What Synthesia does

Synthesia Ltd. (Синтезия ООД) is a privately held Bulgarian B2B distributor founded in 1997, specializing in the trade of inks, polymers, and solvents for the polymer and printing industries. The company operates from its headquarters in Veliko Tarnovo with regional offices in Sofia and Bucharest, supported by approximately 60,000 square meters of warehouse capacity across the three locations and an own-transport fleet committed to deliveries within 24 hours of client request. Its commercial scope spans Bulgaria and Romania, serving horizontal customer segments including printing, polymer/plastic manufacturing, PVC, pharmaceutical, and household products manufacturers.

The company's offering is organized into three product divisions — Chemicals (acids, alcohols, chlorinated solvents, esters, glycols, glycol ethers, hydrocarbons, ketones, plasticizers, propylene glycol ethers, glycerine), Polymers (color, additive, and filler masterbatches, compostable plastics, control systems, consumables), and Printing (flexo and UV inks including the SICURA Flex line, printing solvents, lamination adhesives, doctor blades, flexo seals, printing sleeves and adapters, corona test pens) — supplemented by four service lines: distribution/logistics, custom ink dispensing via latest-generation automated systems, analytical and physical lab testing, and technical consulting on polymer processing recipes. Synthesia functions as an authorized regional distributor for international manufacturers including Dow, BIOTEC, Granic, rotec, TSM, and CRC Industries, positioning itself as a REACH-compliant downstream user under EU regulation.

Revenue mechanics are driven by transaction-fee mark-ups on distributed chemicals, polymer materials, and printing consumables, supplemented by professional-services revenue from custom ink dispensing and lab testing. GTM is sales-led and relationship-driven: pricing is quote-based and negotiated per customer, supported by a technical sales team and a Bulgarian/English product catalog website rather than broad digital marketing. Distribution is direct via own vehicles and selected cargo partners in Bulgaria, with regional coverage in Romania. The company reports no public listing, no disclosed funding rounds, and no parent company.

Name

Synthesia

Legal name

Синтезия ООД

Website

https://synthesia.bg

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Synthesia Ltd. is a privately held Bulgarian B2B distributor founded in 1997 that supplies inks, polymers, and solvents to printing, plastics, PVC, pharmaceutical, and household product manufacturers across Bulgaria and Romania, with 60,000 sqm of warehouse capacity and 24-hour delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Tarnovo

HQ country

Bulgaria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Chemical Distribution: Synthesia distributes a wide range of chemicals including acids, alcohols, chlorinated solvents, esters, glycols, glycol ethers, hydrocarbons, ketones, plasticizers, and propylene glycol ethers to the printing, PVC, pharmaceutical, and household industries. Revenue is generated through the mark-up on distributed raw materials.
2. Polymer Materials Distribution: Distribution of color masterbatches, additive masterbatches, filler masterbatches, virgin and recycled materials, compostable plastics, control systems, and consumables for plastic manufacturers. Revenue is generated through product distribution mark-up.
3. Printing Consumables Distribution: Distribution of nitrocellulose flexo inks, water-based flexo inks, UV inks, flexo polyamide printing inks, varnishes, thinners, printing sleeves, doctor blades, lamination adhesives, and other consumables for the printing industry.
4. Ink Dispensing Services: Custom ink formulation and dispensing services using proprietary latest-generation dispensing systems for solvent-based and water-based flexo printing inks. The company produces economy inks with consistent quality for customers based on their color specifications.
5. Lab Testing and Technical Services: Laboratory testing services for polymers and printing, including analytical testing, physical testing, color matching, and technical consulting for production processes. Services provided to support and grow the distribution business.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Synthesia Ltd. is a B2B distributor of industrial chemicals, polymers, and printing consumables serving the polymer and printing industries in Bulgaria and Romania. The company supplies acids, alcohols, solvents, esters, glycols, plasticizers, color and additive masterbatches, compostable plastics, flexo and UV inks, lamination adhesives, and printing equipment, complemented by ink dispensing, laboratory testing, technical consulting, and REACH compliance services with a 24-hour delivery commitment.

