Autohof Strohofer

What Autohof Strohofer does

Autohof Strohofer is a family-owned, integrated highway service complex located at Autobahn A3 exit 76 in Geiselwind, Bavaria, Germany, founded in 1981 by Anton Strohofer and now led by the second generation of the Strohofer family (Ruth Strohofer as CEO, Moritz Strohofer as Managing Director). The company operates a 'one-stop' (ALLES aus einer HAND) truck stop and travel center combining multi-brand fuel retail (Shell, TotalEnergies, IDS/AS24), alternative fuels (LNG, LPG, AdBlue), and EV charging infrastructure (Tesla Supercharger, E.ON, NIO battery swap station, NomadPower). Hospitality operations include the Toni's Gasthof restaurant, an EU-certified in-house Metzgerei (butcher) with Lilly's Bistro, a Burger King franchise drive-in, and the Hotel Strohofer with conference facilities for 10-1,000 persons, wellness amenities, and motorhome/camping pitches.

The business operates nine primary revenue streams: fuel sales (transaction-based), retail shop sales, restaurant and bistro food service, hotel accommodation (24-hour check-in), event venue rentals (Eventzentrum, MusicHall), truck and car parking/wash, Mercedes-Benz authorized commercial vehicle workshop services, DEKRA inspection station, and butcher product retail (including online chilled package delivery via Metzgerei Strohofer). The core customer base is professional truck drivers and fleet operators, complemented by highway travelers, tourists, motorhome campers, regional diners, hotel guests, and event/conference attendees. Distribution is overwhelmingly physical (single-site direct retail) with limited digital extension through Vivenu e-ticketing for events and online butcher orders.

Strategic positioning emphasizes integration and convenience: rather than competing on a single service line, the company bundles fuel, food, lodging, vehicle service, and entertainment at one highway exit, leveraging its 45-year brand, multi-brand fuel partnerships, Mercedes-Benz authorized dealer license, and EU-certified slaughterhouse as durable competitive assets. Recent capital deployment has focused on alternative energy infrastructure (LNG in 2021, NIO battery swap in 2024) and facility modernization (Metzgerei/Lilly's Bistro renovation in 2020), while the Trucker & Country Festival and MusicHall concerts drive event-based foot traffic beyond core highway travelers.

Name

Autohof Strohofer

Legal name

Autohof Strohofer GmbH

Website

https://autohof-strohofer.de

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Autohof Strohofer is a family-owned, integrated German highway service complex at Autobahn A3 exit 76 in Geiselwind, founded 1981, offering multi-brand fuel, EV charging, restaurants, an EU-certified butcher, Mercedes-Benz workshop, hotel, conference center, and event venues serving truck drivers, travelers, and regional visitors.

Ownership category

akta.pro rank

Product category

Highway travel center / truck stop services

NAICS

Gasoline Stations and Fuel Dealers (457), Gasoline Stations with Convenience Stores (457110)

SIC

Services-Automotive Repair, Services & Parking (7500), Retail-Eating Places (5812)

akta.pro primary industry

Interior-Corridor Motor Inns (THAGAFAB)

Keywords

• Highway truck stop
• Multi-energy fuel stations
• Highway hospitality services
• Commercial vehicle workshop
• EV charging motorway

