PSSS

What PSSS does

PSSS (Poljoprivredna Savetodavna i Stručna Služba Srbije) is the official national agricultural advisory and professional service of Serbia, operating under the Ministry of Agriculture, Forestry and Water Management. Founded in 2000 and headquartered in Belgrade, the organization delivers expert agronomic advice, training programs, and educational resources to agricultural producers and licensed agricultural advisors across Serbia through a hybrid model combining a network of at least nine regional offices (Beograd, Leskovac, Kuršumlija, Negotin, Novi Pazar, Šabac, Smederevo, Kruševac, Užice) with a digital web portal at psss.rs. The portal is built on a WordPress content management system with GravityForms handling training registrations, and integrates a community forum covering 21 agricultural categories with 7,307+ accumulated discussion topics, a publications library, an events calendar, an interactive agricultural map, an advisors directory, and an IPN news distribution network. Supplementary channels include Facebook, YouTube, Instagram, and Viber for content dissemination, plus YouTube Live sessions for E-Agrar digital training.

The organization's business model is non-commercial: services are provided free of charge to Serbian farmers and advisors, funded through Serbian government budget appropriation under the Ministry of Agriculture. Revenue is not publicly disclosed, and no pricing model, paid tiers, or commercial GTM motion applies. Strategic partnerships anchor the operating model, including integration with the eAgrar government farmer registration portal (for which PSSS delivers training), the Republic Hydrometeorological Service (RHMZ) for weather and climate data, the National Agricultural Advisory Service (NAPS) for market price information, the Seasonal Workers Portal for labor regulation information, and Agroponuda for marketplace listings. The customer base consists of two primary segments: agricultural producers and farmers (primary) seeking expert advice on plant protection, crop management, fruit growing, livestock, and viticulture; and licensed agricultural advisors (secondary) requiring continuing education, training materials, and access to expert consultation networks. Operating status is active with continuous event scheduling and forum activity, and the service is exclusively domestic with no indication of geographic expansion beyond Serbia.

Name

PSSS

Legal name

Poljoprivredna Savetodavna i Stručna Služba Srbije

Website

https://psss.rs

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

PSSS is Serbia's state-affiliated national agricultural advisory service, providing free expert agronomic consulting, training, and knowledge resources to farmers and licensed advisors through nine regional offices and a WordPress-based web portal featuring a 7,307-topic expert forum.

Ownership category

akta.pro rank

Product category

Agricultural Advisory Services

NAICS

Support Activities for Crop Production (11511), Management, Scientific, and Technical Consulting Services (5416), Other Scientific and Technical Consulting Services (54169)

SIC

Agricultural Services (700), Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

Keywords

• Agricultural advisory services
• Agricultural extension
• Farmer training programs
• Agricultural publications library
• Agricultural knowledge forum

Headquarters

HQ city

Belgrade

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Distribution channels2 records

Marketing channels4 records

Core offering

PSSS provides professional agricultural advisory and extension services to Serbian farmers and agricultural advisors. Its core offering is a unified web portal combining expert consulting, an E-Agrar training registration system, a moderated multi-category discussion forum (7,307+ topics), a scientific publications library, an interactive service-coverage map, an events calendar, and video/photo educational resources, supported by a network of regional offices across Serbia that deliver on-site field consultations, lectures, and training events.