Product overview

Synthesia Ltd. is a Bulgarian chemical and polymer distributor founded in 1997, operating as a unified distribution platform serving the polymer and printing industries. The company offers three interconnected product divisions: (1) Chemicals Division supplying industrial chemicals including acids, alcohols, solvents, esters, glycols, hydrocarbons, ketones, and plasticizers; (2) Printing Division providing flexo and UV printing inks (SICURA Flex brand), printing solvents, lamination adhesives (ADCOTE, MOR-FREE, ROBOND), printing consumables (PROBLADE doctor blades, flexo seals), rotec printing equipment (sleeves and adapters), and corona test pens; and (3) Polymers Division offering color masterbatches, additive masterbatches, BIOPLAST compostable plastics, Granic filler masterbatches, TSM control systems, and polymer consumables. Additionally, Synthesia provides complementary services including distribution/logistics, ink dispensing, lab testing, technical consulting, and REACH compliance support. The company operates from facilities in Sofia, Veliko Tarnovo, and Bucharest with 60,000 sqm of warehouse space.

Differentiator

Problem solved

Functional benefit

Products and services

• Chemicals Division Distribution of industrial chemicals — acids, alcohols, chlorinated solvents, esters, glycols, hydrocarbons, ketones, plasticizers, glycol ethers, and propylene glycol ethers — for use by printing, PVC, pharmaceutical, and household-product manufacturers in Bulgaria and Romania.
• Polymers Division Distribution of color masterbatches (under PANTONE/RAL), additive masterbatches, BIOPLAST compostable plastics, Granic filler masterbatches, TSM OPTI-MIX gravimetric dosing and control systems, virgin and recycled polymer materials, and consumables for plastic product manufacturers.
• Printing Division Distribution of flexo printing inks (alcohol-based, polyamide, water-based, NC- and polyurethane-based), UV printing inks (SICURA Flex 39 series including low migration, fluorescent and low-odor variants), printing solvents, Dow lamination adhesives (ADCOTE, MOR-FREE L, ROBOND CS), PROBLADE steel and plastic doctor blades, flexo seals, rotec printing sleeves and adapters, and corona test pens for printing converters.
• Distribution Services Storage, processing, and transportation of chemicals, polymers, and printing materials via Synthesia's own transport fleet and selected cargo companies, with material-specific handling and a 24-hour delivery commitment across Bulgaria.
• Ink Dispensing Service Custom formulation and production of economy inks via latest-generation automated dispensing systems for solvent-based and water-based flexo printing inks, ensuring consistent quality and accurate color reproduction.
• Lab Testing Services Analytical and physical testing for polymers and printing applications, including IR absorption, UV spectrometry, spectrophotocolorimetry, nitrogen analysis, atomic absorption, DSC, TGA, HPLC-GC, moisture-volatile analysis, viscosity, ash mineral content, mechanical and sealing properties, anti-fog properties, antistatic testing, accelerated weathering, and color matching under PANTONE/RAL.
• Technical Services Technical consulting covering film production recipes, foil structures for agro and silage applications, polymer processing recipes for blow molding, injection molding, film extrusion, pipe extrusion, extrusion coating, and co-extrusions, based on supplier know-how.
• REACH Compliance Services Supply of polymer and printing raw materials within the scope of the EU REACH regulation, with Synthesia acting as a downstream user providing safety data sheets and risk management information to customers.

