Dexel Lighting

What Dexel Lighting does

Dexel Lighting, legally Dexel SRL, is an Argentine family-owned manufacturer of professional LED lighting equipment headquartered in Buenos Aires, Argentina. Founded approximately two decades ago, the company designs and produces LED panels, Fresnel fixtures, cyc lights, and wash bars under the PRIXMA sub-brand for television studios, film production, photography studios, theaters, and architectural installations. Its technical differentiation rests on RGBWW color mixing, correlated color temperature control from 2500K to 10000K with green/magenta adjustment, spectrometer-calibrated LED consistency, embedded LEE/Rosco digital filter presets, and flicker-free operation suitable for high-speed cameras.

The company's commercial model is dual-track: a direct-to-consumer online store at dexel.com.ar serves the Argentine domestic market, while an international distributor network spanning more than 50 countries handles global sales. All manufactured models carry CE certification and Argentine electrical safety certification, enabling cross-border distribution. The company maintains an active social media presence on Facebook, Instagram, and YouTube, and offers downloadable technical catalogs and datasheets as mid-funnel content. Pricing is quote-based through direct sales contacts, with multi-year B2B contracts. Dexel is entirely self-managed, with no external institutional investors, no parent company, and no public listing. The product portfolio spans 200W to 800W fixtures with CRI/TLCI ratings above 95, targeting professional buyers who require color-accurate, broadcast-grade illumination.

Name

Dexel Lighting

Legal name

Dexel SRL

Website

https://dexel.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Dexel Lighting (Dexel SRL) is an Argentine family-owned manufacturer of professional LED lighting fixtures (panels, Fresnels, cyc lights, wash bars) sold under the PRIXMA brand to TV studios, film production, theaters, and architectural clients in more than 50 countries through distributors.

Ownership category

akta.pro rank

Product category

Professional LED Lighting

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

akta.pro secondary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

Keywords

• Professional LED lighting
• Studio lighting fixtures
• Cinema lighting equipment
• Theater lighting systems
• Architectural LED lighting

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Lighting Equipment Sales: Direct sales of professional LED lighting equipment including panels, Fresnels, cyc lights, and washers for TV, cinema, theater, and architectural applications through online store and distributor network
2. International Distribution: Sales through authorized distributor network spanning more than 50 countries worldwide

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Dexel Lighting manufactures professional LED lighting fixtures — including LED panels, Fresnel fixtures, cyc lights, and wash bars — for television studios, cinema, photography, theaters, and architectural applications. Products feature RGBW/RGBWW color mixing, adjustable CCT from 2500K to 10000K, flicker-free operation, and DMX control. The company sells through an online store in Argentina and a distributor network of more than 50 countries.

Product overview

Dexel Lighting is an Argentine manufacturer of professional lighting equipment for television, cinema, and theater applications. The product portfolio centers on LED panels (PRIXMA STUDIO PRO, PRIXMA FLEX, PRIXMA HIGH POWER series) and Fresnel LED fixtures (STUDIO FRESNEL series), complemented by specialty cyc lights and wash fixtures. The company offers products ranging from 200W to 800W with color temperature ranges from 2500K to 10000K, featuring RGBW/RGBWW color mixing, DMX control, and professional-grade CRI/TLCI ratings above 95. Products are sold under the Dexel Lighting brand through a network of distributors across more than 50 countries.

Differentiator

Problem solved

Functional benefit

Brands

• PRIXMA: Professional LED lighting product line by Dexel Lighting, including studio panels, Fresnel lights, cyc lights, and high-power LED panels for television, cinema, and theater applications.

