CruiserParts
CruiserParts LLC is a privately-held Toyota Land Cruiser parts specialist operating a direct-to-consumer e-commerce storefront from Sullivan, New Hampshire, selling OEM, used, rebuilt, and imported parts globally and offering complementary restoration services to Land Cruiser owners and restoration shops.
- Company typePrivate
- Founded2001
- HeadquartersSullivan, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What CruiserParts does
CruiserParts LLC is a privately-held, specialty automotive parts retailer focused exclusively on Toyota Land Cruiser vehicles, operating from a single site at 12 Land Cruiser Dr, Sullivan, New Hampshire. Founded in 2001 and owned by founder James Valley, the company runs a direct-to-consumer e-commerce storefront built on Zen Cart shopping-cart software, listing more than 16,988 SKUs covering OEM, used, rebuilt, and hard-to-find parts across every major Land Cruiser series from the 40 Series (1960–1984) through the current 200 Series and FJ Cruiser. A defining feature of the operation is an on-site fleet of over 500 donor Land Cruisers spanning model years 1960–2007, which serves as a self-replenishing source of recycled parts and is supplemented by direct monthly imports from Toyota Japan covering non-U.S. and diesel-market components.
The business generates revenue through three streams: transactional parts sales (one-time unit purchases with prices ranging from under $10 for small hardware to over $2,500 for engines), professional Land Cruiser repair and restoration services (engine swaps, transmission swaps, lift kits, full restorations), and occasional vehicle sales drawn from the on-site donor inventory. Pricing and warranty terms are publicly disclosed — 90-day warranty on used parts, one-year on remanufactured and new genuine Toyota components — and there are no subscription tiers, contracts, or enterprise sales motions. Customer acquisition is handled through the company's own website, social media (X and Facebook), and direct phone/email outreach, with worldwide daily shipping extending the addressable market globally.
The company's competitive position rests on the depth of its physical inventory and its domain specialization rather than on technology differentiation. No external institutional funding, partnerships, patents, certifications, or M&A activity is disclosed in the input data, and the business appears to be entirely founder-owned and operated. There is no AI/ML capability evidenced in the platform or operations, and the technology footprint is limited to the standard Zen Cart storefront with no public API or integration layer.
CruiserParts firmographics
Firmographics- Name
- CruiserParts
- Legal name
- CruiserParts LLC
- Website
- https://shop.cruiserparts.net
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CruiserParts LLC is a privately-held Toyota Land Cruiser parts specialist operating a direct-to-consumer e-commerce storefront from Sullivan, New Hampshire, selling OEM, used, rebuilt, and imported parts globally and offering complementary restoration services to Land Cruiser owners and restoration shops.
- Ownership category
- akta.pro rank
Where CruiserParts is headquartered
LocationHeadquarters
- HQ city
- Sullivan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CruiserParts business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Parts Sales: Primary revenue stream from selling OEM, used, rebuilt, and hard-to-find Toyota Land Cruiser parts through their e-commerce platform. Parts are sold as one-time transactions with various conditions (used, new, remanufactured, aftermarket options).
- Land Cruiser Restoration Services: Provides Land Cruiser repair, maintenance, and restoration services including engine swaps, transmission swaps, lift kits and upgrades, and full restorations.
- Vehicle Sales: Sells complete vehicles for parts and vehicles for sale from their inventory of over 500 Land Cruisers on-site.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Used Parts - Varying condition with 90-day warranty |
| Unit Pricing | Pay-as-you-go | Remanufactured and New Genuine Toyota Parts - 1 Year Warranty |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
CruiserParts product offering
Product offeringCore offering
CruiserParts retails Toyota Land Cruiser parts—new OEM, used recycled, remanufactured, and hard-to-find components—across all model series (FJ40, 55, 60, 70, 80, 100, 200, FJ Cruiser) through an online storefront with worldwide shipping. The company maintains over 500 on-site donor Land Cruisers (1960–2007) and imports parts monthly from Toyota Japan. It also provides Land Cruiser repair, maintenance, and full restoration services, including engine swaps, transmission swaps, and lift kits.
Product overview
CruiserParts operates a single e-commerce platform (powered by Zen Cart) offering Toyota Land Cruiser parts across all major series (40, 55, 60, 70, 80, 100, 200, FJ Cruiser). The portfolio consists of OEM Toyota parts, used recycled parts, rebuilt components, and hard-to-find specialty items imported from Japan. The company maintains an on-site inventory of over 500 donor vehicles for parts and provides complementary repair, maintenance, and restoration services including engine swaps, transmission work, and full restorations. The product line spans multiple vehicle model years from 1960 to current.
Differentiator
Problem solved
Functional benefit
Products and services
- Toyota Land Cruiser Parts (OEM, Used, Rebuilt, Hard-to-Find) New genuine OEM Toyota parts, used recycled parts, remanufactured components, and hard-to-find parts for Toyota Land Cruiser vehicles spanning multiple decades and series (FJ40, 55, 60, 70, 80, 100, 200, FJ Cruiser). Sold one-time per part with condition-based warranties.
- Take-Off & Imported Parts from Japan Specialty take-off parts and imported parts sourced directly from Japan, including HZJ76, HZJ79, and GRJ200 components and other non-US market parts.
- Land Cruiser Repair & Restoration Services Professional repair, maintenance, and restoration services for Toyota Land Cruisers, including engine swaps, transmission swaps, lift kits, upgrades, and full vehicle restorations, performed by CruiserParts' Land Cruiser specialists.
- Vehicles for Parts (Salvage) Over 500 Land Cruiser donor vehicles on-site (1960–2007) sold for parts, providing buyers access to millions of recycled quality parts.
- Diesel & Non-USA Land Cruiser Parts Parts for diesel Land Cruisers and non-US market vehicles, including Prado parts and Karsons components.
Companies that use CruiserParts
Customer profileSegments2 records
Ideal customer profiles2 records
CruiserParts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CruiserParts partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
CruiserParts competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Customer concentration
CruiserParts social profiles
Digital presenceCruiserParts financial estimates
Financial estimateRevenue estimate
Valuation estimate
CruiserParts leadership team
Management profileNumber of profiles
Profiles1 record
CruiserParts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CruiserParts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CruiserParts
What does CruiserParts do?
CruiserParts retails Toyota Land Cruiser parts—new OEM, used recycled, remanufactured, and hard-to-find components—across all model series (FJ40, 55, 60, 70, 80, 100, 200, FJ Cruiser) through an online storefront with worldwide shipping. The company maintains over 500 on-site donor Land Cruisers (1960–2007) and imports parts monthly from Toyota Japan. It also provides Land Cruiser repair, maintenance, and full restoration services, including engine swaps, transmission swaps, and lift kits.
Is CruiserParts a public or private company?
CruiserParts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CruiserParts founded?
CruiserParts was founded in 2001. It employs 11 to 50 people.
Where is CruiserParts based?
CruiserParts is headquartered in Sullivan, United States, in the North America region.
How does CruiserParts make money?
Three revenue lines are on record. Parts Sales are the primary driver. The others are land Cruiser Restoration Services and vehicle Sales.
Does CruiserParts have an API?
No public API is recorded for CruiserParts.