Quantifiable outcome

• Delivery within 24 hours of client request

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• BIOTECcoreTechnology or IntegrationBIOTEC is a German company that develops and produces sustainable bioplastics made from plant-based renewable resources under the brand BIOPLAST. Synthesia distributes BIOTEC's compostable plastic materials in Bulgaria, including products for shopping bags, pharmaceutical capsules, blisters, cosmetic packaging, and food industry packaging. All BIOPLAST grades are 100% biodegradable and compostable according to EN 13432.
• Dow (ADCOTE, MOR-FREE, ROBOND)coreTechnology or IntegrationSynthesia distributes Dow's lamination adhesives for flexible packaging in Bulgaria. Product lines include ADCOTE (one and two component solvent-based laminating adhesives), MOR-FREE L (solventless adhesive systems), and ROBOND CS (acrylic water-based adhesive systems). These products serve food, medical, and industrial packaging applications.
• Granic (Granic)coreTechnology or IntegrationGranic, a division of Gestora Catalana de Residuos Spain, develops high-quality, high-dispersion calcium carbonate and talc masterbatches. Synthesia distributes Granic's products in Bulgaria. Granic products contain 75-85% ecological mineral content and are suitable for high-concentration dosing in PE, PP, PS, and ABS formulations, including food contact applications.
• rotec (Printing Sleeves and Adapters)coreTechnology or Integrationrotec produces high-quality printing sleeves and adapters manufactured in Germany. Synthesia distributes rotec's full product line including Blue Light Sleeve, Compressible Sleeve, Premium Sleeve, Label Sleeve, and Hybrid Sleeve, as well as Bridge Adapter, Unifit Adapter, and Airo Adapter. Products are known for high durability, stability, and TIR < 0.025 mm.
• Leading International Raw Material ManufacturerscoreTechnology or IntegrationSynthesia works with leading international manufacturers of raw materials for printing, chemical, and polymer industries. The company emphasizes these long-standing partnerships as a foundation of its value proposition, enabling it to supply best-in-class materials and effective solutions backed by the know-how of first-class global producers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IMCD: IMCD is a Netherlands-based global specialty chemicals and ingredients distributor with strong presence in polymers, coatings, and printing. It is comparable to Synthesia in serving the plastics and printing industries with specialty chemicals and additives, though IMCD operates at a much larger, global scale.
• Azelis: Azelis is a Belgium-headquartered global specialty chemicals distributor serving life sciences, industrial chemicals, personal care, and plastics markets. It is comparable to Synthesia as a specialty chemical distributor focused on technical advisory and partnership-based distribution into industrial applications.
• Caldic: Caldic is a Netherlands-based global specialty chemicals and ingredients distributor with operations across Europe, Asia, and the Americas. It is comparable to Synthesia as a B2B chemical distributor providing both products and technical services to industrial customers in coatings, plastics, and related sectors.
• Brenntag: Brenntag is the world's largest chemical distribution company, operating globally with significant CEE presence. As a broad incumbent, it overlaps with Synthesia's chemical distribution activities across virtually all of Synthesia's product categories, but operates at vastly greater scale with a much broader geographic footprint.

Direct peers

• Overlack: Overlack is a German specialty chemicals and raw materials distributor serving customers across Europe with a focus on coatings, adhesives, plastics, and printing. It is comparable to Synthesia in its distribution of polymers, additives, and printing consumables combined with technical advisory services.
• Häffner & Co: Häffner is a German chemical distribution company supplying industrial chemicals, solvents, and specialty products to manufacturing customers. It is comparable to Synthesia as a regional European chemical distributor offering bundled technical services alongside chemical supply.
• Biesterfeld: Biesterfeld is a leading European specialty chemicals distributor headquartered in Hamburg, Germany, distributing polymers, industrial chemicals, and specialty products across CEE. It is directly comparable to Synthesia as a chemical and polymer distributor serving overlapping customer segments in the printing and plastics industries.
• Nordmann (Nordmann, Rassmann): Nordmann is a Hamburg-based chemical distribution company distributing specialty chemicals, polymers, and additives across Europe including CEE. Like Synthesia, it focuses on technical advisory and partnerships with international chemical producers to serve plastics and coatings customers.
• CSC Jäklechemie: CSC Jäklechemie is a Nuremberg-based chemical distributor supplying solvents, acids, plasticizers, and specialty chemicals to industrial customers across Europe. It is directly comparable to Synthesia in product mix (industrial organic chemicals, plasticizers, solvents) and customer base (plastics, printing, coatings manufacturers).

Regional players

• Donauchem: Donauchem is an Austrian chemical distribution group with strong presence in CEE (Austria, Hungary, Romania, and neighboring countries). It is directly comparable to Synthesia in serving regional CEE customers with industrial chemicals, solvents, and specialty products, and overlaps geographically in Romania.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/synthesia-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synthesia