Visit Skelleftea
- Company typePrivate
- Founded2001
- HeadquartersSkellefteå, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Visit Skelleftea firmographics
Firmographics- Name
- Visit Skelleftea
- Legal name
- Visit Skellefteå AB
- Website
- https://visitskelleftea.se
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Visit Skelleftea industry classification
Industry- Product category
- Destination Management Services
- NAICS
- Convention and Visitors Bureaus (561591), Travel Arrangement and Reservation Services (5615), Tour Operators (561520)
- akta.pro primary industry
- Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)
- akta.pro secondary industries
- MICE & Event DMCs (Meetings/Incentives/Conferences) (THAKAEAB), Venue & Special Event Site Sourcing (Unique Venues, Permitting) (THAHADAE)
Keywords
Where Visit Skelleftea is headquartered
LocationHeadquarters
- HQ city
- Skellefteå
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Visit Skelleftea business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Membership Fees: Annual membership fees from tourism businesses, event organizers, and commerce/city center entities. Membership fee is 100 SEK one-time with additional annual service fee based on revenue and company type.
- Gift Card Program: Skellefteå gift card accepted at over 100 member businesses. Revenue generated through card issuance and load amounts between 100-5000 SEK per card.
- Event Calendar & Promotional Services: Free event submission for organizers; promotional visibility on website with 25,000 weekly views; support services for event organizers
- Tourist Center Operations: Ticket sales for events, local products, souvenirs, and brochures at Skellefteå Tourist Center located at Nygatan 42G
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Gift Card - Variable load amount |
| Subscription | Annual | Business Membership |
| Other | Pay-as-you-go | Convention Bureau Services |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Visit Skelleftea product offering
Product offeringCore offering
Visit Skellefteå is Skellefteå's destination management organization (DMO), jointly owned by the local business community (51%) and Skellefteå Municipality (49%). It markets Skellefteå as a tourism destination through its website, operates the Skellefteå Turistcenter (visitor center), runs a free Convention Bureau for meeting and event planners, coordinates an event calendar, and issues the Skellefteå Gift Card accepted at over 100 member businesses.
Product overview
Visit Skellefteå is Skellefteå's destination management organization, jointly owned by the municipality (49%) and business community (51%). The organization operates primarily as a digital destination marketing platform supplemented by physical services. The core offering includes the Visit Skellefteå Website Platform (providing tourism information, event listings, and booking capabilities), the GoTo HUB Booking Platform (commission-based marketplace for operators), the Skellefteå Gift Card system (accepted at 100+ local businesses), and the Skellefteå Convention Bureau services. The ecosystem is supported by Skellefteå Turistcenter (physical visitor center), event calendar and coaching services, and various destination development initiatives including Purple Flag and BID Skellefteå. The organization focuses on promoting sustainable tourism through Responsible Tourism Program membership and GSTC certification.
Differentiator
Problem solved
Functional benefit
Products and services
- GoTo HUB Booking Platform
Quantifiable outcome
- 25,000 average weekly website views
- +4 more outcomes
Companies that use Visit Skelleftea
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Visit Skelleftea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Visit Skelleftea partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- GoTo HUBcoreCommission-based booking platform partnership bringing together accommodations, activities, and tickets in one place. No startup or monthly fees for tourism businesses. Platform enables shared economy model where providers can sell both own and others' products. Used by destinations including Helsingborg, High Coast, and Oslo. Contact: Saleta Beiro, Visit Skellefteå, +46 70 281 27 05; Anders Lindström, GoTo HUB, +46 73 516 87 30.
- Global Sustainable Tourism Council (GSTC)coreInternational network for sustainable tourism established by UN. Visit Skellefteå member since 2022. GSTC establishes global standards and criteria for sustainable tourism covering sustainable management, socio-economic effects, cultural heritage, and environmental impact. Destination reviewed according to GSTC criteria in 2016; approximately 20 companies analyzed.
- Responsible Tourism ProgramcoreFramework promoting sustainable tourism where businesses, destinations, and municipalities collaborate for environmental consideration and local community development. Based on GSTC global standards. Skellefteå Tourist Center also certified. About 20 companies analyzed per GSTC criteria.
- SNCVB (Swedish National Convention Bureaus)minorSwedish national network where convention bureaus collaborate on key issues to promote more and better meetings across the country. Visit Skellefteå Convention Bureau member providing access to national resources and best practices.
- Västerbotten Sweden Project PartnerscoreMulti-year project (2023-2026) connecting, building knowledge, and promoting Västerbotten tourism businesses with focus on export. Partners: Gold of Lapland, Visit Umeå, Region Västerbotten Turism. Funding: SEK 30 million from European Regional Development Fund and Region Västerbotten. Project includes municipalities: Norsjö, Malå, Lycksele, Åsele, Vilhelmina, Dorotea, Sorsele, Storuman, Skellefteå, Umeå.
