Starnes & Associates Coaching

What Starnes & Associates Coaching does

Starnes & Associates Coaching, LLC is a privately held, sole-practitioner executive coaching and consulting firm founded in 2012 and based in Atlanta, Georgia. The firm is led by Jimmy Starnes, who serves as the principal Executive Coach and primary (and effectively sole) deliverer of services. Operations are structured as a single-member LLC with no institutional investors, parent company, or external equity disclosed.

The firm operates three interconnected service lines. First, LifePlan is a facilitated purpose-discovery program built on the Paterson Process, offered in three formats: a 2-day individual deep dive, a 3-day couples engagement, and customized organizational LifePlans for employee deployments. Second, Executive Coaching delivers one-on-one performance coaching for CEOs and executive teams across five stated objectives: perspective, clarity, encouragement, accountability, and growth. Third, Business Consulting provides strategic services including creation of company mission, vision, and values; strategic and growth planning; team-building; and executive team retreats. All services are delivered in person with no digital or automated distribution layer.

The commercial model is professional services on a contact-based, multi-year engagement basis with no publicly disclosed pricing. Go-to-market is sales-led, executed through direct outreach, professional network referrals, and testimonial-driven word of mouth; the firm does not advertise paid acquisition channels. Customer segments span individual leaders, couples and families, business owners/CEOs and their executive teams, and organizations purchasing employee life-planning benefits. Documented named clients include Brewer Engineering (enterprise/engineering), Wash Me Fast (SMB/automotive services), and individual couples clients. Headcount is reported at 1–10, and revenue, funding, and ownership changes are not publicly disclosed.

Name

Starnes & Associates Coaching

Legal name

Starnes & Associates Coaching, LLC

Website

https://jimmystarnes.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Starnes & Associates Coaching is a privately held, Atlanta-based executive coaching and consulting firm led by founder Jimmy Starnes, offering LifePlan facilitation (Paterson Process), executive coaching, and business consulting to CEOs, executive teams, couples, and organizations.

Ownership category

akta.pro rank

Product category

Executive Coaching and Business Consulting Services

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

akta.pro secondary industries

Executive Presence & Communication Coaching (EDABANAE), Career, Purpose & Executive Wellbeing Coaching (EDABANAI), Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM), Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Executive coaching services
• Business consulting
• Life planning facilitation
• Leadership development
• Strategic planning services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Executive Coaching Services: Individual performance coaching for CEOs and executive teams, providing strategic insights and personal development guidance on a one-on-one basis.
2. Strategic Consulting: Business consulting services including creation of company mission, vision, and values; development of strategic plans and growth plans; and building successful teams.
3. Life Planning Facilitation: 2-day or 3-day facilitated life planning sessions for individuals and couples, including customized organizational LifePlans for employees.
4. Executive Team Retreats: Retreat facilitation services for executive teams to address strategic direction and team alignment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Starnes & Associates Coaching provides one-on-one executive coaching for CEOs and executive teams, strategic business consulting (mission/vision/values development, strategic and growth planning, team building, and executive retreats), and LifePlan facilitation using the Paterson Process for individuals, couples, and employee programs. All services are delivered directly and personally by founder Jimmy Starnes.

Product overview

Starnes & Associates Coaching operates as a coaching and consulting firm offering three interconnected service lines: LifePlan (a purpose-discovery program using the Paterson Process available in individual, couples, and organizational formats), Executive Coaching (individual and team performance coaching built on proven strategies), and Business Consulting (strategic planning and leadership development services including mission/vision creation, strategic planning, team building, and executive retreats). These services work together to help leaders and teams maximize their potential across personal, professional, and organizational contexts.

Differentiator

Problem solved

Functional benefit

Products and services

• LifePlan A guided life planning experience using the Paterson Process that helps individuals, couples, and employee groups discover their unique purpose, gain clarity on where they are versus where they want to be, and produce a roadmap with actionable next steps. Offered as 2-day individual facilitation, 3-day couples facilitation, or customized organizational LifePlan programs.
• Executive Coaching Performance coaching for individuals and executive teams built on proven strategies, designed to create an environment of perspective, clarity, encouragement, accountability, and growth for leaders who want to maximize their potential.
• Business Consulting Strategic consulting engagement that helps businesses and leaders develop company mission, vision, and values; build strategic and growth plans; construct high-performing teams; deliver individual performance coaching for CEOs and executive teams; and facilitate executive team retreats.

Quantifiable outcome

• Dramatic improvements in leadership performance, company culture, financial numbers, and productivity (per customer testimonial)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Plywood PeopleminorOthersCharitable organization that Starnes & Associates supports through community engagement. Listed in 'Join Us in Supporting' section of website.
• Ady's ArmyminorOthersCharitable cause that Starnes & Associates supports. Listed in 'Join Us in Supporting' section of website.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Others

• CoachAccountable: CoachAccountable is a coaching practice management and client engagement platform used by independent executive and life coaches — adjacent infrastructure rather than a direct competitor, but relevant for understanding the technology layer serving Starnes & Associates' peers.
• International Coaching Federation (ICF): ICF is the dominant professional credentialing body for executive and life coaches; it represents the broader ecosystem in which Starnes & Associates operates and could be relevant for credibility signaling given the absence of listed certifications.

Direct peers

• Vistage Worldwide: Vistage runs CEO peer advisory groups and one-on-one executive coaching for business leaders, directly overlapping Starnes & Associates' executive coaching and CEO advisory offering. It is the most comparable scaled peer in the executive coaching category.
• Strategic Coach: Strategic Coach provides structured coaching programs for entrepreneurs and founders — directly comparable to Starnes & Associates' Executive Coaching and strategic planning services for owner-led businesses.
• Marshall Goldsmith Coaching: Marshall Goldsmith is one of the most recognized individual executive coaches globally, offering one-on-one leadership coaching for CEOs and senior executives — the most directly comparable individual-brand executive coach to Jimmy Starnes.
• Gazelles International (Verne Harnish): Gazelles provides business coaching and strategic planning services for growing companies, directly overlapping Starnes & Associates' strategic planning, growth plans, and executive retreat services.

Emerging players

• BetterUp: BetterUp is a digital-first coaching and mental wellness platform serving enterprises and individuals. It competes for the same executive coaching buyer but delivers through a technology-enabled, scaled model rather than in-person facilitation.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm offering executive coaching, leadership development, and strategic advisory — a broad incumbent serving enterprise clients that may also engage executive coaches like Starnes & Associates.
• Tony Robbins Companies: Tony Robbins operates a large life and business coaching empire including Results Coaching and Date with Destiny programs, addressing both purpose discovery and business performance — a broad incumbent with overlapping life-planning and business-coaching offerings.
• FranklinCovey: FranklinCovey is an established leadership and organizational performance consultancy offering executive coaching, leadership development, and strategic planning — a broad incumbent serving similar buyers with a much wider content and curriculum portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/starnescoaching
• Facebookfacebook.com/starnesandassociates

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starnes & Associates Coaching