Property Tax Protest

What Property Tax Protest does

Property Tax Protest LLC is a Texas-based, founder-owned firm founded in 1999 that provides residential property tax protest services to homeowners across 13 Texas counties (Bexar, Collin, Dallas, Denton, El Paso, Fort Bend, Harris, Hays, Montgomery, Rockwall, Tarrant, Travis, Williamson). The company deliberately restricts its scope to residential properties — excluding commercial work — and operates exclusively within Texas, where it has accumulated 27 years of operating history and relationships with County Appraisal Districts. The service is led by Jonathan Kutner, a State of Texas-licensed property tax professional, who is personally accountable for client outcomes.

The firm's core product is an end-to-end protest representation service that files challenges against county-assessed market values, builds data-driven cases using local county property tax records and comparable sales, and represents homeowners at Appraisal Review Board (ARB) hearings or binding arbitration. Customer acquisition and case management run through a self-serve web application at app.propertytaxprotest.com, supported by SEO-driven educational content and a tiered referral program. The platform reports a 93% success rate, $328M+ in cumulative market value reductions obtained for clients, $6.7B+ in property value represented, and a 97% year-over-year client return rate — the latter reflecting that successful reductions tend to carry forward across multiple tax years under Texas chief appraiser burden-of-proof rules.

The business model is a pure contingency fee: the company charges 1% of the market value reduction achieved, with no fee assessed if no reduction is obtained, and a 50% fee discount applied when the reduced market value remains above the homestead capped value. There are no upfront charges, no subscription tiers, and no recurring contracts; revenue is realized only on successful outcomes. The company is bootstrapped (no venture capital or private equity investment), employs 1–10 people, and is headquartered in Dallas, TX. Distribution is direct-to-consumer with no channel partners, and growth is achieved primarily through geographic expansion across additional Texas counties, repeat-customer compounding, and the viral referral mechanism.

Name

Property Tax Protest

Legal name

Property Tax Protest LLC

Website

https://propertytaxprotest.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Property Tax Services

NAICS

Other Activities Related to Real Estate (531390)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Tax Assessment Appeal & Property Tax Consulting (BPAJAKAK)

akta.pro secondary industries

Real Estate Valuation Review & Litigation/Dispute Support Advisory (BPAJANAK), Dispute Resolution, Appeals & Tax Tribunals (BPAIADAK)

Keywords

• Property tax protest
• Residential tax assessment
• Property tax reduction
• Texas property taxes
• Homestead exemption services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Tax Protest Services: Contingency-based fee structure where the company charges 1% of the market value reduction achieved. If no reduction is obtained, no fee is charged. For example, a $50,000 reduction results in a $500 fee. Additionally, if the reduced market value remains above the homestead capped value, the fee is discounted by 50%. No upfront fees are charged.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Property Tax Protest provides residential property tax protest services for Texas homeowners, challenging property valuations on their behalf at Appraisal Review Board hearings and binding arbitration. The firm files protests, builds data-driven cases using local county property tax data, and represents homeowners end-to-end, charging a contingency fee of 1% of the market value reduction achieved (no fee if no reduction is obtained). Service is delivered through a self-serve web portal across 13 Texas counties.

Product overview

Property Tax Protest offers a single unified service focused exclusively on residential property tax protests for Texas homeowners. The core offering is a performance-based protest service that charges 1% of any market value reduction achieved, with no fee if no reduction is obtained. A referral program enables clients to earn discounts on future protests. The company serves 13 Texas counties, providing end-to-end protest representation from filing through Appraisal Review Board hearings.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Tax Protest Service End-to-end residential property tax protest representation for Texas homeowners: the firm files the protest, builds a data-driven case using local county property tax data, and represents the homeowner at Appraisal Review Board hearings or binding arbitration. Fee is 1% of the market value reduction achieved, with no fee if no reduction is obtained; fee is discounted 50% when the reduced value remains above the homestead capped value. Available to homeowners in 13 Texas counties.

Quantifiable outcome

• 93% success rate
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Texas Property Tax Reduction: Texas Property Tax Reduction is a regional firm focused on challenging residential property valuations across Texas counties. Comparable to Property Tax Protest in core service offering, contingency fee pricing, and exclusive residential focus in Texas, competing for the same homeowner base in overlapping metros.
• O'Connor & Associates: O'Connor & Associates is one of the largest Texas-based property tax consulting firms, offering residential and commercial protest and consulting services across most major Texas counties. Highly comparable to Property Tax Protest in core service, Texas focus, and contingency-based representation at ARB hearings, but operates at significantly greater scale with both residential and commercial capabilities.
• Property Tax Pros: Property Tax Pros is a national property tax reduction service that files protests on behalf of homeowners across multiple U.S. states using a contingency-fee, self-serve online model. Directly comparable to Property Tax Protest in offering (residential protest), pricing model (contingency-based), and digital GTM, but competes on a broader geographic footprint rather than Texas depth.
• Visual Tax: Visual Tax is a tech-enabled property tax protest platform that uses comparable sales data and analytics to support homeowner appeals. Comparable to Property Tax Protest in serving Texas residential homeowners through a digital, data-driven workflow, with overlap on Texas counties and contingency pricing, though Visual Tax leans more heavily on visualization/analytics tooling.
• Protest My Taxes: Protest My Taxes provides residential property tax protest services in Texas and other states using a digital intake and contingency-fee model. Directly comparable in target customer (homeowners), service category (residential protest), and pricing structure, though it competes more on breadth of state coverage than Texas-specific depth.
• Texas Tax Protest: Texas Tax Protest is a Texas-focused residential property tax protest firm offering similar representation at Appraisal Review Boards. Closely comparable in geography, customer segment, and contingency-based service delivery, making it a direct head-to-head competitor within the same Texas counties Property Tax Protest serves.

Emerging players

• Henthorn Tax Consulting: Henthorn Tax Consulting provides Texas property tax consulting and protest representation for residential and small commercial owners. Partially comparable to Property Tax Protest in service category and Texas geography, but with a smaller footprint and less productized/tech-led delivery than Property Tax Protest's self-serve app model.
• Becker Property Tax (BPP): Becker Property Tax is a property tax consulting and protest firm serving Texas homeowners and investors. Comparable to Property Tax Protest in Texas focus and contingency-based residential representation, but is a smaller player with less specialization depth than Property Tax Protest's 27-year track record.

Broad incumbents

• Cushman & Wakefield Property Tax Services: Cushman & Wakefield is a global commercial real estate services firm with a substantial property tax consulting and appeals practice serving owners and investors. Comparable to Property Tax Protest in offering property tax appeal/advisory services, but is a broad incumbent focused on commercial portfolios rather than the residential homeowner segment that anchors Property Tax Protest.
• Ryan Tax Compliance Services: Ryan is a large global tax consulting and property tax services firm serving Fortune 500 and mid-market clients with property tax compliance, appeals, and consulting. Comparable to Property Tax Protest in property tax dispute and protest capability, but operates as a broad incumbent across many property types and tax categories rather than specializing in Texas residential only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/property-tax-protest-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property Tax Protest