Baide International Enterprise

What Baide International Enterprise does

Baide International Enterprise is a Guangzhou, China-headquartered manufacturer of lighters and related smoking accessories founded in 1992. The company produces flint lighters (e.g., S100, F01, F07, N1, 303S, 606A), windproof jet-flame lighters (188, W01, T88), and electronic lighters (E01, E32, E37, E77, 520), along with butane gas canisters, lighter refill canisters, and a vaporizer line (BD-Stixk). Its technical differentiators include 9-stage butane filtration, metal nozzle refilling systems with interchangeable tips, and proprietary wind-resistant jet flame designs; the portfolio is backed by 14 international patents and 42 Chinese national patents.

BAIDE operates a globally distributed manufacturing footprint of approximately 270,000 square meters and produces around 900 million lighters annually, with factories and branch offices in China, Thailand, Dubai, the United States, India, and South Korea. It ranks third in brand awareness among Chinese lighter brands and first among domestic brands per iiMedia Research (2019-2020). The business sells via official stores on Alibaba 1688.com and JD Mall, offline retail locations in Jiangmen, Foshan, and Zhaoqing, and dedicated international sales contacts (Sam Chen, WeiWei) for export distribution to Europe, the Middle East, Africa, and Asia.

The revenue model is hardware sales of consumer-priced lighters and consumables (butane refills, gas canisters) at high volume and low unit margin, with no subscription, software, or service layer. Customer segments are horizontal consumer personas: primarily Chinese smokers (~350 million), with secondary segments in collectors/gift buyers and outdoor enthusiasts. The company is privately held with no disclosed funding rounds, investors, or parent company.

Name

Baide International Enterprise

Legal name

广州百得光电科技有限公司 (Guangzhou Baide Optoelectronics Technology Co., Ltd.)

Website

https://baide.cc

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Baide International Enterprise is a Guangzhou-based lighter and vaporizer manufacturer founded in 1992, producing 900 million lighters annually across factories in six countries and selling to global consumer and smoking-accessory markets via e-commerce and retail.

Ownership category

akta.pro rank

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lighter Product Sales: BAIDE generates revenue through manufacturing and selling various types of lighters including flint lighters, windproof lighters, electronic lighters, and related accessories such as butane gas canisters and lighter refills

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Baide International Enterprise manufactures and sells lighters across three main categories—flint lighters, windproof (jet flame) lighters, and electronic lighters—along with supporting butane gas refills, butane gas canisters for outdoor cooking, and vaporizer products. Founded in 1992, the company operates factories in China, Thailand, Dubai, the United States, India, and South Korea, producing roughly 900 million lighters annually across 270,000 square meters of production space, and distributes through Chinese e-commerce platforms (Alibaba 1688.com, JD Mall) and offline retail stores, with international sales contacts for export markets.

Product overview

Baide International Enterprise is a lighter manufacturing company offering a comprehensive portfolio of lighter products and accessories. The core product lines include Flint Lighters (S100, F01, F07, F25, N1, N1 Mini, 303S, 606A), Windproof Lighters (188, W01, T88), and Electronic Lighters (E01, E32, E37, E77, 520, K06). Supporting products include Butane Gas Canisters (220/200G), Lighter Refills (100ML, 300ML), and Vaporizers (BD-Stixk). The company also offers various packaging options (25PCS to 300PCS) and blister packs. Products are sold through global sales channels including Alibaba and JD Mall marketplaces.

