Baria Bulk Terminal
PT Baria Bulk Terminal is an Indonesian independent bulk petroleum terminal founded in 2010 that imports, stores, blends, and distributes HSD diesel, asphalt, and lubricants nationwide through its Merak main terminal and depots in Gresik and Belawan.
- Company typePrivate
- Founded2010
- HeadquartersCilegon, Indonesia
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Baria Bulk Terminal does
PT Baria Bulk Terminal (BBT) is an Indonesian independent bulk petroleum terminal operator founded in 2010. The company imports, stores, blends, and distributes three core product lines — HSD (High Speed Diesel) fuel, asphalt, and lubricants — to industrial customers across Indonesia. BBT serves verticals including construction, manufacturing, mining, plantation, pulp and paper, shipping and maritime, food and beverages, hospitality, and healthcare. Operations are anchored at the main Merak Terminal in Banten, with additional depots in Gresik (East Java, operational since 2019) and Belawan (North Sumatra, operational since 2023), and planned depots in Semarang and Bandung.
BBT's infrastructure comprises 65,000 metric tonnes of multi-product storage (HSD 36,000 KL across 8 dedicated tanks, asphalt 9,600 KL, process oil 9,000 KL, base oil 8,400 KL, FAME 1,000 KL), a 9+ hectare terminal footprint with jetties accommodating vessels up to 45,000 DWT, and an 80,000 MT/year lube oil blending plant with an on-site quality control laboratory. Specialized facilities include an in-line blending system for FAME-diesel biodiesel production (compliant with B35 and positioned for B40 government mandates), a semi-automated asphalt filling plant (bulk, 200 kg drums, 50 kg bags), a Polymer Modified Asphalt (PMA) and asphalt emulsion blending plant, and a PLB (Pusat Logistik Berikat) bonded warehouse for import/export facilitation. BBT maintains OHSAS 18001:2017 and OHSAS 45001:2018 certifications and a HIRADC safety system.
BBT generates revenue through one-time sales of petroleum products (commodity distribution) and transaction-based biodiesel blending services, complemented by managed logistics and bonded-warehouse storage services. Go-to-market is enterprise field sales direct to B2B customers, with distribution executed via BBT's own tank-truck fleet across Java and vessel tankers for inter-island delivery. Customer acquisition relies primarily on a bilingual corporate website and direct relationship selling; no pricing is publicly disclosed, and transactions are quote-based on volume, specification, and delivery location. The company is privately held with no disclosed parent, no funding rounds, and no recorded M&A in the available source material.
Baria Bulk Terminal firmographics
Firmographics- Name
- Baria Bulk Terminal
- Legal name
- PT. Baria Bulk Terminal
- Website
- https://bariabulk.co.id
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- PT Baria Bulk Terminal is an Indonesian independent bulk petroleum terminal founded in 2010 that imports, stores, blends, and distributes HSD diesel, asphalt, and lubricants nationwide through its Merak main terminal and depots in Gresik and Belawan.
- Ownership category
- akta.pro rank
Baria Bulk Terminal industry classification
Industry- Product category
- Bulk Petroleum Terminal Services
- NAICS
- Petroleum Bulk Stations and Terminals (424710), Pipeline Transportation of Refined Petroleum Products (486910)
- SIC
- Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)
- akta.pro primary industry
- Refined Products Tank Farms & Terminals (TLAGAKAB)
- akta.pro secondary industries
- Liquid Bulk Petroleum Terminals (Crude, Refined Products) (TLAHABAH), Refinery Offsites, Storage & Loading (Tankage, Truck/Rail/Marine Loading) (EUALAGAK), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)
Keywords
Where Baria Bulk Terminal is headquartered
LocationHeadquarters
- HQ city
- Cilegon
- HQ country
- Indonesia
- HQ region
- Asia
Offices4 records
Markets served
Baria Bulk Terminal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Petroleum Product Sales: Import and distribution of bulk diesel fuel (HSD), asphalt, and lubricants to industrial customers across Indonesia. Products sourced from international oil companies, refineries, and major oil producers.
- Biodiesel Blending Services: Blending of High Speed Diesel with Fatty Acid Methyl Esters (FAME) to produce government-compliant biodiesel blends (B35, B40) using in-line blending technology.
- Lubricant Manufacturing: Production and sale of lubricating oils and process oils to domestic industries and export to ASEAN countries. Annual capacity of 80,000 MT with customization services.
- Asphalt Products: Distribution of high-grade asphalt in various packaging options: bulk, drums (200kg), and bags (50kg). Also includes specialty Polymer Modified Asphalt (PMA).
