What Bertocchi Smallgoods does

Bertocchi Smallgoods Pty Ltd is an Australian manufacturer of European-style continental smallgoods headquartered at 97-113 Trawalla Avenue, Thomastown, Victoria. The business originated in 1955 when Modesto Bertocchi opened a café in Carlton, Melbourne, before transitioning into smallgoods manufacturing at the Thomastown site in 1972; the company now operates a 22-acre campus with 6 production plants and a distribution centre, supported by over 500 employees. It produces hams, bacon, salami, mortadella, prosciutto, continental products (strassburg, pancetta, speck, bresaola, etc.), pre-sliced packs, Christmas hams, and a separate cheese range, marketed under a multi-brand architecture spanning Bertocchi (flagship), San Marino (Italian-style), Simply Gold (premium entertaining), Maestro (sausages), Wurstel (smoked sausages), and Cheese Club.

Core production combines traditional European craft techniques - natural fermentation, air-dried maturation, full-muscle pork, and natural smoking with Hickory and Tasmanian ash - with modern food processing equipment, supported by HACCP, SQF Code Edition 9 Level 3, PrimeSafe, ISO 9001, Woolworths Vendor Quality, and Coles Supplier certifications.

Revenue is generated through wholesale distribution to major Australian supermarket chains and gourmet delicatessens, with company-operated regional distribution facilities in Geelong, Bendigo, Gippsland, Albury, and Irymple providing captive cold-chain reach into regional Victoria. The business is 100% Australian family-owned, now in its third generation, and is led by CEO Peter Paolino under continuing stewardship from John and Andrew Bertocchi. Pricing is not publicly disclosed and operates on standard wholesale/retermination terms; no subscription or digital revenue model exists. Marketing is conducted via website, Facebook, Instagram, downloadable product catalogues, and trade show participation including the Fine Food Show.

Name

Bertocchi Smallgoods

Legal name

Bertocchi Smallgoods Pty Ltd

Website

https://bertocchi.com.au

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Bertocchi Smallgoods is a 100% Australian family-owned manufacturer of European-style continental smallgoods (hams, bacon, salami, mortadella, prosciutto, cheeses) operating a 22-acre, six-plant facility in Thomastown, Victoria, and distributing through major Australian supermarkets and gourmet delicatessens.

Ownership category

akta.pro rank

Headquarters

HQ city

Thomastown

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Smallgoods Manufacturing and Sales: Manufacturing and distribution of European continental smallgoods including hams, bacon, salami, prosciutto, mortadella, and cheese products. Revenue generated through wholesale distribution to retail supermarkets and gourmet delicatessens.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bertocchi Smallgoods manufactures and distributes European-style continental smallgoods, including hams, bacon, salami, prosciutto, mortadella, pates, terrines, croissant bites, and Italian and international cheeses, under a multi-brand portfolio (Bertocchi, San Marino, Simply Gold, Maestro, Wurstel, Cheese Club). Products are produced at the Thomastown, Victoria facility using traditional methods combined with modern food processing technology, and sold wholesale through major Australian supermarket chains and gourmet delicatessens nationwide.

Product overview

Bertocchi Smallgoods is a 100% Australian-owned manufacturer of European continental smallgoods, operating primarily from its Thomastown, VIC facility. The company offers a multi-brand portfolio comprising its flagship Bertocchi brand (hams, bacon, salami, mortadella, prosciutto, continentals, sliced packs, and Christmas hams), the San Marino sub-brand (Italian-style smallgoods across all same categories), the Simply Gold premium entertaining sub-brand (chef-made free range pates, terrines, and croissant bites), the Maestro sub-brand (seasoned pork chipolatas and sausages), the Cheese Club sub-brand (Italian and international cheeses), and the Bertocchi Wurstel sub-brand (smoked sausages and salami sticks). The portfolio spans from mass-market supermarket offerings to premium restaurant-quality entertaining products, all distributed across leading Australian supermarkets and gourmet delicatessens.