Headquarters

HQ city

Geiselwind

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Fuel Sales: Multi-brand fuel stations (Shell, TotalEnergies, IDS/AS24) selling petrol, diesel, LNG, LPG, AdBlue. 24/7 operation.
2. Gastronomy: Multiple dining options: Toni's Gasthof restaurant (full service), Burger King Truck Drive-In, Metzgerei & Lilly's Bistro (butcher shop with bistro). Offers vegetarian/vegan options. Catering and party service available.
3. Retail Shops: Two 24-hour shops at gas stations offering travel essentials, snacks, beverages, vehicle accessories, tobacco, vehicle maintenance products.
4. Automotive Service & Repair: Mercedes-Benz authorized dealer and contract workshop for commercial vehicles. Services include repairs, parts sales, tire service, DEKRA inspections, accident repair. DEKRA testing available twice weekly.
5. Hotel & Hospitality: Hotel Strohofer with 24-hour check-in capability, various room categories, conference center for 10-1000 persons, wellness facilities, sports fields, camping/parking.
6. Events & Entertainment: Eventzentrum Strohofer with EventHalle, MusicHall, and outdoor festival grounds. Hosts Trucker & Country Festival, concerts. E-tickets via Vivenu platform.
7. Butchery Products: EU-certified slaughterhouse and butchery producing sausages, cured meats, canned products. Ships meat products via chilled package delivery. Catering and party platter service.
8. Vehicle Facilities: Truck parking (€14 with €8 consumable credit), car washes (PKW and LKW), camping pitches for motorhomes.
9. EV Charging: Electric vehicle charging via Tesla Supercharger, E.ON charging stations, NIO Station, NomadPower.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Autohof Strohofer is a family-operated highway travel complex at A3 exit 76 Geiselwind that bundles multi-brand fuel stations (Shell, TotalEnergies, AS24, IDS), EV charging (Tesla Supercharger, E.ON, NIO, NomadPower), restaurants (Toni's Gasthof, Burger King), an EU-certified in-house Metzgerei butcher shop with Lilly's Bistro, a Mercedes-Benz authorized commercial vehicle workshop, Hotel Strohofer with conference and wellness facilities, Eventzentrum/MusicHall event venues, motorhome parking and a 24/7 ecumenical highway chapel. The integrated offering targets truck drivers, highway travelers, fleet operators and regional visitors with an "ALLES aus einer HAND" one-stop service philosophy.

Product overview

Autohof Strohofer is a family-owned truck stop and full-service travel center complex located at Highway A3 exit 76 in Geiselwind, Germany, operating since 1981. The integrated multi-service offering centers on multi-energy fueling stations (TOTAL, SHELL, AS24, IDS) providing diesel, LNG, LPG, and AdBlue alongside electric vehicle charging infrastructure (Tesla Supercharger, E.ON, NIO, NomadPower). The hospitality portfolio encompasses Toni's Gasthof restaurant with vegetarian/vegan options, an EU-certified in-house Metzgerei & Lilly's Bistro butcher shop and bistro, and a Burger King franchise with truck-accessible drive-in. Supporting services include a Mercedes-Benz authorized workshop, car and truck wash facilities, RV parking, hotel accommodation, an event center and MusicHall for concerts and festivals (home to the annual Trucker & Country Festival), conference center, ecumenical highway chapel, and catering/party services. The operation also offers vehicle brokerage and apprenticeship training programs. The facility positions itself as a comprehensive 'everything from one hand' stop for travelers, truck drivers, and tourists, combining food service, vehicle maintenance, lodging, and entertainment in a single destination.

Differentiator

Problem solved

Functional benefit

Brands

• Toni's Gasthof: Restaurant offering a large selection of delicious dishes including vegetarian/vegan options.
• Metzgerei Strohofer
• Lilly's Bistro
• Hotel Strohofer
• Eventzentrum Strohofer
• Autobahnkirche Geiselwind

