What VICIVISION does

VICIVISION, a brand of Italian industrial group VICI S.p.A., designs and manufactures optical and multi-sensor measurement machines used by precision-machining shops to inspect turned and prismatic metal components without dedicated gauging rooms. The portfolio is organized under two hardware platforms — the VICIVISION line for shafts and turned parts, and the Metrios line for flat and prismatic parts (now unified as "Metrios by VICIVISION") — together comprising more than twenty models, supported by proprietary software including the METRIOS measurement engine, the DREAM illumination and focus-stabilization system, and the VVLynx closed-loop CNC integration tool that links measurement results directly back to machine tools via OPC UA, MTConnect, or REST. The company sells into six end-market verticals — aerospace, automotive, electronics, plastics, medical, and micromechanics — with a customer base spanning large industrial groups and specialized job shops such as Bavieri, DEFREMM, Sarbo, DP Engineering, Trust Precision, Scot Bennett, and Arcoprofil.

The commercial model is a direct-plus-dealer capital-equipment sale of measurement machines, augmented by service, training (an in-house training center is operated), and certified metrology services delivered through the company's ACCREDIA-accredited VICI Metrology Lab. Distribution is run from Italy with owned subsidiaries in the United States, Germany, China, South Korea, and (from May 2026) India, supplemented by an international dealer network covering additional countries. Headcount is in the 51-100 range, and the company is privately held with no disclosed external funding; it has been recognized externally with the 2025 Deloitte Best Managed Companies Award and a 2025 ESG Top 75 placement in Italy.

Strategic direction is consistent: deepen the global installed base through direct geographic expansion, broaden the product surface across both turned and prismatic parts under a unified brand, and move the commercial model toward software-anchored, integration-driven sales aligned with Industry 4.0 buyers, while leveraging the ACCREDIA-accredited calibration capability to win work in regulated aerospace and medical accounts.

Name

VICIVISION

Legal name

Vici & C. S.p.A.

Website

https://vicivision.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

VICIVISION, a brand of Italian VICI S.p.A., designs and manufactures optical and multi-sensor measurement machines for inspecting precision-turned and prismatic metal parts, serving aerospace, automotive, electronics, plastics, medical, and micromechanics manufacturers worldwide through direct subsidiaries and a dealer network.

Ownership category

akta.pro rank

Product category

Industrial Metrology Equipment

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other Measuring and Controlling Device Manufacturing (334519), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Optical Instruments & Lenses (3827), Measuring & Controlling Devices, Nec (3829), Services-Testing Laboratories (8734)

akta.pro primary industry

Industrial Vision & Quality Inspection (HDAAAEAG)

akta.pro secondary industries

Metrology & Inspection Systems (CMM, Laser Trackers, Optical Comparators) (IMAAAHAC), Metrology Automation & Robotics (Automated Cells, In-Line Gauging) (IMAAAHAH), Dimensional Inspection Software (GD&T, SPC, Reporting) (IMAAAHAD)

Keywords

• Optical measuring machines
• Industrial metrology systems
• Dimensional inspection equipment
• Non-contact measurement
• Shop floor quality control

Headquarters

HQ city

Gutenberg

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Optical Measuring Machines (VICIVISION brand): Sale of optical measuring systems including the TECHNO, PRIMA, FLOW, AUTOMATION, and X Series product lines. Machines are sold as capital equipment to manufacturing companies for quality control on the shop floor. Pricing is custom/quote-based depending on configuration, options, sensors, and automation level selected.
2. Metrios by VICIVISION Optical Measuring Systems: Sale of Metrios optical measuring platforms including Metrios, Metrios CROSS, Metrios HD, Metrios HD CROSS, Metrios 332, and Metrios 532 models. Sold alongside the VICIVISION brand to address different component geometries (flat-stage vs. between-centers). Complementary product line with its own market positioning as the 'digital evolution of the profile projector.'
3. Training Services (Training Arena): E-learning platform providing advanced metrology training courses to VICIVISION and Metrios users. Courses are free and available on-demand.
4. Calibration Services (Calibra Laboratory): ACCREDIA-accredited calibration and performance verification services for 2D optical measuring systems. Calibra (LAT No. 02220) is the first laboratory in Italy dedicated to calibration of 2D optical measuring instruments, providing metrological traceability to the International System of Units (SI).
5. Technical Support and Maintenance Services: Technical support services including calibration, preventive maintenance, and troubleshooting to keep measuring systems operating at peak performance.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

VICIVISION designs, manufactures, and supplies optical measuring machines and automation systems for industrial dimensional inspection. The company offers two product brands — VICIVISION (TECHNO, PRIMA, FLOW, AUTOMATION, X Series) for shaft and turned-part measurement, and Metrios by VICIVISION for flat-stage 2D component inspection — powered by proprietary DREAM and METRIOS software with VVLynx for factory integration and CNC tool compensation. The portfolio is complemented by an ACCREDIA-accredited calibration laboratory (Calibra) and a free e-learning platform (Training Arena).