Differentiator

Problem solved

Functional benefit

Brands

• San Marino: A secondary brand of smallgoods including ham, bacon, salami, mortadella, prosciutto, continentals, and sliced packs.
• Simply Gold
• Maestro
• Wurstel
• Cheese Club

Products and services

• Bertocchi Brand Range Flagship brand of Bertocchi Smallgoods encompassing the full range of European-style smallgoods including hams, bacon, salami, mortadella, prosciutto, and continental products, distributed through major Australian supermarkets and gourmet delicatessens.
• San Marino Brand Range Italian-style smallgoods sub-brand offering hams, bacon, salami, mortadella, prosciutto, and sliced packs made to authentic Italian recipes, available through supermarkets and specialty retailers.
• Simply Gold Entertaining Range Premium entertaining sub-brand featuring chef-made free range pates, terrines, and croissant bites with restaurant-quality flavours for at-home entertaining.
• Maestro Sausage Range Entertaining sub-brand featuring pork chipolatas and sausages seasoned with blends of herbs and spices, including Spicy Pork, Spicy Pork & Fennel, Traditional Pork, Spanish BBQ Chorizo, and Chicken & Chive varieties.
• Cheese Club Range Cheese sub-brand offering a wide range of Italian and international cheeses including Parmesan, Jarlsberg, Mascarpone, Provolone, Bocconcini, Mozzarella, Halloumi, Fetta, Ricotta, Camembert, Brie, and Blue Cheese.
• Bertocchi Wurstel Sausage Range Entertaining sub-brand featuring smoked and seasoned sausages including Kransky, Kransky Pairs, Cheese Kransky, Csabai Chilli Pairs, Csabai Mild Pairs, Chorizo, Chorizo Pairs, Kabana, and salami sticks in various flavours.
• Bertocchi Ham Range Full range of Bertocchi hams including Nonna's Pure Leg Ham, Old Fashioned Pure Leg Ham, Authentic Boneless, Outdoor Bred Leg Ham, and Deluxe Leg Ham in various cuts and formats, manufactured using full muscle pork.
• Bertocchi Bacon Range Bertocchi branded bacon products, including naturally hickory smoked Supremo Pan Sized Bacon and Supremo Short Cut Bacon.
• Bacons Of The World New Bertocchi bacon range launched in July 2024 with unique bacon flavours and cuts representing flavours of the world, including Canadian Style Bacon (Maple Flavoured), American Style Bacon (Thin & Crispy), and Irish Style Bacon (Thick Cut).
• Bertocchi Salami Range Bertocchi salami products across various Italian and European styles including Cacciatora, Calabrese, Soppressa, Felino, Hungarian, and other varieties.
• Bertocchi Mortadella Range Bertocchi mortadella including Mortadella Plain Bolognese, Mortadella Pepper, Mortadella Green Olive, and Mortadella Less Fat varieties.
• Bertocchi Prosciutto Range Bertocchi prosciutto including Prosciutto Cruddo 1/2 and Spanish Serrano Prosciutto Block.
• Bertocchi Continentals and Other Products Continental smallgoods including Strassburg, Pancetta, Bologna, Corned Beef, Capocollo, Porchetta, Cocktail Frankfurts, Saveloys, Speck, Bresaola, and Cotecchino.
• Bertocchi Sliced Packs Pre-sliced smallgoods including Sliced Prosciutto, Sliced Leg Ham, Sliced Coppa, Sliced Soppressa, Sliced Pancetta, Sliced Pepperoni, Sliced Danish Salami, Roast Turkey Breast, Roast Chicken Breast, Chilli Chicken Breast, and antipasto selections.
• Simply Gold Croissant Bites Crispy golden baked croissant bites in 3 savoury flavours (Sea Salt, Italian Herbs, and Chilli Cheese), launched November 2023 under the Simply Gold premium entertaining range.
• Bertocchi Simply Gold Free Range Pate Chef-made free range traditional pate of restaurant quality, available in 2 traditional flavours (Classic Country and Chicken, Pepper & Brandy), launched in 2023.
• Bertocchi Simply Gold Terrine Hand-made by chefs to create restaurant quality terrine for at home, available in 3 flavours (Free Range Classic Farmhouse, Free Range Pork with Duck & Red Wine, and Free Range Chicken, Cranberry & Thyme), launched in 2023.
• Bertocchi Christmas Hams Seasonal Christmas ham range including Traditional Whole Leg Ham (8-9kg) and holiday-themed ham products.