Product overview

PSSS (Poljoprivredna Savetodavna i Stručna Služba Srbije) operates as Serbia's national agricultural advisory service, offering a unified web portal with integrated modules for professional agricultural consulting. The core platform provides a Forum with 19 specialized discussion categories, Publications library, Events Calendar, Advisors Directory, and Agricultural Map. Supporting services include Training Registration System for agricultural education, E-Agrar online training platform, IPN news distribution, and Video/Photo galleries. The service is structured around regional offices (PSSS Beograd, PSSS Leskovac, PSSS Kuršumlija, PSSS Negotin, PSSS Novi Pazar, PSSS Šabac, PSSS Smederevo, PSSS Kruševac, PSSS Užice) providing localized advisory services across Serbia's agricultural sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• PSSS Agricultural Advisory Portal Web-based agricultural advisory portal providing professional agricultural consulting, training registration, event calendars, forum discussions, advisors directory, interactive service map, and informational resources for Serbian farmers and agricultural professionals.
• PSSS Agricultural Forum Expert discussion forum covering 19 agricultural topics including crop production (Ratarstvo), vegetable growing (Povrtarstvo), livestock (Stočarstvo), fruit growing (Voćarstvo), viticulture (Vinogradarstvo), plant protection (Zaštita bilja), agroeconomy, IPARD, organic production, vineyard registry, land improvement, cooperativism, medicinal herbs, mechanization, ornamental flowers, food technology, rural tourism, and laboratories.
• PSSS Publications Library Digital library of agricultural publications and educational materials for professional use by agricultural advisors and farmers, including scientific and practical resources.
• Advisor and Farmer Training Program (Edukacije) Structured training program for licensed agricultural advisors (Edukacije savetodavaca) and individual farmers (Edukacije fizičkih lica), with online registration, profile management, training material downloads, and YouTube Live E-Agrar training sessions.
• Regional Events, Lectures, and Field Days Service Calendar-tracked agricultural events, seminars, lectures (predavanja), tribunes (tribine), and field days organized by PSSS regional offices across Serbia (PSSS Beograd, Leskovac, Kuršumlija, Negotin, Novi Pazar, Šabac, Smederevo, Kruševac, Užice).
• Advisors Directory and Agricultural Service Map Directory of registered agricultural advisors with profiles, areas of expertise, and contact information, combined with an interactive map service displaying agricultural advisory service locations and coverage areas across Serbia.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Ministry of Agriculture, Forestry and Water Management of SerbiacoreStrategic or Co-development PartnerPSSS operates under the Serbian Ministry of Agriculture as the official agricultural advisory service. The Ministry provides institutional support, regulatory framework alignment, and funding for advisory programs. PSSS promotes Ministry initiatives such as the E-Agrar system for farmer registration.
• Republic Hydrometeorological Service of Serbia (RHMZ)coreTechnology or IntegrationPartnership for integrating meteorological and hydrological data into agricultural advisory services. Weather and climate data are essential for crop planning, planting schedules, and pest/disease forecasting.
• eAgrar PortalcoreTechnology or IntegrationIntegration with the eAgrar government portal for online farmer registration and management. PSSS provides training for farmers on using the E-Agrar system.
• National Agricultural Advisory Service (NAPS)coreStrategic or Co-development PartnerCollaboration with stips.minpolj.gov.rs for agricultural market information and price transparency services for Serbian farmers.
• Seasonal Workers PortalminorOthersPartnership for providing information on seasonal agricultural labor regulations and worker registration through sezonskiradnici.gov.rs.
• AgroponudaminorChannel Partner/ Reseller/ DistributorAgricultural marketplace and listing service (agroponuda.com) for agricultural products and services in Serbia.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Agroklub: Croatian/Balkan agricultural digital platform with news, forum, and advisory content for farmers across the former-Yugoslav region. Comparable as a regional agricultural community portal serving Serbian-adjacent farmer audiences with similar content categories.
• Farmer.pl: Polish agricultural portal combining news, agronomic content, farmer community forums, and advisory resources. Comparable as a digital-first agricultural knowledge and community platform serving Central European farmers, though commercial rather than government-backed.

Direct peers

• Agricultural Advisory Center (LAC) - Czech Republic: Czech public agricultural advisory and knowledge portal providing farmer-facing extension services, training, and digital resources. Most directly comparable as a Central European state-operated farm advisory service with a web portal and regional offices.
• Agronomy Company (private advisory): Independent agronomy advisory firm offering farm consultancy, crop protection advice, and training to UK farmers. Comparable as a provider of fee-based farm advisory and training services competing with public extension for farmer attention.

Broad incumbents

• AGRIDEA: Swiss agricultural advisory body serving farmers with extension services, training, and knowledge resources across crop and livestock sectors. Comparable as a national-level public advisory and knowledge-transfer organization, though operating in a more developed regulatory context.
• ADAS: UK agricultural and environmental consultancy providing agronomy, farm advice, and applied research to farmers and policymakers. Comparable as a farm advisory and applied research provider, though now structured as a private consultancy rather than government body.
• Teagasc: Ireland's national agricultural advisory, research, and training authority with regional offices and a digital portal serving farmers. Comparable as a publicly funded farm advisory body with a mandate to deliver research-based extension across livestock and crops.

Others

• eAgrar Serbia: Serbian government digital portal for farmer registration and agricultural holdings management. Comparable as a partner government platform that PSSS integrates with and trains farmers to use, operating in the same Serbian agricultural ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCqI_l9NLPEkCHNELCAjVzgA
• Facebookfacebook.com/psssrs
• Instagraminstagram.com/psssrs
• Xx.com/psss_rs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSSS