UBL Insurers
UBL Insurers is a Pakistan-based general insurance subsidiary of United Bank Limited offering motor, health, travel, fire, marine, engineering, crop & livestock, and Shariah-compliant Takaful products to 500,000+ individual and commercial customers via 30+ branches, a digital platform, and UBL cross-sell channels.
- Company typePrivate
- Founded2006
- HeadquartersKarachi, Pakistan
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What UBL Insurers does
UBL Insurers Limited is a Pakistan-based general insurance company founded in 2006 as a wholly-owned subsidiary of United Bank Limited (UBL), one of Pakistan's largest commercial banks. The company offers a comprehensive portfolio of 10+ insurance products across personal lines (Motor, Health, Travel, Personal Accident, Home) and commercial lines (Fire & Property, Marine, Engineering, Crop & Livestock, Miscellaneous), alongside a Shariah-compliant General Takaful Window operating under the Wakalah-Waqf model with independent Shariah Advisor oversight.
The business operates a digital-first technology platform supporting online quoting with advisor callback within one business day, digital claims submission with live tracking, and a 256-bit SSL-encrypted policy verification portal. Distribution is omnichannel: 30+ physical branches across Pakistan (Karachi, Lahore, Islamabad, Multan, Faisalabad, Hyderabad, Peshawar, Sukkur, Rahim Yar Khan, Dera Ghazi Khan), phone and WhatsApp support, online self-service, and cross-sell through UBL's bank branch network. A 350+ panel hospital and workshop ecosystem supports cashless claims, with the company reporting a 95% motor claims approval rate within 15 days.
Revenue is generated through recurring insurance premiums and Takaful contributions collected upfront at policy inception and renewal, with annual billing and quote-based underwriting. The company targets both individual consumers (500,000+ customers served) and commercial clients, is regulated by the SECP under the Insurance Ordinance 2000, and holds a VIS Credit Rating of AA+ (Stable). UBL Insurers is led by CEO Mr. Sharjeel Shahid (a digital banking transformation veteran with prior leadership at Barclays, Standard Chartered, and UBL) and Chairman Mr. Mansoor Zaidi (also CFO of UBL), with board representation from UBL and the UK-based Bestway Group.
UBL Insurers firmographics
Firmographics- Name
- UBL Insurers
- Legal name
- UBL Insurers Limited
- Website
- https://ublinsurers.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- UBL Insurers is a Pakistan-based general insurance subsidiary of United Bank Limited offering motor, health, travel, fire, marine, engineering, crop & livestock, and Shariah-compliant Takaful products to 500,000+ individual and commercial customers via 30+ branches, a digital platform, and UBL cross-sell channels.
- Ownership category
- akta.pro rank
Where UBL Insurers is headquartered
LocationHeadquarters
- HQ city
- Karachi
- HQ country
- Pakistan
- HQ region
- Asia
Offices25 records
Markets served
UBL Insurers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Insurance Premiums: Collection of insurance premiums from personal and commercial lines including Motor, Health, Travel, Personal Accident, Fire & Property, Marine, Engineering, and Crop & Livestock insurance products. Premiums are collected upfront at policy inception and renewal.
- Takaful Contributions: Shariah-compliant insurance contributions collected under Wakalah-Waqf model where participants pool contributions (Ta'awun) treated as donations (Tabarru') to form a Waqf fund for claims settlement. Transparent operations with segregated participant and operator funds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based pricing with free no-obligation quote service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
UBL Insurers product offering
Product offeringCore offering
UBL Insurers is a Pakistani general insurance company offering a comprehensive suite of personal lines (motor car, motor bike, health, travel, personal accident, home) and commercial lines (fire & property, marine, engineering, crop & livestock, miscellaneous) insurance products, alongside Shariah-compliant Takaful offerings. The company distributes these products through a 30+ branch nationwide network, UBL bank cross-sell channels, and digital self-service platforms including online quoting, policy verification with 256-bit SSL encryption, and claims tracking.
Product overview
UBL Insurers is a general insurance company offering a comprehensive portfolio of 10+ insurance products across personal and commercial lines. The portfolio includes Motor, Health, Travel, Personal Accident, Fire & Property, Marine, Engineering, and Crop & Livestock Insurance for conventional coverage, alongside a dedicated Takaful sub-brand providing Shariah-compliant alternatives under the Wakalah-Waqf model. The company operates through a digital-first approach, enabling customers to obtain instant quotes, file claims online, and verify policies through a 256-bit encrypted digital verification system. With 350+ panel hospitals and workshops and 30+ branches nationwide, the product ecosystem is designed for both individual consumers seeking personal coverage and businesses requiring commercial insurance solutions.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 95% of motor claims resolved within 15 days
- +2 more outcomes
Companies that use UBL Insurers
Customer profileNamed customers1 record
Segments3 records
UBL Insurers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
UBL Insurers partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Independent Shariah AdvisorcoreAll Takaful operations are supervised by an independent Shariah Advisor who reviews and approves all Shariah-compliant products and processes to ensure compliance with Islamic finance principles including Wakalah-Waqf model, Ta'awun (mutual cooperation), and Tabarru' (donation).
- SECP (Securities and Exchange Commission of Pakistan)coreUBL Insurers is regulated by SECP under the Insurance Ordinance 2000. SECP oversees compliance, investor protection, market integrity, and ensures the company operates within regulatory frameworks.
- Panel Hospitals and WorkshopscoreNetwork of 350+ panel hospitals and workshops across Pakistan providing cashless claims settlement for health and motor insurance customers. These partnerships enable efficient claims processing and customer service.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
UBL Insurers competitors and assessment
Company assessmentDirect peers
- Adamjee Insurance: Pakistan's oldest general insurer and one of the largest, providing fire, marine, motor, and miscellaneous coverage. Directly competes with UBL Insurers across core P&C lines and corporate accounts with comparable nationwide distribution.
- Habib Insurance: Pakistani general insurer providing motor, fire, marine, and miscellaneous coverage. Comparable to UBL Insurers as a domestic multi-line general insurance competitor with overlapping product mix and target segments.
- EFU General Insurance: One of Pakistan's largest and oldest general insurers, offering motor, fire, marine, health, and engineering coverage. Directly comparable to UBL Insurers as a multi-line P&C carrier in the same domestic market with overlapping product breadth and distribution approach.
- TPL Insurance: Pakistan-based general insurer focused on motor and health coverage with a digital-first approach. Comparable to UBL Insurers in core motor/health lines and direct-to-consumer distribution, and a relevant counterpoint on digital customer experience.
- Jubilee General Insurance: Major Pakistani general insurer offering motor, health, fire, marine, and miscellaneous lines. Closely comparable to UBL Insurers in product portfolio, branch footprint, and target customer segments across both personal and commercial lines.
- Askari General Insurance: Pakistani general insurer affiliated with the Askari banking group (Army Welfare Trust), offering motor, health, fire, marine, and engineering products. Comparable to UBL Insurers as a bank/financial-group-affiliated general insurer with similar multi-line positioning.
- Alfalah Insurance: Pakistani general insurer affiliated with Bank Alfalah, offering motor, health, and commercial lines. Most analogous to UBL Insurers as a commercial-bank subsidiary insurer leveraging parent's distribution — same bank-insurance business model in the same market.
Broad incumbents
- Pakistan Reinsurance Company: State-affiliated reinsurer and the largest domestic reinsurer in Pakistan. Comparable to UBL Insurers as an incumbent insurance market participant that interacts with UBL Insurers as a reinsurance counterparty and sets market capacity terms.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
UBL Insurers social profiles
Digital presenceUBL Insurers compliance and trust
Trust signalCompliance3 records
UBL Insurers financial estimates
Financial estimateRevenue estimate
Valuation estimate
UBL Insurers leadership team
Management profileNumber of profiles
UBL Insurers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UBL Insurers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UBL Insurers
What does UBL Insurers do?
UBL Insurers is a Pakistani general insurance company offering a comprehensive suite of personal lines (motor car, motor bike, health, travel, personal accident, home) and commercial lines (fire & property, marine, engineering, crop & livestock, miscellaneous) insurance products, alongside Shariah-compliant Takaful offerings. The company distributes these products through a 30+ branch nationwide network, UBL bank cross-sell channels, and digital self-service platforms including online quoting, policy verification with 256-bit SSL encryption, and claims tracking.
Is UBL Insurers a public or private company?
UBL Insurers is a private company. It is currently operating.
When was UBL Insurers founded?
UBL Insurers was founded in 2006. It employs 101 to 250 people.
Where is UBL Insurers based?
UBL Insurers is headquartered in Karachi, Pakistan, in the Asia region.
How does UBL Insurers make money?
Two revenue lines are on record. Insurance Premiums are the primary driver. The others are takaful Contributions.
Who are UBL Insurers's main competitors?
Direct peers on record are Adamjee Insurance, Habib Insurance, EFU General Insurance, TPL Insurance, Jubilee General Insurance, Askari General Insurance and Alfalah Insurance. Pakistan Reinsurance Company is listed as a broad incumbent.
Does UBL Insurers have an API?
No public API is recorded for UBL Insurers.