• San Marino Sliced Packs Pre-sliced San Marino products including Beef Pastrami, Soppressa Mild Salami, Provolone Cheese, Soppressa Hot Salami, Hungarian Hot Salami, Outdoor Bred Leg Ham, Entertainers Pack, Pancetta, Spicy Chorizo, Hungarian Mild Salami, Spanish Serrano, and Ham Off The Bone.
• San Marino Salami Range San Marino salami range including Cacciatora Mild, Calabrese, Soppressa Flat, Ventricina, Casalingo, Siciliano, Felino, Pepperoni, Hungarian, Veneto, Spanish Chorizo, and Diavolo varieties.
• San Marino Mortadella Range San Marino mortadella including Mortadella Con Pepperoncini Hot, Mortadella Con Peppe Nero, and Mortadella Plain Bolognese.
• San Marino Prosciutto Range San Marino prosciutto including Prosciutto Crudo R/Less Brick and Prosciutto Crudo R/Less.
• San Marino Continentals Range San Marino continental products including Pancetta Mild, Flat Pancetta with Black Pepper, Flat Pancetta with Chilli, Loin Capocollo Hot and Mild, Spanish Chorizo Twin Pack, Smoked Speck, and Bresaola.
• San Marino Bacon Range San Marino bacon including Supremo Pan Sized Bacon and Supremo Short Cut Bacon, naturally hickory smoked.
• San Marino Ham Range San Marino ham including Nonna's Pure Leg Ham, Authentic Boneless Honey, Old Fashioned Pure Leg Ham, Outdoor Bred Leg Ham, and Deluxe Leg Ham.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hans Continental Smallgoods: Major Australian manufacturer of Continental smallgoods owned by JBS. Competes directly with Bertocchi in salami, ham, bacon, and continental ranges across Woolworths, Coles, and independent deli channels.
• Don Smallgoods: Australian family-owned smallgoods manufacturer producing hams, bacons, salami, and continental products for retail and foodservice. Comparable scale, family-owned heritage, and channel mix to Bertocchi.
• Turi Foods: Australian poultry and processed meat producer (further-processed chicken, ham, and smallgoods). Comparable in Australian manufacturing scale and supermarket channel presence, with overlap in some processed meat categories.
• KR Castlemaine: Australian smallgoods producer (Coles-owned private label supplier) manufacturing ham, bacon, salami, and continental products. Direct competitor with overlap in supermarket private-label and branded smallgoods.
• Jindi Pate: Australian specialty pâté and fine food producer. Directly comparable in Simply Gold Free Range Pate and Terrine categories, distributed across the same gourmet delicatessen and supermarket channels.
• Primo Smallgoods: Australia's largest smallgoods manufacturer (owned by JBS Australia), producing hams, bacon, salami, and continental smallgoods across multiple brands. Direct competitor in identical product categories, channels, and Australian supermarket shelf sets.

Broad incumbents

• Tyson Foods: One of the world's largest protein producers with broad processed meat and prepared foods capabilities. Operates as a diversified incumbent rather than a smallgoods specialist, but competes for shelf space and foodservice accounts.
• Hormel Foods: Global multinational processed meat and food company with extensive deli meats, bacon, and specialty foods portfolio. A broad incumbent operating across many categories beyond Bertocchi's continental smallgoods focus.
• Smithfield Foods: U.S.-based global pork and packaged meats company with a portfolio of branded processed meats including bacons, hams, and deli products. Broad incumbent with adjacency to Bertocchi's core ham and bacon categories.
• JBS Australia: Parent of Primo and Hans, the largest Australian meat and smallgoods group. Competes directly with Bertocchi as a diversified meat protein incumbent with full vertical integration across beef, lamb, pork, and smallgoods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bertocchismallgoods
• Instagraminstagram.com/bertocchismallgoods
• LinkedInlinkedin.com/company/bertocchi-smallgoods

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bertocchi Smallgoods