What Heming Idrettslag does

Heming Idrettslag (legally Idrettslaget Heming) is a Norwegian multi-sport club (fleridrettslag) founded on January 25, 1916, in Slemdal, Bydel Vestre Aker, Oslo. It operates eight semi-autonomous sports departments covering alpine skiing, cross-country skiing, freeski/snowboard/freeride (Heming Adrenalin), football, orienteering, parasport, tennis & padel, fitness, and a multi-sport youth department (Heming Aktiv). The club serves nearly 6,000 members, primarily children and youth aged 5-19, alongside adult recreational athletes, elite competitors, and athletes with disabilities. Its member base is community-driven, with a strong volunteer (dugnad) culture supporting paid staff and seasonal coaches.

The club's core offering is organized sports participation across summer and winter disciplines. Physical infrastructure includes Heminghallen (gymnasium with trampolines), Heminganlegget, Hemingseter (cross-country venue), Øvresetertjern, SNØ hall in Lørenskog (autumn snow training), and access to Oslo Vinterpark/Tryvann/Wyller for alpine and adrenaline sports. The technology layer is operational rather than technical: Rubic for membership and registration, iSonen for event registration, Spond for member communication, Matchi for course bookings, and EQ Timing for race results. There are no proprietary AI or software products.

Revenue mechanics are diversified across membership fees, sport-specific training fees (e.g., Heming Langrenn Jr at 6,860-15,860 NOK per season), merchandise sales, event income (Skogsløpet, Hemingrennet, Hemingcrossen), sponsorships, and facility rental. The go-to-market is community-led, with website (heming.no), Facebook, LinkedIn, monthly newsletters, and word-of-mouth driving acquisition. Financial information is not publicly disclosed; Heming is a non-profit member-owned organization governed by a main board under Norwegian sports regulations (NIF).

Name

Heming Idrettslag

Legal name

Idrettslaget Heming

Website

https://heming.no

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

11–50 employees

Short description

Heming Idrettslag is a 109-year-old Oslo-based multi-sport club serving nearly 6,000 members across eight departments including skiing, football, tennis, padel, and parasport. It operates as a non-profit, member-owned organization driven largely by volunteers and supported by training fees, sponsorships, and facility rentals.

Ownership category

akta.pro rank

Product category

Multi-Sport Club Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI), Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH), Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)

Keywords

• Multi-sport club
• Youth sports programs
• Ski training
• Football training
• Tennis facilities

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Annual membership fees charged to approximately 6,000 members across all departments.
2. Training Fees: Sports-specific training fees charged per semester or season. For example, Heming Langrenn Jr costs 6,860 NOK or 15,860 NOK including Team Kollen.
3. Merchandise Sales: Sale of club merchandise including clothing, accessories (neckwarmers, headbands), and equipment through the Rubic platform.
4. Event Revenue: Revenue from club-organized events including skimarkeder, competitions (Skogsløpet, Hemingrennet, Hemingcrossen), and camps.
5. Sponsorships: Financial support from sponsors including equipment suppliers, local businesses, and partners.
6. Venue Rental: Rental income from facilities including clubhouse, halls, and sports facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Heming Idrettslag is a Norwegian multi-sport club (idrettslag) founded in 1916 that organizes and delivers training, competition, and recreational programs across eight sports departments, including skiing, football, tennis, and other disciplines. The club serves approximately 6,000 members spanning children, youth, adults, and elite athletes, and operates sports facilities, organizes camps, and runs competitive teams in its local community.

Product overview

Heming Idrettslag is a multi-sport club (fleridrettslag) with approximately 6,000 members across eight departments offering both summer and winter sports. The organization operates as a platform with distinct departments: Heming Adrenalin (freeski/freeride/snowboard), Heming Langrenn (cross-country skiing), Heming Alpin (alpine skiing), Heming Fotball (football), Heming Treningssenter (fitness center), Heming Parasport, Heming Tennis & Padel, Heming Orientering, and Heming Aktiv (multi-sport activities). The club also operates seasonal programs including summer camps (Idrettsleker, Sykkelskole, Fotballskole, Tennisleir), and provides support through Hemingfondet. Facility rentals complete the service portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski department programs Organized alpine and cross-country ski training, competitions, and youth development programs for members of all ages.
• Football department programs Organized football (soccer) training, youth academy development, and competitive team participation across age groups.
• Tennis department programs Organized tennis training, junior development, and competitive team participation for club members.
• Multi-sport summer camps Seasonal summer camps offering multi-sport training and recreation for children and youth across the club's disciplines.
• Club membership Annual membership providing access to the club's training programs, facilities, and participation across its eight departments.