Product overview

VICIVISION is a brand of VICI S.p.A. that offers industrial optical measuring systems for dimensional inspection. The product portfolio consists of two main brands: VICIVISION and Metrios by VICIVISION. VICIVISION brand includes five product series (TECHNO, PRIMA, FLOW, AUTOMATION, X Series) with over 20 models offering different measuring capacities for shafts, turned parts, and microcomponents. Metrios by VICIVISION offers six models (Metrios, Metrios CROSS, Metrios HD, Metrios HD CROSS, Metrios 332, Metrios 532) for 2D optical measurement of components placed on a flat surface. Both brands are powered by proprietary software platforms (DREAM for VICIVISION, METRIOS for Metrios), supported by VVLynx for process analysis and factory integration. Optional sensors (touch probe, confocal sensors, rotary axis, tailstock) extend measurement capabilities. The complete ecosystem is backed by CALIBRA accredited calibration laboratory and TRAINING ARENA e-learning platform.

Differentiator

Problem solved

Functional benefit

Brands

• Metrios by VICIVISION: Optical measuring machines designed for 2D dimensional inspection of components placed on a flat surface, ideal for measuring electronic components, connectors, O-rings, and punched parts.
• Calibra
• Training Arena

Products and services

• VICIVISION TECHNO Series Optical Measuring Machines High-performance optical measuring systems for dimensional inspection of shafts, turned and ground components directly on the shop floor. Combines non-contact optical measurement with optional contact measurement via touch probe. Available measuring ranges: diameter 40–250mm, length 300–2000mm, load capacity up to 200kg. For manufacturing companies in aerospace, automotive, and general precision engineering.
• VICIVISION PRIMA Series Optical Measuring Machines Entry-level shop floor optical measuring machines designed as a practical first step toward automated measurement. Ideal for turning shops transitioning from manual to automated quality control. Part diameter approximately 60–140mm, length 300–900mm, load capacity up to 30kg.
• VICIVISION FLOW Series Automated Optical Measuring Systems Automated optical measuring systems for in-line 100% dimensional inspection of dental implant screws and cylindrical microcomponents. Fully automated process with CaSca automatic loading/unloading system. Inspects components up to 3mm diameter and 12mm length, with throughput of up to 4 screws per minute.
• VICIVISION AUTOMATION Series Optical Measurement Solutions Optical measurement solutions for the smart factory, including MVI (valve dimensional and surface inspection machine) and PP6 (valve dimensional inspection machine). Designed for automated loading/unloading, handling, and transfer systems integrated with optical vision systems.
• VICIVISION X Series Optical Measuring Machines High-resolution and precision optical measurement systems for non-contact dimensional inspection of complex microcomponents. Designed for medical devices, precision micromechanics, watchmaking, and dental implantology. Diameter: 8–60mm, length: 100–300mm, load capacity up to 10kg.
• Metrios by VICIVISION — Metrios and Metrios CROSS Optical Measuring Machines Digital profile projector optical measuring machines that digitize dimensional inspection on the shop floor with automatic part detection and simultaneous multi-part measurement. Metrios: measuring area 95x65mm. Metrios CROSS: measuring area 265x200mm. For small precision components such as electronic parts, connectors, and punched parts.
• Metrios by VICIVISION — Metrios HD and Metrios HD CROSS Optical Measuring Machines High-resolution optical measuring systems for extremely small components. Metrios HD: measuring area 23x23mm. Metrios HD CROSS: measuring area 200x100x45mm. Combines high-resolution imaging with measurement stability for highly accurate measurements of smallest components.
• Metrios by VICIVISION — Metrios 332 and Metrios 532 Optical Measuring Machines Multisensor optical measuring systems with larger measuring volumes. Metrios 332: measuring area 300x300x200mm, load capacity up to 20kg. Metrios 532: measuring area 500x300x200mm, load capacity up to 20kg. Advanced multisensor structure inspects large components or multiple parts in single acquisition.
• DREAM Software Measuring software powering all VICIVISION optical measuring machines. Controls machine movements, acquires part images, and applies image processing algorithms to measure diameters, lengths, chamfers, radii, threads, and all required dimensions. Features VIVIAN virtual assistant, CONFIG VIEW for program creation, RUN VIEW for execution, customizable PDF reporting, user management with access permissions, and built-in statistical analysis.
• METRIOS Software Measuring software for the Metrios range. Captures images, processes profiles and geometric features, and automatically calculates dimensions including distances, diameters, thicknesses, angles, and radii. Features sandbox mode for program validation, touchscreen interface, color-coded pass/fail, CONFIG VIEW, RUN VIEW, customizable PDF reporting, user management with access control, and full traceability (IQ/OQ). Data export supports Q-DAS, CSV, and SPC/MES integration.
• VVLynx Process Analysis Software Process analysis software that connects VICIVISION optical measuring systems with the entire manufacturing ecosystem. Enables structured management of dimensional data and inspection information. Features STAT PIPE for centralized collection and analysis of measurement data, NETWORK I/O for communication with industrial automation systems via PROFINET and PROFIBUS, and Tool Loop module for automatic CNC machine tool offset compensation.
• CALIBRA — Accredited Calibration Laboratory Services ACCREDIA-accredited calibration and performance verification services for 2D optical measuring systems. Calibra (LAT No. 02220) is the first laboratory in Italy dedicated to calibration of 2D optical measuring instruments, providing metrological traceability to the International System of Units (SI) per ISO/IEC 17025.
• Training Arena — E-Learning Platform E-learning platform providing advanced metrology training courses to VICIVISION and Metrios users. Courses are free and available on-demand.