Products and services

• Multi-Energy Fuel Stations (Shell, TotalEnergies, AS24, IDS) Round-the-clock multi-brand fuel service at A3 exit 76 Geiselwind offering petrol, Truckdiesel, LNG, LPG and AdBlue for passenger cars and heavy-duty trucks via Shell, TotalEnergies, AS24 and IDS partner stations.
• Electric Vehicle Charging Infrastructure (Tesla, E.ON, NIO, NomadPower) Multi-provider EV charging and NIO battery swap services for passenger and commercial electric vehicles, available on-site for travelers and fleets.
• Toni's Gasthof Restaurant Full-service family restaurant offering a broad menu including vegetarian and vegan options, with separate breakfast, steak, kids, XL and football-themed menus; open Monday-Saturday 6:00-22:00 and Sunday/holidays 7:00-21:00.
• Metzgerei Strohofer & Lilly's Bistro EU-certified in-house butcher shop and bistro producing fresh meat and sausage specialties from on-site slaughtering, with daily specials (Kesselfleisch, Hähnchenschenkel, Leberkäse) and regional products.
• Burger King Geiselwind Truck Drive-In Franchise Burger King restaurant and drive-in providing takeaway and dine-in quick-service meals with self-order kiosks, accessible directly from the truck parking area.
• Mercedes-Benz Authorized Commercial Vehicle Workshop Mercedes-Benz licensed contract dealer and authorized service center for commercial vehicles, transporters, parts and accessories; repairs vehicles of all brands (PKW and LKW), with DEKRA inspections and Toll Collect support.
• Car and Truck Wash Facilities Self-service and full-service wash facilities for cars (3 self-service bays, 24h) and trucks, including underbody cleaning and a NuFa wash system from WashTec.
• Motorhome / Wohnmobil Pitches Recreational vehicle pitches adjacent to the hotel and forest edge offering overnight stays with access to restaurants, workshop, gas stations with bakery and wash facilities.
• Hotel Strohofer Highway hotel offering rooms in multiple categories, parking at the building, 24-hour self check-in, wellness area, fitness studio, indoor swimming pool with saunas and recreational facilities.
• Eventzentrum Strohofer & MusicHall Event and concert venue hosting festivals, music concerts, private celebrations and corporate events with generous outdoor grounds; home of the annual Trucker & Country Festival.
• Tagungszentrum (Conference Center) Modern conference rooms equipped with contemporary media technology and on-site catering for events of 10 to 1,000 persons.
• Autobahnkirche Geiselwind ("Licht auf unserem Weg") 24-hour ecumenical highway chapel "Light on Our Path" offering a quiet place for prayer and reflection to highway travelers.
• E-Tickets for Festivals and Concerts Digital ticket sales for Trucker & Country Festival, MusicHall and EventHalle concerts via the Vivenu e-ticketing platform.
• Metzgerei Online Order & Package Delivery Online mail-order sales of house-made sausage cans (Hausmacher Wurstdosen) and cured sausage (Dauerwurst) from the in-house butchery, shipped chilled via package delivery.
• Catering & Party Service Party platter service and gift baskets with sausage and meat products, available in various sizes for private and corporate celebrations.
• Vehicle Brokerage (Fahrzeugvermittlung) Brokerage service for year-round vehicles and company cars, providing professional consultation and mediation between buyers and sellers.

Quantifiable outcome

• LNG trucks reduce CO2 emissions by up to 22% compared to diesel, SO2/particulate emissions by nearly 100%, NOx by 80-90%, and are up to 50% quieter

Named customers3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• NIOcoreTechnology or Integration · 26 March 2024NIO Station opened March 26, 2024. Provides battery swap infrastructure for NIO electric vehicles. NIO Power offers BaaS (Battery as a Service) subscription model with Standard or Long Range batteries. Power Swap Stations allow quick battery exchange, keeping batteries up to date and safety-certified.
• Tesla SuperchargercoreTechnology or IntegrationTesla Supercharger stations installed at the Autohof, providing EV charging for Tesla vehicles and other compatible EVs.
• E.ONcoreTechnology or IntegrationE.ON charging stations available at the location for electric vehicle charging.
• ShellcoreChannel Partner/ Reseller/ DistributorShell station with 24/7 shop, fuel (including V-Power, Truckdiesel, lubricants), LPG gas. Modernized shop with expanded offerings and new ambiance.
• TotalEnergiescoreChannel Partner/ Reseller/ DistributorTotalEnergies station with AS24 and 24/7 shop. Full range of fuels including Truckdiesel and lubricants. Additional truck accessories available.
• IDS (International Diesel Service / Q8)minorChannel Partner/ Reseller/ DistributorSelf-service IDS station operated by Kuwait Petroleum (Deutschland) GmbH. 4 modern LKW diesel pumps, 2 AdBlue pumps. Unmanned station.
• Aischtaler Käse (Käserei Höfler)minorOthersRegional cheese provider from family business in Schönaich (dairy) and Haag (processing). Products offered in Metzgerei Strohofer as 'regional product' selection.
• Geflügelhof HuscherminorOthersRegional poultry farm from Rehweiler providing poultry from species-appropriate husbandry. Featured as special in Metzgerei with promotional pricing.
• DEKRAcoreTechnology or IntegrationDEKRA testing station on-site every Tuesday and Friday from 13:00. Main inspections for PKW and LKW, UVV inspections, gas testing, emissions testing per §47a.
• Mercedes-BenzcoreOEM/ Whitelabel/ Licensing PartnerMercedes-Benz licensed contract dealer for commercial vehicles (Nutzfahrzeuge), transporters, parts and accessories. Authorized workshop for service and repair.