- Logistics and Storage Services: Storage and logistics services through integrated terminal facilities including bonded warehouse (PLB) operations for import/export facilitation.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Baria Bulk Terminal product offering
Product offeringCore offering
PT Baria Bulk Terminal imports, stores, blends, and distributes bulk petroleum products to industrial customers across Indonesia. Its core portfolio consists of High Speed Diesel (HSD) fuel, asphalt (including Polymer Modified Asphalt), and industrial lubricants, supported by an integrated terminal at Merak Port with 65,000 metric tonnes of storage, jetties for up to 45,000 DWT vessels, and blending facilities for biodiesel and lubricants. Products reach customers through the company's own fleet of tank trucks and vessel tankers, complemented by depots in East Java and North Sumatra.
Product overview
PT Baria Bulk Terminal operates as an integrated independent bulk petroleum terminal offering a comprehensive portfolio of petroleum products and terminal services. The core product portfolio includes HSD Fuel (High Speed Diesel), Asphalt (available in bulk, drum, and bag packaging), and Lubricant (including process oil and specialty industrial lubricants). Supporting infrastructure includes Fuel Oil Blending (Biodiesel B40 production), Lube Oil Blending Plant (80,000 MT/year capacity), Asphalt Filling Plant, and Asphalt Blending Plant for Polymer Modified Asphalt. The company operates distribution hubs including the main Merak Terminal in Banten (65,000 MT storage capacity) and depots in Gresik (2019) and Belawan (2023). A Bonded Warehouse (PLB) facility supports import/export logistics. Products are sourced internationally, stored in dedicated tanks, and distributed nationwide via company-owned tank trucks and vessel tankers.
Differentiator
Problem solved
Functional benefit
Products and services
- HSD Fuel (High Speed Diesel) High Speed Diesel fuel supplied in bulk to industrial customers across Indonesia, available as government-compliant biodiesel blends through in-line FAME blending.
- Asphalt High-grade asphalt supplied in bulk, 200kg drums, and 50kg bags, including specialty Polymer Modified Asphalt (PMA) and asphalt emulsions for construction customers.
- Lubricant High-quality lubricating oils, process oils, and specialty industrial lubricants manufactured on-site for domestic industries and ASEAN export.
- Fuel Oil Blending Service Biodiesel blending service that homogenously blends High Speed Diesel with FAME (Fatty Acid Methyl Esters) to produce government-compliant biodiesel blends.
- Lube Oil Blending Plant Independent lube oil blending facility with 80,000 MT annual capacity, offering customized lubricant and process oil formulations for industrial customers in small and large quantities.
- Asphalt Filling Plant Semi-automated asphalt filling plant producing asphalt in 50kg bags and 200kg drums with computerized quantity control and manual quality checks.
- Asphalt Blending Plant (PMA and Emulsions) Blending facility for Polymer Modified Asphalt (PMA) and asphalt emulsions with improved rutting resistance and durability.
- PLB Bonded Warehouse (Pusat Logistik Berikat) Bonded warehouse service enabling smooth import/export activities with reduced customs dwell time and customs payment advantages.
- Merak Terminal Main petroleum terminal in Merak, Banten with 65,000 MT storage capacity and direct access to Jakarta-Merak toll road, accommodating vessels up to 45,000 DWT.
- Gresik Depot East Java depot handling fuel distribution for Surabaya and surrounding areas, and asphalt distribution for Eastern Indonesia.
- Belawan Depot North Sumatra depot positioned near Belawan seaport for efficient fuel distribution, serving plantation, paper, construction, and manufacturing customers.
Quantifiable outcome
- 65,000 metric tonnes total storage capacity enabling large-scale operations
- +3 more outcomes
Companies that use Baria Bulk Terminal
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles3 records
Baria Bulk Terminal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Baria Bulk Terminal partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Leading lubricant companies (unspecified)coreBBT maintains active partnerships with leading lubricant companies for lube oil blending operations, serving both national and international markets. These partnerships support BBT's goal of becoming a leading lube oil blending plant in Indonesia.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Baria Bulk Terminal competitors and assessment
Company assessmentDirect peers
- Royal Vopak: Royal Vopak is the world's largest independent bulk liquid storage company, operating tank terminals globally including Indonesia. Like BBT, Vopak provides independent refined products and chemical storage with blending and handling services, making it the most direct comparable for an independent Indonesian petroleum terminal operator.
- Oiltanking: Oiltanking is a global independent tank storage operator with terminals in Indonesia handling refined products, chemicals, and gas. Its Indonesian operations provide directly comparable independent bulk liquid storage, jetty access, and terminal services to BBT.
