Broker de Argentina

What Broker de Argentina does

Broker de Argentina S.A. is a Buenos Aires-based insurance brokerage and risk management advisory firm founded in September 1993 by Guillermo Son and Pablo Guckenheimer, who continue to lead the company as Directors. The firm serves more than 3,000 clients across both corporate enterprises and individual consumers, distributing its offering through a sales-led motion that combines direct advisory for corporate accounts with inside sales for personal lines. Its product portfolio spans 20 distinct insurance coverage types, including agricultural, automotive, surety bonds (caución), commercial, construction, credit, employee benefits, fire, business interruption, machinery, civil liability, theft, technical, operational risk, transport, residential, and specialty lines such as Cyber Risk, Kidnap & Ransom, and Prize Indemnity. Four advisory services complement the placement business: insurance program audits, contractor compliance control, employee benefits program design, and individual risk advisory.

The firm operates without a proprietary technology platform; its core capability is service-based consulting and brokerage, supported by an ISO 9001:2018 certified quality management system and a partner network of more than 30 insurance carriers including Allianz, Zurich, Chubb, QBE, Mapfre, Sura, La Caja, and Federación Patronal. Direct relationships with international reinsurance brokers extend access to global capacity. The company is privately held, founder-owned, domiciled in Argentina as a Sociedad Anónima, and operates exclusively in the domestic Argentine market.

Revenue is generated primarily through insurance brokerage commissions on policies placed with partner carriers (transaction-fee model), supplemented by professional services fees for risk management consulting such as program audits, contractor reviews, and individual advisory engagements. Pricing is quote-based and not publicly disclosed. Distribution is delivered by a team of approximately 30+ staff organized into commercial, claims, operations, administration, and collections departments, with content marketing via a company blog serving as a top-of-funnel digital channel.

Name

Broker de Argentina

Legal name

Broker de Argentina S.A.

Website

https://brokerdeargentina.com.ar

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Broker de Argentina S.A. is a Buenos Aires-based insurance brokerage and risk management advisory firm, founded in 1993 and serving 3,000+ corporate and individual clients across 20 coverage lines through a network of 30+ carrier partnerships.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAEADAB

Commercial Lines Insurance Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

SECONDARYFSAEADAJ

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

SECONDARYFSAEADAL

Trade Credit Insurance Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

Keywords

• Insurance brokerage
• Risk management
• Claims management
• Commercial insurance
• Insurance advisory

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Commission-based revenue generated from placing insurance policies with partner insurance companies. The company acts as an intermediary between clients and insurers, earning commissions on policies placed.
2. Risk Management Consulting: Fees for advisory services including insurance program audits, contractor control reviews, and individual risk assessment and coverage design services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Broker de Argentina is an insurance brokerage and risk management advisory firm that places coverage for clients with a network of 30+ partner insurance companies and provides consulting, brokerage, risk analysis, and claims management services. The firm offers 20 distinct insurance coverage lines (including agricultural, automotive, surety bonds, commercial, construction, credit, employee benefits, fire, civil liability, transport, residential, and specialized coverages such as cyber risk and kidnap & ransom) alongside four advisory services: insurance program audits, contractor control, employee benefits program design, and individual advisory.

Product overview

Broker de Argentina S.A. operates as a comprehensive insurance brokerage and risk management firm offering a broad portfolio of insurance products and advisory services. The core product portfolio includes 20 distinct insurance coverage types spanning agricultural, automotive, bonding (caución), commercial, construction, credit, employee benefits, fire, business interruption, machinery, civil liability, theft, technical, operational risk, transport, and residential insurance. These are complemented by specialized coverages such as Prize Indemnity, Kidnap & Ransom, and Cyber Risk. The company also provides four key services: Insurance Audit (Auditoría de Seguros Vigentes), Contractor Control (Control de Contratistas), Benefits Program (Programa de Beneficios), and Individual Advisory (Asesoramiento Individual). The offering functions as a full-service insurance brokerage providing both standardized insurance products across major lines and customized risk management consulting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Seguro Agrícola (Agricultural Insurance) Insurance coverage that protects agricultural clients' investments or expected yields, offering hail and multi-risk coverage options for farming operations.
• Seguro de Automotores (Vehicle Insurance) Vehicle insurance protecting vehicle owners against third-party claims and vehicle damage, available as individual policies, company fleets, or family fleet coverage.
• Seguro de Caución (Bond/Surety Insurance) Bond insurance providing guarantees for tax deferments, customs, contract fulfillment, bid bonds, director guarantees, concessions, environmental, judicial, commercial leases, and property horizontal developments.
• Seguro de Comercios (Commercial Insurance) Commercial insurance program bundling multiple risks under a single policy to address the diverse exposures faced by a business.
• Seguro de Consorcios (Building Consortium Insurance) Insurance program designed for co-owner consortiums covering various risks they face as a collective.
• Seguro de Construcción y Montaje (Construction and Assembly Insurance) Custom-tailored coverage for civil works or assembly projects, covering property damage and third-party liability and meeting municipal permitting requirements.
• Seguro de Crédito (Credit Insurance) Protection for accounts receivable against payment default risk, covering commercial and political risks for domestic and export sales.
• Seguro de Empleados (Employee Benefits Insurance) Employee benefits program offering automotive, home, and life insurance alongside mandatory work-risk and life coverage and optional collective life, accident, health, and retirement insurance.
• Seguro de Incendio (Fire Insurance) Property protection against fire risk and additional associated coverages.
• Seguro de Interrupción de la Explotación (Business Interruption Insurance) Coverage for losses from business activity paralysis due to insured events, including fixed expenses during the recovery period.
• Seguro de Maquinarias (Machinery Insurance) Coverage against breakage and damage to machines or installations vital for business continuity.
• Seguro de Responsabilidad Civil (Civil Liability Insurance) Civil liability coverage protecting against third-party claims arising from operations, products, professional services, directors and managers (D&O), errors and omissions (E&O), environmental, and construction risks.
• Seguro de Robo (Theft Insurance) Coverage against theft risk including general contents, cash in safe, cash in transit, and infidelity.
• Seguro Técnico (Technical Insurance) Protection for fixed or mobile electronic equipment and contractor equipment.
• Todo Riesgo Operativo (All Operational Risk Insurance) Customized coverage for industries and businesses against external damage to their operations.
• Seguro de Transportes (Transport Insurance) Import/export insurance covering goods transported to or from Argentina, plus local transport coverage for movable merchandise within Argentina.
• Seguro de Vivienda / Combinado Familiar (Home Insurance) Combined coverage under a single policy protecting residential properties and their contents against various risks including robbery, fire, and emergency services.
• Premio Indemnity (Prize Indemnity Insurance) Specialty coverage for monetary prizes in television contests, promotional campaigns, and sporting competitions.
• Kidnap & Ransom Insurance Specialty coverage for protection against abduction incidents including ransom and related costs.
• Cyber Risk Insurance Specialty coverage for damages resulting from network hacking incidents and related cyber exposures.
• Auditoría de Seguros Vigentes (Insurance Program Audit) Advisory service that analyzes a client's current insurance program, studying policy characteristics and identifying strengths, weaknesses, opportunities, and threats.
• Control de Contratistas (Contractor Control) Advisory service reviewing a client's contractor policy including risk analysis and control or transfer through insurance or other mechanisms.
• Programa de Beneficios (Employee Benefits Program) Advisory service designing benefit proposals for client company employees offering concrete advantages in service and cost.
• Asesoramiento Individual (Individual Advisory) Comprehensive advisory service providing efficient protection of individuals' assets, lives, and liabilities by adapting coverage to each client's real needs.