Products and services

• PRIXMA STUDIO PRO RGBWW 400W Professional LED panel with RGBWW color mixing, adjustable CCT from 2500K to 10000K with G/M adjustment, HSI control, pre-programmed color effects, and LEE/Rosco digital filter menu. CRI ≥95 with a 515x287mm light aperture and soft diffusion filter, designed for TV studios, cinema, and professional photography.
• STUDIO FRESNEL 400W PRO RGBWW Professional variable color Fresnel LED fixture for video and film production with RGBW and HSI control modes, variable beam angle of 15 to 55 degrees, and a 250mm Fresnel lens diameter. Includes pre-programmed effects and digital color filter menus.
• PRIXMA CYC RGBW 200W RGBW LED cyc light designed for cyclorama and background illumination. Provides uniform area lighting without shadows, with DMX/Manual control, pre-recorded programs, and strobe effects. Fanless and flicker-free operation at 200W consumption.
• PRIXMA HIGH POWER 800W STUDIO High-power LED panel for TV studios, cinema, and outdoor use. Available in single-color versions (3200K or 5600K) or bi-color versions (2800K-6500K or 3200K-5600K). Features high CRI and TLCI >95 LEDs, compact design, and 90V-240V AC power.
• PRIXMA FLEX 400W STUDIO HIGH POWER Compact LED panel for TV studios, cinema, and outdoor use. Bi-color variable from 3200K to 5600K or 2700K to 6500K. Lightweight aluminum construction with optional visors and egg crate accessories.
• STUDIO FRESNEL PRO 400W COMPACT RGBWW Compact professional variable color Fresnel LED fixture. Variable beam angle of 15 to 55 degrees, 175mm Fresnel lens diameter, with RGBW mixing, HSI control, and G/M adjustments.
• BAÑADOR 18 LEDS 15W RGBW PIXEL IP65 Outdoor-rated RGBWA+UV LED wash fixture with 18x15W pixel control. IP65 rated, 45-degree beam angle, DMX control with single pixel control capability. Dimensions: 100cm x 12.5cm x 15cm, net weight 9.5kg.
• PRIXMA STUDIO PRO RGBWW 800W High-power LED panel with RGBWW color mixing and adjustable CCT from 2500K to 10000K. Features HSI control, 540x610mm light aperture with soft diffusion filter, and professional-grade light output equivalent to 800W.

Quantifiable outcome

• CRI and TLCI ≥95 for accurate color reproduction
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Distributor Network (50+ countries)coreChannel Partner/ Reseller/ DistributorDexel Lighting partners with professional distributors in more than 50 countries to reach international customers. These distributors help adapt products to local market requirements and provide sales and support services.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Dracast: US budget LED lighting brand (Plus, Pro, S-Series) serving independent filmmakers, photographers, and small studios with bi-color and RGB panels. Competes at a lower price tier than Dexel's PRO and HIGH POWER ranges, useful as a comparable for budget-tier customer overlap.
• BB&S Lighting: Specialist in professional broadcast and film LED lighting (Force V, Compact Beam, Pipeline Reflect). Comparable in target customer (broadcast, film) and high-CRI/tunable-white spec but with much narrower product breadth than Dexel.
• Digital Sputnik: Modular multi-source LED lighting system (Voyager, Modular) for film and virtual production. Comparable feature set and customer (cinematographers, LED volumes) but a different form-factor philosophy versus Dexel's panel/Fresnel focus.

Broad incumbents

• Litepanels (Vitec Group): Long-established broadcast LED panel maker (Gemini, Astra) under the Vitec portfolio, serving newsrooms, studios, and ENG crews. Competes with Dexel in the studio LED panel category and bundles with the Vitec broadcast ecosystem (Vinten, Sachtler, Anton/Bauer).
• ARRI: German global leader in professional cinema and broadcast lighting (SkyPanel, L-Series Fresnel). Direct overlap in studio Fresnel and LED panel categories; Dexel competes with ARRI at the high end but with significantly smaller scale and lower brand equity.
• Rosco (Rosco Laboratories): US-based entertainment-industry supplier of color filters (Roscolux, E-Colour gel equivalents) and DMXcha/ICE hue LED fixtures for film, theater, and architecture. Comparable customer base and notably named in Dexel's filter-library feature; broader portfolio but overlapping end users.

Direct peers

• Kino Flo Lighting Systems: US-based specialist in professional LED and fluorescent lighting for film, television, and digital cinematography (Celebrist, FreeStyle). Closely comparable to Dexel's PRIXMA panel range in target customer, CRI/TLCI spec, and DMX-based workflow for cinematography.
• Aputure: China/US-origin LED lighting brand (LS, MT, Amaran series) targeting independent filmmakers, broadcasters, and content creators with RGBWW and high-CRI fixtures. Direct feature overlap with Dexel (RGBWW, HSI, LEE/Rosco filter libraries) and a more aggressive consumer/content-creator go-to-market.
• Astera (Astera LED Technology): Germany-based manufacturer of wireless, battery-operated LED fixtures (Titan, Helios, PixelBrick) for film, TV, and event lighting. Overlaps with Dexel's entertainment, theater, and event customers but differentiates more on wireless CRMX control rather than studio Fresnel/panels.
• Cineo Lighting: US specialist in high-CRI professional LED lighting for film and broadcast (Quantum, Standard 410, Matchbox). Comparable in target use case (color-accurate studio lighting) and technical positioning (CCT/RGBW control), though smaller scale than ARRI/Kino Flo.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@dexelargentina
• Facebookfacebook.com/dexel.lighting
• Instagraminstagram.com/dexelarg
• LinkedInlinkedin.com/company/dexel-lighting

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dexel Lighting