Quantifiable outcome

• Bavieri Alfeo S.r.l. measures components with tolerances below 0.01 mm (roundness, cylindricity, coaxiality) in 34 seconds per part using a single VICIVISION system supporting 17 grinding machines.
• +5 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature10 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Optical Gaging Products (OGP): US-based manufacturer of optical comparators and multi-sensor measurement systems. The closest direct competitor to VICIVISION's Metrios line — digital evolution of profile projectors for shop-floor 2D inspection.
• ZEISS Industrial Metrology: ZEISS's industrial metrology division offers CMMs, optical systems, and CT-based 3D metrology for precision manufacturing. Targets the same automotive, aerospace, and medical customers as VICIVISION with comparable dimensional inspection use cases.
• Renishaw: UK-based metrology specialist offering touch probes, scanning systems, and industrial measurement solutions. Competes in shop-floor dimensional measurement for aerospace and medical device customers with similar applications to VICIVISION's TECHNO series.
• Werth Messtechnik: German specialist in multi-sensor coordinate metrology combining optical, tactile, and CT sensors. Competes with VICIVISION's TECHNO and Metrios ranges in high-accuracy multi-sensor measurement for medical and precision manufacturing.
• Keyence Corporation: Japanese major in measurement sensors, machine vision, and microscopes. Overlaps with VICIVISION's optical/2D inspection for electronics, automotive, and precision manufacturing applications with comparable ease-of-use positioning.
• Mitutoyo: Global leader in precision measurement instruments (CMMs, optical comparators, form measurement). Directly competes with VICIVISION in dimensional metrology for turned parts and shop-floor inspection across the same aerospace, automotive, and medical verticals.
• Nikon Metrology: Offers laser radar, optical scanning, and X-ray/CT inspection for industrial dimensional and geometric measurement. Overlaps with VICIVISION's optical measurement in aerospace and automotive plus adds competing 3D and CT capabilities.
• Mahr GmbH: German precision measurement manufacturer offering optical, tactile, and form measurement systems. Directly competes with VICIVISION in dimensional inspection of precision turned and ground components, particularly in the German-speaking market.

Broad incumbents

• Hexagon Manufacturing Intelligence: Broad industrial metrology incumbent offering CMMs, optical scanners, in-line gauging, and manufacturing software. Operates across the same verticals as VICIVISION but with a much larger portfolio and global enterprise footprint.

Emerging players

• ISM Germany (ISV/ISRA VISION): Part of the Atlas Copco Group, focused on machine vision and inline surface inspection for industrial manufacturing. Emerging in optical/AI-based inline inspection adjacent to VICIVISION's AUTOMATION and FLOW series.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vicivision

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VICIVISION