- PT AKR Corporindo: AKR Corporindo is an Indonesian-listed energy and chemical logistics company that distributes fuel, lubricants, and chemicals nationwide through tank terminals and tank truck fleets. Its integrated downstream fuel distribution and storage model directly parallels BBT's HSD, lubricant, and chemical storage business in Indonesia.
Emerging players
- PT Surya Esa Perkasa: Surya Esa Perkasa is an Indonesian-listed company with operations in gas processing and related industrial infrastructure. It shares BBT's profile as an Indonesian industrial processing operator serving domestic industrial demand, though its core focus is gas rather than refined products.
Broad incumbents
- Shell Indonesia: Shell Indonesia is a major integrated oil company subsidiary operating retail fuels, lubricants, and bitumen distribution across the country. It competes with BBT in industrial lubricants, asphalt supply, and bulk fuel distribution, but as a wider multinational portfolio rather than an independent terminal specialist.
- PT Pertamina Lubricants: Pertamina Lubricants is the lubricant manufacturing and marketing arm of Pertamina, producing and distributing lubricants and process oils across Indonesia and export markets. It is the most direct large-scale comparator to BBT's 80,000 MT/year Lube Oil Blending Plant, though backed by an integrated national parent.
- PT Pertamina Patra Niaga: Patra Niaga is the downstream trading and distribution subsidiary of Pertamina, Indonesia's state-owned oil company, handling fuel terminals, depots, and lubricant blending at national scale. It is a larger, broader incumbent operating in BBT's same value chain.
- TotalEnergies Marketing Indonesia: TotalEnergies' Indonesian subsidiary markets lubricants, fuels, and specialty products nationwide. It overlaps BBT in lubricant and specialty petroleum supply for industrial customers but competes as part of a broader integrated multinational rather than as an independent Indonesian terminal.
Regional players
- PT Alamtri Resources Indonesia (Adaro Logistics): Alamtri/Adaro operates the logistics and bulk terminal assets of the Adaro group across the Indonesian archipelago, focused on coal and bulk materials. It is comparable in operating Indonesian bulk terminal infrastructure and inter-island logistics, though primarily serving mining/coal rather than petroleum products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Baria Bulk Terminal social profiles
Digital presenceBaria Bulk Terminal compliance and trust
Trust signalCompliance2 records
Baria Bulk Terminal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baria Bulk Terminal leadership team
Management profileNumber of profiles
Profiles1 record
Baria Bulk Terminal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baria Bulk Terminal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baria Bulk Terminal
What does Baria Bulk Terminal do?
PT Baria Bulk Terminal imports, stores, blends, and distributes bulk petroleum products to industrial customers across Indonesia. Its core portfolio consists of High Speed Diesel (HSD) fuel, asphalt (including Polymer Modified Asphalt), and industrial lubricants, supported by an integrated terminal at Merak Port with 65,000 metric tonnes of storage, jetties for up to 45,000 DWT vessels, and blending facilities for biodiesel and lubricants. Products reach customers through the company's own fleet of tank trucks and vessel tankers, complemented by depots in East Java and North Sumatra.
Is Baria Bulk Terminal a public or private company?
Baria Bulk Terminal is a private company. It is classified as unknown and is currently operating.
When was Baria Bulk Terminal founded?
Baria Bulk Terminal was founded in 2010. It employs 251 to 500 people.
Where is Baria Bulk Terminal based?
Baria Bulk Terminal is headquartered in Cilegon, Indonesia, in the Asia region.
How does Baria Bulk Terminal make money?
Five revenue lines are on record. Petroleum Product Sales are the primary driver. The others are biodiesel Blending Services, lubricant Manufacturing, asphalt Products and logistics and Storage Services.
Who are Baria Bulk Terminal's main competitors?
Direct peers on record are Royal Vopak, Oiltanking and PT AKR Corporindo. PT Surya Esa Perkasa is listed as an emerging player. Broad incumbents are Shell Indonesia, PT Pertamina Lubricants, PT Pertamina Patra Niaga and TotalEnergies Marketing Indonesia. PT Alamtri Resources Indonesia (Adaro Logistics) is listed as a regional player.
Does Baria Bulk Terminal have an API?
No public API is recorded for Baria Bulk Terminal.
What industry is Baria Bulk Terminal in?
Baria Bulk Terminal's product category is Bulk Petroleum Terminal Services. Its primary akta.pro industry code is TLAGAKAB, Refined Products Tank Farms & Terminals, with a secondary code of TLAHABAH, Liquid Bulk Petroleum Terminals (Crude, Refined Products). Its NAICS code is 424710 and its SIC code is 5171.