Differentiator

Problem solved

Functional benefit

Products and services

• S100 Flint Lighter Disposable flint lighter with plastic body, button and metal windshield with inner components. Features multiple finishes from printed to wrapped designs; aimed at consumers seeking affordable ignition.
• F07 Flint Lighter Disposable flint wheeled lighter with unique shape, measuring 83 x 21 x 12 MM and weighing 12g; positioned for colorful, consumer-oriented ignition.
• N1 Flint Lighter Refillable flint wheeled lighter, reliable and ergonomically designed with dimensions 83 x 24.5 x 13 MM; for consumers who prefer reusable lighters.
• N1 Mini Flint Lighter Compact disposable flint lighter with POM body, button and metal windshield, measuring 64 x 24.5 x 13 MM; for pocket/portable use.
• F25 Flint Lighter Refillable flint wheeled lighter with ergonomic design, dimensions 84 x 28.5 x 15.5 MM, weight 20g; reusable lighter for everyday carry.
• F01 Flint Lighter Value series 2019 new product. Flint wheeled, economical disposable lighter for budget-conscious consumers.
• 303S Flint Lighter Flint wheeled lighter with ergonomic design and reliable performance, featuring multiple finishes for personalization.
• 606A Flint Lighter Multi-functional flint lighter featuring a mobile phone holder. Dimensions 80.5 x 24.5 x 12 MM; combines phone-holding with ignition.
• 188 Windproof Lighter Wind-resistant lighter with jet flame technology, the most powerful product in BAIDE's windproof category. Dimensions 79 x 25 x 12.5 MM.
• W01 Windproof Lighter Wind-resistant lighter with jet flame in a refillable design measuring 82 x 25 x 12 MM.
• T88 Windproof Lighter Premium wind-resistant lighter with jet flame, silicone cover and refillable design. Compact 66 x 40 x 19 MM, 30g weight.
• E01 Electronic Lighter Electronic lighter with durable materials and ergonomic button design. Lightweight body at 81 x 24.5 x 12 MM, 19g.
• E32 Electronic Lighter Lightweight electronic lighter with ergonomic design. Dimensions 83 x 24.5 x 10 MM, weight 18g.
• E37 Electronic Lighter Economical electronic lighter with ergonomic design. Size 81 x 22 x 12 MM.
• E77 Electronic Lighter Economical electronic lighter with ergonomic design.
• 520 Electronic Lighter Economical electronic lighter with ergonomic design; multiple finishes available.
• 100ML Lighter Refill Purified butane lighter refill in metal canister processed through 9 stages of filtration; includes 5 interchangeable tips for universal lighter refilling. Size 137 x 45 MM, weight 80g.
• 300ML Lighter Refill Purified butane lighter refill in larger metal canister. Size 235 x 53 MM, weight 200g.
• 220/200G Butane Gas Canister Purified butane gas canister suitable for camping gas stove and BBQ. Multi-functional and portable. Size 195 x 65 MM, weight 220g.
• BD-Stixk Vaporizer Vaporizer product offered by Baide, extending the lighter company into adjacent vaporization devices.
• Multi-Pack Lighter Packaging (25/50/100/150/300 PCS) Multi-pack packaging options for lighters in quantities of 25, 50, 100, 150, and 300 pieces, plus blister packs; aimed at wholesale and bulk retail buyers.

Quantifiable outcome

• 3rd highest brand awareness among lighter brands in China, highest domestic brand
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Alibaba (1688.com)coreChannel Partner/ Reseller/ DistributorBAIDE operates an official store on Alibaba's 1688.com platform for wholesale and retail distribution of lighters within China
• JD Mall (JD.com)coreChannel Partner/ Reseller/ DistributorBAIDE operates an official store on JD Mall (JD.com) for retail distribution of lighters within China

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Swedish Match (Philip Morris International): Owner of Cricket lighters and major match/lighter producer, now part of PMI. Comparable as a global lighter brand with established consumer recognition, particularly in Europe and emerging markets where Baide is expanding.
• Bic: French multinational and world's largest disposable lighter manufacturer, producing billions of units annually across global facilities. Directly comparable as the dominant player in the same product category Baide competes in, with stronger international brand recognition.
• Zippo Manufacturing Company: American premium windproof lighter maker with iconic lifetime-guaranteed metal lighters. Competes in the windproof and premium tier overlapping with Baide's 188 and W01 SKUs, but differentiated by collectibility and gift positioning.

Direct peers

• Tokai Corporation: Japanese manufacturer of lighters, gas lighters, and LPG products with strong Asian market presence. Directly comparable as an Asia-based lighter and butane gas producer competing in similar product categories and geographies.
• Clipper (Flamagas): Spanish-owned refillable lighter specialist known for its iconic round shape and replaceable flints. Closest direct competitor in the refillable windproof and design-led lighter segment, with strong European distribution.

Emerging players

• S.T. Dupont: French luxury lighter and accessories maker with premium positioning in the windproof and gift segment. Competes for the high-ASP portion of the market Baide addresses with its T88 and 606A lines.

Regional players

• Xinle Huabao Plastic Products: Chinese disposable lighter and household products manufacturer. Directly comparable as a domestic Chinese competitor in the same product category with overlapping distribution channels and customer segments.

Others

• Calumet Specialty Products: Manufacturer of specialty fuels and solvents including butane products. Tangentially comparable as a supplier-adjacent participant in the butane value chain that Baide consumes for lighter refills and gas canisters.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Baide-Lighter-100076751550846
• LinkedInlinkedin.com/company/baide-international-enterprise

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baide International Enterprise