- Bothnian Coastal Route - Interreg AuroraminorThree-year Interreg Aurora project (started January 2023) increasing awareness of coastal route across Kvarken strait and Bothnian Bay. Broad collaboration between three Swedish and four Finnish organizations. Project Manager: Bo Wikström, +46 70 597 73 33.
- Svenska StadskärnorminorSwedish organization supporting city center development. Provides process leadership for Purple Flag initiative in Skellefteå, a model for collaboration between private, public, and non-profit actors to create safe, secure, and attractive evening environments.
- Skellefteå MunicipalitycoreJoint ownership: municipality holds 49%, business community holds 51% of Visit Skellefteå AB. Municipality collaborates on destination development, BID Skellefteå project for City Center of the Year 2026, and Purple Flag initiative.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Visit Skelleftea competitors and assessment
Company assessmentRegional players
- VisitOSLO: Nordic capital-region DMO and fellow GoTo HUB platform user; comparable convention bureau and destination marketing role but serving Oslo rather than subarctic Sweden.
- Visit Bergen: Norwegian regional DMO with Convention Bureau and event calendar services analogous to Visit Skellefteå's Möten/mötesaktiviteter offering.
- Visit Tromsø: Arctic Norway DMO; comparable subarctic/Arctic destination marketing positioning, but with much larger international tourism scale and established Northern Lights product.
- Visit Helsinki: Finnish capital-city DMO running events, meetings bureau, and visitor information functions structurally parallel to Visit Skellefteå's, but at larger scale.
Broad incumbents
- Visit Sweden: National DMO that Visit Skellefteå sub-brand channels international campaigns through; comparable DMO function but at the country-marketing scale.
Direct peers
- Helsingborg/Visit Helsingborg: Swedish destination sharing the GoTo HUB booking platform with Visit Skellefteå; comparable municipal DMO model with member-based funding.
- Destination Stockholm (Stockholm Business Region): Capital-region Swedish DMO running Convention Bureau services, member-based governance, and event coordination analogous to Visit Skellefteå's mandate.
- Visit Umeå: Direct Swedish regional DMO counterpart co-operating on the Västerbotten Sweden export project; both market Västerbotten municipalities and share European Regional Development Fund backing.
- Göteborg & Co (Visit Gothenburg): Swedish municipal DMO with same hybrid public-private structure, operating Convention Bureau, event calendar, and destination marketing functions for an urban destination.
- Gold of Lapland: Swedish Lapland DMO co-partner on the Västerbotten Sweden / Lapland tourism export project; structurally identical destination development and Convention Bureau-style function.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Visit Skelleftea social profiles
Digital presenceVisit Skelleftea compliance and trust
Trust signalCompliance7 records
Visit Skelleftea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visit Skelleftea leadership team
Management profileNumber of profiles
Profiles11 records
Visit Skelleftea subsidiaries and ownership
Company hierarchySubsidiaries1 record
Visit Skelleftea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visit Skelleftea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visit Skelleftea
What does Visit Skelleftea do?
Visit Skellefteå is Skellefteå's destination management organization (DMO), jointly owned by the local business community (51%) and Skellefteå Municipality (49%). It markets Skellefteå as a tourism destination through its website, operates the Skellefteå Turistcenter (visitor center), runs a free Convention Bureau for meeting and event planners, coordinates an event calendar, and issues the Skellefteå Gift Card accepted at over 100 member businesses.
Is Visit Skelleftea a public or private company?
Visit Skelleftea is a private company. It is classified as corporate owned and is currently operating.
When was Visit Skelleftea founded?
Visit Skelleftea was founded in 2001. It employs 11 to 50 people.
Where is Visit Skelleftea based?
Visit Skelleftea is headquartered in Skellefteå, Sweden, in the Europe region.
How does Visit Skelleftea make money?
Four revenue lines are on record. Membership Fees are the primary driver. The others are gift Card Program, event Calendar & Promotional Services and tourist Center Operations.
Who are Visit Skelleftea's main competitors?
Regional players on record are VisitOSLO, Visit Bergen, Visit Tromsø and Visit Helsinki. Visit Sweden is listed as a broad incumbent. Direct peers are Helsingborg/Visit Helsingborg, Destination Stockholm (Stockholm Business Region), Visit Umeå, Göteborg & Co (Visit Gothenburg) and Gold of Lapland.
Does Visit Skelleftea have an API?
No public API is recorded for Visit Skelleftea.
What industry is Visit Skelleftea in?
Visit Skelleftea's product category is Destination Management Services. Its primary akta.pro industry code is THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations), with a secondary code of THAKAEAB, MICE & Event DMCs (Meetings/Incentives/Conferences). Its NAICS code is 561591.