Nevada Health Insurance Exchange

What Nevada Health Insurance Exchange does

Nevada Health Insurance Exchange, operating as Nevada Health Link, is the state-based health insurance marketplace administered by the Silver State Health Insurance Exchange (SSHIX), a Nevada state government agency. The platform enables Nevada residents and small businesses to shop, compare, and enroll in ACA-compliant Qualified Health Plans (141 plans from eight brand-name carriers) and Qualified Dental Plans (18 plans from five carriers), and is the only channel in Nevada through which consumers can access federal Advance Premium Tax Credits and Cost-Sharing Reductions. The technology stack is a consumer-facing enrollment portal (enroll.nevadahealthlink.com) integrated with the federal Data Services Hub, IRS, CMS, and Nevada state agencies (DWSS, DHCFP) for real-time eligibility verification, APTC calculation, and Medicaid handoff; ancillary products include individual vision coverage via VSP and a dedicated Medicaid-transition pathway.

The business model is a state-mandated marketplace-commission/assessment structure on carrier premium volume, supplemented by federal pass-through funding, state appropriations, and navigator grant programs. Go-to-market is a hybrid direct-to-consumer plus assisted-enrollment model: a 1-800-547-2927 call center, self-serve online enrollment, social and content marketing, and a statewide Certified Navigator and In-Person Assister network operated through community partners (Dignity Health, Access to Healthcare Network, Nevada Health Centers, ACDC, ACRC, The Center). The exchange is actively preparing to launch Battle Born State Plans (BBSPs) for the 2026 plan year, a state-designed lower-premium product line, and reports that 9 of 10 enrollees receive some form of financial assistance on monthly premiums. The entity is a public agency rather than a venture-backed company, and has not raised outside funding or completed M&A.

Name

Nevada Health Insurance Exchange

Legal name

Silver State Health Insurance Exchange

Website

https://nevadahealthlink.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Nevada's state-run ACA health insurance marketplace, operating as Nevada Health Link, where residents and small businesses shop 141 Qualified Health Plans from eight carriers and access federal tax credits, subsidies, and free navigator enrollment assistance.

Ownership category

akta.pro rank

Product category

Health Insurance Marketplace

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Hospital & Medical Service Plans (6324)

akta.pro primary industry

On-Exchange Qualified Health Plans (QHPs) (HLAEABAA)

akta.pro secondary industry

Healthcare-Linked Social Benefits Administration (e.g., Medicaid/Means-Tested Health Coverage) (BPAIAKAH)

Keywords

• Health insurance marketplace
• Qualified health plans
• ACA enrollment services
• Federal subsidy assistance
• Dental insurance plans

Headquarters

HQ city

Carson City

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Marketplace Operations: Nevada Health Link operates as Nevada's state-run health insurance marketplace created under the Affordable Care Act. The exchange facilitates enrollment in Qualified Health Plans and Qualified Dental Plans. Revenue supports ACA-mandated functions including eligibility determinations, enrollment processing, and premium tax credit administration.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Nevada Health Link is the state-run health insurance marketplace operated by the Silver State Health Insurance Exchange, where Nevada residents and small businesses can shop for, compare, and purchase Qualified Health Plans (QHPs), Qualified Dental Plans (QDPs), and vision coverage from multiple private insurance carriers. It is the only resource in Nevada that can provide federal tax credits and subsidies (Advanced Premium Tax Credits and Cost Sharing Reductions) to offset the cost of insurance, with 141 QHPs across eight health carriers and 18 QDPs across five dental carriers.

Product overview

Nevada Health Link is Nevada's official state-run health insurance marketplace operated by the Silver State Health Insurance Exchange. The platform functions as a unified marketplace where consumers can shop for, compare, and purchase Qualified Health Plans (QHPs) and Qualified Dental Plans (QDPs) from multiple private insurance carriers. The core offering includes 141 Qualified Health Plans from eight carriers and 18 Qualified Dental Plans from five carriers. Additional products include vision coverage through a VSP partnership and the new Battle Born State Plans (BBSPs) for enhanced affordability. The marketplace provides access to federal tax credits and subsidies, and offers specialized Medicaid transition plans for those losing Medicaid coverage. All plans must cover the 10 Essential Health Benefits required under the ACA.

Differentiator

Problem solved

Functional benefit

Brands

• Battle Born State Plans (BBSP): New state-designed health insurance plans launching in 2026 with built-in premium discounts, available starting October 1, 2025.

Products and services

• Nevada Health Link Marketplace Nevada's official state-run health insurance marketplace created by the Silver State Health Insurance Exchange, enabling individuals and families to shop for, compare, and purchase Qualified Health Plans and Qualified Dental Plans with access to federal tax credits, subsidies, and financial assistance based on income, location, and family size.
• Qualified Health Plans (QHPs) ACA-certified health insurance plans offered by private insurance carriers through Nevada Health Link, covering the 10 Essential Health Benefits, including pre-existing condition coverage, with no annual or lifetime limits. The marketplace offers 141 QHPs across eight brand-name carriers in Bronze, Silver, and Gold metal tiers.
• Qualified Dental Plans (QDPs) ACA-certified dental insurance plans offered through Nevada Health Link by five dental carriers (Alpha Dental, Best Life, Delta Dental, EMI Health, and Anthem Blue Cross Blue Shield), providing 18 Qualified Dental Plans.
• Vision Coverage Individual vision insurance plans offered through a partnership with VSP (Vision Service Plan), giving Nevadans access to quality eye exams and corrective lenses directly through Nevada Health Link.
• Battle Born State Plans (BBSPs) State-sponsored health insurance plans designed to provide additional premium discounts and lower monthly costs for Nevadans. BBSPs cover the same 10 Essential Health Benefits as other QHPs and meet the same ACA rules, but include built-in state-administered premium discounts to enhance affordability.
• Medicaid Transition Coverage Health insurance plans and enrollment pathways designed for individuals transitioning from Medicaid coverage, helping enrollees who lost coverage due to the resumption of Medicaid eligibility redeterminations to obtain affordable marketplace coverage, with subsidies available for those who qualify.
• Small Business Health Options Program (SHOP) Health and dental insurance coverage designed for small businesses with generally 1-50 employees. Note: Nevada insurance carriers are currently not offering SHOP Health or Dental plans, and small businesses are directed to direct carrier relationships or licensed insurance agents.

Quantifiable outcome

• 9 out of 10 enrollees receive financial help on monthly premiums
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered flagship, core and minor.

