act compliance, publishes thought leadership content through DDG Talks and a monthly DDG Lab Newsletter, and releases annual reports and eBooks on topics including sustainable IP strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• HubMarques A comprehensive trademark and design management service providing trademark analysis, prior art searches, national/EU/international filing, and ongoing trademark monitoring through the Diams Direct platform. Designed for brand owners, particularly luxury, fashion, cosmetics, and consumer goods companies needing global IP portfolio management.
• Direction Juridique Externalisée (DJE) An externalized legal direction service providing on-demand legal counsel and daily accompaniment for clients without internal legal staff or to support small in-house legal teams. Delivered in a packaged, flexible engagement format tailored to SMEs, growth companies, and businesses needing fractional General Counsel support.
• AI & Law Training Program (Intelligence Artificielle : maîtriser vos risques juridiques, anticiper l'IA Act) A specialized legal training program that helps companies understand AI-related legal obligations under the European AI Act, identify legal risks, secure intellectual property rights, implement internal AI governance, and integrate ethical principles into AI projects. Delivered in-person or hybrid with a pedagogical dossier and template clauses; intended for corporate legal, compliance, and innovation teams deploying or procuring AI systems.
• Legal Advisory & Representation Services (Business Law) Full-service business law advisory and litigation across five practice poles: IP/IT-Media (intellectual property, technology, AI law), Economic Law (competition, antitrust, distribution, food regulation), Corporate/M&A, Business Litigation, and Labor Law. Delivered to enterprise and mid-market clients in France and internationally through partner-led engagements.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• The Famous Project CICminorStrategic or Co-development Partner · 26 January 2026DDG is a partner of The Famous Project CIC, an initiative supporting female navigators in sailing. On January 26, 2026, DDG attended the arrival in Brest of the 8 navigators who completed the Jules Verne Trophy on the maxi-trimaran IDEC SPORT, becoming the first all-female crew to circumnavigate the globe non-stop. The partnership embodies DDG's values of audacity, teamwork, gender equality, and eco-responsibility.
• 4myplanetminorStrategic or Co-development Partner · 26 January 2026DDG also supports Association 4myplanet in its mission to protect the oceans, aligning with the firm's sustainability commitments and its eco-responsible approach.
• Université d'AvignonminorStrategic or Co-development Partner · 28 November 2025DDG participated as a speaker in the 'Propriété intellectuelle et transition écologique' colloquium organized by Université d'Avignon on November 28-29, 2025. Jean-Daniel Bouhenic and Jean-Michel Bruguière spoke on contract adaptation and upcycling regulation, respectively.
• Dennemeyer (Diams Direct)coreTechnology or IntegrationDDG's HubMarques service uses Diams Direct, a trademark management platform provided by Dennemeyer, to manage and protect clients' intellectual property titles. The platform enables portfolio tracking, trademark registration, and monitoring.
• International Law Association for AI (ILAAI)minorStrategic or Co-development PartnerVincent Fauchoux, DDG Partner and President of the International Law Association for AI (ILAAI), leads DDG's AI law practice. ILAAI is an international professional association focused on AI legal issues.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bird & Bird (France): International law firm with a strong Paris office specializing in IP, technology, and media — directly competing with DDG in trademark strategy, AI law, and luxury brand protection mandates.
• August Debouzy: Paris-based French business law firm with comparable size (~140 lawyers) and overlapping IP, technology, media, and competition law practices. Closely mirrors DDG's vertical specialization model in luxury, tech, and regulated industries.
• Herbert Smith Freehills (Paris): Global law firm with a substantial Paris practice covering IP, competition, and corporate law. Competes directly with DDG for French luxury, tech, and regulated-industry mandates.
• Fieldfisher (France): European law firm with notable tech, IP, and digital sector focus and a meaningful Paris presence. Overlaps with DDG in serving tech clients, AI/regulatory matters, and brand-driven industries.
• Pinsent Masons (Paris): International law firm with strong IP, technology, and brand protection practices and a growing Paris office. Competes with DDG for tech, AI, and luxury IP mandates in France and across Europe.
• Osborne Clarke (France): European law firm with significant Paris operation focused on tech, digital, and consumer brands. Direct peer in serving SaaS, e-commerce, and brand-protection clients with comparable practice mix.

Broad incumbents

• Bredin Prat: Leading French business law firm with established IP, competition, corporate, and litigation practices. Competes with DDG for premium French enterprise clients but operates at a much larger scale with broader international reach.
• Hogan Lovells (Paris): Global law firm with strong Paris IP, technology, and competition practices. Competes with DDG on French and cross-border mandates for tech, luxury, and consumer clients at much larger scale.
• Gide Loyrette Nouel: One of France's largest and oldest business law firms with deep IP, M&A, and competition practices. Overlaps with DDG across multiple practice areas but at materially greater scale and with broader international footprint.

Emerging players

• Joffe & Associés: Mid-sized Paris business law firm with focus on IP, new technologies, and digital law. Closely comparable in size and practice mix to DDG, often competing for similar SME and mid-market tech clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• LinkedInfr.linkedin.com/company/deprez-guignot-&-associ-s-ddg-
• Xx.com/deprezguignot

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deprez Guignot & Associés