Quantifiable outcome

• Nearly 6,000 members across 8 departments
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Sparebanken MøreminorGTM or Marketing PartnerNew sponsorship agreement with Sparebanken Møre for Heming Tennis & Padel. Sparebanken Møre is an alliance-free savings bank.
• Glittertind (Advokatfirma)minorGTM or Marketing PartnerLaw firm Glittertind became a new sponsor for Heming Fotball (football department). Shares values around excellence and dedication.
• Torshov SportminorGTM or Marketing PartnerMember discount partnership providing reduced prices on sports equipment for Heming IL members.
• BraaSportminorGTM or Marketing PartnerEquipment partner for Adrenalin. Members get 15% discount on regular items, 25% on ski-related products, free mounting with purchase, and 50% off other mounting and prep services.
• Session ArkadenminorGTM or Marketing PartnerEquipment partner for Adrenalin. Members get 10% off entire store, 20% on Montage/Session items, 5% on splitboards.
• RagdeminorGTM or Marketing PartnerSponsor for Heming Langrenn (cross-country skiing).
• Bull Ski & KajakkcoreGTM or Marketing PartnerKey sponsor for Heming Langrenn. Provides 20% discount on entire product range, 30% on skis, ski poles, and ski boots. Members can access both retail stores and online shop with special codes.
• Flemming CominorGTM or Marketing PartnerSponsor for Heming Langrenn.
• DopsminorGTM or Marketing PartnerSponsor for Heming Langrenn.
• SwixcoreGTM or Marketing PartnerKey sponsor for Heming Langrenn. Provides club clothing through Swix/Brav Teamwear portal with pre-negotiated discounts.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Røa IL: Oslo multi-sport club with strong football, skiing, and recreational departments; directly competes with Heming for Oslo West family memberships.
• Kjelsås Idrettslag: Large Oslo multi-sport club (idrettslag) with comparable football, skiing, and recreational departments; competes with Heming for the same Oslo youth and family membership pool.
• Njård IF: Oslo multi-sport club with comparable football, tennis/padel, and winter sport offerings, including elite athlete pipelines — directly competes for members in western Oslo.
• Lyn Ski (Lyn Idrettslag): Oslo-based multi-sport club with overlapping departments including football, skiing, and tennis; similar volunteer-driven idrettslag structure and member base.
• Ready IL: Established Norwegian multi-sport club with comparable ski and ball-sport departments; competes for elite youth talent and family memberships in the broader Oslo region.
• Holmenkollen Ski Club (Holmenkollen Idrettsforening): Historic Oslo ski club operating in the same Holmenkollbanen corridor as Heming; comparable multi-discipline ski programming, local membership model, and access to Oslo Vinterpark training venues.

Broad incumbents

• Norges Skiforbund (Norwegian Ski Federation): National governing body for Norwegian skiing (alpine, XC, freestyle); comparable because clubs like Heming operate under its competition and licensing framework (e.g., FIS lisens), though it is a federation rather than a club.
• Olympiatoppen: Norway's elite sports performance center supporting top athletes across disciplines; comparable in that elite athletes developed at clubs like Heming feed into its programs, but it is a national-level umbrella rather than a community club.

Regional players

• Strømsgodset IF: Major Drammen-area multi-sport club with football and winter sports; comparable idrettslag structure and elite athlete development pathway, though in a different geography.
• Bærum Skiklub: Premier Norwegian cross-country ski club based in Bærum (greater Oslo region); comparable Langrenn programming, elite athlete development, and event hosting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HemingIL
• LinkedInlinkedin.com/company/heming-idrettslaget
• Xx.com/ILHeming

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heming Idrettslag