Rebecca's House

Name

Rebecca's House

Website

https://rebeccashouse.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Health Content

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Self-Publishing & Author Platforms (BPAMAJAF)

Keywords

• Mental health education
• Eating disorder information
• Addiction treatment resources
• Online health content
• Behavioral health awareness

Headquarters

HQ city

Lake Forest

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising: The website displays third-party advertisements from organizations such as Six.com, TunnelBear, and AARP, indicating an advertising-based revenue model. The site appears to monetize through display advertising partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rebecca's House operates a free, advertising-supported online content platform that publishes educational blog articles on mental health, addiction treatment, and eating disorders. The site curates a directory of external mental health resources (SAMHSA, NIDA, NIAAA, NAMI, Mental Health America, and others) and engages readers through a guest contributor program and social sharing features.

Product overview

Rebecca's House operates as a single informational content platform providing educational resources and blog articles on mental health topics. The website publishes content across three main categories: mental health, addiction treatment, and eating disorders. It also maintains a resources section that links to external mental health organizations such as SAMHSA, NAMI, Mental Health America, and others. The company serves general audiences including policymakers, school systems, healthcare professionals, and communities seeking mental health information.

Differentiator

Problem solved

Functional benefit

Products and services

• Rebecca's House Website

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor.

• Mental Health AmericaminorOthersListed as a trusted mental health resource on Rebecca's House Resources page. Users are directed to Mental Health America's website for additional mental health information and support.
• National Alliance on Mental Illness (NAMI)minorOthersReferenced as a trusted mental health organization on the Resources page, directing users to NAMI for additional support and information.
• National Council for Mental WellbeingminorOthersListed as a reliable mental health resource partner providing additional information for site visitors seeking support.
• American Foundation for Suicide PreventionminorOthersReferenced as a trusted resource for suicide prevention information on the mental health resources page.
• National Empowerment CenterminorOthersListed as a mental health resource partner on the Resources page for additional consumer-focused mental health information.
• National Institute on Alcohol Abuse and Alcoholism (NIAAA)minorOthersReferenced as a primary source for addiction treatment information on the Addiction Resources page.
• Opioid Response NetworkminorOthersListed as a trusted resource for opioid addiction information and treatment guidance.
• National Institute on Drug Abuse (NIDA)minorOthersReferenced as a primary research source for drug addiction information on the Addiction Resources page.
• SAMHSA (Substance Abuse and Mental Health Services Administration)minorOthersFeatured prominently as a key federal resource for substance abuse and mental health services information.
• Hazelden Betty Ford FoundationminorOthersReferenced as an established addiction treatment provider with resources for families on the Addiction Resources page.
• Partnership to End AddictionminorOthersListed as a family-focused resource for addiction support and intervention information.

Recent moves5 records

Direct peers

• Psych Central: Mental health information website publishing articles and resources on various mental health conditions, treatment, and recovery. Operates the same content-driven model as Rebecca's House, monetizing via advertising and serving individuals seeking mental health information.
• Verywell Mind: Mental health content platform providing expert-reviewed articles, resources, and news on mental health topics. Highly comparable to Rebecca's House in target audience, content format, and educational mission, but with significantly greater scale and editorial resources.
• HelpGuide.org: Nonprofit mental health resource website publishing educational content on mental health topics, treatment options, and recovery guidance. Directly comparable to Rebecca's House in mission and content categories (mental health, addiction, eating disorders).

Broad incumbents

• Healthline: Major health information platform with extensive mental health content coverage and large editorial team. Operates a broader health portfolio but overlaps with Rebecca's House on mental health, addiction, and eating disorder informational content.
• WebMD: Leading health information website with substantial mental health content. Comparable information delivery model and audience, but with vastly greater brand authority, content depth, and traffic scale than Rebecca's House.
• Mental Health America: Established community-based mental health organization providing educational resources, screening tools, and information. Comparable to Rebecca's House on the resource/education function, but with national organizational scale and infrastructure.
• NAMI (National Alliance on Mental Illness): Largest grassroots mental health organization in the US providing education, support groups, and resource directories. Directly comparable in mental health education and resource curation function, but with far greater authority and reach.
• Medical News Today: Health news and information platform covering mental health topics alongside broader medical content. Comparable digital publishing and SEO-driven content model, though with substantially larger editorial team and traffic.

Others

• BetterHelp: Largest online therapy platform connecting users with licensed mental health professionals. Targets the same end-user audience as Rebecca's House (individuals seeking mental health support), but operates a fundamentally different service model (clinical care delivery vs. information publishing).
• Calm: Mental wellness app offering meditation, sleep, and mental health content via subscription. Thematically related to Rebecca's House's mental health focus, but operates a direct-to-consumer subscription content model rather than ad-supported informational publishing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/rebeccashouse
• Facebookfacebook.com/rebeccashouse
• LinkedInlinkedin.com/shareArticle?mini=true&title=About%20Us&url=http://rebeccashouse.org/about-us
• Pinterestpinterest.com/pin/create/button/?url=http://rebeccashouse.org/about-us/&description=About%20Us

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebecca's House