Quantifiable outcome

• Reduce total cost of risk for clients through expert advisory and coverage optimization

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Allianz ArgentinacoreOthersMajor international insurance company partnership. Allianz is one of the world's leading insurers serving millions of customers worldwide with comprehensive insurance solutions.
• Zurich ArgentinacoreOthersLeading global insurance provider with strong presence in the Argentine market offering personal and commercial insurance products.
• QBE ArgentinacoreOthersInternational insurer operating in Latin America, later acquired by Zurich, providing commercial and personal insurance solutions in Argentina.
• Mapfre ArgentinacoreOthersSpanish multinational insurance company with significant market presence in Latin America, offering comprehensive insurance products.
• Chubb ArgentinacoreOthersGlobal property and casualty insurance company providing commercial and personal insurance solutions through the Argentine market.
• La Caja SeguroscoreOthersArgentine insurance company with strong domestic presence offering automotive, home, and commercial insurance products.
• Federación Patronal SeguroscoreOthersArgentine insurance cooperative providing a wide range of insurance products including automotive, life, and commercial coverage.
• Sura ArgentinacoreOthersLatin American insurance and claims management company serving corporate and individual clients with innovative risk solutions.
• International Reinsurance BrokerssupportingStrategic or Co-development PartnerThe company maintains close relationships with international reinsurance brokers, enabling access to new alternatives and capturing opportunities from the global market.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Others

• Sancor Seguros: Sancor Seguros is one of Argentina's largest insurance groups with a cooperative structure, offering commercial and personal coverage along with distribution/brokerage operations across Argentina and Latin America — relevant as a regional incumbent in the same Argentine insurance ecosystem, though primarily a carrier rather than a pure broker like Broker de Argentina.

Direct peers

• Aon: Aon plc is a global insurance and reinsurance broker with an established Argentine presence offering commercial brokerage, risk management, and claims services to corporate clients — competing head-to-head with Broker de Argentina across the same product categories and customer base.
• Lockton: Lockton is the world's largest privately held insurance brokerage with a growing Latin American footprint, offering commercial insurance brokerage and risk management to corporate clients — competing with Broker de Argentina in the mid-to-large enterprise segment with similar specialty and commercial lines capabilities.
• Willis Towers Watson (WTW): WTW operates a global insurance and reinsurance brokerage practice with Argentine operations serving corporate clients across commercial lines, employee benefits, and risk advisory — directly competing with Broker de Argentina for mid-market and large enterprise accounts in Buenos Aires.
• Brown & Brown, Inc. Brown & Brown is a major North American insurance brokerage with international operations and acquisitions in Latin America, offering commercial and personal insurance brokerage — competing with Broker de Argentina in the broader regional mid-market insurance brokerage category through similar customer profiles and product lines.
• Howden Group: Howden is a global insurance brokerage group with expanding Latin American operations, offering commercial and specialty insurance placement to corporate clients — a relevant comparator given Broker de Argentina's specialty lines emphasis (Cyber, K&R, Trade Credit) and Howden's specialist-broker positioning.
• Arthur J. Gallagher & Co. Arthur J. Gallagher is a global insurance brokerage and risk management firm with Latin American operations, offering commercial brokerage, claims management, and consulting to corporate clients — competing directly with Broker de Argentina for mid-market and enterprise accounts across commercial and specialty lines.
• Mars: Mars (Mars Inc.) operates one of the world's largest commercial insurance brokerage and risk advisory practices with a dedicated Buenos Aires office serving Argentine corporate clients across commercial lines, surety, and specialty coverages — directly competing with Broker de Argentina for mid-market and enterprise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/broker-de-argentina-s-a-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broker de Argentina