Scale indicators3 records

Recent moves13 records

Expansion highlights5 records

Regional players

• HEM: German fuel retailer operating a network of highway and regional gas stations with attached convenience retail. Comparable as a regional German fuel/convenience operator competing for similar highway traveler traffic, though at smaller scale than Aral/TotalEnergies and without Strohofer's integrated lodging/event/workshop model.
• OMV: Austrian-headquartered integrated energy company with major fuel retail presence in Germany, Austria, and Central/Eastern Europe. Comparable as a regional fuel and convenience retail operator with autobahn exposure, though operating across multiple countries while Strohofer focuses on a single German autobahn site.
• Moto (UK motorway services): UK's largest motorway services operator with 50+ sites offering fuel, food, lodging, and EV charging. Comparable as a motorway travel center operator with similar multi-service travel plaza concept (fuel + food + hotel + EV + amenities), but operating in UK motorway geography rather than competing directly with Strohofer on German autobahns.

Others

• Burger King Germany: QSR franchise brand operating as a franchise partner at Autohof Strohofer's truck-accessible Drive-In. Comparable as a complementary FSB/franchise relationship within the Strohofer complex; while not a direct competitor at this location, Burger King is an adjacent player in the highway foodservice market and the relationship itself is a structural element of Strohofer's offering.

Broad incumbents

• Aral (BP): Germany's largest fuel retail network with thousands of branded stations including highway locations. Comparable as a major German fuel and convenience retail operator with comparable service mix (fuel, shop, car wash) and high-traffic autobahn positioning, but at much broader scale than Strohofer.
• Areas (Autogrill): Global travel hospitality and foodservice operator (formerly Autogrill) running highway restaurants, convenience stores, and travel retail across Europe and the Americas. Comparable as a highway travel center and foodservice operator, though primarily focused on F&B rather than Strohofer's combined fuel/hotel/event/workshop model.
• Shell Mobility: Global energy major operating Shell-branded fuel stations at Autohof Strohofer (24/7 shop, V-Power, Truckdiesel, LPG) and Shell Recharge EV network. Comparable as a highway fuel and convenience retail operator with broader geographic and product portfolio than Strohofer's single-site operation.
• McDonald's Deutschland: Germany's largest QSR chain with extensive highway and autobahn-adjacent locations including drive-thru operations. Comparable to Strohofer's Burger King franchise as a QSR player serving highway travelers, though McDonald's operates as a corporate chain rather than a franchise partner within a broader complex.
• TotalEnergies: Major integrated energy company operating one of the fuel brand partnerships at Autohof Strohofer (TotalEnergies/AS24 station). Operates multi-brand fuel stations, EV charging networks, and convenience retail across Europe, making it both a partner and broader competitor in highway mobility services.

Direct peers

• Tank & Rast: Germany's dominant highway rest stop and service area operator, running the majority of autobahn service areas across Germany. Directly comparable as a German highway hospitality and fueling operator with similar multi-service travel center concept (fuel, food, lodging, parking), but operating at scale across hundreds of locations versus Strohofer's single prime site.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AutohofStrohoferGeiselwind
• LinkedInlinkedin.com/company/about

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohof Strohofer