• Silver State Health Insurance Exchange (SSHIX)flagshipStrategic or Co-development PartnerNevada Health Link is operated by the Silver State Health Insurance Exchange (SSHIX), the state agency created to administer Nevada's ACA marketplace. SSHIX provides governance, regulatory oversight, and operational support for the marketplace.
• Centers for Medicare and Medicaid Services (CMS)coreStrategic or Co-development PartnerFederal partner required for enrollment reporting, premium reporting, and APTC data sharing. Nevada Health Link is federally mandated to report enrollment, premium, and APTC amounts to CMS for each enrolled individual.
• Internal Revenue Service (IRS)coreStrategic or Co-development PartnerFederal partner for tax reporting. Nevada Health Link is federally mandated to report enrollment, premium, and APTC amounts to the IRS for each Tax Household. Tax return information protected under Internal Revenue Code section 6103.
• Nevada Division of Social Services (DWSS)coreStrategic or Co-development PartnerState agency partner that determines Medicaid/CHIP eligibility. Nevada Health Link refers applications for coverage to DWSS via electronic data transfer if potential eligibility for Medicaid/CHIP is assessed. Shares demographic, income, citizenship, and disability data.
• Nevada Division of Health Care Financing and Policy (DHCFP)coreStrategic or Co-development PartnerState agency that administers Medicaid/CHIP in Nevada. Receives aggregated premium disbursement and collection amounts from Nevada Health Link for state and federal funds accounting.
• Aetna CVS HealthcoreChannel Partner/ Reseller/ DistributorHealth insurance carrier offering Qualified Health Plans through Nevada Health Link in Clark, Nye, and Washoe counties. Plans include bronze, silver, and gold tiers with telehealth access through CVS MinuteClinic and HealthHUB locations. $0 copay for 24/7 virtual care.
• Ambetter from SilverSummit (Centene)coreChannel Partner/ Reseller/ DistributorLargest marketplace carrier nationwide with over 2 million members. Offers $0 copay for telehealth and mental health services, rewards program ($500 for healthy habits), vision insurance options, Individual Coverage HRA. Available in Clark and Washoe counties.
• Hometown Health (Renown)coreChannel Partner/ Reseller/ DistributorConstituent of Renown Health offering plans in Douglas, Lyon, Storey, Washoe counties and Carson City. Provides access to Renown Health facilities including 20+ primary care locations, 10 urgent care, 13 lab services, and 2 hospitals. Offers six plans including $0 deductible options.
• SelectHealthcoreChannel Partner/ Reseller/ DistributorNon-profit health plan serving over a million members in Nevada, Idaho, and Utah. Offers Diabetes Support Plan, Virtual First Plan, Medicaid Transition Plan, Copay Plan, and Lowest-Cost Silver Plan. Available exclusively to Clark and Nye County residents.
• Health Plan of Nevada (UnitedHealthcare)coreChannel Partner/ Reseller/ DistributorUnitedHealthcare company providing quality health care in Nevada since 1982. Offers plans to fit individual lifestyles and personal needs through Nevada Health Link.
• Molina HealthcarecoreChannel Partner/ Reseller/ DistributorServing 5.1 million members across 19 health plans nationally. Improving lives of those with government-sponsored health care for over 40 years. Offers Marketplace plans through Nevada Health Link.
• Imperial Health PlanminorChannel Partner/ Reseller/ DistributorPhysician-founded plan passionate about helping people receive the care they deserve. Offers Medicare Advantage and Marketplace plans across six states and 71 counties.
• Anthem HMO NVcoreChannel Partner/ Reseller/ DistributorLeading health company serving more than 117 million people through affiliated companies, including over 45 million within family of health plans. One in eight Americans receives coverage through Anthem's affiliated plans.
• VSPcoreChannel Partner/ Reseller/ DistributorVision coverage partner offering individual vision plans directly to Nevadans through Nevada Health Link partnership. Provides quality vision care and eyewear coverage.
• Delta DentalcoreChannel Partner/ Reseller/ DistributorDental insurance carrier among five dental carriers offering 18 Qualified Dental Plans through Nevada Health Link.
• Alpha DentalminorChannel Partner/ Reseller/ DistributorDental insurance carrier partner offering Qualified Dental Plans through Nevada Health Link.
• Best LifeminorChannel Partner/ Reseller/ DistributorDental insurance carrier partner offering Qualified Dental Plans through Nevada Health Link.
• EMI HealthminorChannel Partner/ Reseller/ DistributorDental insurance carrier partner offering Qualified Dental Plans through Nevada Health Link.
• Dignity HealthcoreChannel Partner/ Reseller/ DistributorCertified Navigator organization with multiple locations in Henderson, Las Vegas, and North Las Vegas. Provides free, unbiased enrollment assistance and education about ACA health/dental plans. Part of the network of certified enrollment counselors.
• Access to Healthcare NetworkcoreChannel Partner/ Reseller/ DistributorCertified Navigator organization in Reno, NV providing free enrollment assistance to Nevada residents. Offers impartial education about health insurance options and subsidies.
• Nevada Health CenterscoreChannel Partner/ Reseller/ DistributorCertified Navigator organization with locations in Las Vegas and Carson City providing free enrollment assistance and outreach services.
• Asian Community Development Council (ACDC)coreChannel Partner/ Reseller/ DistributorCertified In-Person Assister organization with locations in Las Vegas and Reno. Focuses on outreach and education to Asian communities and underserved populations.
• Asian Community Resource Center (ACRC)coreChannel Partner/ Reseller/ DistributorCertified Navigator organization in Las Vegas providing free enrollment assistance with bilingual capabilities for Asian community outreach.
• The Center (LGBTQIA+ Community)coreChannel Partner/ Reseller/ DistributorCertified In-Person Assister organization serving the LGBTQIA+ community of Nevada. Provides outreach and education for underserved populations.
• Tribal PartnerscoreStrategic or Co-development PartnerTribal representation partners receive customer plan selection and enrollment status notifications. Nevada Health Link works with carriers and tribal entities on aggregated billing participation. Special tribal resources available.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Massachusetts Health Connector: Massachusetts's state-run health insurance exchange enabling subsidized QHP enrollment, comparable in marketplace role, subsidy administration, and navigator model to Nevada Health Link.
• Access Health CT: Connecticut's state-run health insurance marketplace facilitating QHP enrollment with federal tax credits and a navigator/broker network — functionally equivalent to Nevada Health Link.
• DC Health Link: District of Columbia's health insurance marketplace facilitating individual and small-business enrollment with federal subsidies — directly comparable state-level ACA marketplace.
• NY State of Health: New York's official state-based ACA marketplace facilitating individual, family, and small-business plan enrollment with federal subsidies — directly comparable in structure and regulatory role to Nevada Health Link.
• Washington Healthplanfinder: Washington's state-based ACA exchange offering multi-carrier QHP and dental enrollment with federal subsidy processing — operates the same shop-compare-enroll model as Nevada Health Link.
• MNsure: Minnesota's state-based health insurance marketplace providing subsidized QHP enrollment through a navigator/broker network — functionally equivalent to Nevada Health Link at smaller scale.
• Your Health Idaho: Idaho's state-based ACA exchange providing multi-carrier subsidized QHP enrollment, comparable in structure and regulatory role to Nevada Health Link.
• Maryland Health Connection: Maryland's official state-run ACA marketplace facilitating multi-carrier QHP enrollment with federal subsidies — directly comparable in role and operating model to Nevada Health Link.
• Covered California: California's state-based ACA marketplace, the largest in the country, offering subsidized QHPs from multiple carriers with integrated federal subsidy processing — the closest functional analogue to Nevada Health Link.
• Connect for Health Colorado: Colorado's state-based ACA marketplace offering subsidized QHP enrollment through multiple carriers and a certified broker/navigator network — operates the same exchange model as Nevada Health Link.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nvhealthlink
• YouTubeyoutube.com/c/NevadaHealthLinkExchange
• Facebookfacebook.com/nevada-health-link-331477136940451
• Instagraminstagram.com/nvhealthlink
• LinkedInlinkedin.com/company/silver-state-health-insurance-exchange

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nevada Health Insurance Exchange